
Showpad · Pune
Summary: The Senior Business Intelligence Analyst plays a pivotal role in driving data-driven decision-making across the organization. This role is responsible...
The Senior Business Intelligence Analyst plays a pivotal role in driving data-driven decision-making across the organization. This
role is responsible for developing dynamic dashboards, delivering actionable insights, and ensuring the effective use of analytics
tools to support strategic objectives.
operations, professional services reporting, customer intelligence, or churn prediction models.
PRINCIPAL, GTM STRATEGY (SALES BUSINESS PARTNER) Location: US, EMEA Reporting to: VP, GTM Strategy & Operations About the Role You are a senior Individual Contributor (IC) who acts as the "Strategic Diplomat" and key partner to our Regional VPs of Sales. You serve as the "connective tissue" between sales leadership goals and the technical Strategy & Operations engine, operating within the strategic framework set by the VP. VPs love you because you understand their world, and you drive value by translating their needs into data-driven strategy and automated solutions. What You’ll Do * Sales Business Partnering: Serve as a key strategic partner to the VPs, working in close alignment with the VP of GTM Strategy & Operations. You attend leadership meetings and translate qualitative field needs into quantitative requirements for the S&O team. * Full-Funnel Oversight: You monitor the "Whole Number." You ensure VPs understand their retention benchmarks and have the data needed to protect their base. * Field Innovation Scout: You are a key bridge to the Innovation team. You identify the manual tasks VPs and reps are facing and work with the Director of Insights and Innovation to scope the AI Agents required to address them. * Specialized Executive Reporting: Own the "Last-Mile" reporting for Sales QBRs. You take core dashboards from the Insights team and "story-tell" the data for VPs. * Enablement Liaison: Partner with the VP of Enablement to ensure that when a new process or AI tool is "released," the VPs are bought in and the coaching is aligned. * Conflict Resolution: Support resolution of territory or quota disputes by preparing data-driven analyses and recommendations for the VP to review and action. What You Bring * Experience: 8+ years in Sales Operations, GTM Strategy, or Revenue Operations roles. * Executive Presence: Strong ability to partner with VPs and present data-driven recommendations while maintaining strong working relationships. * Generalist Mastery: You are a "Sales Ops Hero" who can think across Sales, CS, Marketing, and Finance datasets. * Operational Grit: Willingness to get into the weeds to solve a VP's problem while having the discipline to hand off the long-term solution to the Pune COE. About Showpad At Showpad, we’re focused on empowering others to be at their best. As a global leader in AI-powered revenue effectiveness, we provide revenue teams with the platform they need to prepare sellers, engage buyers, and drive predictable revenue. Since our 2025 merger with Bigtincan, we have created the industry’s first unified platform specifically designed for complex, field-selling organizations, serving more than 2,000 customers across 50 countries. As an employer, we provide our employees with opportunities to grow, make a meaningful impact, and bring their authentic selves to work. Our culture stems from our values, which center on achieving maximum impact for our customers and fostering global collaboration, diversity, and a genuine passion for innovation. We’re a team of authentic, good-natured ass-kickers, and we’ve been recognized as a top workplace by Built In Chicago and Inc. Magazine. Why Join Us Now? Showpad is powering the next generation of field selling success through accelerated innovation, expanded global reach, and a more holistic engine to drive growth and lasting value. You’ll join a team shaping what’s next, working with smart, driven people who care deeply about making an impact (and aren’t afraid to challenge the status quo). Our Global Footprint Founded in 2011, Showpad is a global company with 1,000+ people (post-merger) working from offices and regional hubs around the world including Chicago, Boston, Ghent, London, Munich, Brussels, San Francisco, and Sydney. We are consistently recognized as a Leader in the Forrester