Senior Digital Analyst

Job Description

Our client is seeking a Senior Digital Analyst to join the Product Analytics team for a long-term parental leave coverage assignment of approximately one year. This position plays a critical role in enhancing and optimizing digital customer experiences across web and mobile platforms, with a strong focus on e-commerce performance, retail media, customer journey analytics, and conversion optimization.

The selected consultant will work closely with cross-functional product teams to support data-driven product development and business decision-making. The role requires strong analytical expertise, hands-on experience with digital analytics tools, and the ability to independently manage complex analytical tasks within a fast-paced environment.

Key Responsibilities

Lead conversion rate optimization (CRO) initiatives and analyze digital sales funnels within e-commerce platforms.

Design, evaluate, and interpret A/B testing experiments from hypothesis creation through impact assessment and recommendations.

Perform in-depth ad hoc analysis of digital user behavior across web and mobile applications.

Analyze customer journeys across multiple platforms and identify opportunities to improve user engagement and conversion performance.

Ensure high standards of data quality through validation, troubleshooting, tagging requirements, and analytics governance.

Support product managers, development teams, UX/design teams, and marketing stakeholders with actionable, data-driven insights.

Translate complex analytical findings into clear recommendations and business-focused presentations.

Collaborate with analytics and development teams within the Google ecosystem, including BigQuery and Google Cloud Platform (GCP).

Contribute to continuous improvement of analytics frameworks, reporting structures, and digital measurement strategies.

Work closely with cross-functional stakeholders to drive customer-centric digital product enhancements.

Required Experience

Minimum 5 years of professional experience as a Digital Analyst or within a related analytics role.

Proven experience in e-commerce analytics and digital product performance analysis.

Strong expertise in SQL, particularly within BigQuery environments.

Hands-on experience working with Google Analytics and related Google ecosystem products.

Experience managing and evaluating A/B testing and experimentation initiatives.

Strong understanding of customer journey analytics and conversion optimization strategies.

Experience working independently within complex and cross-functional business environments.

Required Skills

SQL

BigQuery

Google Analytics

Google Tag Manager (including server-side template builds)

Data Studio / Data Visualization

Hotjar

Conversion Rate Optimization (CRO)

Customer Journey Analytics

A/B Testing & Experimentation

Data-Driven Decision Making

Google Cloud Platform (GCP) Analytics

Preferred / Meritorious Skills

Google Ads

Google Search Console

VWO or other A/B testing tools

Retail Media Analytics

Looker or other self-service BI/analytics tools

Attribution Modeling

AI-driven Analytics using Gemini or similar technologies

Education

Bachelor’s or Master’s degree in Data Analytics, Computer Science, Statistics, Marketing Analytics, Information Systems, or a related field is preferred.

Languages

Swedish – Advanced proficiency

English – Professional proficiency

Preferred Candidate Profile

Strong communicator with the ability to explain complex analytical concepts to non-technical stakeholders.

Independent, organized, and solution-oriented professional with strong business understanding.

Analytical mindset with attention to detail and a passion for optimizing digital customer experiences.

Collaborative team player capable of working effectively across product, UX, marketing, and technical teams.

Comfortable working in hybrid environments and managing multiple analytical initiatives simultaneously.

Job Mode: Hybrid (25% Remote)

Application Method: Interested candidates can apply by sending their profile to hr@semiconservicenordic.com