In this role, you will lead, develop and deliver the Global Growth Plan with clear strategic direction that creates demand, engagement, and loyalty while strengthening IKEA’s brand, affordability, and accessibility. The role integrates end to end commercial activation with omni channel readiness, ensuring that insights, planning, and execution come together to drive sustainable, profitable growth. Orchestrating the Commercial Calendar, uniting stakeholders across the value chain and fostering an inclusive culture that enables high-quality commercial performance and long-term competitiveness.
Your main responsibilities will include:
- Lead and Integrate the Global Growth Plan & Commercial Calendar
Drive the development, integration, and execution of the Global Growth Plan and Commercial Calendar to ensure strong planning and alignment across markets and channels. Bring together insights, business priorities, and customer needs into a coherent strategic agenda that fuels demand, engagement, and loyalty. Secure readiness across the value chain so commercial activation lands with quality, speed, and impact.
- Drive End to End Commercial Activation Across All Channels
Connect insights, planning, and execution to deliver high quality commercial activation that strengthens brand, affordability, and accessibility perceptions. Shape and lead a holistic omni-channel activation approach from content and media to in-store and digital experiences that drives sustainable, profitable growth. Enable markets with tools, guidance, and standards to ensure consistency, relevance, and exceptional customer experience.
- Create and Orchestrate Omni-Channel Demand & Customer Engagement
Develop strategies and activities that elevate IKEA’s relevance and create demand across the full customer journey. Strengthen loyalty by ensuring experiences are inspiring, affordable, accessible, and locally meaningful in every channel. Use data, insights, and performance learnings to continuously optimize engagement and overall commercial effectiveness.
- Build the Enablers for Growth: Tools, Insights, New Business & Ways of Working
Enable markets with the tools, systems, insights, and processes needed to deliver the Global Growth Plan and commercial activation with excellence. Identify and develop new business and service opportunities that support omni-channel growth and long-term competitiveness. Establish a performance-driven approach where testing, learning, and scaling continuously strengthen global commercial outcomes.
- Leading collaboration and capability development with our culture and values at heart, in an inclusive way.
Nurturing an inclusive, collaborative culture that supports IKEA values and empowers diverse teams to contribute to high-quality commercial performance. Strengthen ways of working across global functions, markets, and the full value chain to improve speed, clarity, and impact. Build capabilities in growth planning, commercial activation, omni-channel readiness, and performance management to enable long-term competitiveness
We believe you have:
- Strong motivation for IKEA and growth agenda and a clear interest in developing the IKEA business, driving growth plans, and passion for our range, brand and customers.
- Leading growth/commercial planning – experience in leading growth plans, commercial calendars or go to market plans in retail or consumer facing business.
- End to end commercial activation (omnichannel) - proven experience connecting insights, planning and execution across online and physical channels (media/content, digital, in store).
- Skilled at creating demand and customer engagement using insights across the full journey.
- Experience enabling markets with tools, systems and ways of working that strengthen commercial performance.
- Strong track record building collaboration, culture and commercial capabilities across the value chain.
- Extensive related experience (8–10 years)
- Significant managerial experience (5-7 years)