Account Director - Programmatic & Ad Tech

Artefact

AMAZON ADS ACCOUNT MANAGER Location - London Hybrid working pattern WHO WE ARE Artefact is a new generation of data service provider, specialising in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organisations. We are proud to say we’re enjoying skyrocketing growth. We have over 2000 employees across 26 offices who are focused on accelerating digital transformation. Thanks to a unique mix of company assets: state-of-the-art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client. The Retail Media and Analytics department is a digital media and ad tech consultancy team supporting international brands across programmatic advertising, retail media, analytics and marketing technology. REPORTS TO ACCOUNT DIRECTOR   Purpose of the Role As an Amazon Ads Account Manager, you will manage a portfolio of retail media international clients while delivering high-quality campaign strategy and execution across Amazon Ads. You will act as the main day-to-day contact for selected clients, translating their commercial objectives into effective Sponsored Ads and Amazon DSP strategies. This is a hands-on role combining campaign management, client communication, performance analysis and commercial account development. You will also support the continued growth of our Retail Media business and our strategic partnership with Amazon. Key Responsibilities * Client and Account Management * Act as the main day-to-day contact for selected retail media clients. * Build strong client relationships and develop a clear understanding of their business, e-commerce and commercial objectives. * Lead regular client calls, performance reviews and campaign-planning sessions. * Communicate campaign performance, opportunities, risks and recommendations clearly. * Manage client expectations, timelines and agreed deliverables. * Escalate complex strategic, commercial or delivery matters to the Account Director when required. * Campaign Strategy and Execution * Build and execute Amazon Ads strategies aligned with client business objectives. * Manage campaigns across Sponsored Products, Sponsored Brands and Sponsored Display. * Manage Amazon DSP campaigns or support their delivery while developing expertise. * Develop campaign structures covering targeting, audiences, budgets, bidding and creative requirements. * Ensure campaigns are launched accurately, monitored consistently and delivered on time. * Manage activity across multiple products, categories, marketplaces and campaign objectives. * Coordinate campaign execution with internal specialists and external stakeholders. * Optimisation and Performance * Monitor campaign performance and identify optimisation opportunities proactively. * Optimise budgets, bids, targeting, search terms, audiences and campaign structures. * Analyse retail media and e-commerce metrics, including ROAS, ACOS, TACOS, conversion rate, new-to-brand performance and sales contribution. * Translate performance data into clear insights and actionable recommendations. * Identify performance risks and take corrective action before they affect delivery. * Support testing plans across audiences, formats, creative and bidding strategies. * Commercial Accountability * Support revenue growth across assigned accounts. * Identify upselling and cross-selling opportunities across Amazon Ads, Amazon DSP, analytics and wider media services. * Contribute to client retention and renewal planning. * Support account forecasting and provide visibility of expected media spend and service revenue. * Monitor account scope, delivery requirements and potential margin risks. * Support commercial proposals, scopes of work and renewal conversations. * Ensure campaign budgets and service commitments are managed responsibly. * Reporting and Measurement * Produce and present campaign reports, insights and performance reviews. * Collaborate with Analytics and Media teams to develop audience, attribution and measurement strategies. * Ensure reporting is accurate, relevant and connected to client business outcomes. * Support the development of more advanced measurement approaches using Amazon Marketing Cloud where appropriate. * Maintain clear documentation