Product Marketing Director

Modulr

London Full time In office 4 days/week  Why This Role * You’ll lead marketing across the entire business, with several products, multiple priority verticals and two distinct go-to-market motions * There’s a strong product, a loyal customer base and real momentum behind the business: you’re building the engine, not starting from scratch * This is a build, and you get to lead it. Who we are Modulr is the payments automation platform that streamlines money movement with accuracy, control and reliability – built to scale. We process more than 200m transactions and over £180bn in payment value on an annualised basis, and we’re trusted by over 6,000 businesses from fast-growing SMEs to global enterprises. We automate how money moves into and out of a business (payroll, supplier payments, spend management and payment collection) through a single platform, connected to the accounting and payroll systems finance teams already use, and underpinned by principal memberships of Visa and Mastercard and direct access to central bank infrastructure. As a regulated payments provider with over a decade of experience, we’re the platform finance teams trust to run mission-critical operations. Modulr is backed by PayPal, FIS, General Atlantic, Blenheim Chalcot, Frog Capital and Highland Europe, with over 400 employees across London, Edinburgh, Amsterdam and Mumbai. Find out more about us on our website. The role You’ll report to the Chief Product Officer and lead marketing across the business. There’s a capable team in place and plenty of good work already happening. Your opportunity is to bring it all together: a single strategy, shared goals, and an operating rhythm that turns the team’s energy into a predictable, measurable demand engine. You’ll define what success looks like across the funnel and build the connective tissue, from clear OKRs to campaign attribution, that lets the team see and grow its impact. This is a builder’s role, and that’s the best part of it. You’ll be hands-on with the strategy, the campaigns and the numbers, and you’ll bring the AI workflows that help a focused team do the work of a much larger one. The business is wonderfully varied, with several products, multiple priority verticals and two distinct go-to-market motions, and the most effective leaders here build strong relationships well beyond their own team. If you enjoy shaping things and bringing people with you, you’ll thrive. What you’ll do Set the strategy and bring the team with you - You’ll define the marketing strategy and the OKRs, goals and operating cadence that give the whole team a shared plan and a clear definition of great. Own the demand engine - You’ll take paid acquisition to the next level, building rigorous testing and experimentation system across paid search and social so every pound works harder. You’ll also make content a flagship strength: from high-value thought leadership to SEO and GEO, content is how Modulr earns attention, builds trust and pulls inbound demand into the funnel. Drive commercial rigour - Working closely with RevOps to build the data and systems foundation that lets marketing operate as a confident, commercially minded function, connecting marketing, sales and the broader stack. Sharpen how Modulr shows up in market - You’ll make product marketing a real strategic differentiator. In a crowded payments market, the sharper we are on who we serve, the harder every campaign and sales conversation works. From ICP and positioning to messaging and product launches, you'll define how Modulr shows up in market. Build out the growth motions - You’ll launch and grow ABM into large enterprise across our priority verticals, build the partner-led motion that drives SME acquisition, and help shape the emerging product-led growth (PLG) motion that lets SMEs adopt Modulr for themselves. Several routes to market, one ambitious team. Grow events into a pipeline channel - You’ll grow events into a deliberate, high-impact pipeline channel that builds on the strong presence we already have. Lead and develop the team - You’ll develop the people on the team, help them do the best work of their careers, and hire selectively to add the skills that take us further. Make AI the team’s superpower - You’ll build workflows and agents yourself and coach the team to build their own, weaving AI through how marketing works day to day. Done well, this is how a focused team compresses campaign cycles, personalises at scale and grows its impact without adding headcount for every new ask. Who you are * A track record of building and scaling B2B marketing functions by bringing strategy, people and process together to build a team that produces consistent pipeline. * Confidence owning the number across pipeline, CAC, payback and attribution, with the analytical sharpness and commercial acumen to translate data into clear prioritisation and confident decision-making. * An entrepreneurial mindset and a track record of driving cross-functional change. You take initiative, focus on solutions rather than process, and you’re just as happy rolling up your sleeves alongside the team as you are setting direction. * Experience across both product-led and sales-led growth motions, in businesses with several products and more than one priority vertical, paired with outstanding communication and stakeholder management across teams you don’t directly own. * A bias to outcomes and the judgement to focus the team on the things that will make the biggest difference. * Real fluency with AI, not just everyday use. You’ve built and shipped your own agents, automations and workflows, and you can sit down and prototype something yourself. We’d love you to walk us through your work during the interview process.   What We Offer You * Share Options – We offer a Company Share Option Plan (CSOP), giving you the opportunity to benefit from any increase in share value in the event of a sale, merger, or flotation. * Bonus – Our annual discretionary bonus, paid in May for the previous year, is based on both company and individual performance. * Flexible benefits - £1000 to spend on benefits to suit you, including private medical insurance, gym membership, dental etc. * Wellbeing app – confidential, on-demand access to therapy, coaching, counselling, management training or mindfulness sessions with accredited professionals, with company-funded hours and top-up options available. * Holidays - 33 days annual leave (including bank holidays) plus your birthday off. In the UK, Christmas Day, Boxing Day, and New Year’s Day are fixed holidays. You can choose the remaining days to suit your personal schedule. * Learning opportunities - Our two-day onboarding program, ModStart, helps equip you for success. Learning doesn’t stop there; we’ll continue to support your development through various channels. * Company-Wide Events - Participate in collaborative and engaging events with colleagues across the business. * Bike to work / E-bike scheme ModInclusion At Modulr, we’re committed to building a diverse, equitable and inclusive culture where everyone feels they belong and can bring their whole self to work. We welcome applications from candidates of all backgrounds as we believe it’s the right thing for our people, our business, and the community we operate in. By submitting your CV, you consent to us using your personal data to assess your application, contact you, or share your CV with relevant hiring managers. You can request removal of your data at any time by emailing peopleops@modulrfinance.com - though this will withdraw you from consideration for the role.

