VP of Sales

Performance Marketing Manager

Avida

ABOUT AVIDA (FORMERLY SYSTEM2) At Avida (avida.life), our vision is to bring the experience of having a personal fitness trainer to everyone. We accomplish this by combining elite human coaches with cutting-edge AI technology to help coaches build thriving businesses and reach more clients than ever before. We are a San Francisco-based, fully remote Series-A stage company backed by prominent Silicon Valley venture capital firms including Khosla Ventures. Avida founders Dilan Dane & Yuran Lu are ex-MIT serial entrepreneurs who've previously built and sold companies to Google, Dropbox, and more. We've grown to $5M+ ARR, support hundreds of coaches on the platform, and have validated paid ads as a major growth lever — achieving a 4.4x ROAS with CAC competitive to organic channels. Now we need someone to take this to the next level. YOUR ROLE As the Performance Marketing Manager, you will own and scale Avida's paid advertising program end-to-end. This is not a typical performance marketing role — you'll be running paid campaigns on behalf of fitness coaches on our platform, managing dozens of individual ad accounts while optimizing a shared playbook across all of them. You'll work cross-functionally with our Coach Account Management (CAM) team to onboard coaches into paid ads, collaborate on content strategy, and communicate the value of paid vs. organic growth. Reporting to the VP of Sales/Growth, you will have direct impact on coach revenue, platform growth, and company-level metrics. RESPONSIBILITIES * Manage and scale paid ad campaigns across Meta (Instagram/Facebook) for a growing portfolio of fitness coaches, each with their own ad account, audiences, and content style * Onboard new coaches into paid ads — assess readiness (content cadence, lead volume, budget commitment), build initial campaigns, and guide coaches through the first 90 days * Optimize campaign performance daily and weekly — monitor CPC, CPL, ROAS, and conversion rates; test new creatives, audiences, and placements; kill underperformers quickly * Develop and refine the paid ads playbook — document best practices for ad creative, audience targeting, budget allocation, and scaling strategies specific to the fitness coaching vertical * Collaborate with coaches and CAMs on content strategy — advise on what types of coaching content performs best in ads (transformations, social proof, motivational, workout inspiration), help coaches repurpose organic content for paid, and maintain an inspiration bank of top-performing creatives * Report on performance and communicate value — build and maintain performance dashboards, deliver regular updates to coaches and internal leadership on ROAS, CAC, and contribution to overall wins * Manage the Ads Kickstarter Program — oversee the subsidized onboarding program that lowers coaches' upfront ad spend to accelerate adoption, manage the transition from fully-covered to self-funded campaigns, and track program ROI * Own tracking and attribution infrastructure — partner with engineering to maintain Meta Pixel and Conversions API (CAPI) integrations across coach landing pages built on Webflow, ensuring lead events and conversion data flow accurately from form submission through client acquisition * Forecasting & financial planning ownership — build bottom-up and top-down models projecting leads, wins, CAC, and ROAS; align coach-level spend strategies with seasonal growth initiatives and company revenue targets * Scale the program — grow from the current cohort of live coaches to significantly more, while maintaining or improving performance benchmarks * Explore new channels — evaluate and test expansion beyond Meta (Google, TikTok, YouTube) as the program matures along with email and text marketing * Leverage AI and automation — identify opportunities to use AI tools and automation to improve efficiency in campaign management, reporting, and creative testing at scale QUALIFICATIONS * 3+ years of hands-on Meta Ads (Facebook/Instagram) management experience with proven results — you live in Ads Manager * Demonstrated track record of managing $30k+ monthly ad spend profitably, ideally across multiple accounts or clients simultaneously * Deep understanding of direct-response advertising — you think in terms of CPC, CPL, ROAS, and conversion funnels, not just impressions * Experience in the fitness, wellness, health, or creator/influencer space is strongly preferred * Strong analytical skills — you're comfortable pulling data, building dashboards, and making decisions based on attribution data as it matures * Excellent communication skills — you can explain paid media performance and strategy to coaches who are not marketers, and to leadership in business terms * Experience working with content creators or managing ad creative pipelines (sourcing, testing, iterating) * Self-starter with the ability to set your own objectives, plan, execute, and achieve excellent results in a fast-paced environment * Familiarity with fitness coaching business models (lead generation → consultation → client acquisition) is a major plus IDEALLY, YOU... * Have managed paid campaigns for personal brands or individual creators (not just large D2C brands) — you understand the nuance of running ads that feel authentic to a person's voice * Are excited about our vision of making fitness universally accessible and carry a personal interest in health & fitness * Are eager to build and own a function, not just execute a playbook — you want to shape the strategy * Thrive in a startup environment where you'll wear multiple hats and move fast COMPENSATION & BENEFITS We provide very competitive salaries and benefits. Your compensation will consist of a base salary with performance-based bonuses tied to the growth of the paid ads program. In addition, we provide equity to full-time employees so that you can share in the financial upside of our long-term success. Our benefits include: * Unlimited PTO * Fully remote work environment * Reimbursement for remote-working equipment and expenses * Unique perks like unlimited free books & other investments in personal growth * All expenses paid trips to company retreats You'll have the opportunity to work on exciting and innovative technologies and make a meaningful difference in many lives every day. We hope you are excited to join us!

