Principle Digital Strategist

Elliptic

Elliptic is the leader in digital asset decisioning, we have built the most comprehensive platform for efficiently extracting crypto data and intelligence across blockchains with the greatest accuracy. Our platform’s unrivalled uptime, scalability, depth and breadth of our data and intelligence means exacting organizations choose Elliptic for their compliance, risk management, intelligence operations and blockchain infrastructure needs. Founded in 2013, Elliptic is headquartered in London with offices in New York, Washington D.C., UAE, Singapore and Tokyo. To learn more, visit www.elliptic.co and follow us on LinkedIn and X. Elliptic’s mission is to dominate the US market - a challenge given the foothold that home-grown incumbents have. Your mission is to help us redefine how the industry perceives Elliptic: not as a UK‑based analytics vendor, but as the category leader in digital asset risk intelligence. Working with the Head of Product Marketing in the UK and Regional VP Sales Americas, you’ll serve as the local product marketing expert - refining our global messaging, driving go-to-market initiatives, and representing the voice of the US customer across Elliptic’s global organization. This role offers the opportunity to make a meaningful impact on Elliptic’s US growth trajectory, working with stakeholders across Product, Marketing, Sales, and Customer Success. The impact you will have: As Principle Product Marketing Manager, you’ll serve as the competitive strategist who shapes our story against key players, helping us craft messaging that wins market share and accelerates ARR with our target customers. You will create and drive product narratives that position Elliptic as the intelligence platform of choice for institutions operating at scale. Your work will define how prospects, customers, and influencers perceive Elliptic’s platform, helping us win strategic competitive deals, change the conversation, and strengthen our standing as the most trusted voice in crypto compliance. This is a key, high‑impact role - perfect for a storyteller and strategist who thrives on redefining categories and moving markets, not just executing go‑to‑market playbooks. What you will do: * Own Elliptic’s competitive positioning and market narrative, clearly differentiating our platform from entrenched incumbents and shaping how analysts and customers perceive us * Work with the wider product marketing team to develop and champion a platform-level narrative that ties together Elliptic’s products and data capabilities under a unified theme of digital asset decision intelligence. * Build and maintain a real‑time view of local competitor strategy, messaging, and product direction, turning insights into offensive campaigns and sales enablement assets. * Partner with Product, Sales, and Marketing leadership to translate this strategy into GTM execution - from launches to enablement to analyst relations. * Lead creation of category‑defining content that resonates with US customers (and beyond) - thought leadership, customer success stories, technical deep dives that move perception externally. * Act as a visible storyteller and spokesperson for Elliptic’s role in the crypto compliance ecosystem, engaging with field events, media, and analyst briefings. * Provide strategic input to pricing, roadmap, and product investments aligned to competitive differentiation and market needs. What you will achieve in the first 6 months: * You will have launched an assertive, outward‑facing messaging platform that positions Elliptic as the category leader in digital asset risk intelligence, clearly differentiating us from incumbent competitors in the market. * Your positioning and enablement work will contribute to measurable improvements in US win rate, pipeline velocity and competitive displacement, including closed deals where the sales team cites your GTM and messaging as influencing factors. * Embed a repeatable GTM rhythm aligned to commercial impact. Internally, you’ll have created a data‑driven cadence connecting messaging, deal intelligence, and competitive performance reviews - turning insights into measurable commercial outcomes. * You’ll have built internal credibility as the product marketing voice of Elliptic in the US, aligning closely with the regional commercial organization to support awareness, adoption, and pipeline growth. * You’ll have led your first successful product launch, equipping the global sales teams with clear, compelling messaging and competitive positioning. * You’ll feel comfortable guiding global product marketing messaging to ensure that it aligns with a ‘US first’ strategy You will be a great fit here if you: * Are motivated by changing perceptions of an entire category, not just delivering feature‑based marketing. * Thrive at the intersection of data, regulation, and innovation - and can turn complex technical intelligence into clear, bold narratives. * Are naturally competitive and energized by displacing incumbents through positioning and storytelling. * Collaborate seamlessly across time zones and functions, balancing strategic leadership with hands‑on execution. * Value integrity, originality, and intellectual rigor as part of your craft. * Have a keen ability to shape long-term positioning while delivering against near-term demand goals. * Are comfortable and capable of building trust and collaborative relationships with commercial and product teams and subject matter experts that strengthens cross-functional execution. * You’re an expert adapting, developing and driving messaging that resonates with our target market, helping accelerate sales cycles and grow ARR. * Skilled at defining and deploying global messaging and product marketing strategy into diverse regional markets, clearly articulating results and insights back to global stakeholders. * Curiosity and conviction about the potential of digital assets and the future of financial innovation. * Thrive in fast-paced, cross-functional teams with global stakeholders. Our ideal candidate has: * 7+ years of experience, with a proven track record of category creation or competitive displacement in B2B SaaS (ideally fintech, regtech, data intelligence, or cybersecurity). * Direct experience going head‑to‑head against dominant US incumbents and successfully shaping the winning narrative. * Strong understanding of financial crime, AML/KYC, and blockchain analytics or analogous regulated data environments. * Excellent written and verbal communication along with storytelling finesse and executive presence. * Experience leading cross‑functional GTM programs that bridge Product, Sales, and Global Marketing. * Commercial acumen and ability to connect category perception shifts directly to pipeline and win‑rate. Bonus Points for: * Experience marketing compliance solutions or blockchain analytics platforms. * Background in financial services, risk management, or digital assets. * Exposure to global scale‑up environments where the company was the challenger, not the incumbent. * Familiarity with AI‑enabled market analysis and research tools. * Experience working in a high-growth, global technology environment. * Experience in global organisations or geographically distributed teams. * Experience scaling brand presence in a high-growth or Series C+ tech company. Benefits: change depending on location We know Diversity and Inclusion is much deeper than just hiring, but it’s important for us to mention it here. We welcome and embrace individuals of all backgrounds and identities at Elliptic, and this is an ongoing priority for us. We know incredible people don’t all think in the same way. We want to be challenged every day. We believe our diverse team of individuals underpins this by bringing creative thinking and innovation to Elliptic every day. We are committed to creating a diverse, inclusive and equitable workplace, so we welcome applications from everyone, even if you may not think you fit all of the requirements of our roles. We foster an environment of psychological safety, where everyone feels comfortable to bring their whole self to work.

