Senior SEO & GEO Manager (x/f/m)

Doctolib

VOS MISSIONS Au sein de l'équipe Performance Marketing B2B de Doctolib et en tant que Digital Analyst - CRO vous êtes le·la référent·e sur l'analyse web et app, les outils SEA/SEO et l’optimisation des taux de conversion sur notre site B2B. Vous rendez l'équipe autonome, bien outillée et capable d'agir sur la donnée comportementale, du premier clic jusqu'à la conversion. Vous êtes responsable du plan de tracking, de la plateforme d'expérimentation et des analyses qui transforment la donnée en améliorations concrètes du site, des parcours et des campagnes marketing. Vous évoluez dans un environnement AI-first, où l'IA est le mode de travail par défaut,  pas une couche ajoutée en supplément.   Vos responsabilités incluent, mais ne sont pas limitées à : 1. Analyse web et app * Prendre en main et maintenir la stack analytics web et app de l'équipe (Amplitude) * Définir et gouverner le tracking plan : events, propriétés, processus de validation, dictionnaire de données partagé * Garantir la qualité de la donnée de bout en bout, avec suivi automatisé et détection d'anomalies par IA comme base afin de minimiser les vérifications manuelles 2. Analyse SEO et paid * Construire et maintenir les analyses pour les canaux paid (Meta, Google) et SEO * Implémenter et monitorer l'infrastructure de tracking de conversion (cookie-based, Meta CAPI, Google Enhanced Conversions) * Analyser la performance des landing pages par source : taux de rebond, scroll depth, micro-conversions, cohérence message/page * Produire des insights actionnables en collaboration avec les équipes paid & SEO et maintenir les dashboards de suivi de performance `3. Analyse du parcours utilisateur  * Analyser le parcours complet de l'utilisateur du premier contact jusqu'à la conversion, sur le web, l'app et les touchpoints Sales * Travailler avec l'équipe Sales pour cartographier le funnel de conversion assistée : comment le marketing passe le relai aux commerciaux, où la jonction se casse * S'appuyer sur l'IA pour analyser les session recordings et les heatmaps, identifier les freins à la conversion et en tirer des recommandations actionnables 4. Expérimentation & Optimisation des Taux de Conversion  (CRO) * Piloter le programme d'expérimentation de bout en bout : roadmap (priorisation ICE/PIE), gouvernance multi-équipes (CRM, Website, Paid) pour éviter les conflits entre les tests, documentation systématique des résultats * Garantir la rigueur statistique et la significativité des AB tests : calcul de taille d'échantillon avant lancement, intervalles de confiance, et respect de la durée de test avant toute lecture des résultats * S'appuyer sur l'IA pour identifier les pistes d'amélioration à tester et créer rapidement plusieurs versions de contenus à grande échelle * Traduire les tests gagnants en recommandations concrètes d'optimisation pour le site et les campagnes paid   LES QUALITÉS ATTENDUES POUR CE POSTE Avant de poursuivre votre lecture, si vous n'avez pas le profil exact décrit ci-dessous, mais que vous pensez que cette description de poste correspond à vos compétences et à vos aspirations, nous vous encourageons tout de même à postuler. Vous pourrez être le prochain membre de notre équipe si vous : * Justifiez de 4 à 6 ans d’expérience en web analytics, digital analytics, ou CRO * Maîtrisez les outils d'analyse web et/ou app à un niveau avancé (Amplitude, Google Analytics, Mixpanel ou équivalent), pas seulement en lecture, mais en implémentation : définition des événements, gouvernance, dictionnaire de données * Avez déjà géré un programme d’A/B test de bout en bout: priorisation, coordination entre équipes, documentation des résultats et maîtrisez les concepts statistiques associés (taille d'échantillon, intervalles de confiance, validité des conclusions) * Avez produit des analyses de parcours utilisateur connectant comportements de navigation et résultats de conversion * Êtes à l'aise pour travailler en transverse avec des équipes Marketing, Produit, Data et Sales et pour rendre des sujets analytiques accessibles à des interlocuteurs non techniques * Maîtrisez l'anglais et le français, à l'écrit comme à l'oral   Ce serait fantastique si vous aviez aussi : * Une expérience avec des outils d'IA appliqués à l'analytics (résumé de sessions, génération d'hypothèses, variantes de contenu) * Des notions sur les systèmes de gestion de tags (GTM ou équivalent) et les API de conversion (Meta CAPI, Google Enhanced Conversions) * La pratique de l'allemand (un vrai plus dans le contexte international de Doctolib)   NOTRE OFFRE * Une mutuelle avantageuse prise en charge à 100 % par Doctolib (régime de base) pour les employés et leurs enfants * 25 jours de congés payés et 12 à 14 jours de RTT par an * Un programme de santé mentale et de coaching personnalisé gratuit avec notre partenaire Moka.care * 10 jours par an de télétravail à l’étranger possible * Adhésion au plan de partage de la valeur de Doctolib, appelé DoctoGrowth * Des tickets restaurant d'une valeur de 8,50 € par jour, dont 4,50 € pris en charge par Doctolib * Un programme d'intégration complet de 3 mois incluant la Doctolib Academy et diverses formations (langues, soft skills, compétences techniques) * Une subvention du comité d’entreprise pour le remboursement d'une partie de l'inscription à un club de sport ou à une activité créative * Un remboursement à 50 % de l'abonnement aux transports en commun * Un mois de congé supplémentaire au congé parental légal grâce au programme "Parent Care" * Pour les salariés en situation de handicap ou proches aidants, un package comprenant une adaptation du télétravail, des jours d'absence autorisée payés pour les rendez-vous médicaux et un soutien psychologique renforcé * Aide au déménagement en cas de mobilité internationale LE PROCESSUS DE RECRUTEMENT * Entretien avec un recruteur  * Rencontre avec la manager  * Étude de cas et restitution * Rencontre avec l'équipe * Une prise de référence à minima DÉTAILS DU POSTE * CDI * Temps Plein * Lieu de Travail : Levallois-Perret * Prise de poste : dès que possible * Rémunération : fixe et variable sur objectifs (à définir selon profil) * Ce poste est éligible au télétravail partiel (2 jours/ semaine)    Chez Doctolib, nous sommes convaincus que nous devons améliorer la santé pour tout le monde. Cela se reflète dans notre processus de recrutement. Nous évaluons les candidatures uniquement sur la base des qualifications et de la motivation, sans aucune forme de discrimination. Plus les idées sont diverses, plus notre produit améliorera véritablement la santé pour tout le monde. Vous pouvez postuler chez Doctolib, quel que soit votre genre, religion, âge, orientation sexuelle, origine ethnique ou handicap. Afin de garantir l'égalité des chances, nous vous invitons à exclure les informations personnelles (par exemple : photos, âgé) de vos candidatures. Si vous avez besoin d'aménagements particuliers, merci de nous en informer pour que nous puissions adapter le processus de recrutement. Rejoignez-nous pour construire la santé dont nous rêvons tous ! Toutes les informations fournies sont traitées par Doctolib pour la gestion des candidatures. Pour plus de détails sur le traitement des données, cliquez ici. Veuillez contacter hr.dataprivacy(at)doctolib.com pour toute question ou pour exercer vos droits.

