Ecommerce Category Team Lead til Magasin Online

We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. OVERVIEW The Advertiser Success Team is a collaborative, empowered and solution-oriented team focused on being customer obsessed with CPG advertisers. Under the Advertiser Success Team, the Campaign Management and Account Management teams create, manage, and grow ecommerce campaigns through sharing reporting and insights with advertisers. We are looking for an experienced Account Manager who can support and drive high valued performance results for Instacart’s ad products through optimizations and upsells while communicating the value of Instacart to partners.     ABOUT THE JOB * Collaborate with the Sales Team to build trusted CPG Client and Agency relationships * Fluent in creating full funnel media mix strategies with alignment to partner objectives * Lead CPG cadence calls utilizing data visualization to present a story around campaign performance * Builds persuasive narrative to influence advertisers to implement optimization and upsell strategies to enhance campaign effectiveness * Eloquent in objection handling with the ability to influence advertisers and set direction against multiple stakeholders * Acts as the voice of the customer, proactively advocate product enhancements to internal stakeholders * Serve as a product expert, has deep understanding of ad products with the ability to communicate how products operate and serve to advertisers * Participates in cross functional projects, provides thought leadership and feedback  * Influence standards, best practices and shares learnings at the category team level * Internally champion and provide the vision for the Quarterly Business Review; present campaign insights to CPGs with an analytical mindset * Contributes in gap to goal planning and manages quota over multiple business units * Troubleshoot issues with limited guidance from Manager * Actively engage in Advertiser Success team activities including opportunities to lead projects and participate in team wide programs   ABOUT YOU * Undergraduate college degree required (BA/BS degree in business, advertising, commerce, digital marketing or related field is preferred) * 4-6+ years of similar work experience * Proven track record of building strong customer relationships * Familiarity with Microsoft Excel, Google Drive (GMail, Docs, Sheets and Slides), Salesforce and Tableau. Mode is a plus * Knowledge of paid search, display, account management, ad serving, CPG or e-commerce * Ability to work independently, manage multiple priorities and take initiative in a high paced environment * Succeeds in an external facing role, confidently communicates with advertisers and key stakeholders * High attention to detail, exceptional organizational skills and creative problem solver * Comfortable analyzing data with the ability to interpret and tell a story in a client-facing role   #LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Offers may vary based on many factors, such as candidate experience and skills required for the role. This role also includes a Sales Incentive Plan. The cash variable incentive target is based on individual sales performance. Payout terms will be based on the Sales incentive Plan for this role. OTE range for this role is listed below and is based on salary and fixed paymix for the role. Sales incentive pay is contingent on performance and paid in accordance with the terms of the applicable Sales Incentive Plan Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.  For US based candidates, the base pay ranges for a successful candidate are listed below. WA $101,000—$106,500 USD OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI $96,000—$101,500 USD All other states $88,000—$93,000 USD CA, NY, CT, NJ $105,000—$111,000 USD OTE Range $117,500—$148,000 USD

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com [wppmedia.com]. Responsibilities of the role:  * Proven experience as an eCommerce manager or similar role, preferably in an online retail environment * Experience of having worked with FMCG brands would be an advantage. * Excellent communication and presentation skills, with the ability to convey complex ideas to non-technical stakeholders is a must. * Strong analytical skills and the ability to translate data into actionable insights and recommendations.  * Good understanding of eCommerce platforms, technologies, and digital marketing strategies In this role, your goals will be:   In 3 months:  * Get an understanding of the client’s e-commerce business & understand stakeholder engagement. * Started to build relationships with the key decision makers and strategic partners. * Take a handover on complete client business – internalize brand playbooks, past e-commerce campaigns * efforts & any client specific framework trainings. * Support in development of category>brand specific Playbooks/SOPS/Calendars for the client on media commerce plans & opportunities at a platform level. * Develop a framework to track and share category insights & learnings basis past & current e-commerce activations and campaigns – also track competition activity & cascade to relevant stakeholders. * Have a broad POV on e-commerce business in India across various business models, understanding & value of “media” as a lever to drive incremental growth for the client on e-commerce. * Develop & share reporting formats and SLAs – streamline data requirements (internal & external). * Identify all relevant internal support teams and drive effective engagement.  In six months, you would have:  * Work with e-commerce platform partners on campaign planning, deployment & track deliverables. * Work with the e-commerce team lead on all media commerce strategy & planning discussions. * Manage active communication & support on all client related e-commerce needs with central trading & e-commerce team. * Support on e-commerce focused workshops & trainings as required for internal & client teams. * 100% certification on all e-commerce related platform trainings & certifications for self & team E.g.: AMS (Amazon), Google, FB etc.  In 12 months, you would have:  * Work with E-commerce Team Lead to ensure 100% achievement of targets delivered to client. * Manage a daily/weekly/monthly tracking dashboard to track category>sub-category>brand level Metrics. * Support in development of e-commerce media AOPs in collaboration with mainline + digital teams.  Job Responsibilities: * Serve as an SME for agency and client teams to help navigate the Commerce activation landscape and utilize Commerce capabilities to service solutions. * Work closely with agency teams to deliver best-in-class campaign execution that accomplish client’s business objectives. * Proactively identify opportunities for process improvements that can help teams work better together and with our clients. * Drive incorporation of cross-platform testing and optimization strategies. * Develop frameworks, case studies, trainings and other content to continuously raise the bar * Own relationships with select priority Commerce partners to ensure development & delivery of best-in-class biddable campaigns. * Stay up to date on changing marketplace dynamics surrounding ad products, technology, and measurement across search and programmatic partners. * Drive the adoption of Commerce for new business and existing accounts. Minimum Requirements: * Bachelor's degree in marketing, advertising, or a related field. * 3+ years of experience in commerce media execution.  * Experience managing a team of direct reports.  * Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook. * Proven track record of success in executing commerce campaigns that achieve business objectives. * Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions. * Deep understanding of how different media channels work together and how ecommerce media fits within the wider ecosystem. * Experience with retail bid management platforms, such as Pacvue or Skai.  * Experience in campaign management and optimization across multiple retail platforms (Amazon, Flipkart, Big Basket, Zepto, Blinkit, Instamart, Myntra etc.). * Ability to collaborate and work effectively with internal teams and external partners.  * A self-starter attitude that thrives in a fast-paced environment.  * Excellent project-management skills; able to coordinate projects across multiple teams and functions.  * Detail-oriented with the ability to coordinate projects across multiple teams and functions. * Excellent analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization. * Strong presentation skills, with the ability to effectively communicate complex ideas to clients and internal stakeholders. Life at WPP Media & Benefits  Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.    WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.    #LI-Promoted Please read our Privacy Notice [https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment] for more information on how we process the information you provide.