9fin

About 9fin 9fin is the AI platform powering global debt markets — the world’s largest asset class at over $145 trillion. Debt markets are vast, global, and mission-critical, yet still run on fragmented data, PDFs, and manual workflows. 9fin replaces this broken infrastructure with a single platform that centralises proprietary credit data, deep analysis, and high-value workflows across global markets. Today, 9fin powers teams at 300+ blue-chip institutions worldwide, including global banks, asset managers, private equity firms, law firms, and advisors. The business is scaling at exceptional speed, with rapid expansion in the US and best-in-class retention driven by deep workflow adoption. We’re at a defining inflection point. With proven product-market fit and strong, global market pull, 9fin is accelerating toward becoming the category-defining platform for debt markets worldwide. THE OPPORTUNITY The Senior Product Marketing Manager will be responsible for leading the go-to-market (GTM) strategy and execution for product launches, creating impactful sales enablement materials, conducting market research, and collaborating cross-functionally to ensure the success of 9fin’s products. This role is ideal for someone with a strong background in B2B SaaS marketing who is passionate about driving product adoption and shaping the messaging and positioning for cutting-edge fintech solutions. WHAT YOU'LL WORK ON Every day is different, but here’s an example of the kind of things you’ll work on: * Develop and execute GTM strategies for new product launches, ensuring alignment with business goals and fostering collaboration between product, sales, and marketing teams. * Create sales enablement materials (presentations, case studies, battle cards, one-pagers) to support the sales team in effectively promoting the product. * Conduct market segmentation analysis to define target customer groups, tailoring messaging and marketing strategies to address their specific needs and challenges. * Define and communicate compelling product positioning that differentiates 9fin in the market and resonates with target audiences. * Stay informed on industry trends and competitor activities, providing insights that inform product and marketing strategies. * Collaborate with customer success teams to drive engagement, retention, and adoption through targeted campaigns and educational content. * Identify opportunities to boost product adoption and usage, working closely with sales, customer success, and product teams. * Track and analyze the performance of product marketing initiatives, using data and feedback to refine strategies and improve results. * Ensure alignment across product management, sales, customer success, and marketing teams on messaging, positioning, and execution of go-to-market activities. ABOUT YOU This role will be a great fit if you: * 7+ years of experience in product marketing, preferably in B2B SaaS or fintech industries. * Strong understanding of GTM strategies and product launch processes. * Proven experience in creating effective sales enablement materials and supporting sales teams. * Expertise in market segmentation, competitive analysis, and product positioning. * Excellent technical communication skills, with the ability to translate complex product features into clear, compelling messaging for various audiences. * Analytical mindset, with the ability to use data and performance metrics to drive decision-making and optimize marketing efforts. * Ability to collaborate effectively with cross-functional teams, including product, sales, customer success, and marketing. * Experience with performance tracking tools and product marketing metrics. * A proactive, self-starter attitude with a passion for fintech and innovation. OUR BENEFITS We’re a scaling start up and we enjoy sharing our success, when the company succeeds, we always reinvest that in our people. We also offer huge amounts of responsibility, an abundance of opportunity for growth and a platform to truly excel. Financial & Insurance * Competitive salary benchmarked at 75-90th% of market * Pension (your minimum contributions are 4% with 9fin matching up to 7%) * Private Medical Insurance * Paid sick leave with Income Protection for long periods of illness * Group Life Assurance * Season Ticket Loan & Cycle to Work schemes Time off * 25 holiday days per year * Local public holidays (with the ability to exchange them for alternative days) * Hybrid working model, to allow you the flexibility to decide how, where and when you do your best work * Work abroad for up to 3 months a year * 1 month paid sabbatical after 5 years of service * Enhanced parental leave & flexible working arrangements available Training & Culture * Professional learning and development budget * AI experimentation budget of £800 per employee to trial AI tools * Bi-annual team socials * Summer and Winter company social events A NOTE FROM THE HIRING MANAGER “At 9fin, we’re on a mission to revolutionize debt capital markets with technology that brings them into the modern age. As we grow, we’re looking for a Product Marketing Manager who’s passionate about fintech and driving the adoption of cutting-edge products. This role is all about crafting compelling messages, launching new products, and working closely with teams to ensure our solutions are positioned to succeed in the market. If you’re someone with a strong background in B2B SaaS, love creating impactful marketing strategies, and enjoy the fast pace of a growing company, I’d love to have you on our team. Join us as we reshape the future of debt markets!" — Madeline Thomas, Marketing Director, 9fin 9fin is an equal opportunities employer At 9fin we are dedicated to building and promoting a fair and inclusive workplace where everyone can reach their full potential and truly belong. We recognize that building diverse teams enables a more creative and productive environment. If you’re excited about this role but your experience doesn’t perfectly align with the job description, we encourage you to apply anyway. You might just be who we’re looking for — either for this role, or perhaps another.