VP of Finance

Fathom

VP OF FINANCE WHY THIS ROLE EXISTS Fathom is a PLG SaaS business at scale. We just hit our first cash-flow-positive month, our AI inference costs are a meaningful and fast-changing line on the P&L, and our pricing, packaging, and unit economics decisions are some of the highest-leverage choices the company makes. There is real, urgent strategic finance work to be done here — and almost none of it looks like traditional controllership. We need someone who can be the financial brain of the company: own the operating model, build a credible point of view on unit economics in a PLG business, partner with the CEO on pricing and packaging, manage AI/COGS as a first-class line item, and be the trusted second opinion on every meaningful financial decision. We do not need someone to build a finance team. The interesting work here is high-leverage and AI-enabled. Our existing vendors (Pilot for accounting, Sphere for tax, Rippling for payroll, Pulley for cap table) handle the things they should handle. This is a hire-of-one, possibly hire-of-two if the right second person comes along, and we expect it to stay that way. WHAT YOU'LL OWN THE HEADLINE WORK — THE REASON WE'RE HIRING YOU The operating model. Own and maintain the company's 3-statement model. Build it for a PLG business — bottoms-up by product surface and self-serve cohort. GTM finance. Marketing spend ROI by channel, customer profitability analysis by segment, renewals and expansion forecasting in partnership with CS. Sales productivity analysis as the sales motion matures. You’ll partner with our Sales, Marketing, and CS leaders as a collaborator on making our GTM machine more efficient — surfacing the data, framing the tradeoffs, and bringing them into the conversation as co-owners of any changes. Finance owns the numbers; the functional leaders own the decisions. Unit economics, cohort analysis, and pricing. LTV, CAC, payback, gross margin by cohort, NRR, GRR — all the standard SaaS metrics, but built for a PLG funnel. Own the financial modeling for pricing and packaging changes; be the person product and the CEO go to before pulling pricing levers. AI / LLM cost management. This is real money, growing fast, and tightly coupled to gross margin. Own the model that forecasts inference cost as a function of usage, model mix, and product decisions. Partner with engineering on optimization opportunities. This line item alone is worth a meaningful percent of the role. Cloud / COGS management. GCP cost analysis, COGS forecasting, gross margin engineering. Same logic as above. Strategic finance projects. Whatever the highest-leverage one-off analysis is this quarter — build-vs-buy, market sizing, scenario modeling, international expansion math, comp band design support. The job is to identify and run these without being asked. KPI definition and reporting standards. Define the financial metrics that matter, standardize how we report them internally and externally, and own the dashboards (you'll spec them; the data team builds them). CEO financial advisor / "numbers brain." Be the trusted second opinion on every meaningful financial decision. Help draft the financial narrative for the board, investors, and acquirers. THE SUPPORTING WORK These are real responsibilities you own, but they shouldn't take meaningful time week-over-week if the systems are set up well: * 13-week cash forecast * Headcount planning and comp modeling * Sales productivity analysis * 409A coordination * Wefunder / SPV investor communications * Comp benchmarking, commission plan design and modeling * Help draft board financial