In The Pocket

ABOUT US We're an independent European digital product studio with a strong track record of delivering market-defining strategies and products for enterprises and governments. With about 200 talented people across three countries, premium AI capabilities and a diverse portfolio of international clients, we define, design and ship high-quality digital products, strategies and software. From global cloud-based platforms and large-scale apps to medical devices, banking software and augmented reality experiences. In a nutshell: if it lives and breathes digital, it’s what we do best. BECOME A PART OF OUR TEAM At In The Pocket, you join a multidisciplinary team of designers, engineers, strategists and data specialists who care about the work as much as the people they work with. We work in small, autonomous teams that stay close to our clients and their users, and we give everyone the space to take ownership, speak up and grow. You’ll learn from colleagues across our studios, ship products that reach thousands or even millions of people and help shape what digital can do for leading organisations in Europe. ---------------------------------------------------------------------------------------------------------------------------------- WHAT YOU’LL DO  As an Enterprise Architect, you act as the strategic bridge between business vision and technology delivery, ensuring the organization's technology landscape perfectly aligns with its long-term goals. Operating with a "big picture" perspective, you will play a key role in our Business Design tracks, helping clients transition from current inefficiencies to future-proof ecosystems while guiding them through the complexities of digital and AI transformation. DESIGN THE ENTERPRISE BLUEPRINT * You will develop and maintain organization's overarching architecture framework, covering business, data, application, and technology layers. * You will craft the high-level architecture for complex buy vs. build challenges by analysing the existing technology landscape and understanding business, and user functional and non-functional requirements, to ensure secure and compliant solutions. ALIGN STRATEGY WITH EXECUTION * You will translate business strategies into actionable, evolutionary IT roadmaps. * By utilizing Business Design tools like Capability Maps and Value Streams, you ensure that technology and AI investments are focused exactly where they create the most value and competitive advantage. ESTABLISH ARCHITECTURE & DATA GOVERNANCE * You will define, implement, and enforce architectural principles and standards. * You will also guide organizations in building solid data foundations and establishing governance structures (such as AI Centres of Excellence), ensuring teams can innovate and experiment safely within technical and regulatory guardrails. EVALUATE & DRIVE INNOVATION * You will continuously assess the external environment and emerging technologies to determine their fit within the existing architecture. * You will guide organizations from discovering opportunities to deploying production-ready solutions (including Applied AI), accelerating their digital maturity. COLLABORATE ACROSS DOMAINS * You will partner with business leaders, AI transformation experts, Product Managers, and Solution Architects to facilitate cross-domain decision-making. WHO YOU ARE  * You have 7+ years of professional experience with a background in engineering, with at least 3 years in consulting, digital strategy or transformation roles serving enterprise or public-sector clients. * You have a solid background in IT architecture and a holistic mindset. * You are capable of stepping back from individual systems to understand complex organizational structures, and you know how to safely integrate new paradigms, whether that is cloud modernization or AI integration, into core operations. * You are a "bridge-builder" who fluidly translates complex technical concepts into simple terms for non-technical executives, while successfully relaying business requirements to engineering teams. You don't have to be the smartest person in the room; your goal is to make everyone else smarter. * You possess strong business acumen and understand that architecture is highly context-dependent and exists to serve business value. * You are familiar with business design concepts like capability mapping, value streams, and operating models, and can link technology investments directly to new value propositions. * You are comfortable with formulating a substantiated opinion and defending it to executives. * You are comfortable leading organizations through the ambiguity of change, digital evolution, and AI readiness. * You excel in stakeholder management, effortlessly navigating conflicting agendas and fostering alignment from the C-suite to the teams "in the trenches". * You have practical experience with enterprise architecture frameworks (such as TOGAF) and modeling languages. * You combine this with a strong understanding of data governance, security by design, and the compliance requirements needed to deploy technology responsibly at an enterprise scale. * You possess full professional proficiency in Dutch and English, enabling you to articulate complex ideas with clarity. The ability to engage stakeholders in French is considered a plus. WHAT WE OFFER   Joining In The Pocket means becoming part of a team that shapes the future of our clients’ businesses across Europe. Here’s what you can look forward to: * You’ll start with a permanent contract in a role that comes with responsibility and the opportunity to make a real impact from day one. * We offer a competitive salary that reflects your experience and the value you bring. * Our benefits package has you covered with hospitalisation and group insurance, meal vouchers, a phone subscription, and more. * You’ll have a mobility budget that lets you decide how to get around, your way.  * Life at In The Pocket isn’t just about work, we host team events throughout the year to celebrate, connect, and have fun together. * Learning never stops here, so after six months, you’ll receive a dedicated learning and development budget to keep growing your skills and exploring new horizons.