of campaign decisions, optimisations and client actions. * Operational Excellence * Manage multiple accounts, campaigns and deadlines in parallel. * Maintain accurate campaign trackers, forecasts and account documentation. * Follow internal quality-assurance and campaign-governance processes. * Support invoicing and reconciliation processes where required. * Contribute to the development of scalable Retail Media processes, templates and best practices. * Share platform knowledge and campaign learnings with the wider team. * Team Management and Development * Manage and support junior Retail Media specialists or campaign executives. * Delegate campaign tasks and oversee delivery quality. * Review work, provide feedback and ensure deadlines are met. * Support onboarding, training and development across Amazon Ads capabilities. * Help manage team capacity and flag resourcing needs to the Account Director. * Act as the first escalation point for campaign delivery issues. Required Skills & Experience * At least three years of experience in digital media, e-commerce advertising or retail media. * At least two years of hands-on experience managing Amazon Sponsored Ads campaigns. * Strong working knowledge of Sponsored Products, Sponsored Brands and Sponsored Display. * Experience managing complex campaigns across multiple products, categories or international marketplaces. * Experience managing seven-figure annual media budgets, or portfolios with a comparable level of operational complexity. * Experience managing client relationships and campaign execution simultaneously. * Strong understanding of retail media and e-commerce performance metrics. * Ability to analyse campaign data and translate findings into practical recommendations. * Commercial mindset, with experience identifying account growth or upselling opportunities. * Strong presentation, communication and stakeholder-management skills. * Strong attention to detail and campaign-management discipline. * Ability to manage multiple projects, priorities and deadlines in parallel. * Experience mentoring, supervising or line-managing junior team members. Nice to Have * Hands-on experience with Amazon DSP. * Experience with Amazon Marketing Cloud. * Knowledge of retail measurement, attribution and incrementality. * Experience developing audience and first-party data strategies. * Exposure to other retail media networks. * Experience working with international retail or e-commerce brands. Success in This Role Looks Like * Client Success * Strong client satisfaction and consistently clear communication. * High client retention across assigned accounts. * Clients view you as a reliable and knowledgeable retail media partner. * Performance recommendations are connected to commercial objectives. * Campaign Performance * Campaigns are launched accurately and delivered on time. * Budgets are managed effectively and against agreed targets. * Optimisations are proactive, well documented and based on clear evidence. * Campaign strategies become more sophisticated over time. * Commercial Contribution * Revenue opportunities are identified and communicated consistently. * Account forecasts are accurate and regularly maintained.. * Operational Performance * Accounts and delivery workflows are managed independently. * Campaign and account documentation remains accurate and up to date. * Delivery risks are identified and escalated early. * The role contributes to scalable processes and continued Retail Media growth. WHY JOIN ARTEFACT? At Artefact, you'll work with leading brands alongside experts in Data, AI and Digital Marketing, helping shape the future of Retail Media. As part of our growing team, you'll enjoy: * Hybrid working * 25 days' annual leave, plus bank holidays, increasing with service - up to five days * Birthday day off  * Westfield healthcare * Subsidised gym membership, wellbeing initiatives and Cycle to Work scheme * Interest-free season ticket loan * Learning, career development and international opportunities across 26 global offices * Regular team socials and company events * Plus, the opportunity to work with some of the world's leading brands as part of one of the fastest-growing Retail Media teams in the industry.

