
Instacart · United States - Remote
We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food...
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love
and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless
opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get
their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If
you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their
best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through
regular in-person events. Learn more about our flexible approach to where we work.
The Commercial Strategy & Acceleration (CSX) team empowers Instacart’s commercial organizations with domain expertise to drive
innovation, cohesive strategy, and agile execution at scale—catalyzing our partners’ success across retailers, brands, and
agencies.
We are seeking a Senior Director of Media Analytics to lead a high-impact organization of approximately 30 analytics professionals
focused on Instacart Ads. You will set the vision, strategy, and operating model for how measurement, experimentation, and
insights drive advertiser outcomes and unlock incremental investment. In close partnership with Brand Partnerships, Ads R&D,
Product, Data Science, and our CPG customers—as well as key industry bodies—you will deliver rigorous, trusted analytics that
guide decisions for some of the world’s largest brands.
This role is ideal for a hands-on leader who thrives in a fast-paced, constantly evolving environment and enjoys working
cross-functionally to solve complex problems at scale. New York is preferred, with flexibility for qualified candidates across the
U.S.; periodic travel to New York City, client offices, and industry events is expected.
quantify incrementality, optimize performance, and inform advertiser investment decisions.
experimentation, and commercialization; attract top talent and foster an inclusive, high-performing culture.
and audience insights; partner with Ads R&D and Data Science to productionize models and reporting at scale.
into clear business impact, driving increased advertiser investment.
retail media standards and third-party interoperability.
focusing the team on the highest-impact work.
capabilities to deliver holistic, actionable insights.
retaining diverse, high-performing talent.
enterprise scale.
rigor.
experience influencing C‑suite stakeholders at large advertisers (e.g., CPGs) to drive investment decisions.
programs.
Haven) and identity solutions.
reconciling with first-party signals.
or conference speaking.
#LI-Remote
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is
remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex
First remote work policy here.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is
eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For US based candidates, the base pay ranges for a successful candidate are listed below.
WA
All other states
We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. WHY THIS ROLE IS ON THE MENU Instacart’s enterprise business is at an inflection point. Retailers and CPG brands are navigating a rapidly shifting grocery landscape—and the demand for Instacart’s ecommerce, fulfillment, in-store, retail media, AI and data solutions has never been greater. We’re hiring a Director of B2B Enterprise Product Marketing to be the strategic engine behind how we bring this platform to market. This role sits at the intersection of product, commercial, and marketing, and the person who fills it will have a direct line of sight to how Instacart powers the future of grocery. WHAT YOU’LL COOK UP IN YOUR FIRST YEAR * A unified go-to-market strategy for the enterprise platform that is adopted by Product, BD, and Customer Success as the definitive playbook—giving each team clear positioning, messaging, and campaign tools to win deals and grow adoption. * A differentiated market presence for Instacart’s enterprise solutions, built through compelling thought leadership narratives, multi-channel campaigns, and industry authority that make Instacart the go-to name for grocery retailers evaluating ecommerce and fulfillment partners. * A high-performing, respected product marketing team—four direct reports who are well-integrated into the commercial organization, operating with clarity on priorities, and recognized as indispensable contributors to Instacart’s B2B success. * A sales pipeline meaningfully moved by marketing, with awareness and lead-gen campaigns across events, paid media, content, PR, webinars, and partnerships that are measurably converting interest into conversations. * A global market entry foundation, with regional strategies developed and tested that support Instacart Enterprise’s expansion beyond existing markets. THE SECRET INGREDIENTS WE’RE LOOKING FOR You are a builder and a storyteller—someone who can translate complex enterprise technology into messaging that resonates with grocery executives, while also rolling up your sleeves to get campaigns out the door. You thrive in ambiguity, love working cross-functionally, and bring a bias toward outcomes over activity. Must-have pantry staples (Minimum Qualifications) * 10+ years of B2B marketing experience at a SaaS company, with demonstrated ownership of product marketing across multiple product lines * People management experience, with a track record of growing and developing marketing teams * Proven