In The Pocket

ABOUT US We're an independent European digital product studio with a strong track record of delivering market-defining strategies and products for enterprises and governments. With about 200 talented people across three countries, premium AI capabilities and a diverse portfolio of international clients, we define, design and ship high-quality digital products, strategies and software. From global cloud-based platforms and large-scale apps to medical devices, banking software and augmented reality experiences. In a nutshell: if it lives and breathes digital, it’s what we do best. BECOME A PART OF OUR TEAM At In The Pocket, you join a multidisciplinary team of designers, engineers, strategists and data specialists who care about the work as much as the people they work with. We work in small, autonomous teams that stay close to our clients and their users, and we give everyone the space to take ownership, speak up and grow. You’ll learn from colleagues across our studios, ship products that reach thousands or even millions of people and help shape what digital can do for leading organisations in Europe. ---------------------------------------------------------------------------------------------------------------------------------- WHAT YOU’LL DO  * As a part of the team, you'll be taking part in the continuous development of the products that are in the care of your team. * Day to day, this means developing new user stories, fixing bugs, creating & reviewing pull requests, documenting your work (code comments, readme, confluence,..), performing research, making suggestions for product improvements and communicating clearly about your progress. * Together with your colleagues, you'll be making sure the product meets all functional and non-functional requirements. * As an engineer, you understand that producing clean, readable, and testable code is always a priority. * Use AI tools (e.g., Copilot, ChatGPT) in your development workflow to enhance code writing, support code reviews, and improve productivity. WHO YOU ARE  * Strong knowledge of C# and .NET 6+ (8+ years of experience). * Good working knowledge of Docker. * Familiarity with at least one cloud platform (Azure, Google Cloud Platform, or Amazon Web Services). * Use AI tools (Copilot, ChatGPT, Cursor and others) to support your daily development work and improve code quality. * Exposure to database technologies such as Redis, MongoDB, or InfluxDB. * Some experience with messaging and broker systems (Pub/Sub, RabbitMQ, Kafka). * Familiarity with Terraform, Go, or Elastic Search is a plus. * You hold a master or bachelor degree in Computer Science/Informatics (or equal through a proven track record). * You have a good understanding of common software engineering practices, like OOP principles, modern design patterns, test-driven development, continuous integration and continuous deployment. * You value clean code and clean architecture principles, and strive to produce clean, readable and testable code. * You're eager to learn new things, share your knowledge, adapt to change and learn from past experiences. * You're able to work effectively in a team and are always open to feedback from your teammates. * You understand the importance of application security and data security, and know how that affects your job. * You communicate fluently in English and Dutch or French. WHAT WE OFFER   Joining In The Pocket means becoming part of a team that shapes the future of our clients’ businesses across Europe. Here’s what you can look forward to: * You’ll start with a permanent contract in a role that comes with responsibility and the opportunity to make a real impact from day one. * We offer a competitive salary that reflects your experience and the value you bring. * Our benefits package has you covered with hospitalisation and group insurance, meal vouchers, a phone subscription, and more. * You’ll have a mobility budget that lets you decide how to get around, your way.  * Life at In The Pocket isn’t just about work, we host team events throughout the year to celebrate, connect, and have fun together. * Learning never stops here, so after six months, you’ll receive a dedicated learning and development budget to keep growing your skills and exploring new horizons.