Marketing Lead APAC

Stripe

WHO WE ARE ABOUT STRIPE Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. ABOUT THE TEAM Our APAC Marketing mission is to engage priority audiences through impactful and relevant marketing campaigns and events, to drive growth in adoption of Stripe's solution offerings across the region. Our South East Asia (SEA) Marketing mission is to partner closely with the Go-To-Market (GTM) organization—including Sales, Sales Development, Solutions Architects, Partnerships, and Policy teams—to accelerate Stripe's growth across SEA's diverse and fast-growing markets. SEA is one of the most dynamic opportunities for digital commerce and financial infrastructure globally, spanning a rapidly expanding digital economy across Singapore, Indonesia, Malaysia, Thailand, the Philippines, and Vietnam. As the SEA Marketing Lead, you will build and own the regional marketing function at one of the most consequential moments in Stripe's APAC expansion. WHAT YOU'LL DO As the South East Asia Marketing Lead, you will own an end-to-end marketing strategy for SEA, driving pipeline, brand awareness, and revenue contribution across the region's priority markets and segments. You will operate as the SEA marketing owner, partnering closely with Sales, SDRs, Solutions Architects, Partnerships, and Comms to design and execute programs that resonate with the region's unique market dynamics—from Singapore-headquartered enterprises expanding globally to high-growth digital startups and cross-border commerce players across emerging SEA markets. RESPONSIBILITIES * Develop and own Stripe's South East Asia marketing strategy, aligning programs to regional GTM priorities across key markets including Singapore, Indonesia, Malaysia, Thailand, the Philippines, and Korea. * Drive measurable full-funnel impact—pipeline creation, deal acceleration, customer acquisition, expansion, and long-term engagement—across the entire customer lifecycle journey for target segments and verticals in SEA. * Build deep, trusted partnerships with SEA Sales, SDR, and Solutions Architecture teams; co-develop market-specific GTM plans with sales leadership and ensure disciplined pipeline follow-through. * Partner with APAC Demand Generation, Product Marketing, and Comms to develop locally relevant messaging, content, and campaigns tailored to executive buyers, technical decision-makers, and line-of-business leaders across SEA markets. * Drive Stripe thought leadership and brand differentiation, positioning the team as a strategic partner to internal and external stakeholders. * Design and execute field marketing programs—including account-based marketing (ABM), executive roundtables, industry forums, third-party conferences, and curated field events—at both regional and market level. * Translate Stripe's platform capabilities—payments, financial infrastructure, APIs, and ecosystem partnerships—into locally differentiated value propositions that address SEA-specific trends, regulatory environments, and business models (e.g., super apps, digital wallets, cross-border commerce, embedded finance). * Build and nurture strategic regional ecosystems, including technology partners, industry associations, VCs, accelerators, and media platforms, to expand Stripe's reach and influence across target segments and verticals. * Track, analyze, and communicate program performance with rigor; continuously optimize programs for efficiency, scale, and revenue impact while contributing best practices to the broader APAC and global marketing playbook. * Surface market intelligence on emerging industry trends, competitive dynamics, and whitespace opportunities to inform product positioning, GTM strategy, and leadership decisions for SEA. WHO YOU ARE We're looking for someone who meets the minimum requirements to be considered for this role. Preferred qualifications are a bonus, not a requirement. MINIMUM REQUIREMENTS * 8+ years of relevant B2B marketing experience, with a strong focus on field marketing, demand generation, ABM, or integrated marketing, including 5+ years focused on South East Asia markets. * Demonstrated ability to design and execute regional marketing strategies that deliver against full-funnel metrics including pipeline creation, acceleration, and expansion. * Proven experience marketing to enterprise, mid-market, or high-growth startup customers across diverse SEA geographies, with understanding of the region's economic, cultural, and regulatory environments. * Hands-on experience with content development, executive engagement programs, vertical events, ecosystem partnerships, and multi-touch integrated campaigns. * Strong cross-functional leadership and collaboration skills, with a track record of working closely with Sales, SDRs, Solutions Architecture, and regional stakeholders through joint planning and execution. * Experience operating as a regional marketing owner while leveraging centralized demand generation, product marketing, and agency resources to scale programs efficiently. * Proven ability to scale marketing impact through effective leverage of agency, media, and contractor resources. * Solid understanding of CRM systems, funnel reporting, and data-driven marketing execution; familiarity with ABM frameworks and enterprise buying motions. * Strong written and verbal English communication skills; proficiency in one or more additional SEA languages (Bahasa Indonesia/Malay, Thai, Filipino, or Vietnamese) is a plus. * Based in Singapore, with willingness to travel across SEA markets as needed. * Leverages AI tools to automate routine tasks, build target lists, and personalize outreach, while maintaining rigorous standards for accuracy, data privacy, and brand alignment. PREFERRED QUALIFICATIONS * Experience marketing platform, API-driven, SaaS, fintech, or cloud-based solutions to enterprise or digital-native audiences in SEA. * Strong understanding of SEA-specific digital economy trends, fintech regulation, cross-border commerce dynamics, and embedded finance opportunities across key markets. * Excellent program management skills, with the ability to manage multiple complex, market-specific initiatives across verticals and stakeholders simultaneously. * Strong analytical capability, with the ability to translate performance data into actionable insights and strategic recommendations. * Experience working with industry associations, consulting firms, system integrators, government bodies, or ecosystem partners to amplify reach and credibility across SEA. * Startup mentality: bias to action, high adaptability, and operational discipline in a fast-evolving, high-growth environment. * Creative, resourceful, and committed to operational and creative excellence.

