Senior Data Analyst - Marketing

Ekimetrics

Senior Consultant/Analyst Data Science & Marketing Effectiveness - 2026   Ekimetrics is a global leader in Marketing Effectiveness and AI-powered solutions. Since 2006, we’ve been helping businesses optimise marketing and operations by combining AI with business and tech expertise across 4 domains: Marketing Effectiveness, Customer Analytics, Operational Excellence, ESG & sustainability.   With a full in-house team and offices in Paris, London, New York, Hong Kong, and Shanghai, we deliver tailor-made solutions that turn data into real positive impact, leveraging our unique combination of technology and services.   We excel at delivering AI impact at scale. Our mission is to harness this power to tackle the world’s most urgent issues. We commit to responsibility and frugality in AI, systematic AI impact at scale, and loyalty to our values and DNA.   Your responsibilities  As a Senior Analyst specialising in Data Science & Marketing Effectiveness, you will lead the delivery of high-impact MMM programmes for international clients across industries such as Auto, Beauty, Retail, and Financial Services. You will manage small teams, oversee end-to-end project delivery, and ensure actionable insights are delivered to clients.   Lead Projects ·        Lead end-to-end MMM and marketing effectiveness programs for international clients, from data strategy and collection to modelling, insights, and activation. ·        Apply econometrics, regression, Bayesian statistics, and machine learning methods to analyse marketing and customer data ·        Collaborate closely with Managers to understand the project scope, structure, analytical approaches, manage operations and ensure timely delivery. ·        Build dashboards and visualisation tools to communicate actionable insights using proprietary Ekimetrics frameworks and best practices. ·        Translate complex analytics into clear, business-oriented recommendations for senior stakeholders and C-suite clients. ·        Support clients in optimising marketing spend, understanding campaign performance, improving customer segmentation, and maximising ROI.   Client & Account Management ·        Serve as the day-to-day operational contact for clients, building trustful relationships and proactively identifying growth opportunities. ·        Present findings, recommendations, and actionable insights in client-facing workshops and executive presentations. ·        Collaborate closely with managers and partners to develop proposals for new or expanded work, aligned with Ekimetrics’ commercial offerings.   People & Project Leadership ·        Lead teams of 3–10 colleagues across multiple projects, ensuring high-quality delivery, client satisfaction, and profitability. ·        Mentor and develop junior team members, strengthening technical, analytical, and client-facing competencies. ·        Share best practices and contribute to internal knowledge management initiatives.   Practice & Business Growth ·        Identify opportunities for account growth and contribute to development with existing and prospective clients ·        Act as an ambassador of Eki culture by supporting transversal initiatives (e.g., Thought Leadership, Knowledge Management, Recruitment and Innovation. ·        Champion and role-model our core values: Curiosity, Creativity, Excellence, Transmission, Pleasure   Your profile Experience & Technical Skills ·        Strong 3–4 years’ experience in marketing effectiveness/MMM and analytics/data science ·        Bachelor’s or master’s degree in Statistics, Econometrics, Data Science, Economics, Applied Mathematics, Marketing Analytics, or related field. ·        Strong proficiency in Python, R, SQL, or similar tools. ·        Experience with Databricks, Azure, or other cloud/data platforms is a plus. ·        Solid understanding of econometrics, regression analysis, Bayesian statistics, or other advanced modelling techniques. ·        Experience translating data and model outputs into actionable business recommendations. ·        Comfortable handling large datasets, optimizing data pipelines, and delivering high-quality outputs   Leadership & Client-Facing Skills ·        Excellent communication and storytelling skills for senior stakeholders ·        Demonstrated ability to lead multiple project teams and manage priorities with autonomy ·        Strong strategic thinking, problem-solving mindset, and drive for continuous improvement ·        Supportive team player with a passion for talent development, coaching, and enabling team growth ·        Ability to contribute to impactful thought leadership and forward-thinking perspectives on measurement and marketing effectiveness.   Why join us? At Ekimetrics, your ideas truly matter. We embrace an entrepreneurial spirit, encouraging you to push boundaries while thriving in a collaborative environment. We believe in enjoying what we do and fostering a safe, inclusive space where you can bring your authentic self.   In 2023, Ekimetrics obtained “mission-driven company” status, reflecting our commitment to CSR. Our purpose: Accelerate organisations’ transformation towards sustainability through data science and AI.   We are proud to have been certified Great Place to Work© in France, the UK, and the US, with our Hong Kong office recognised as Best Companies to Work for in Asia 2023©. Ekimetrics is also part of the French Tech 120, selected among the top French scale-ups with potential for international leadership.   Career development and growth opportunities ·        Lead projects and develop advanced analytical and client-facing skills. ·        Structured career progression from Senior Analyst, Manager, Senior Manager and beyond. ·        Access to Eki.Academy, including solution-specific training, Climate School courses, and career development programs. ·        Exposure to international clients, multiple industries, and high-impact projects.   You will have access to : ·        Salary £60,000-£75,000 + Bonus 10% + Corporate bonus ·        Regular events and seminars to connect with colleagues ·        Modern office space in a central London location ·        Flexible hybrid working policy (2 days a week in office + 20 days’ work from anywhere, remotely) ·        25 days annual leave + bank holidays, plus an additional 3 days for tenure ·        Private healthcare, life insurance, and wellbeing support ·        Group pension scheme ·        Opportunities for international mobility and career development   As an employer, Ekimetrics offers equal employment opportunities to all, regardless of gender, ethnicity, religion, sexual orientation, social status, disability, or age. Ekimetrics strives to develop an inclusive work environment that reflects diversity within its teams.

