Martech Solutions Architect - AEP

WHO WE ARE WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.   Are you excited by the power of data and the potential it holds to solve business problems? Do you want to help world-class brands use marketing and customer data to drive revenue growth and better customer experiences? Are you ready to stand in front of clients and help guide them through the jungle of cloud computing, insights, CRM, advanced analytics, and AI? Join our team as VP, Analytics - CRM/martech and lead our major client’s analytics, data science, BI, insights, CRM measurement, audience strategy, and marketing effectiveness to deliver tangible business impact! WHAT WILL YOUR DAY LOOK LIKE? As our new VP, Analytics - CRM/martech, you will take on a senior, client-dedicated leadership role that blends analytical depth, business consulting, and cross-functional leadership. Serving as a trusted advisor, you will connect client priorities to the right capabilities across data, CRM, technology, and strategy, and help drive measurable business outcomes. The business needs will occasionally require you to be a “player-coach” where you are hands-on to complete deliverables and meet client requirements in a fast-paced environment. More specifically, your tasks will include: Lead Client Analytics & Strategic Advisory * Own the analytics agenda for the client relationship and align all work to business priorities and measurable outcomes. * Advise senior stakeholders using data-driven insights across analytics, BI, data science, CRM, audience strategy, testing, and optimization. * Translate complex signals and technical concepts into clear, actionable recommendations that build confidence with clients, partners, and internal leaders. Technology, Data & CRM Architecture Enablement * Shape strategic roadmaps for CRM analytics, first-party data, measurement, audience planning, personalization, and customer intelligence. * Assess client data landscapes, business requirements, and operating constraints to identify practical opportunities for improvement. * Partner with technology and enablement teams to deliver scalable, executable solutions. * Willingness and ability to be “hands-on” as needed to step in, guide, or support deliverables. Lead Across a Matrixed Organization * Lead across MAP global teams, WPP agency partners, and capability groups, building alignment through influence rather than direct authority. * Create clarity around priorities, roles, timelines, and decision-making while maintaining momentum and accountability. * Help define and optimize effective ways of working for analytics within the broader client operating model. Advance CRM & Customer Intelligence * Use first- and third-party data to identify insights, audience opportunities, and performance drivers. * Inform segmentation, targeting, personalization, customer journeys, and activation readiness. * Help evolve the client from traditional campaign reporting toward connected customer intelligence and decisioning. Build Measurement & Innovation Agendas * Design comprehensive measurement frameworks and learning agendas across CRM, owned, paid, and digital channels. * Define KPIs, dashboards, reporting structures, and testing approaches (including holdouts, control groups, and incrementality) to improve decision-making. * Apply advanced analytics, AI, and automation to forecasting, personalization, optimization, and scalable reporting. Build and Develop Talent * Build, mentor, and retain a high-performing analytics team, including globally distributed resources. * Set expectations for quality, consulting excellence, communication, and commercial impact. * Foster a culture of curiosity, accountability, collaboration, and continuous improvement. WHO ARE YOU GOING TO WORK WITH? You will be working closely in projects with a lot of different people with different professions, both inside and outside of VML MAP. As a senior leader, you will collaborate across MAP global teams, WPP agency partners, and capability groups. You will work directly with key stakeholders within the data, marketing, CRM, and IT organizations of our major global automotive client. Together with our tech and data specialists, client engagement leads, and strategic partners, you will build alignment through influence to put in place data solutions that drive business value in a collaborative work environment with a focus on both professional excellence and having fun on the way. WHAT DO YOU BRING TO THE TABLE? You are a senior leader who operates as a strategist, consultant, translator, and team builder. You are client-centered, commercially minded, and collaborative. It is important that you have strong core consulting skills as well as deep analytical experience and technical expertise. Consulting skills * Executive Communication: Strong written, verbal, and presentation skills, with the proven ability to advise senior clients and clearly communicate complex topics to stakeholders at all levels of the organization. * Structured Problem-Solving: The ability to assess complex client data landscapes, identify business requirements, and develop practical, executable solutions. * Matrix Leadership: The ability to lead through influence rather than direct authority, creating clarity and alignment across matrixed global teams and agency partners. * Relationship Building: Commercially minded with the ability to build trust and act as a trusted strategic advisor to client stakeholders. Data experience and expertise * Deep Subject Matter Expertise: Strong command of CRM, first-party data, customer analytics, marketing measurement, audience strategy, insights, and BI. * Measurement Frameworks: Proven expertise in designing measurement frameworks, KPI definitions, testing, attribution, dashboards, and optimization models. * Modern Martech Ecosystems: Familiarity with CDPs, decisioning, identity, marketing automation, or marketing cloud ecosystems. * Advanced Analytics & AI: Understanding of how to apply advanced analytics, statistical modeling, AI, and automation to forecasting, personalization, and scalable reporting. Mindset As a person, you are collaborative, curious, and comfortable with the complexity of high-tech dialogues and enterprise-level client solutions. You have the drive and enthusiasm to take the lead in front of the client while possessing the humility to be a "player-coach" when the team needs hands-on support. You strive to help and inspire the client to grow their business by turning complex data into clear business recommendations. In addition, you have:   * 15+ years in analytics, including significant leadership and consultative experience in an agency, consultancy, systems integrator, or client-service environment. * Hands-on experience with tools such as SQL, Python, R, BigQuery, Google Analytics, Salesforce, Adobe, or comparable platforms. * Ability to be onsite and/or travel 50%+ of the time. * Preferred: Experience in automotive or another data-rich consumer category (understanding automotive customer journeys, dealership/retail networks, loyalty, and lifecycle marketing). * Preferred: Local to the Detroit metro area, or open to cities within a 2-hour flight time to Detroit.   A LEADER IN PERSONALIZED CUSTOMER EXPERIENCES VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper-personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.  A GLOBAL NETWORK We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.      About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.  When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our Privacy policy. California residents should read our California Recruitment Privacy Notice.

