Campaign Manager, Beauty & Fashion Brands (Freelance)

Senior Strategist (Strategic, Creative), US East Coast Based

Kyra

ABOUT KYRA Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform manages the full lifecycle — creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube. As a Strategist at Kyra, you’ll lead the development of platform-native campaign strategies that combine creative storytelling with measurable brand impact.. You’ll own the strategic direction from pitch through to post-campaign, turning insights into bold creative concepts that resonate across TikTok, Instagram, YouTube, and beyond. You’ll collaborate closely with Client Solutions, Campaign Management, Paid Media, and Business Development to deliver campaigns for two large enterprise accounts that are not only beautiful—but effective. This role is ideal for a beauty-savvy strategist who’s confident turning data into narrative, client goals into creative, and trends into opportunities. Reporting to: Strategy Director WHAT YOU’LL BE DOING 💡 Strategic Campaign Development * Handle the end-to-end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs * Work cross-functionally with internal teams to craft compelling platform-native campaign concepts that align with brand tone and commercial goals * Write high-quality briefs and strategic decks that inspire both clients and creators 📊 Insights, Data & Measurement Strategy * Define and refine measurement frameworks for success across CPV, ER, and platform-specific KPIs * Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation * Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations 🔍 Trend Forecasting & Cultural Analysis * Handle cultural listening, market research, and platform trend tracking within the beauty category * Translate emerging insights into actionable campaign ideas and brand opportunities * Support new business efforts by contributing trend insights and POVs for decks, pitches, and proposals 📞 Client Engagement & Strategic Advisory * Join client calls to present strategic recommendations and explain the “why” behind campaign decisions * Collaborate with Account and Campaign Leads to respond to briefs and evolve campaign strategy based on feedback * Act as the strategic lead across your client portfolio—building relationships rooted in value and clarity WHAT YOU BRING 🔑 Strategy Experience in the Creator Space * 4–6 years in strategy, planning, insights, or branded content—ideally in a creator, beauty, or social-first brand * Experience implementing / using AI tools into your workflows. * Deep knowledge of platform behaviours, content formats, and the creator economy across TikTok, Instagram, and YouTube 💄 TikTok Fluency * Deep understanding of TikTok culture, trend cycles, and platform-native audience behavior. * Able to translate brand identities into authentic, scroll-stopping creator content 📈 Data-Driven Thinking * Comfortable working with performance metrics, audience data, and platform insights * Ability to structure frameworks, make data actionable, and present performance narratives clearly ✍️ Creative & Commercial Acumen * Exceptional brief-writing, storytelling, and presentation skills * Strong client presence with the ability to articulate ideas confidently and drive strategy forward. What Makes You Stand Out * A hybrid thinker who blends logic with creativity, intuition with structure * Experience owning strategy across multiple live campaigns and strategic touchpoints * Passion for beauty, social culture, and pushing the boundaries of what creator content can do BENEFITS 🌎 We’re a remote-first team, giving you the flexibility to work from wherever you do your best work 🌴 Annual Time Off: 25 days PTO + bank holidays, 4 company-wide days off (Kyra Days), 3 wellness days, and paid sick leave each year 📚 Growth: Annual Learning & Development budget to invest in your skills. 💰 Rewards: Annual bonus scheme to recognise great work 🩺 Healthcare coverage for US-based team members AI is core to how we operate. Use it to elevate your work. But everything in your application should reflect your own judgement and experience. 💟 Support If you have a condition or require an adjustment to our interview process - please let us know so we can make adjustments to support you. Please note that when you submit an application or resume, your data will be processed in line with our privacy policy.