Payhawk

Company Mission Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its future-facing technology enables finance teams to control and automate company spending at scale. The Payhawk customer base includes fast-growing and mature multinational companies in 32 countries including LuxAir and Wagestream. With offices in New York, London, Berlin, Munich , Barcelona, Paris, Amsterdam, Vilnius and Sofia; Payhawk is backed by renowned investors such as Lightspeed Venture Partners, Greenoaks, QED Investors, Bek Ventures and Eleven Ventures. Our values include supporting flat hierarchies, taking ownership and responsibility, seeking and providing feedback, managing constructive critique, and speaking our minds. We understand that the best ideas don’t all come from the same place, so we encourage diversity and inclusion in all areas of our work. The future of fintech is about more than money, and we believe in work-life balance, continual learning, and empowered teams. We’re also on a journey to measure and improve our environmental and social impact. From virtual cards to digital subscriptions, our software and automation help take paper out of the equation for our customers, too. We’re changing the world of payments, and we’re looking for an exceptional team to help us.  ABOUT THE ROLE We want to build a brand finance loves, and content is how that brand demonstrates its relevance, authority, and point of view. As Content & AI Enablement Team Lead, you will lead our global editorial agenda and build the systems that help high-quality content scale across Payhawk. This is a player-coach role. You will own our most important top-of-funnel content programs, remain hands-on with strategic writing and editing, and enable Product Marketing, SEO, Demand Generation, and regional teams to produce strong content through clear workflows, tools, templates, and standards. RESPONSIBILITIES LEAD OUR GLOBAL CONTENT STRATEGY *       Define the themes, problems, and perspectives Payhawk should own with finance leaders. *       Turn company, customer, market, and product insight into a focused editorial plan. *       Build a coherent top-of-funnel narrative across our brand, platform, products, customers, and leadership. *       Own the global content calendar and resolve competing priorities, duplication, and timing conflicts. CREATE FLAGSHIP CONTENT *       Lead original research, reports, customer-story campaigns, executive thought leadership, newsletters, event-led content, and selected video formats. *       Turn customer conversations, events, leadership insight, and proprietary evidence into distinctive content with a clear point of view. *       Design content programs that can be reused across channels, formats, regions, and buyer stages. *       Write and edit Payhawk’s most strategically important content. BUILD OUR AI-ENABLED CONTENT OPERATING SYSTEM *       Identify where AI, automation, and better process design can improve content quality, speed, and capacity. *       Build repeatable workflows for research, briefing, drafting, repurposing, localisation, review, distribution, and performance analysis. *       Create reusable prompts, templates, playbooks, quality checks, and structured knowledge sources. *       Combine AI tools, automation, and human review in ways that protect accuracy, originality, brand consistency, and trust. *       Evaluate new tools based on measurable business value. *       Train teams to use the systems and track adoption. ENABLE TEAMS TO SELF-SERVE *       Give Product Marketing, SEO, Demand Generation, and regional teams the workflows and tools they need to create product and mid-funnel content. *       Define clear ownership, handoffs, and review requirements. *       Build self-service toolkits for repeatable formats such as explainers, campaign assets, localisation, and executive social content. *       Reduce reliance on the central content team without lowering quality. LEAD THE FUNCTION *       Manage, coach, and develop a small team of content managers. *       Set clear priorities, standards, and development goals. *       Manage external writers, creators, agencies, and production partners where needed. *       Build a content model that scales through systems, expertise, and enablement rather than headcount alone. REQUIREMENTS *       7–10 years of experience in B2B content marketing, editorial, brand publishing, or a related discipline. *       Native-level English proficiency, with excellent writing, editing, and verbal communication skills. *       Experience leading a content team or function. *       Experience in SaaS, fintech, enterprise technology, financial services, or another complex B2B category. *       Experience creating content for senior business audiences. *       Evidence of building repeatable content processes and operating models, not only individual assets. *       Experience working across Brand, Product Marketing, SEO, Demand Generation, Sales, Web, Design, and regional teams. *       Strong stakeholder management and the confidence to challenge low-value requests.   AI AND AUTOMATION EXPERIENCE You should be able to show how you have used AI and automation to redesign a real content or marketing process. We are looking for: *       Advanced practical experience using large language models. *       Experience building repeatable, multi-step AI workflows. *       Strong prompt, context, and knowledge-management skills. *       Experience with no-code or low-code automation tools. *       Understanding of human review, AI quality evaluation, and governance. *       The ability to document workflows and train others to use them. *       The ability to translate content needs into requirements for technical or systems teams. Experience with APIs, agentic workflows, retrieval systems, scripting, automated claims checking, or AI evaluation frameworks is useful, but not required. Company Benefits * 30 days holiday paid leave * A week exchange policy to another Payhawk office (London, Berlin, Sofia, Amsterdam, Barcelona) * Sports card fully funded by us * Regular team-wide events * 150EUR of monthly commuting allowance Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