Lendable

ABOUT LENDABLE Lendable is on a mission to build the world's best technology to help people get credit and save money. We're building one of the world’s leading fintech companies and are off to a strong start: * One of the UK’s newest unicorns with a team of just over 700 people * Among the fastest-growing tech companies in the UK * Profitable since 2017 * Backed by top investors including Balderton Capital and Goldman Sachs * Loved by customers with the best reviews in the market (4.9 across 10,000s of reviews on Trustpilot) So far, we’ve rebuilt the Big Three consumer finance products from scratch: loans, credit cards and car finance. We get money into our customers’ hands in minutes instead of days. We’re growing fast, and there’s a lot more to do: we’re going after the two biggest Western markets (UK and US) where trillions worth of financial products are held by big banks with dated systems and painful processes. JOIN US IF YOU WANT TO 1. Take ownership across a broad remit. You are trusted to make decisions that drive a material impact on the direction and success of Lendable from day 1 2. Work in small teams of exceptional people, who are relentlessly resourceful to solve problems and find smarter solutions than the status quo 3. Build the best technology in-house, using new data sources, machine learning and AI to make machines do the heavy lifting ABOUT THE ROLE Lendable is revolutionising the credit card industry by making financial tools accessible, intuitive, and empowering. Zable is a Mobile-App first credit card that empowers customers to build their credit score while meeting their spending and borrowing needs sustainably. We’re looking for an analytical, commercially-minded Senior Strategy Analyst to help us grow and scale the product exponentially. This is a dynamic role where you’ll tackle high impact business problems across a number of disciplines including pricing, financial forecasting, growth, credit risk, new product development and product analytics. You’ll help us solve our most complex multi-dimensional challenges, working cross-functionally to deliver insight-driven strategies that optimise performance, drive responsible growth, and put the customer at the heart of decision-making. You’ll operate in a fast-paced environment where ideas matter more than hierarchy, and execution beats bureaucracy. Your work will directly influence who we serve, how we grow, and how we deliver sustainable value. KEY RESPONSIBILITIES Drive promotions & pricing strategy: * Develop and optimise promotional and pricing strategies through data-driven analysis and experimentation, balancing customer engagement, growth, price elasticity and profitability while continuously refining approaches based on product performance and scenario modelling. * Build deep insight into marketing campaign and conversion funnel performance, identifying opportunities to improve cost and conversion efficiency. * Stay abreast of industry trends and competitor activity to ensure our products remain fit for purpose. Financial forecasting & portfolio analytics: * Collaborate closely with the Credit Risk Analytics, Growth and Data Science teams to understand how our products and portfolio are performing at a granular sub-segment level. * Define key KPIs and develop detailed monitoring to track performance against these goals, and deliver actionable recommendations to improve outcomes. Use strategic analysis to shape and influence broader business strategy. Evaluate expansion opportunities: * Navigate through ambiguity to assess the feasibility of new product, channel and segment expansion opportunities. * Create robust commercial assessment frameworks, build tooling where necessary (e.g. RoI or NPV models) and extract data to support these assessments and deliver clear, insight-driven recommendations. Influence & execution: * Collaborate with stakeholders across Credit Risk, Data Science, Product and Growth to bring your strategies to life. * Present insights and recommendations to senior leadership - clear, concise, and backed by data. * Approach every conversation with an open mind, valuing the strength of ideas over ego or hierarchy. * Ensure your implemented strategies are working as intended once deployed in production, validating outcomes and iterating as needed. Fast-track your career growth: * Opportunity to mentor and coach more junior graduate analysts, fostering their technical growth and strategic thinking. * Well defined career progression pathways to Manager/Senior Manager for high performers. YOUR EXPERIENCE Essential: * 3+ years of experience in an analytics role in any discipline (e.g. Growth, Credit Risk, Product Analytics, Marketing, etc.) * Proficiency in coding - ideally SQL and Python Desirable: * Experience in an FCA-regulated financial services firm LIFE AT LENDABLE * Winning team: the opportunity to scale up one of the world’s most successful fintech companies * Flexible working: flexible approach tailored to each role. Hybrid roles require three days in-office weekly; fully remote roles include regular opportunities for in-person connection through socials and off-sites * Socials & connection: opportunities and events to come together, socialise, and get to know each other beyond the office walls * Health coverage: support for your physical and mental wellbeing, including private health cover * Retirement & savings: long-term financial wellbeing through retirement savings plans * Employee referral programme: earn a competitive bonus when you refer successful new team members * Office meals & snacks: enjoy a fully stocked kitchen, plus complimentary lunches prepared by in-house chefs on in-office days at select locations * Sustainable commuting: cycle-to-work and electric vehicle salary sacrifice schemes available in select locations Please note: The availability and details of specific benefits vary by location and role. For more information, please speak to your Talent Partner. Check out our blog!

