Senior Growth Marketing Manager

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. THE COMMUNITY YOU WILL JOIN The Engagement Growth Marketing team at Airbnb is at the intersection of marketing, engineering, and data science. Our work is imperative to driving the top line of the entire company. You will be a thought partner and trusted stakeholder to functional leads and business partners across Product, Data Science, Business Ops, Host Community, Marketing, Brand, and Creative teams to set and exceed aggressive growth targets. THE DIFFERENCE YOU WILL MAKE As the Senior Growth Marketing Manager (Host), you will play a critical role in managing Airbnb's relationship with our Host community. Your responsibilities include driving the strategy, development, enhancement, and execution of lifecycle marketing programs and campaigns across email, push, onsite, and in-app notifications. Success in this role means driving activation, engagement, retention, and reactivation of our Hosts while taking end-to-end responsibility from crafting strategy to evaluating performance against KPIs. A TYPICAL DAY * Identify, build, and implement Host lifecycle strategies and campaigns across multiple channels that nurture Hosts and drive incremental value to their experience. * Drive a testing and learning agenda by conducting extensive experimentation and in-depth user data analysis to scale successful strategies through automation. * Translate business goals into accurate delivery requirements, including specifying required data, segmentation logic, and dynamic content requirements. * Own comprehensive reporting of all relevant KPIs, building dashboards to track performance and articulating results effectively to stakeholders and the wider business. * Partner with cross-functional teams, including Product, Engineering, Data Science, and Creative, to build roadmaps, own campaign development workflows, and evangelize the Host Engagement function. YOUR EXPERTISE * 8+ years of CRM experience in a consumer-facing, fast-paced company with a proven track record of managing large-scale B2C automated lifecycle programs. * Deep understanding of CRM strategy, marketing technology architecture, and relational databases, with experience working directly with Production and Engineering teams. * Exceptional project management skills with the ability to navigate an evolving team structure and collaborate across teams from Engineering to Design. * Proven quantitative and analytical skills, including high proficiency in Excel and reporting tools like Tableau, with intermediate SQL skills preferred. * Superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively to senior leadership. * Passion for CRM and user engagement, demonstrating a strong sense of ownership, an eye for user flow, and methodical problem-solving skills. * Bachelor's degree or equivalent combination of education and progressive experience. YOUR LOCATION This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from. OUR COMMITMENT TO INCLUSION & BELONGING Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply. We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you're applying for and the accommodation necessary to assist you with the recruiting process. We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.   Our Commitment To Inclusion & Belonging: Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply. We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.  We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application. How We'll Take Care of You: Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.   Pay Range $139,000—$163,000 USD

The Team The Growth team is focused on maximising the potential of all titles Outfit7 ships. It brings together user acquisition, creative strategy, ASO, data, and product collaboration under one roof, with full-funnel accountability for the games in its portfolio. We operate across all lifecycle stages, from R&D and prototype validation through to global scale, across a range of mobile game formats.   You think in funnels, not campaigns. Growth rate is your north star, and you know that installs are just one input into the metric that actually matters. From paid UA to product-led loops, you’re comfortable pulling any lever in the stack, and you know which one to pull when. You bring structure to ambiguity, data to gut feeling, and a clear point of view to every cross-functional room you’re in.  As a Senior Growth Marketing Manager, you will scale a game or a portfolio of new titles, acting as a strategic counterpart to the product owner. You will leverage paid performance marketing and non-paid growth levers to drive audience growth and push performance further. If you’re ready to develop the full acquisition-to-retention journey for games played by millions, get in touch. In this role you will * Help with the full-funnel growth strategy for assigned titles, setting quarterly plans aligned with the game roadmap and LiveOps calendar, with growth rate (DAU/MAU/revenue) as your north star. * Collaborate with cross-functional teams, including game leads, product managers, and creative teams, to define growth objectives, KPI targets, and delivery timelines. * Implement the end-to-end strategy across all acquisition channels: paid UA across key networks, organic search and browse, brand partnerships, influencer marketing, and LiveOps promotion. * Drive creative testing: briefing hypotheses, iterating on results, identifying fatigue patterns early, and building scalable creative production pipelines with the creative team. * Manage the ASO strategy for assigned titles beyond metadata updates, including store A/B testing, CPP management, platform relationships, and featuring opportunities. * Design attribution strategy in a privacy-first environment, including MMP configuration, SKAdNetwork setup, and iOS ATT constraints. * Build and interpret cohort analyses and LTV models to diagnose growth bottlenecks and guide prioritisation across acquisition and retention levers. * Partner with the production product owner to align UA spend and creative angles with the LiveOps calendar, and collaborate on retention-driving product events and re-engagement campaigns. * Support the R&D pipeline through prototype testing, contributing targeting strategy, channel-fit assessment, and early retention signal analysis. * Build team playbooks, identify new channels to test at scale, and mentor junior team members on how UA decisions connect to full-funnel outcomes. What we’re looking for * A full-funnel mindset: you understand that acquisition metrics are inputs to growth rate, not the goal itself, and you make decisions accordingly. * Strong analytical ability with the confidence to build your own models, and turn complex data into clear recommendations. * Deep comfort with mobile measurement in a privacy-constrained environment, including predictive LTV, incrementality thinking, and the limits of last-click attribution. * A structured approach to experimentation: clear hypotheses, honest read-outs, and a bias toward learning over confirmation. * The ability to influence product, data, and creative teams without formal authority, operating as a genuine partner rather than a requester. * Strong communication skills, written and spoken, with the ability to translate performance data into strategic narratives for senior stakeholders. Your experience * 5+ years of hands-on experience in growth marketing or user acquisition for mobile games or apps, ideally IAP or subscription-based titles. * Proven track record managing titles across multiple lifecycle stages, from prototype and soft launch through to global scale. * Demonstrated success in optimising campaigns toward ROAS and LTV targets across multiple major networks simultaneously. * Experience working with MMPs and navigating iOS ATT, SKAdNetwork, and privacy-first measurement constraints. * Hands-on experience with ASO, store A/B testing, and organic growth levers beyond keyword optimisation is a strong advantage. * Experience mentoring or leading other UA or growth team members is a plus. What we offer * Employment relationship with a legal entity within Outfit7 group for an indefinite period of time, with a six-month probationary period. * Diverse work with exciting daily challenges, working as part of a team in a fun, relaxed environment. * Participation in attractive projects. * Development opportunities through training, seminars, and conferences * Choice of sport, fitness, educational, and entertainment activities outside of work. * Healthy meals in the office * Flexible working hours * 24 days of paid vacation * Participation in a discretionary bonus plan. * Christmas bonus (subject to internal policies). * We are open to exploring remote work possibilities, subject to the specifics of the candidate's location and preferences. Strokovnjak digitalne rasti in marketinga IV. Zahtevajo se izkušnje na področju celostnega marketinga, analitike in rasti. . Ponujamo pogodbo o zaposlitvi za nedoločen čas s šestmesečnim poskusnim obdobjem v podjetju Ekipa2 d.o.o. s sedežem v Ljubljani.Rok za prijavo: 30.05.2026 Note: With application to selected job position I hereby confirm that I have read and understood Outfit7's Candidate Privacy Policy.