Gaming and CRM Coordinator
Gaming & CRM Coordinator
About the Role As
CRM and Gaming
coordinator, your focus is to drive customer engagement, retention, and overall satisfaction through the implementation of strong campaign offerings
and the use of all the tools available in
your arsenal.
Your Key Responsibilities Execute all customer campaigns:
Implement all customer campaigns by managing copywriting (when required) and configuring various
communication channels, including email, SMS, WhatsApp, and web push notifications. Additionally, set up bonuses, races and raffles by campaign mechanics, ensuring meticulous quality assurance processes for each
configuration. This includes conducting A/B testing to optimise
performance.
Reporting: Monitor KPIs related to gaming and customer
engagement. Use data analytics tools to assess player behaviour and campaign effectiveness.
Monitoring: Regularly analyse customer activity trends to pinpoint strengths and weaknesses within the customer experience. This
includes addressing issues such as bonus abuse and implementing appropriate
restrictions to mitigate such behaviour. Additionally, take necessary
follow-up actions to enhance overall engagement.
Compliance: Stay current with your market’s compliance rules and always do your best to
comply.
On-call: In addition
to standard working hours, you may also work on a roster along with other Coordinators to provide on-call duty for any campaign incidents
that may arise.
Communication:
Ensure all key stakeholders are well informed on all activities planned for customers and their reasoning. Data should be shared as part of all execution plans and
updates.
Documentation: Document all customer set-ups, training manuals and essential moments, such as a currency migration in
your market, on
Jira/Wiki.
Identify
gaps in current campaign tool capabilities where efficiency is lost and recommend improvements.
Competitor Analysis: Compare
casinos across devices, brands, and markets to ensure the best possible user experience
Investigate Gameplay, including big wins, jackpot wins and
losses.
What We’re Looking For Gaming experience is preferred but not necessary
Team player
Keen eye for details
Good command of Microsoft Office
Challenge accepted?
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