Artefact

PAID MEDIA ACCOUNT DIRECTOR - MATERNITY COVER Hybrid working pattern London location WHO WE ARE Artefact is a new generation of data service provider, specialising in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organisations. We are proud to say we’re enjoying skyrocketing growth. Our broad range of data-driven solutions in digital marketing and data consulting are designed to meet our clients’ specific needs, always conceived with a business-centric approach and delivered with tangible results. Our data-driven services are built upon the deep AI expertise we’ve acquired with our 1000+ client base around the globe. We have over 2000 employees across 26 offices who are focused on accelerating digital transformation. Thanks to a unique mix of company assets: state-of-the-art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client. REPORTS TO Group Account Director ROLE PURPOSE We’re looking for an energetic and ambitious Paid Media Account Director to work with us on some of the biggest names in Travel. You’ll be responsible for millions in ad spend and will be instrumental in creating media plans & developing innovative strategies to drive client growth. You will be joining a collaborative team with a great culture and will be working with trusted clients. Leading a renowned client, you will be supported by the Group Account Director and the rest of the team. This role will give you the opportunity to share your knowledge, develop the team and contribute greatly to the growth of the client.  Main responsibilities  Paid Media/ Cross-Channel Strategy * Work with the Group Account Director to build a strong and innovative Paid Media advertising offering across all Paid Channels managed for the client (including, but not limited, to Paid Search, Paid Social, Programmatic Display, Online Video, CTV, Native, etc) * Oversee Paid Media campaigns execution, optimisation and management * Lead with investment and strategy planning across the Paid Media activity * Lead with end-of-month finance reconciliation, invoices and POs * Design testing frameworks, making sure to follow best practices and test the latest features, technologies and partners to bring added value  * Provide Paid Media advertising consultancy and training for clients * Maximise the value of the Paid Media advertising we produce by advising clients on best practices across reporting, measurement and attribution * Lead with the development of Paid Media business reviews, cross-sells and pitch material * Be proactive in feeding back good results, data trends, case studies, discovered techniques and tools to the Group Account Director and colleagues * Lead with the development of processes, automation and best practices across the Paid Media department and the wider agency team Client & People management * Strengthen client relationship - Build trusted relationships with senior client stakeholders * Lead client strategy sessions. Present campaign performance and strategic recommendations * Challenge client thinking through insight-led recommendations. Act as the senior escalation point * Be able to demonstrate good communication skills and possess the ability to converse well with other team members and clients in a clear, understandable way * Demonstrate a strong work ethic, with a positive and flexible attitude, and the ability to work independently and as part of a team * Have the ability to lead and develop people through training and by setting an example * Supporting the development of other members of the team * Good time management and organisational skills Commertial * Grow Account Revenue  * Participate/lead in new media proposals and new client pitches Analytical Skills & Tools * Demonstrate advanced knowledge in Paid Media Platforms (Google Ads, Microsoft, SA360, DV360, Meta, Amazon, Criteo, YouTube, TikTok, etc) * Demonstrate advanced knowledge in Ad Serving: Campaign Manager (CM360) is a must * Good understanding of GA360 and other products of the GMP suite * Good understanding of Measurement Frameworks, MMM partners, Incrementality Testing, A/B Testing * Experience working with industry-leading Paid Media Partners  * Experience managing large budgets using budget trackers and applying automation via Supermetrics or equivalent * Use A/B testing and data-driven approaches to continuously improve campaign results * Have an analytical mind and possess problem-solving skills * Be a creative thinker and possess excellent attention to detail SKILLS REQUIRED * Have a minimum of 7-8 years’ experience in a Paid Media role * Understanding of the travel vertical preferred  * Demonstrate previous experience in implementing and managing medium to large Paid Media campaigns * Experience interpreting MMM outputs and how to apply learning to the Paid Media strategy * Experience managing junior members of the team and supporting their development * Advanced user knowledge of Excel * Excellent communication skills

DEPT

WHY DEPT®? We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating. Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world.  About You Our Freelance Associate Director, Programmatic is responsible for leading successful Programmatic campaigns through media buying sophistication and operational excellence within our retail vertical. This position is responsible for leading and mentoring a team of Account Managers and Coordinators. While DEPT® is a remote-first company, this role requires candidates to be located in either the Mountain or Pacific time zones. JOB RESPONSIBILITIES   * Own and manage campaign performance across key Retail Media Networks including Amazon DSP, Walmart DSP, and Target DSP * Hands-on campaign trading and optimization with a high level of efficiency and attention to detail * Manage reporting and performance tracking through Q4 and key promotional periods * Monitor and optimize and build upon currently active retail DSP program, ensuring Q4 performance goals are met * Strong problem-solving skills with the ability to work independently in a lean environment * A self-starter who takes full ownership of their book of business with minimal oversight * Collaborate with internal teams to provide data-driven recommendations and programmatic insights QUALIFICATIONS    * 5+ years of Programmatic media experience, preferably in Display/Video Programmatic trading expertise in retail DSPs such as Walmart, Target and Best Buy * Fluent in a variety of DSPs (TTD & DV360 preferred) * Strong problem solving, strategic mindset and communication skills * Cross functional experience interfacing with planning, adops and data analytics teams * While DEPT® is a remote-first company, this role requires candidates to be located in either the Mountain or Pacific time zones. Additional things that will impress us: * Deep experience in Amazon DSP, Walmart Connect, Target Roundel and other retail ad tech * Standard reporting and insight writing The anticipated hourly rate for this position is $120.00 - $130.00. Hourly range is based on a number of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we're flexible.  WE SUPPORT YOU BEING YOU:  DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.  DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.  We are a B Corp-certified company passionate about purpose-driven work.  Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.  DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture.  Learn more about DEPT® DIVERSITY, EQUITY, & INCLUSION At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.  We also encourage you  to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here. #LI-remote  The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible. US Remote Range $120—$130 USD