Okta

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. Okta is an identity company. Identity matters because we’re all unique. We were raised in different countries, cities, and towns. We have unique backgrounds. We’ve faced specific challenges. And we've learned a lot along the way. At Okta we believe those experiences equip us to look at the world with our own perspective. Our SaaS product protects your right to be you, and we want every single one of our employees to feel a sense of belonging, acceptance and comfort to express their ideas, because ultimately our differences are what makes us great. And guess what? You could join us because… The Enterprise Sales team in France is growing! Okta EMEA’s enterprise sales organisation are a team of entrepreneurial and driven sales professionals and they are playing a key role in the expansion of Okta as we establish ourselves as a market leader in the French territory, leveraging Okta’s existing customer references, marketing programs, partner base and ISV & alliance relationships. The Enterprise Account Executive will focus on user base accounts between 5000 and 20000. base accounts and develop strategies and sales tactics to generate pipeline and drive sales opportunities to produce repeatable and predictable bookings, while adhering to Okta’s core value of always focusing on the success of our customers. As an Okta Enterprise Account Executive you will: * Build your territory planning based on pipeline reconciliation plan * Engage with your internal ecosystem * Build trusted relationship with Okta partners * Develop and execute sales strategies and tactics to generate pipeline, drive sales opportunities and deliver repeatable and predictable bookings * Embrace to Okta’s #1 core value to always love our customers * Generating new business with the world’s largest organisations * Position Okta at both the functional and business value level with target stakeholders; * Champion Okta to prospective clients at sales presentations, site visits and product demonstrations * Build effective working partnerships with your Okta colleagues (channel partners, sales engineering, business value management, customer first + many more!) with humility and enthusiasm You could be a great fit for this role if you have: Passion for technology and how it can help organisations compete and thrive in the Digital Age; * Excitement about the opportunity to join the French territory arm of an exciting and fast-growing SaaS provider; * A track record of success selling a Software-as-a-Service and/or Cloud Computing services to the largest and most complex organisations in the French territory * Experience in value-based selling at senior/C-Level * A reputation as a trusted business partner for you peers in the local reseller and system integrator community * Excellent verbal and written communications skills; * The ability to travel, including customer & partner sites, and visits to our EMEA HQ in London, and the US You might also have: * Understanding of and experience with Identity & Access Management, Single Sign-on and API-based solutions is always great but definitely not a must have * BSc/BA degree or equivalent (preferred but not essential) #Paris #IG #LI_LinkedinP2501 Below is the annual On Target Compensation (OTE) range for candidates located in France. Your actual OTE, which is inclusive of base salary and incentive compensation, will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable) and comprehensive healthcare coverage and financial benefits including paid time off and parental leave in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/fra. The OTE range for this position for candidates located in France is between: €168.000—€231.000 EUR The Okta Experience * Supporting Your Well-Being  * Driving Social Impact  * Developing Talent and Fostering Connection + Community We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one. Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation. Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.