ability to build and execute full-scale, multi-channel B2B campaigns that drive both awareness and qualified lead generation * Strong written and verbal communication skills—able to distill complex technical topics into clear, compelling narratives for senior audiences including C-suite * Experience developing effective positioning, messaging frameworks, and thought leadership strategies that translate into sales enablement materials * Ability to manage multiple high-stakes projects simultaneously, prioritize effectively, and influence cross-functional stakeholders without direct authority * Comfortable operating independently and collaboratively in a fast-paced, high-growth environment with shifting priorities * High proficiency with Google Slides and comfort with basic marketing analytics Optional garnishes (Preferred Qualifications) * Experience marketing to retailers or grocery audiences, with an understanding of their unique business challenges and buying cycles * Familiarity marketing to a range of company sizes, from large enterprises to SMBs * Background in a high-growth startup or scale-up environment * Technical proficiency that enables effective partnership with product and engineering teams #LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. For US based candidates, the base pay ranges for a successful candidate are listed below. CA, NY, CT, NJ $242,000—$255,500 USD WA $232,000—$245,000 USD OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI $222,000—$234,500 USD All other states $202,000—$213,000 USD
We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. WHY THIS ROLE IS ON THE MENU Eversight, part of Instacart, is building a next-generation data insights and analytics platform that helps leading CPGs make smarter, faster decisions across pricing, promotions, retail media, and omni-commerce. The platform is proven — and now it’s time to scale. We’re hiring a Senior Account Executive to own our most strategic enterprise CPG relationships and lead the charge on net-new growth. This role is a rare opportunity to shape the commercial foundation of a newly launched revenue platform, with a direct line of sight to product direction, go-to-market strategy, and the kind of deals that move the needle for iconic brands. WHAT YOU’LL COOK UP IN YOUR FIRST YEAR * A growing portfolio of enterprise CPG accounts — existing relationships renewed and expanded, and net-new logos closed — contributing meaningfully to Eversight’s ARR targets. * Complex, multi-stakeholder deals navigated end-to-end and brought across the finish line: from first discovery call through pilot, business case, negotiation, and signature. * A sharp commercial point of view on the CPG data and analytics market — with compelling value propositions and ROI models that connect Eversight’s solutions to what pricing, promotions, retail media, and omni-commerce teams actually care about. * A trusted cross-functional presence — partnering with Pre-Sales, Customer Success, Ads, Product, Legal, and Finance to accelerate adoption, resolve blockers, and ensure customers see measurable outcomes post-sale. * Rigorous pipeline discipline and market feedback that sharpens Eversight’s product roadmap and go-to-market playbook in a rapidly evolving environment. THE SECRET INGREDIENTS WE’RE LOOKING FOR Must-have pantry staples (Minimum Qualifications) * 7+ years of enterprise sales experience in SaaS, data, analytics, or ad tech solutions. * 4+ years selling into North American CPG manufacturers or large consumer brands. * Proven track record of meeting or exceeding annual quotas of $1M+ in ARR or equivalent revenue targets. * Demonstrated success leading complex sales cycles with multiple stakeholders (e.g., IT, data/analytics, marketing, sales, finance, procurement, and legal) through signature. * Experience selling data products, analytics platforms, or retail/commerce data solutions with measurable ROI for enterprise customers. * Proficiency with Salesforce (or similar CRM) for pipeline management and forecasting; familiarity with a structured sales methodology (e.g., MEDDICC, Challenger, SPIN, or similar). * Strong executive communication and presentation skills with the ability to influence VP/C-suite buyers and technical evaluators. * Ability to build quantitative business cases and ROI models using Excel or Google Sheets. * Willingness to travel up to 25% within the United States for customer meetings and events. * Bachelor’s degree in Business, Marketing, Economics, or a related field, or equivalent practical experience. Optional garnishes (Preferred Qualifications) * Existing relationships and recent selling experience with enterprise CPGs such as Coca-Cola, Hershey, or Molson Coors. * Based in the Atlanta metro area or strong experience selling into Atlanta-based CPGs. * Experience selling into CPG revenue growth management, shopper/retail marketing, category management, eCommerce, or data science teams. * Familiarity with CPG data ecosystems (e.g., Circana/IRI, NIQ, retailer first-party data, retail media networks) and pricing/promotion analytics. * Background launching and selling new products in high-growth or early-stage environments, with the ability to translate customer feedback into actionable product insights. * Experience negotiating data licenses and usage rights, and coordinating privacy/security reviews with