Category Management stage

Payhawk

Company Mission Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its future-facing technology enables finance teams to control and automate company spending at scale. The Payhawk customer base includes fast-growing and mature multinational companies in 32 countries including LuxAir and Wagestream. With offices in New York, London, Berlin, Munich , Barcelona, Paris, Amsterdam, Vilnius and Sofia; Payhawk is backed by renowned investors such as Lightspeed Venture Partners, Greenoaks, QED Investors, Bek Ventures and Eleven Ventures. Our values include supporting flat hierarchies, taking ownership and responsibility, seeking and providing feedback, managing constructive critique, and speaking our minds. We understand that the best ideas don’t all come from the same place, so we encourage diversity and inclusion in all areas of our work. The future of fintech is about more than money, and we believe in work-life balance, continual learning, and empowered teams. We’re also on a journey to measure and improve our environmental and social impact. From virtual cards to digital subscriptions, our software and automation help take paper out of the equation for our customers, too. We’re changing the world of payments, and we’re looking for an exceptional team to help us.  ABOUT THE ROLE We want to build a brand finance loves, and content is how that brand demonstrates its relevance, authority, and point of view. As Content & AI Enablement Team Lead, you will lead our global editorial agenda and build the systems that help high-quality content scale across Payhawk. This is a player-coach role. You will own our most important top-of-funnel content programs, remain hands-on with strategic writing and editing, and enable Product Marketing, SEO, Demand Generation, and regional teams to produce strong content through clear workflows, tools, templates, and standards. RESPONSIBILITIES LEAD OUR GLOBAL CONTENT STRATEGY *       Define the themes, problems, and perspectives Payhawk should own with finance leaders. *       Turn company, customer, market, and product insight into a focused editorial plan. *       Build a coherent top-of-funnel narrative across our brand, platform, products, customers, and leadership. *       Own the global content calendar and resolve competing priorities, duplication, and timing conflicts. CREATE FLAGSHIP CONTENT *       Lead original research, reports, customer-story campaigns, executive thought leadership, newsletters, event-led content, and selected video formats. *       Turn customer conversations, events, leadership insight, and proprietary evidence into distinctive content with a clear point of view. *       Design content programs that can be reused across channels, formats, regions, and buyer stages. *       Write and edit Payhawk’s most strategically important content. BUILD OUR AI-ENABLED CONTENT OPERATING SYSTEM *       Identify where AI, automation, and better process design can improve content quality, speed, and capacity. *       Build repeatable workflows for research, briefing, drafting, repurposing, localisation, review, distribution, and performance analysis. *       Create reusable prompts, templates, playbooks, quality checks, and structured knowledge sources. *       Combine AI tools, automation, and human review in ways that protect accuracy, originality, brand consistency, and trust. *       Evaluate new tools based on measurable business value. *       Train teams to use the systems and track adoption. ENABLE TEAMS TO SELF-SERVE *       Give Product Marketing, SEO, Demand Generation, and regional teams the workflows and tools they need to create product and mid-funnel content. *       Define clear ownership, handoffs, and review requirements. *       Build self-service toolkits for repeatable formats such as explainers, campaign assets, localisation, and executive social content. *       Reduce reliance on the central content team without lowering quality. LEAD THE FUNCTION *       Manage, coach, and develop a small team of content managers. *       Set clear priorities, standards, and development goals. *       Manage external writers, creators, agencies, and production partners where needed. *       Build a content model that scales through systems, expertise, and enablement rather than headcount alone. REQUIREMENTS *       7–10 years of experience in B2B content marketing, editorial, brand publishing, or a related discipline. *       Native-level English proficiency, with excellent writing, editing, and verbal communication skills. *       Experience leading a content team or function. *       Experience in SaaS, fintech, enterprise technology, financial services, or another complex B2B category. *       Experience creating content for senior business audiences. *       Evidence of building repeatable content processes and operating models, not only individual assets. *       Experience working across Brand, Product Marketing, SEO, Demand Generation, Sales, Web, Design, and regional teams. *       Strong stakeholder management and the confidence to challenge low-value requests.   AI AND AUTOMATION EXPERIENCE You should be able to show how you have used AI and automation to redesign a real content or marketing process. We are looking for: *       Advanced practical experience using large language models. *       Experience building repeatable, multi-step AI workflows. *       Strong prompt, context, and knowledge-management skills. *       Experience with no-code or low-code automation tools. *       Understanding of human review, AI quality evaluation, and governance. *       The ability to document workflows and train others to use them. *       The ability to translate content needs into requirements for technical or systems teams. Experience with APIs, agentic workflows, retrieval systems, scripting, automated claims checking, or AI evaluation frameworks is useful, but not required. Company Benefits * 30 days holiday paid leave * A week exchange policy to another Payhawk office (London, Berlin, Sofia, Barcelona, Paris) * Sports card fully funded by us * Regular team-wide events * 150EUR of monthly commuting allowance Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

