Partnership & Co-Marketing Specialist

Blockchain.com

ROLE OVERVIEW We are hiring a Lead Generation Marketer to drive qualified new leads into our institutional business. This person will design, run, and measure creative campaigns across our full institutional product surface, partnering closely with sales to ensure every lead generated is one the team can credibly convert. KEY RESPONSIBILITIES CAMPAIGN STRATEGY AND EXECUTION * Design and run creative, multi-channel lead generation campaigns across our institutional product lines, including: * OTC trading * Liquidity provisioning * Token launch and distribution * Custody and staking * Digital asset treasuries * Asset management * Other emerging institutional offerings * Tailor messaging, channels, and offers to the specific buyer personas within each product line (traders, treasurers, CIOs, founders, allocators, etc.) * Build always-on lead generation engines alongside targeted, campaign-led pushes around launches and market moments MEASUREMENT AND PIPELINE CONTRIBUTION * Define what a qualified lead looks like for each product line, in partnership with sales * Instrument campaigns end-to-end so every lead is tracked, attributed, and measurable from first touch through to sales acceptance and closed-won * Report on cost per lead, lead-to-MQL, MQL-to-SQL, and pipeline contribution by campaign, channel, and product * Continuously optimize spend, creative, and channel mix based on what is actually producing pipeline SALES PARTNERSHIP * Work hand in hand with the institutional sales team to align on target accounts, messaging, and lead quality * Build feedback loops with sales so campaigns are tuned to what is converting, not just what is generating volume * Support sales with collateral, sequences, and account-level campaigns where useful (ABM-style plays) CHANNEL AND TOOLING OWNERSHIP * Run campaigns across paid (LinkedIn, search, programmatic), owned (email, webinars, gated content), and earned channels as appropriate * Own and operate the lead gen tech stack (CRM, marketing automation, attribution, enrichment) and keep data clean and reliable * Identify and test new channels, formats, and creative approaches, especially AI-assisted workflows that can scale output REQUIREMENTS * 4–5 years of demonstrable experience generating qualified B2B leads at scale, with clear examples of campaigns you have designed, run, and measured * Strong analytical mindset. Comfortable defining funnels, instrumenting attribution, and reporting on pipeline contribution rather than vanity metrics * Hands-on experience with CRM and marketing automation platforms (HubSpot, Salesforce, Marketo, or similar) and lead enrichment tooling * Proven ability to partner with sales teams in a complex, considered-purchase environment * Comfort operating autonomously, prioritising across multiple product lines, and shipping campaigns end-to-end * Strong written English and the ability to brief or produce campaign creative and copy * Familiarity with AI tooling for campaign ideation, copy, audience research, and workflow automation NICE TO HAVE * Working knowledge of crypto, digital assets, or traditional capital markets and the institutional buyer landscape * Experience marketing to OTC desks, hedge funds, family offices, asset managers, corporate treasuries, or token issuers * ABM (account-based marketing) experience targeting named accounts * Experience running webinars, events, or research-led campaigns as lead generation vehicles * Comfort with paid LinkedIn, paid search, and programmatic B2B channels at a hands-on level WHAT SUCCESS LOOKS LIKE IN THE FIRST 6 MONTHS * A defined, agreed lead qualification framework with sales for each major institutional product line * At least two flagship lead gen campaigns launched, measured, and iterated on * A clear, trusted dashboard of lead volume, cost per lead, and pipeline contribution by product and channel * Documented, repeatable campaign playbooks the wider marketing team can build on

Blockchain.com

ROLE OVERVIEW We are hiring an Affiliate Marketing Specialist to own our affiliate, word-of-mouth, and referral programs. The right person is a data-led growth marketer who knows how to design incentives, structure programs, and turn happy users and motivated partners into compounding, viral loops of new signups and active customers. KEY RESPONSIBILITIES AFFILIATE PROGRAM OWNERSHIP * Own the end-to-end affiliate program — recruitment, onboarding, activation, payouts, and ongoing performance management * Build a high-quality roster of affiliates across content creators, communities, comparison sites, KOLs, and niche operators relevant to our products * Set commission structures, tiers, and incentives that drive the right behaviour without leaking margin * Continuously prune low performers and double down on what is working REFERRAL AND WORD-OF-MOUTH PROGRAMS * Design, launch, and iterate on user referral programs that turn customers into a reliable acquisition channel * Build word-of-mouth and ambassador motions that amplify product launches and key moments * Create the in-product surfaces, messaging, and reward mechanics that actually get users to share VIRAL LOOPS AND GROWTH MECHANICS * Identify and build viral loops within and around our products — where each new user predictably drives the next * Run structured experiments on incentives, reward design, sharing surfaces, copy, and timing * Map the math of each loop (k-factor, cycle time, payback) and continuously work to improve it DATA, MEASUREMENT, AND REPORTING * Instrument every program end-to-end so attribution, fraud, and performance are clean and reliable * Define and track the core KPIs: referred signups, activation rate, CAC, payback, fraud rate, share rate, k-factor * Build dashboards that make program health legible to the wider team and inform decisions on spend, incentives, and scope * Proactively detect and shut down fraud, abuse, and incentive gaming CROSS-FUNCTIONAL COLLABORATION * Work closely with product and engineering on in-product referral surfaces, tracking, and attribution * Partner with finance and compliance on payout structures, KYC/AML, and program terms * Coordinate with the wider growth, content, social, and partnerships teams to amplify programs at launch and on an ongoing basis REQUIREMENTS * 3–5 years in affiliate, referral, partnerships, or growth marketing with direct ownership of a measurable program * Demonstrable track record growing a meaningful acquisition channel through affiliates, referrals, or viral loops * Strong data orientation — comfortable in spreadsheets, BI tools, and attribution platforms, and confident in SQL or willing to learn * Hands-on experience with affiliate platforms (Impact, PartnerStack, Trackier, Everflow, or similar) and referral tooling * Sharp instincts for incentive design — what motivates partners and users without breaking program economics * Strong written English and the ability to recruit, brief, and manage external partners professionally * Self-starter mindset, comfortable owning a program end-to-end in a fast-moving environment NICE TO HAVE * Working knowledge of crypto, digital assets, and the crypto KOL / ambassador / community ecosystem * Experience running affiliate or referral programs for trading, fintech, or other financial products * Familiarity with crypto-native channels (X/Twitter, Telegram, Discord, YouTube creators, on-chain campaigns) * Experience with fraud detection and prevention in incentive-driven programs * Comfort using AI tooling for partner research, outreach, and content personalisation WHAT SUCCESS LOOKS LIKE IN THE FIRST 6 MONTHS * A live, performing affiliate program with a curated roster of partners and clean attribution * A redesigned (or net-new) user referral program with measurable k-factor and steady cycle time * A clear dashboard of program health — signups, CAC, payback, fraud, and share rate — trusted across the team * Demonstrable contribution to overall acquisition from affiliate, referral, and word-of-mouth channels PERKS * Remote Setup * HMO on day 1