WHO WE ARE WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. Do you want to strategically design and architect comprehensive technical solutions that integrate multiple marketing technologies to create cohesive, hyper-personalized customer journeys for some of the world's largest brands? Are you driven by transforming complex business needs into innovative, scalable, and future-proof solutions across leading CRM and marketing automation platforms? Then you might be just the Solutions Architect we’re looking for! WHAT WILL YOUR DAY LOOK LIKE? As our new Solutions Architect -specialising in adobe campaign, you will be responsible for supervising the architecture of full solutions, including all products used within a marketing cloud and related integrations. You will act as a strategic technical leader, working closely with stakeholders to understand complex business needs and develop technical documentation and solutions that align with those needs across multiple marketing technologies. Your role will involve ensuring data consistency, accuracy, and compliance with data privacy regulations across integrated systems. More specifically, you will: * Strategically design and architect blueprints for projects that involve one or more products within a single marketing cloud (adobe), always maximizing marketing effectiveness and efficiency. * Design data integrations between different marketing technologies, ensuring data is consistent, accurate, and complies with data privacy regulations across systems. * Evaluate new technologies and tools to determine their potential impact on existing systems and provide strategic recommendations. * Design solutions that enable data to be analyzed across multiple marketing technologies, providing actionable insights. * Ensure that technical solutions are properly utilized together, leveraging the unique capabilities from each platform and ensuring configurations address specific business requirements in accordance with the client strategy. * Manage data & system governance and integrations for the corresponding marketing cloud, ensuring the future-proofing of products and operations in scope. * Propose ideas for improving or optimizing existing integrated marketing solutions, including the utilization of new features and modules. * Ensure solutions adhere to data security standards, privacy regulations (such as GDPR and CCPA), and company policies. * Solve complex challenges that involve multiple products, focusing on scalability and performance, with a client-minded approach. * Identify and resolve technical issues that may arise within the marketing technology ecosystem, often acting as a point of escalation for complex problems. * Collaborate with different client departments to understand their goals, challenges, and processes, and translate these requirements into technical solutions that apply across multiple products. * Identify opportunities for system enhancements, staying aware of the latest MarTech trends (per industry) to continuously drive innovation. * Elaborate architecture solutions and diagrams for covering complex client use cases. * Build impact assessments to identify the feasibility of certain solutions and measure improvement uplift. * Design and operationalize batch, stream, and real-time data integrations. WHO ARE YOU GOING TO WORK WITH? You join the technical leadership team, collaborating closely with Architects, Developers, and Technical Project Managers within our 100+ strong technical department. You will also work extensively with account teams, Data Specialists, and our clients’ technical leadership, acting as a key technical liaison. We value room for diversity, and you will get a chance to put a personal touch on your daily tasks while developing your professional skillset. We are proud of our multicultural environment and easy-going, dynamic atmosphere where we not only work together – we are great at having fun as well. WHAT DO YOU BRING TO THE TABLE? As a person, you are a strategic thinker, a proactive problem-solver, and an influential communicator who can articulate complex technical concepts to both technical and non-technical audiences. You possess a deep understanding of the entire project lifecycle and can translate sophisticated business requirements into robust, scalable, and integrated technical solutions. You are adept at utilizing all MAP expertise and WoW to support client technical leadership. In addition, you have: * 7+ years of progressive experience in a Solutions Architect or Lead Technical Consultant role, with extensive experience in Adobe campaign.  * Ability to  design and maximize the use of : Adobe Campaign, RTCDP, AJO, CJA and AEP (data management) * Knowledge to discuss and support: AEM, Adobe Analytics, Adobe Target * Proven experience in strategic technical planning, including vendor investigation, evaluation, and recommendations. * Deep expertise in designing and integrating multiple marketing technologies (e.g., Salesforce Marketing Cloud with other CRM, analytics, or advertising platforms). * Extensive knowledge of technologies such as SQL, XML, JSON, JavaScript, HTML, CSS, and proficiency in one or more programming languages. * Expertise in Workflow Engines, advanced database design and modeling, and data governance best practices. * Demonstrated ability to lead client-facing engagements, manage complex project deadlines, and ensure solutions are delivered within agreed budgets and scope. * A strong understanding of data security standards, privacy regulations (GDPR, CCPA), and their application in marketing technology solutions. * A track record of identifying opportunities for system enhancements and driving innovation by staying abreast of the latest MarTech trends. A LEADER IN PERSONALIZED CUSTOMER EXPERIENCES VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities. A GLOBAL NETWORK We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.   About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.  When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our Privacy policy. California residents should read our California Recruitment Privacy Notice.