Wave™ and a “Customers’ Choice” by Gartner® Peer Insights. What you can expect from Showpad We welcome every voice and are committed to building a truly inclusive environment where your differences are not just welcomed, they are celebrated. We’re building a best-in-class experience for our employees and are always identifying opportunities to encourage our team to be their authentic selves. Whether that’s paid parental leave, paid holidays (including Juneteenth and paid time off to vote), paid time off to volunteer at non-profit organizations, personal development opportunities or professional stretch assignments, you can expect Showpad to support you. We are committed to creating a diverse and inclusive organization and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other dimensions of identity. This organization participates in e-verify For more information on e-verify, click here
BESCHREIBUNG Als Senior Business Analyst - Marketing & Demand bist Du Teil des Business Intelligence-Teams und zentraler Ansprechpartner für die gesamte Demand-Seite unseres globalen Marktplatzes. Du schaffst Transparenz über Käuferverhalten, Funnel-Performance und die Wirksamkeit unserer Marketing-Investitionen - und übersetzt komplexe Datensignale in klare Handlungsempfehlungen mit echtem Geschäftseinfluss. Du arbeitest eng mit dem Growth Senior Leadership zusammen und bist kein Zahlenlieferant, sondern Sparringspartner auf Augenhöhe: Du vertrittst Deine Einschätzungen datenbasiert und überzeugend - auch wenn sie unbequem sind. DARAUF KANNST DU DICH FREUEN * Demand Analytics: Du analysierst den gesamten Käufer-Funnel - von Traffic und Awareness bis zu Conversion, Retention und LTV. Dazu gehören Kohortenanalysen, Segmentierungen und Customer-Journey-Betrachtungen, die dem Growth Team ein präzises Bild der Nachfrageentwicklung liefern. * Marketing Performance & Attribution: Du bewertest Marketing-Maßnahmen über alle Kanäle: Brand, Paid, CRM, PR, Social und SEO. Du bewertest Kanaleffizienz auf Basis von ROAS und Inkrementalitätsmessung * Planung, Szenarien & Budgetsteuerung: Du bist eng mit dem Controlling verzahnt. Du pflegst und kommentierst Planzahlen, entwickelst Szenarioanalysen zu Nachfrageveränderungen und gestaltest die Budgetallokation aktiv mit * Dein Umfeld: Du sitzt im BI Team, Deine engsten Schnittstellen sind: Growth & Marketing (primärer Stakeholder), Controlling (Co-Pilot bei Planung und Budget), Senior Leadership (Empfänger Deiner Einschätzungen) * Proaktive Wachstumsimpulse: Du wartest nicht auf Briefings - Du identifizierst selbständig Effizienz- und Wachstumspotenziale, entwickelst konkrete Empfehlungen und bringst sie in die Diskussion mit Marketing und Senior Leadership WAS DICH AUSZEICHNET * Mind. sechs Jahre Erfahrung in Marketing Analytics, Growth Analytics oder einer vergleichbaren analytischen Rolle - idealerweise im Marketplace- oder E-Commerce-Umfeld * Tiefes Verständnis der relevanten Marketing- und Profitabilitätskennzahlen: ROAS, CAC, LTV, Payback Period * Du hast ein fundiertes Verständnis von Attributionslogiken (u.a. Last Non-Direct, Data-Driven) und Inkrementalitätsmessung. Außerdem weißt du, wann welche Methode die richtige ist * Breites Verständnis der gängigen Marketing-Kanäle und ihrer Wirkungsmechanismen - insbesondere SEO, SEA und Conversion Funnels * Fähigkeit, komplexe Analysen in klare Storylines und präzise Empfehlungen zu übersetzen * Sehr gute SQL-Kenntnisse; Erfahrung mit modernen Data-Stacks (z.B. Snowflake, dbt, AppsFlyer oder vergleichbaren Tools) ist ein Plus * Ausgeprägte Kommunikationsstärke * Sehr gute Deutsch- und Englischkenntnisse * Du nutzt KI-Tools, um smarter zu arbeiten und Deine Ergebnisse kontinuierlich zu verbessern * Du bist noch kein Experte für Luxusuhren? Keine Sorge, wir bringen Dir alles Wissenswerte bei WAS WIR DIR BIETEN * Bei uns gibt es ausschließlich unbefristete Arbeitsverträge * 30 Tage Urlaub pro Jahr * Am 24. und 31. Dezember schenken wir dir jeweils einen zusätzlichen freien Tag * Arbeiten aus dem Ausland 20 Tage/Jahr: Arbeiten mit Blick auf das Meer? Ja, bitte! DIVERSITY@CHRONO24: WIR GLAUBEN AN DIE KRAFT DER VIELFALT. Diversität ist unsere Stärke. Bei Chrono24 leben wir Vielfalt, weil wir überzeugt sind, dass sie nicht nur unsere Unternehmenskultur bereichert, sondern auch unseren Erfolg. Sei Du selbst – und lass uns gemeinsam großartige Dinge erreichen.