Stripe

WHO WE ARE ABOUT STRIPE Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career. ABOUT THE TEAM Our Asia-Pacific Marketing team’s mission is to engage priority audiences through impactful and relevant marketing campaigns and events, driving awareness, growth, and adoption of Stripe’s solutions. The Executive Marketing role is closely aligned with sales, collaborating with the GTM organization, including Sales and Partnerships. This role spans all customer segment executives (especially focused on must-win, strategic enterprise and Digital Native Start-Up organisations. As a marketing leadership position for APAC, it offers a significant opportunity to build and impact the Executive relationships in the region. WHAT YOU'LL DO In the APAC region, an Executive Marketing Leader for an enterprise like Stripe acts as a high-touch bridge between the company’s senior leadership and its most strategic users. The focus of this role is to position Stripe’s regional executives as thought leaders, increasing visibility and credibility in line with Stripe’s mission to grow the GDP of the internet. Ultimately, this role converts C-suite engagement into deep relationships and partnerships and measurable business outcomes, including brand consideration, strategic deal acceleration, and pipeline growth..  RESPONSIBILITIES * Executive Engagement Strategy: * Design regional frameworks for Executive Account-Based Marketing (ABM) that target high-value "in-market" accounts and active buying groups * Craft tailored engagement plans for Senior enterprise executives, startups and ecosystem stakeholders to reinforce Stripe as the leader in Financial Infrastructure  and enterprise-ready organization to support all business models * Managing Executive Hospitality & Events: * Oversee end-to-end execution of executive events, ranging from private executive dinners to the executive engagements (one to one meetings)  in large-scale conferences like Stripe Tour event platforms * Ensure events are not just "gatherings" but strategic experiences designed to drive deeper account engagement and foster long-term client CxO level relationships * Leading Executive Programs for Corporate Events: * Define event objectives, success metrics, and scope for major executive programs including Stripe Sessions and Tours and Customer Advisory boards * Lead cross-functional workstreams (Sales, Product, Leadership) to produce executive engagement user-centric approaches that showcase newly updated solutions and market trends * Executive Thought Leadership & Social Media: * Devise strategies to build an authentic, authoritative presence for senior Stripe leaders  (APAC CRO) on channels like LinkedIn,by partnering with Communications teams, focusing on value-driven education rather than self-promotion * Utilize diverse formats—Partnering closely with Comms to increase APAC Stripe executive touch points via podcasts, articles, and short-form videos—to demonstrate industry insights and build organizational credibility * Strategic Event Identification & Participation: * Identify high-trust, high-value "niche" executive communities and industry circles for senior leaders to join and increase Stripe’s connection to shaping the financial infrastructure landscape in the region * Executive Engagement ROI & Pipeline Influence: * Take a data-driven view to measure the success of executive programs, using metrics like Net Promoter Score (NPS) and marketing-attributed pipeline growth * Accelerate deal cycles by using first-party engagement data to refine executive programs and identify "ready-for-conversation" participants * Building Partnerships & Relationships: * Serve as the key regional point of contact for senior management, senior leaders, and high-impact B2B users WHO YOU ARE We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement. MINIMUM REQUIREMENTS * Key Competencies for APAC * Deep Regional Expertise: Mastery of cultural nuances across hubs like Singapore, Tokyo, China and Australia * Commercial Mindset: Strong partnership with regional sales teams to align executive marketing programs directly with account aspirations * Cross-Functional Influence: Ability to navigate complex global structures and influence stakeholders across Sales, Product, and Communications * Experience in interacting and engaging senior leadership inside customer and partner accounts * 8+ years of relevant B2B marketing experience leading an Executive marketing function across multiple customer segments, including specific experience in executive content, event management, partnership marketing, and high -touch executive programs * Proven track record in defining and executing Executive marketing strategies that achieve funnel metrics and KPIs * Strong written and verbal communication skills in English, with the ability to convey complex topics simply * Demonstrated leadership and collaboration skills across functions * Strong experience partnering with Sales teams on joint planning, execution with key account executives * Proven track record as an Asia Pacific leader, collaborating with global marketing teams to drive strategic connections through executive programs and partnerships * Understanding and/or experience with CRM, account-based marketing, and event and sponsorship marketing tactics and technology * AI user proficiency  PREFERRED QUALIFICATIONS * A startup mentality with a bias to action and the ability to flex in a fast-paced industry and work environment * Experience marketing fintech, cloud services, and/or software solutions  * Superb organization and project management skills and the capacity to manage multiple complex projects at once * Excellent analytical skills and the ability to craft actionable insights from complex data * Resourceful, creative and dedicated to achieving operational and creative excellence * Experience delivering tailored marketing content and experiences for customer segments spanning from early stage startups to the largest enterprise companies * Understanding of the payments, financial technology, and/or ecommerce industries and partner ecosystems * Demonstrated success delivering executive marketing programs with and through consulting and technology partners