customer stakeholders. * Ability to translate technical data concepts into clear customer value stories; familiarity with SQL is a plus but not required. #LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Offers may vary based on many factors, such as candidate experience and skills required for the role. This role also includes a Sales Incentive Plan. The cash variable incentive target is based on individual sales performance. Payout terms will be based on the Sales incentive Plan for this role. OTE range for this role is listed below and is based on salary and fixed paymix for the role. Sales incentive pay is contingent on performance and paid in accordance with the terms of the applicable Sales Incentive Plan Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. For US based candidates, the base pay ranges for a successful candidate are listed below. WA $147,000—$155,000 USD OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI $140,000—$148,000 USD All other states $128,000—$135,000 USD CA, NY, CT, NJ $153,000—$161,500 USD OTE Range $128,000—$135,000 USD
We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. WHY THIS ROLE IS ON THE MENU Eversight — an Instacart company — is the recognized leader in AI-powered promotion optimization, and we’re now expanding into a broader Data Solutions platform powered by Instacart’s unparalleled retail data. Global brands like Coca-Cola, Frito-Lay, and Hershey already rely on us to drive higher ROI on promotional spend — and the opportunity ahead is even bigger. We’re hiring an enterprise Account Executive who is a true hunter: someone energized by building new relationships, opening new logos, and helping the world’s leading CPGs transform the way they plan, execute, and evaluate trade promotions. This is a high-earnings, high-impact role at the frontier of CPG data and analytics. WHAT YOU’LL COOK UP IN YOUR FIRST YEAR * A pipeline of net-new CPG logos sourced, progressed, and closed — consistently hitting a cadence of 10–12 deals per year at an average deal size of $80k–$120k. * C-suite and VP-level relationships built at target enterprise accounts, with Eversight’s Offer Innovation Suite and Data Products clearly positioned against what matters most to their revenue growth management, insights, and category management teams. * Complex, multi-stakeholder sales cycles owned end-to-end — from champion development through executive alignment, negotiation, and close — with Salesforce reflecting a clean, forecastable pipeline throughout. * A seamless handoff and expansion motion co-developed with the SDR, Pre-Sales, and Customer Success teams — ensuring new logos land well and are set up for renewal and growth. * Direct influence on how Eversight goes to market — bringing customer insights, competitive signals, and deal learnings back into the product and commercial strategy. THE SECRET INGREDIENTS WE’RE LOOKING FOR Must-have pantry staples (Minimum Qualifications) * 5+ years of quota-carrying experience selling complex technology and data solutions, with a proven track record of consistently meeting and exceeding sales quota. * SaaS selling experience (required), including previous sales methodology training (e.g., MEDDICC, Challenger, SPIN, or similar). * Demonstrated success closing 10–12 deals per year with an average deal size of $80k–$120k in an enterprise environment. * Experience managing the full sales cycle from business champion to C-level, including selling to personas such as Chief Customer Officer, VP of RGM, Head of Insights, Head of Category Management, CFO, and CEO. * Proven ability to establish trust and credibility at target companies through a consultative approach, executive presence, and a keen command of your solution’s value. * Strong negotiation skills and excellent written, verbal, and presentation communication skills. * Proficiency with Salesforce.com and standard productivity tools (Google Suite, Slack, Zoom, Lucidchart, etc.). * Willingness and ability to travel 40% of the time. * Bachelor’s degree or equivalent practical experience. Optional garnishes (Preferred Qualifications) * Understanding of Consumer Panel and Scanner Data markets for CPG. * Familiarity with Trade Marketing and Revenue Growth Management functions within CPG organizations. * Understanding of retail scanner data applications and the CPG in-store trade promotion evaluation process. * Strong customer references from enterprise CPG accounts. #LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Offers may vary based on many factors, such as candidate experience and skills required for the role. This role also includes a Sales Incentive Plan. The cash variable incentive target is based on individual sales performance. Payout terms will be based on the Sales incentive Plan for this role. OTE range for this role is listed below and is based on salary and fixed paymix for the role. Sales incentive pay is contingent on performance and paid in accordance with the terms of the applicable Sales Incentive Plan Please read more about our benefits offerings here. For US based candidates, the base pay ranges for a successful candidate are listed below. CA, NY, CT, NJ $153,000—$161,500 USD WA $147,000—$155,000 USD OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI $140,000—$148,000 USD All other states $128,000—$135,000 USD OTE Range $255,500—$323,000 USD