YOUR MISSION Role Overview The Senior Digital Analyst is responsible for delivering actionable insights across Euroleague Basketball’s Direct-to-Consumer (D2C) ecosystem, enabling data-driven decisions that support fan acquisition, engagement, retention and digital revenue growth. The role sits within the Business Intelligence function and collaborates closely with Digital Acquisition, CRM & Loyalty, Product, Data, Marketing Technology and Content teams to measure digital performance, answer business questions and identify opportunities for optimisation. The position provides visibility into the performance of Euroleague Basketball’s D2C ecosystem, which connects the organisation’s digital touchpoints and enables integrated fan experiences across content, commerce and play. Particular emphasis is placed on understanding the drivers of Weekly Active Users (WAU), retention, recurrence and monetisation, helping support the organisation’s digital growth objectives. The role covers analytics across the website, mobile application, OTT, Fantasy, commerce, CRM and loyalty initiatives, fan identity solution, digital advertising activities and acquisition channels, translating data into insights that support product, marketing and commercial decision-making. Major Responsibilities • Analyse performance across the Direct-to-Consumer ecosystem, encompassing the website, mobile application, OTT, Fantasy, commerce, CRM and loyalty initiatives, and fan identity solution. • Monitor and analyse key performance indicators across acquisition, engagement, retention, conversion and monetisation, producing reporting and insights that support business decision-making. • Develop and maintain recurring reports, dashboards and performance summaries to provide visibility into digital business performance. • Conduct cohort, funnel and behavioural analyses to identify trends, opportunities and risks throughout the fan lifecycle. • Analyse acquisition channel performance across paid, owned and earned media, including digital advertising, SEO, ASO, social media and affiliate channels. • Analyse customer journeys and user behaviour to identify opportunities to improve engagement, retention and conversion outcomes. • Evaluate monetisation performance and key commercial metrics, including ARPU, CAC, LTV and churn, to support growth and revenue objectives. • Identify actionable insights and recommendations that support fan growth, retention and digital revenue optimisation. • Partner with Digital Acquisition, CRM & Loyalty, , Product, Data and Marketing Technology teams to ensure effective measurement, reporting and interpretation of digital performance. • Collaborate with Business Intelligence colleagues to align digital performance insights with broader commercial objectives and reporting frameworks. • Translate business questions into analytical approaches and communicate findings and recommendations to stakeholders in a clear and structured manner. • Provide analytical support for club-related digital initiatives and contribute to the sharing of digital performance insights and best practices when required. YOUR PROFILE Person Specification • 4–5 years of experience in a digital analytics role, with responsibility for analysing digital products, customer behaviour and business performance. • Strong understanding of acquisition, engagement, retention and monetisation metrics, including ARPU, CAC, LTV and churn. • Exposure to sports, media, entertainment, subscription, OTT or other digital consumerfocused environments is considered advantageous. • Proficiency in digital analytics platforms such as Google Analytics 4 or equivalent solutions, together with business intelligence and data visualisation tools such as Power BI, Tableau, Looker or similar platforms. • Advanced analytical capabilities, including cohort, funnel, retention and behavioural analyses, with the ability to interpret complex datasets and translate findings into actionable business recommendations. • Understanding of digital marketing performance measurement, attribution principles and customer journey analytics. • Working knowledge of SQL and data querying techniques is desirable. • Strong analytical and problem-solving capabilities, with high attention to detail and commitment to data accuracy. • Ability to communicate analytical concepts and findings effectively to both technical and non-technical stakeholders. • Strong organisational skills, with the ability to manage multiple priorities and work effectively across cross-functional teams. • Ability to challenge assumptions, apply critical thinking and provide evidence-based recommendations. • Bachelor's degree in a relevant discipline. A quantitative, business, digital or analytical background is preferred. • Fluent in English; additional European languages are a plus. • Holds EU nationality and/or a valid residency/work permit for Spain.