DEPT

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021. JOB PURPOSE This role is at the center of our Holding team in London and Manchester. We’ve got a mix of skills here, from Finance and Hospitality to Recruitment, People & Culture, IT Support and Marketing. Think of us as the backbone of the company, keeping things running smoothly and helping out everywhere we can. We're the ones who answer questions, toss around ideas, offer support, and plan those fun outings and initiatives everyone loves. We’re the reliable crew that everyone counts on to keep things rolling. As Head of Partner Marketing, EMEA, you will lead the strategic development and hands-on execution of co-marketing, demand generation, and partner-aligned events across EMEA. You’ll be the driving force behind our joint go-to-market efforts with tech and media partners like Adobe, Shopify and Google, working to elevate our shared value propositions, generate pipeline, and amplify DEPT®’s leadership in AI-powered services, cloud migrations, personalisation, media innovation, and digital commerce. You will collaborate cross-functionally with Growth, Alliances, Regional Marketing, and Sales teams to design and deliver integrated campaigns, content, demand plays, and events that turn partner relationships into tangible business results. WHAT YOU'LL DO * Build & Execute Co-Marketing Strategy — Develop and roll out joint marketing plans with strategic partners. Generate campaigns spanning webinars, case studies, thought leadership, email programs, and partner marketplace content. * Drive Pipeline & Demand Generation — Partner with Growth, Partnerships, and Regional Marketing to launch sourced and co-sourced demand campaigns. Track and optimise for KPIs, ROI, and pipeline targets. Create demand plays aligned to partner incentives, MDF/coop budgets, and regional sales priorities. * Lead Events & Experiences — Plan and manage partner-aligned events (executive roundtables, CIO experiences, roadshows, workshops). Manage speaker submissions, session content, booth messaging, and overall event activation strategy. * Oversee Content & Messaging Development — Develop partner-driven content and campaigns across teams. Craft compelling stories around AI-powered services, cloud migrations, personalisation, media innovation, and commerce, ensuring messaging aligns with DEPT®’s brand and partner positioning. * Manage Partnership Operations — Oversee partner portals, listings, marketplace profiles, badge/tier updates, awards submissions, and general partner governance. Collaborate with Alliances to support tier requirements and partner status goals. Maintain a shared calendar of partner campaigns, events, and GTM programmes to align teams. WHAT YOU'll BRING * Significant experience (ideally 7–10+ years) in partner marketing, alliances marketing, or integrated B2B marketing, preferably within agencies, technology, or SaaS environments. * Proven success working with enterprise-grade tech or media partners (Google, Adobe, etc.). * Demonstrated track record of building joint marketing programs that drive pipeline/demand, with strong analytical and performance-optimisation skills. * Experience conceptualising and executing content and storytelling around technical/enterprise offerings and professional services, for both marketing and executive audiences. * Strong event & experiential marketing experience, from conceptualisation to execution at conferences, roundtables, roadshows, and workshops. * Excellent cross-functional stakeholder management, collaboration, and communication skills. Ability to balance strategic leadership with hands-on execution. * Adaptability, creativity, and a proactive mindset. Comfortable navigating ambiguity and fast-paced environments. * Passion for emerging technologies, AI-powered services, and modern digital experiences. WHAT YOU'll GET * A flexible, hybrid working policy (2 days from the office, depending on location). * An excellent salary based on experience and equal pay policies. * Pension, free private healthcare, mental health support, and company sick pay scheme. * 26 days paid holiday (plus UK Bank Holidays). * Help getting you to work with a season ticket loan and cycle to work scheme. * Enhanced family friendly policies to support new parents. * Social and Cultural Events, plenty of opportunities to connect with colleagues through organised activities and celebrations. * Inspirational Talks, bringing the outside in with regular guest speakers and events. * Learning and Development, supporting your growth with continuous opportunities to learn and advance. * Buddy Programme: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®. * A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards. * Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together! * The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications. * Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities. WHY DEPT®? We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. DIVERSITY, EQUITY & INCLUSION  At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.