Senior Campaign Manager (US based)

Kyra

ABOUT KYRA Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform manages the full lifecycle — creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube. As a Senior Campaign Manager at Kyra, you are the operator who turns creator campaigns into results. You own delivery end to end across a roster of ambitious brands, from fast-moving consumer names to category-defining tech, and you keep every campaign on time, on budget, and on target. You sit between clients and creators, holding both to a high standard while keeping the commercial maths working in the background. Kyra's proprietary platform is your home base: you run everything through it, and the insights you generate feed back into the product as much as the product shapes your work. If you think in CPVs, find the insight others miss in the data, and get a kick out of a campaign that beats its KPIs, this is your seat. What You'll Be Doing 📋 Campaign Management and Delivery * Own day-to-day delivery of multiple influencer campaigns at once, across several brands * Run timelines, budgets, deliverables, and approvals so nothing slips * Act as the single point of contact for creators, clients, and internal teams * Hold cross-functional team members accountable to deadlines and deliverables, without direct authority over them * Stay ahead of problems and keep every stakeholder aligned, rather than firefighting 💷 Commercial and Pricing * Build creator pricing from the ground up using CPV (cost per view) and projected performance * Negotiate creator fees against budget and target CPV, protecting both the campaign outcome and the margin * Proactively negotiate added-value assets and maximise the value on every deal * Manage campaign budgets line by line, model scenarios, and flag commercial risk early * Treat every campaign as a commercial unit, not just a creative one 🎯 Client Service and Retention * Build trusted relationships through clear, proactive, no-surprises communication * Read each client's style and match it, from polished weekly reporting to fast informal updates * Anticipate client needs, surface insight, and create the conditions for renewal and growth 🤝 Casting and Creator Management * Build casting shortlists and identify creator-fit based on client archetype, campaign goals, and creator vertical * Source, brief, and manage creators across the full campaign lifecycle, leading all creator communications and fielding * Make sure content lands on brand guidelines, cultural nuance, and campaign objectives * Handle creator contracting, usage rights, and disclosure compliance cleanly 📊 Reporting, Performance, and Optimisation * Track performance against the numbers that matter: CPV, reach, engagement, and conversion * Use Kyra's proprietary platform and analytics tools to monitor campaigns in flight, not just at wrap * Keep Kyra as the single source of truth, with all updates, creator comms, and status reflected in-platform rather than in private spreadsheets * Flag data inconsistencies and workflow gaps early * Turn data into clear, actionable recommendations clients can act on, with reliable daily reporting 🤖 Platform, AI, and Ways of Working * Live in Kyra's proprietary platform as a power user, running campaigns end to end inside the tech rather than around it * Generate the campaign insights that shape the product, and put the platform's outputs to work in how you run accounts: a genuine two-way loop between you and the tech * Use AI daily to move faster and raise the quality of your work * Adopt new tools quickly and improve workflows on Kyra's AI-native platform * Bring a willingness to experiment. This is paying off across the team and we want people who lean in What You Bring 🔑 Non-Negotiables * Agency experience running influencer or creator campaigns. This is the one we care about most * A genuine KPI and performance mindset, comfortable owning numbers and being measured on them * CPV fluency: you can build creator pricing from performance targets and defend it * Strong Excel and data skills: formulas, pivots, and building a tracker from scratch * AI fluency and a real willingness to use it as part of how you work * Able to work EST hours * 3 to 4 years in influencer marketing, creator and talent management, or campaign and project management ➕ Strong to Have * Experience across both consumer / DTC and tech / B2B brands * Creator negotiation and contracting experience * Client-facing experience 🌍 Industry Knowledge * Strong cultural competency and a feel for what is about to trend in the US market * Fluency across social platforms, creator culture, and the mechanics of digital and creator marketing * Real passion for the creator economy 🔥 Mindset and Drive * Proactive problem-solver who stays calm at speed and juggles multiple projects without dropping the ball * High standards, low ego, collaborative, and adaptable Benefits * 🌎 Remote-first team, with the flexibility to work from wherever you do your best work * 🌴 25 days PTO plus public holidays, 4 company-wide days off (Kyra Days), 3 wellness days, and paid sick leave each year * 📚 Annual Learning and Development budget to invest in your skills * 💰 Annual bonus scheme to recognise great work * 🩺 Healthcare stipend for US-based team members 📩 Sound Like You? * We'd love to hear from campaign managers who are ready to step up and deliver impactful creator marketing at scale. * AI is core to how we operate. Use it to elevate your work. But everything in your application should reflect your own judgement and experience. * 💟 Support If you have a condition or require an adjustment to our interview process - please let us know so we can make adjustments to support you. Please note that when you submit an application or resume, your data will be processed in line with our privacy policy.