Goodlord

📍 London (Hybrid – 2 days in office, 3 days remote/wfh or office if you prefer!) Two in five people in the UK rent their homes. At Goodlord, our mission is to be the gold standard platform for renting - simplifying complexity across agents, landlords and tenants. We’re looking for a Head of Product Marketing, reporting directly to our Marketing Director, to lead and evolve our product marketing function as we scale our multi-product platform. Whether you are an established Head of Product Marketing looking for your next challenge, or an experienced Senior/Lead PMM with proven line-management experience ready to take your first step up, we'd love to hear from you. note: this role is focused specifically on Product Marketing craft - positioning, launches, enablement and GTM execution - rather than broader demand generation, brand or marketing strategy ownership You’ll: * Lead and develop a team of 3 Product Marketing Managers, establishing Product Marketing as a trusted strategic partner across the business * Lead platform-level go-to-market execution and help evolve our GTM strategy as we continue to scale - ensuring product launches translate into measurable commercial outcomes * Partner closely with Product leadership to shape roadmap direction through market insight, customer understanding, and competitive intelligence * Define and evolve differentiated positioning across a regulated, multi-stakeholder platform * Embed structured competitor and market intelligence, ensuring Sales and Product teams are equipped to win in priority segments * Strengthen cross-functional alignment across Product, Sales, and Marketing, building scalable operating rhythms and raising the bar for launch and enablement excellence We’re looking for someone who: * Brings deep B2B product marketing experience within technology and/or regulated environments * Has experience leading and developing Product Marketing Managers and is excited by the opportunity to grow and shape a Product Marketing function. * Has partnered effectively with Product leaders to influence roadmap and commercial direction * Is confident translating complex product capabilities into clear, differentiated market positioning * Has owned high-impact launches with clear accountability for pipeline and win-rate impact * Balances strategic clarity with hands-on delivery and operational discipline WHY YOU'LL LOVE BEING A GOODLORDIAN Aside from the role, the people, our culture and our mission, we have some other things that make Goodlord a pretty awesome place to be. Here’s a few favourites amongst Goodlordians (check out our careers page for more info). * Grow with Goodlord: your development is important to us, that’s why we are Great Place to Work - certified. Have a goal in mind? Share it with us so we can use some of our annual development fund to support it. We guarantee you’ll learn loads and develop both personally and professionally! * Your well-being matters: bi-weekly coaching with Sanctus to provide Goodlordians with a safe place to talk and support your mental health * 25 days holiday (plus UK Bank holidays) plus 1 day per full holiday year up to 32 days: We believe regular breaks are essential for well-being and we encourage (some may say expect!) all Goodlordians to take full advantage of their annual leave entitlement. * Supporting your family: we offer Goodlordians of all genders a generous 3 months of fully-paid time off to look after their new arrivals * Our team: we’re an energetic, sociable, and talented bunch who are super passionate about what we do and determined to make a difference. We’re all in it together, we learn from each other, we’re genuine and we don’t have time for politics WHAT’S NEXT? If you’re ready to help us on our mission to be the gold standard platform for renting, then click apply (2-3 minutes)! A full job spec is available on request. Goodlord wants applicants from all backgrounds and walks of life; we are an equal opportunity employer committed to creating an inclusive environment. Creating a space where everyone feels included is central to who we are. Because we're an open book and we learn from each other, we actively champion diverse perspectives and unique life experiences. If there is anything you need to participate fully in the interview process, we'd love to hear about that too - please include it in your application. ** Please note, as we are regulated by the Financial Conduct Authority, all Goodlordians are required to pass a thorough referencing check via Experian before joining the team. We will only ask for references at the point of making an offer. No agencies please - we have tried and trusted partners we would turn to should we require support.