narrative WHAT YOU’LL (LIKELY) DELEGATE We've seen too many VPs of Finance want to take everything in-house so we expect you be involved but heavily delegate a lot of the lower leverage responsibilities: * Monthly close, GAAP financials, AR collections, deferred revenue, stock-based comp, ASC 606 work. Pilot does this. Manage them as a vendor; do not bring it in-house. * All tax work (federal, state, sales tax, international, R&D credit, contractor reporting). Sphere does this. * Payroll, equity admin, bonus pool, EOR for international employees. Rippling and People own this. * Finance tech stack, billing systems, expense management, procurement workflow. Existing systems and existing owners. * Insurance, liability cap modeling, vendor risk, SOC 2 financial controls. Legal/compliance handles. That said, we are not dogmatic, if you have a compelling reason why you should be more hands-on in any of these areas we’re open to it. YOU'RE A FIT IF Required: * You've done finance in a PLG business — and you have strong opinions about how to model self-serve revenue, expansion, and the funnel. We've talked to many VPs of Finance from sales-led SaaS who struggle with this; we will screen hard. * You think about leverage, not headcount. You're proud of how much you ship as a one-person function with AI tooling, vendor relationships, and good systems; it’s impact over all else. The idea of running a four-person team to do the same work makes you uncomfortable. * You're pragmatic, not dogmatic. You don't come in on day one trying to revisit revenue recognition, restructure the chart of accounts, or play financial-engineering games. You focus on real, meaningful impact. * You can be the CEO's "numbers brain." This is half the job. You're the trusted second opinion, the person who finds the missing assumption in a model, the person who reframes a decision with the right unit economics. * You're hands-on. You build the model yourself. You write the SQL. You read the GCP bill line by line. You don't manage finance from a slide deck. * You're fluent with AI tooling and you actively use it to compress your own workload. * Low-ego and easy-going. Life is too short to work with jerks :) We all lead through our actions, not through edict; we expect you to do the same. * You know when to add process and when not to. Your instinct on day one is to understand how we actually operate before adding any process. You don’t build overly complex systems out of the gate; you add structure where the lack of it is hurting us, and you leave the rest alone. * You’re a test-and-learn thinker. Fathom is a testing-forward organization. We speak in ROI and unit economics, but we also know when to bend on the thresholds to learn something. You can hold both ideas at once — the discipline of the numbers and the willingness to run an experiment whose payback isn’t obvious yet. Bonus: * Direct experience modeling and managing AI inference costs as a P&L line item * Background partnering with product on pricing and packaging at a PLG company * You've publicly shared opinions or written about strategic finance, unit economics, or operating models HOW WE'LL KNOW IT'S WORKING * The operating model is the source of truth across the company — used in every leadership conversation, trusted by the board * Unit economics and AI/COGS are forecastable within a tight band; surprises are rare * The CEO defaults to "let me check with [you]" before any meaningful financial decision * The function stays at 1–2 people; existing vendors continue to do the work they do well * You are not bottlenecked on monthly busywork