WPP

WPP is the trusted growth partner for the world’s leading brands.  We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.    We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.   Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.    For more information, visit WPP.com.   Why we're hiring: WPP is driving one of the largest transformations in the marketing and advertising industry. Under the leadership of our Global CIO, we are uniting 2,500+ technology professionals into a single global function – powering the future of our agencies and clients. As part of this, we are delivering a global CRM transformation, consolidating multiple legacy platforms into a single Microsoft Dynamics–based solution. This programme will simplify our tech landscape, enhance client visibility, and enable consistent, data-driven ways of working worldwide.   We’re looking for a Senior Business Analyst to play a pivotal role in shaping and delivering this transformation. You will lead discovery, define requirements, and ensure business needs are translated into high-quality solutions. Working at the intersection of business, design, and technology, you’ll partner closely with functional, change, and delivery teams to: * Drive clear, structured discovery and analysis * Enable strong, globally aligned functional design * Support the move from local solutions to standardised global processes * Ensure traceability from business outcomes to delivery This is a high-impact role, central to reducing complexity, driving adoption, and delivering real business value across WPP. What you'll be doing: * Lead end-to-end discovery across markets, agencies, and functions to understand current processes, systems, pain points, and opportunities * Elicit, analyse, and document business requirements, use cases, and user stories aligned to the global CRM vision * Support the design of future-state global CRM processes in partnership with the CRM Functional Lead and Design Authority * Evaluate market, agency, and client-specific needs, distinguishing core global requirements from local configuration * Ensure clear traceability between business requirements, functional design, and delivered outcomes * Collaborate with technology teams and system integrators to clarify requirements and support delivery * Contribute to prioritisation, release planning, and trade-off decisions through evidence-based analysis * Support change and adoption by creating clear, user-friendly documentation and workflows * Proactively identify risks, dependencies, and impacts related to scope, processes, and data * Support the definition of CRM data structures, standards, and governance * Ensure alignment between process design, data models, and reporting requirements * Drive improvements in data quality, consistency, and usage across CRM What you'll need: * Proven experience as a Senior Business Analyst on large scale, global technology or platform transformation programmes  * Strong discovery and analysis capability in complex, decentralised or multi business organisations * Experience working on CRM, ERP, or enterprise SaaS implementations (Microsoft Dynamics experience beneficial but not essential) * Demonstrated ability to translate ambiguous business needs into clear, structured requirements * Strong stakeholder engagement skills, with the ability to work effectively with senior business leaders, product owners, and technical teams * Comfortable operating across both strategic discovery and detailed delivery phases   Who you are: You're open: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working. You're optimistic: We believe in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected. You're extraordinary: we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.   What we'll give you: Passionate, inspired people – We aim to create a culture in which people can do extraordinary work. Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry. Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge? #LI-Hybrid  We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. PLEASE READ OUR PRIVACY NOTICE (HTTPS://WWW.WPP.COM/EN/CAREERS/WPP-PRIVACY-POLICY-FOR-RECRUITMENT) FOR MORE INFORMATION ON HOW WE PROCESS THE INFORMATION YOU PROVIDE.