Business Director

About Ogilvy   Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.   About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.  Account Director (Consumer PR)    Department: Consumer PR & Influence Location: London Contract type: Fixed-Term Contract - 8 months Full Time/Part time: Full Time Reporting into: Business Director / Client Partner  About Ogilvy:   Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. The agency specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fueled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Lloyds Banking Group, Madri, Unilever and Mondelēz International. Ogilvy’s influencer marketing practice is the largest globally and the agency also hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – which is now in its 12th year. James Murphy is the CEO of Ogilvy Group UK, which includes Ogilvy UK and New Commercial Arts (NCA), a boutique creative agency he co-founded in 2020, recently acquired by WPP.  The Role:  As an experienced Account Director on a significant Google Project, you'll champion "earned first" thinking, crafting and executing impactful, culturally relevant PR and creator activations. You'll play a pivotal role in leading a diverse portfolio of earned creator workshops, targeted mailers and seasonal parties. This role demands a strong focus on event organisation, adept talent management, and an understanding of the creator economy. Given the nature of the work, you must also be tech and AI savvy, identifying and leveraging cutting-edge opportunities for the brand. You'll lead a team, build strong client relationships, and drive innovative strategies that generate buzz and deliver measurable results. This is a dynamic and energetic role, offering great opportunities to learn and develop within a fast-paced and innovative environment. You will be responsible for fostering a positive and collaborative work environment within the account management team, encouraging open communication and constructive feedback. You will manage relationships with third-party vendors, to ensure the agency delivers high-quality work that meets client expectations. You will also act as a liaison between the client and the agency's internal teams, providing clear communication and direction to ensure all parties are aligned on project goals and timelines. You can see opportunity in risk and you’re not afraid to be brave and challenge your clients to want to achieve optimal results.  Key Responsibilities:  * Inspire & Lead: Mentor a team to develop and execute breakthrough, "earned first" PR & Creator activations and events. * Event Leadership: Lead and execute earned creator activations, including conceptualising, organising, and delivering memorable workshops, impactful mailers and seasonal parties. * Client Partnership: Build trusted advisor relationships with clients, understanding their business and anticipating their needs. Guide them across media, social and earned creator communications. * Creative Strategy: Collaborate with creative teams to develop compelling narratives and assets that resonate with target audiences. * Data-Driven Optimisation: Monitor campaign performance, leveraging data and analytics to optimise results and demonstrate ROI. * Innovation & Trends: Stay ahead of industry trends in earned media, creator marketing, events, AI, and technology, identifying new opportunities to enhance project effectiveness. * Budget Management: Manage client budgets effectively, ensuring campaigns and events are delivered on time and within budget. * Inclusivity: Champion inclusiveness, diversity, and equity in all aspects of work. Requirements:  * Extensive experience in consumer PR and earned creator strategies, with a proven track record of driving successful campaigns and events for major brands. * Proven experience in successfully organising and executing a variety of events, including workshops, experiential activations, and large-scale parties, with a clear understanding of managing both paid and earned talent within an event structure. * Demonstrable expertise in talent management, from negotiation and contracting to execution of deliverables.  * Tech-savvy with a keen interest and understanding of AI and emerging technologies. * Share and use media and earned creator knowledge to guide clients on what you believe is the best for their brand. * Deep understanding of consumer and creator behaviour and ability to develop creative strategies that resonate with target audiences. * Demonstrated ability to think "earned first" and create campaigns and events that generate organic buzz and foster authentic creator engagement. * Strong leadership, communication, and interpersonal skills, with the ability to manage diverse teams and client relationships. * Excellent project management skills, with the ability to manage multiple projects and events simultaneously. * Data-driven mindset and analytical skills, with the ability to translate insights into actionable strategies. * Knowledge of industry trends and best practices in PR, creator marketing, events, and technology. * Champion inclusiveness, diversity, and equity in all aspects of work  How we help you Thrive:  *  25 days annual leave + 1 Volunteer Day   * Bupa Healthcare  * Enhanced Maternity, Adoption and Shared Parental Leave  * We have a Flexible Working Model with core working hours: 10am – 4pm  * A 1.5:1 Matching Pension Structure  * Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year   * Season Ticket Loan and Cycle to Work Scheme  * Life Assurance  At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.  We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.  Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve.  This is central to our mantra of Borderless Creativity. Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.