Senior Client Solutions Manager, Influencer Marketing (Remote - US, EST hours)

Kyra

ABOUT KYRA Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform manages the full lifecycle — creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube. 💡 The role in a nutshell You own a portfolio of Kyra's largest enterprise accounts (multi-million-dollar brand partnerships) and you're measured on whether they grow. Retention, expansion, and Net Revenue Retention are your scoreboard. 💡 What You'll Own This is a commercial role, not a delivery one. You keep enterprise clients, grow them, and run delivery cleanly enough that growth is never at risk. * Revenue. You carry an NRR target across your book. You protect it, and you grow it. * The relationship. You're the trusted strategic partner to senior brand-side stakeholders, not the campaign contact. * The system. You're the connective tissue between Sales, Strategy, Campaigns, Paid, and Product, and you keep them aligned and operating efficiently. * The early warning. When something drifts (performance, scope, relationship, or margin) you see it two quarters out and fix it before it becomes a problem. No surprises. No scrambling. Just steady, commercial ownership. * The standard. You lead a pod of CSMs and/or Junior CSMs. Their performance and their client work is yours to elevate. 🎯 Lead the Relationship Own client relationships across launches, seasonal campaigns, and always-on programs. Multi-thread across teams. Build trust. Have direct conversations when performance needs to improve. 📈 Turn Insight into Strategy Translate data into clear, actionable plans. Present performance against KPIs (engagement, EMV, sales lift, affiliate impact) and explain what it means. 🤖 AI-First You'll be expected to use AI daily to compress reporting, model renewals, prep upsells, and synthesise client data, so you can buy back time for the things that add value, like managing the relationship. 🔍 Own Delivery End-to-End Manage timelines, scopes, budgets, and execution across seeding, paid, and integrated campaigns. Keep work on-brand, on-time, and within margin. 📊 Protect & Grow Revenue Manage renewal timelines. Identify upsell opportunities. Drive Net Revenue Retention. Be able to speak confidently about account growth with real numbers. 💾 Use Data to Improve What's Next Forecast performance. Optimise mid-campaign. Apply learnings to the next program. Reporting informs decisions; it's not a recap. 🛡️ Keep the System Tight Keep tracking clean. Watch team capacity. Fix what's inefficient. Make sure client feedback doesn't get lost. What We're Looking For * We're looking for someone who has: * 6+ years in influencer or creator marketing, with real time on large or enterprise accounts * Hands-on campaign fluency, with genuine command of Meta and TikTok * A track record of account growth and retention you can quantify, so bring the numbers * You've been measured against revenue, retention, or NRR before, and you know what moved them * Direct people-leadership experience. You've run 1:1s, managed workload, and lifted the performance of people you're responsible for * AI-native. You build AI tools into your daily work for faster execution, sharper insight, and smarter workflows * You should be commercially sharp, operationally reliable, and able to speak confidently about the revenue impact of the accounts you've managed. Traits That Matter Curious. Commercially aware. Direct. Adaptable. Strong at building trust. Open to feedback. You don't avoid hard conversations. You don't wait for issues to escalate. You don't need constant direction. What Success Looks Like 6 months in: renewals are planned early, NRR targets are on track, expansion opportunities are clearly mapped, delivery runs smoothly, and leadership trusts your forecast. Benefits 🌎 Remote-first, so you can work from wherever you do your best work 🌴 Annual Time Off: 25 days PTO + bank holidays, 4 company-wide days off (Kyra Days), 3 wellness days, and paid sick leave each year 📚 Growth: Annual Learning & Development budget to invest in your skills 💰 Rewards: Annual bonus scheme to recognise great work 🩺 Healthcare coverage for US-based team members 👉 Tips for Application AI is core to how we operate. Use it to elevate your work. But everything in your application should reflect your own judgement and experience. 💟 Support If you have a condition or require an adjustment to our interview process - please let us know so we can make adjustments to support you. Please note that when you submit an application or resume, your data will be processed in line with our privacy policy.