Senior Technical Customer Success Engineer

ZenRows

ZENROWS  |  REMOTE (EU HOURS)  |  FULL-TIME   ABOUT ZENROWS Born in the Basque Country and built for the world, ZenRows is one of the fastest-growing data infrastructure startups in Europe. We work 100% remotely and hire the best people regardless of where they are. Founded in 2021, we started as a scraping API for developers. In 2026, we are evolving into something bigger: the data collection infrastructure layer for the AI era. Thousands of companies across e-commerce, finance, real estate, and AI rely on ZenRows to power their data pipelines. Now, we're building for the next generation of users: workflow builders, AI engineers, and business teams who don't write code but need data to flow reliably through their systems. We're looking for a Senior Technical Customer Success Engineer to own how ZenRows' customers integrate, succeed, and grow. Could that be you? THE ROLE Our customers are technical and they know it. When something breaks, they want it fixed, not filed. When they're evaluating us, they want someone on the call who actually understands their stack. This role is for someone who can get into the weeds of a broken integration and walk out of an enterprise sales call having helped close it. You'll own the technical relationship with our customers from day one: onboarding, escalations, account health, and the internal tooling that stops CS from becoming a bottleneck. CS at ZenRows is still being shaped. You're not walking into a playbook, you're writing it. DAY TO DAY, YOU'LL BE * The main technical point of contact for our customers across chat, Slack, calls, and escalations * Onboarding enterprise customers hands-on, writing integration samples, debugging their code, and running POCs * Joining sales calls as the technical voice and helping close deals * Keeping a close eye on account health and getting ahead of problems before customers feel them * Reproducing and fixing integration issues yourself, testing the API, writing samples, and digging through OpenSearch logs * Building internal automation that removes the repetitive stuff: API tests, triage workflows, reports, and sales-call prep * Writing guides, runbooks, and post-mortems that people actually refer back to * Giving product real evidence on bugs, friction points, and gaps and pushing for fixes * Creating regular reports for the team to help the company move forward. WHAT WE'RE LOOKING FOR * You've spent 5+ years in technical CS, Solutions Engineering, or Developer Support at a developer-first SaaS where customers expect real answers, not ticket numbers * You write working Python or JavaScript, can read a customer's code and spot what's wrong. Not an engineer, but close enough to be useful * DevTools is second nature. You have a good understanding of HTTP, DNS, TLS, proxies. You've built something with AI that actually saved you time. A workflow, a script, an integration. Not a prompt. Something that runs. * You're equally at home running a technical POC, reviewing account health, and jumping on a call with a VP of Engineering * You adjust naturally to who you're talking to, direct and technical with developers, clear and calm with decision-makers * You make the people around you better without being asked. You share what you know, pick up what needs doing, and set a standard others follow * You've worked with data-driven CS teams and want to be the person who brings that rigor to a team that's still defining what success looks like. * Strong written and spoken English (C1 level or above) BONUS POINTS IF YOU HAVE * Hands-on experience with scraping, anti-bot systems, proxies, or headless browsers (Puppeteer, Playwright, Selenium, mitmproxy) * You've hired, onboarded, or interviewed teammates before * Startup background. You know how to move without a safety net * Worked with CS tools like Intercom, Zendesk, Hubspot, Amplitude, Notion, Stripe, Typeform, Metabase, or similars * Has worked with technical buyers or developer personas HOW YOU'LL GROW WITH US YOUR SUCCESS IN 1 MONTH * Up to speed on the product, stack, and customer base. * Handling EU chat coverage almost autonomously. Escalating only where it is genuinely needed.  * Shadowing sales calls and co-running POCs alongside the team. * First small automation or internal improvement shipped. YOUR SUCCESS IN 3 MONTHS * Fully owns EU coverage. Chat, Slack support channels, escalations, account follow-ups. * Running technical pre-sales independently. Joining calls, scoping POCs, closing technical objections without backup. * Multiple internal automations shipped that meaningfully reduce repetitive work (tests, reports, triage, sales prep) * Actively contributing to docs and internal runbooks. * Pushing product feedback upstream with evidence: bugs, friction points, feature gaps. YOUR SUCCESS IN 6 MONTHS * Co-owns how the CS function operates with the existing teammate. Process, tooling, knowledge management, account health monitoring, … visibly better than when they joined. * Active in hiring: interviewing candidates, scoring, owning a stage of the process. * Trusted technical voice on enterprise accounts and strategic deals. * Recognized internally as a senior operator across CS, Sales, and Engineering. * The automation you’ve built is compounding. The team does more with less than it did on day one.  THIS ROLE ISN'T FOR EVERYONE * We're ~20 people competing against companies 10x our size. There's nowhere to hide, but why would we want to?  * Fully remote means more documentation and async discipline than most places. If you hate writing things down, that'll be a problem. * Feedback here is direct and frequent. Strong opinions are normal. If you want a quiet life, look elsewhere. * We're moving fast and things change. If you need stable processes and predictability, this will frustrate you. WHY PEOPLE LOVE IT HERE * You get to build something, not maintain it. CS is yours to shape from the ground up. * No micromanagement. You're trusted to make calls and own the outcome. * The co-founders are accessible and straight with you. What you do gets noticed. * Genuinely fun team. Remote doesn't mean disconnected, we invest in that. PERKS AND BENEFITS * 100% remote: work wherever you like, as long as EU hours are covered * Salary based on what you're worth, not what you were paid before * Pick your own equipment * Learning & Development budget * Annual team kick-off in a new location each year * Regular Barcelona meetups * Deel benefits: VPNs, memberships, travel discounts, and more DIVERSITY & INCLUSION We're committed to building a team that reflects the world. Every job description goes through a gender bias review, and we're always looking at where we can do better. Whoever you are, wherever you're based, you're welcome here.   Learn more at zenrows.com/careers