About Ogilvy   Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.   About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. ABOUT OGILVY  Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Argos, , Mondelēz International, Unilever, TK Maxx and Pernod Ricard.    In 2023, Ogilvy UK celebrated their 75th anniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practice globally, and hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – now in its 12th year.    Key Responsibilities Team Leadership & Resource Management * Act as a key leader within the team, overseeing incoming project requests and live campaign work to ensure excellence in delivery.Work closely with the Business Director to effectively manage resource and capacity within the team, ensuring projects have the appropriate team attached and are running efficiently. * Mentor, delegate to, and elevate junior team members, fostering a collaborative and high-performing team environment. Commercial & Strategy Development * Bring a true commercial mindset, with a keen eye on scoping out projects, tracking profitability, and understanding the costs attached to running our products and campaign types. * Actively contribute to and develop tailored Influencer strategies for our B2B and corporate clients: recommend objectives, targets, action plans, influencer selection, content calendars, and budgets. * Support additional agency growth projects as required, including leading/supporting new business pitches, market reviews, and competitive trend analysis. Client & Stakeholder Management * Maintain, build, and nurture successful client relationships, successfully selling in creative ideas and content streams in quick-turnaround and high-pressure situations. * Present creative ideas and sell content solutions confidently to internal stakeholders, as well as new and existing clients. * Align and collaborate seamlessly with media, PR, social, brand activation, digital, and all other internal and external stakeholders to deliver integrated, best-in-class campaigns. Campaign Execution & Production * Oversee the end-to-end execution of complex, multi-layered influencer campaigns, ensuring timelines, budgets, and deliverables are met to the highest agency standard. * Liaise with production teams and talent managers to oversee content creation, from social-first assets to large-scale production shoots. Advocacy & Thought Leadership * Assist in the development of and participation in promoting our Business Influencer offering across the wider Ogilvy network and industry—we are proud of what we do and want everyone to know about it! * Stay up-to-date with cultural/social trends, B2B audience behaviors, and emerging industry technology to keep our clients ahead of the curve. Desired Skills and Experiences * Diverse Professional Background: While influencer experience is key, we highly value candidates with a background in Corporate PR, Sales, or B2B Account Management, as this provides a deep understanding of corporate reputation, stakeholder management, and the B2B sales funnel. * Production Savvy: Solid knowledge of the content production process (including licensing, usage rights, and shoot logistics) with a proven track record of managing end-to-end campaigns from concept to post-campaign reporting. * Relationship Builder: Demonstrated experience in building productive, trusting relationships with both corporate clients and professional influencers/thought leaders. Integrated Campaign Knowledge: Proven experience of integrating digital and social media into wider marketing and PR campaign activities. * Platform Expertise: A deep understanding of the social media landscape, with a strong, specialized knowledge of the LinkedIn platform and its algorithm, ad formats, and organic best practices. Role Requirements * Experience: A minimum of four (4) years of experience in influencer marketing, social media, or a highly related marketing field (experience in both B2B and B2C is applicable, but a passion for B2B is essential). * B2B Mindset: A strong understanding of the developing opportunity of influencer marketing for corporate and B2B brands, recognizing how it differs from B2C, and how to navigate the unique challenges corporate brands face. * Creative & Innovative: An innovative, creative approach to utilizing influence, with a true belief in the power of thought-leadership and B2B influence. * Resilience & Attitude: Self-motivated, action-oriented, and ambitious with a positive "can-do" attitude. The ability to remain optimistic, calm, and strategic under pressure. * Collaborative Spirit: A true team player with the ability to work collaboratively, delegate effectively, and champion the success of others. BENEFITS  * 25 days annual leave + 1 Volunteer Day  * Bupa Healthcare * Enhanced Maternity, Adoption and Shared Parental Leave * We have a Flexible Working Model with core working hours: 10am – 4pm * A 1.5:1 Matching Pension Structure * Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year  * Season Ticket Loan and Cycle to Work Scheme * Life Assurance At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.  We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.  Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve.  This is central to our mantra of Borderless Creativity. Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.