Adyen

This is Adyen Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.  For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster. Senior Content Manager Adyen is looking for a strategic, hands-on and collaborative senior content manager to own and evolve Adyen’s editorial voice across APAC. You will define how Adyen’s story is told in one of the world's most dynamic fintech landscapes. You will set the standard for how content drives commercial impact, brand authority, and audience growth in the region. This role is focused on owning the strategy, execution, and continuous optimization of Adyen’s content marketing in APAC. You will act as the regional authority on content — setting direction, elevating quality, and ensuring all output ladders up to measurable business impact. You are a master storyteller who can pivot from writing technical white papers to crafting high-engagement LinkedIn posts, with a strong commercial mindset ensuring every piece of content serves a purpose. WHAT YOU'LL DO * Regional content and market entry strategy: Own and evolve Adyen’s APAC content roadmap. Identify strategic opportunities and define how we show up across markets, creating localized content strategies that resonate across diverse regulatory and cultural environments. * AI & scalability: Leverage AI to scale output and improve efficiency. Build smarter workflows without compromising quality. * Social & thought leadership: Own APAC’s social and thought leadership strategy, with a focus on LinkedIn. Define what high-performing looks like, develop social-first content, and grow our audience through meaningful engagement that strengthens Adyen’s authority in B2B. * Content creation (including video storytelling): Lead by example with high-quality, hands-on creation. Write and edit across formats — from reports and case studies to video, social, and campaign assets. Partner closely with creative teams to develop compelling video narratives, craft strong hooks that capture attention early, and ensure content is optimized for short-form, platform-first consumption. * Platform & media insight: Stay ahead of B2B media trends, platform shifts, and audience behaviors. Turn insights into clear strategic direction, refining formats, tone, and distribution to maximize impact. * Stakeholder partnership: Act as a strategic partner to marketing, product, commercial, and agency teams. Shape briefs, influence direction, and elevate the quality and effectiveness of content across the business. * Project management: Set the standard for execution. Run multiple complex projects with clear plans, strong prioritization, and consistent on-time delivery. * Global to local: Own the adaptation of global content for APAC. Ensure it lands locally while staying true to Adyen’s tone of voice — and identify opportunities to strengthen regional relevance. * Agency management: Own agency and freelancer output. Set clear expectations and ensure consistent quality, speed, and brand alignment. * Performance and optimization: Define success metrics and use data to continuously improve performance, SEO, and engagement. Turn insights into action. * Innovation: Continuously test new formats, channels, and approaches to keep Adyen’s content fresh, relevant, and ahead of the market. WHO YOU ARE * Experience: 8+ years in content marketing, editorial, or strategic copywriting, ideally within B2B tech, fintech, or financial services. You bring a strong track record of owning and evolving content strategy, not just executing against it. * Strategic mindset: You think beyond individual assets and understand how content drives business outcomes. You can connect content initiatives to broader marketing and commercial goals, identify opportunities, and prioritize where to play. * AI fluency: You are comfortable using AI as part of your workflow to scale output, improve efficiency, and enhance creative quality — while maintaining strong editorial standards. * Social and LinkedIn expertise: You understand how to build authority and engagement on LinkedIn. You know what performs, why it performs, and how to consistently create content that drives meaningful interaction and audience growth. * Video storytelling experience: You have experience shaping compelling video content — from developing narratives to crafting strong hooks that capture attention early. You understand what works in short-form, platform-first video and can partner effectively with creative teams to bring ideas to life. * Media and content ecosystem fluency: You have a deep understanding of the evolving media landscape and how B2B audiences consume content across platforms — from long-form reports to short-form, social-first, and video-led formats — and know how to adapt content accordingly. * Master storyteller: You have strong editorial judgment and a journalistic mindset. You know how to find the angle, simplify complexity, and turn technical topics into clear, compelling, and differentiated stories. * Audience-centric: You are deeply curious about your audience. You actively seek to understand the motivations, behaviors, and pain points of merchants across industries, and use these insights to create relevant and high-impact content. * Strong owner and collaborator: You thrive in a fast-paced, flat environment and take full ownership of your work. You’re comfortable working independently while also influencing stakeholders and collaborating across teams, agencies, and freelancers to raise the bar on output. * Operational excellence: You have strong project management instincts and a proven ability to manage multiple priorities, meet deadlines, and deliver consistently high-quality work while remaining open to iteration and feedback. * Some domestic and international travel is required Our Diversity, Equity and Inclusion commitments  Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.  Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application! What’s next? Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility. This role is based out of our Singapore office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.