Workwize

At Workwize, we’re helping IT teams to easily equip their remote and global teams with all necessary IT equipment. Our automated SaaS platform simplifies hardware deployment, management, and retrieval with fast, reliable deliveries in 100+ countries. With 50.000 users and 120.000 devices under management, we’re solving hybrid work challenges like laptop deliveries, returns and equipment tracking, allowing IT teams to focus less on manual hassles and more on strategic initiatives. Join our team to help shape the future of global collaboration. At Workwize, your work will make a real impact in building smarter, more connected workplaces worldwide. LinkedIn has also recognized Workwize as one of the Top 10 Startups for 2025 in the Netherlands! About the Role  This is a position that requires building and executing the strategy for our brand and product positioning. You won’t just be optimizing an existing narrative; you will help in defining a new category. You will help the market understand a complex problem and position Workwize as a top-of-mind brand.  We’re looking for someone who has done this before at a company that’s already found traction and is entering its next phase. Someone who has helped take a business from €20M+ ARR and played a key role in sharpening positioning, expanding market perception, and unlocking the next stage of growth. Your goal? To ensure that every brand initiative and product launch serves as a direct lever for commercial growth, working in tight alignment with Marketing, Product, Sales, and Customer Success.  This is a highly commercial, execution-first role for someone who understands how positioning, sales enablement, product marketing, launches, events, and GTM strategy all work together to influence revenue growth. You will work closely with Sales, Growth, Product, Customer Success, and leadership to build a commercial narrative that compounds across every customer touchpoint. This is also a foundational role. You will define how Product Marketing operates at Workwize and build the function over time, including hiring and leading a small high-performing team. You will help make the entire commercial organization experts in our category while ensuring our messaging, launches, and market narrative evolve alongside the company’s growth.We are looking for someone who ships quickly, collaborates closely, and can connect strategic work directly to commercial outcomes.   WHAT YOU’LL OWN Positioning & Messaging * Lead a full audit of our positioning, messaging, website, sales collateral, and GTM narrative. * Build and evolve a clear positioning and messaging framework aligned with our ICPs and market opportunity. * Develop niche-specific messaging for different segments and use cases. * Translate complex product capabilities into sharp, compelling messaging that makes buyers immediately understand the value of Workwize. * Continuously refine messaging using customer interviews, Gong calls, Sales feedback, and market insights. * Own competitive positioning and differentiation in the market. Sales Enablement * Partner closely with AEs, BDRs, AMs, and Customer Success to extract winning patterns and objections. * Build practical enablement assets that actually get used, including: * Battlecards * Discovery cheat sheets * Objection handling guides * Pitch decks * One-pagers * Competitive positioning materials * Help improve consistency and confidence across the commercial team. * Turn real sales insights into repeatable commercial narratives. Product Launches & GTM * Partner with Product and Growth to bring new features and launches to market effectively. * Define GTM plans, rollout strategies, internal enablement, and launch messaging. * Ensure launches are tied to customer pain points and commercial outcomes, not just feature releases. * Help identify ICP shifts, competitive trends, and new market opportunities. * Create strong feedback loops between Product, Sales, and Customer Success. Commercial & Pipeline Impact * Connect PMM initiatives directly to revenue outcomes. * Influence pipeline generation through messaging, enablement, launches, content, and events. * Partner with Growth and Sales on campaigns and GTM initiatives. * Design events and field marketing initiatives with clear pipeline goals attached. * Improve commercial consistency across the buyer journey. Brand & Market Perception * Ensure the Workwize brand evolves alongside our upmarket positioning. * Maintain consistency across tone of voice, messaging, and customer-facing storytelling. * Support broader brand direction through a strong PMM lens focused on differentiation and commercial impact. Build & Scale the Function * Build the Product Marketing function from the ground up. * Identify capability gaps and hire specialists across creative, content, or production over time. * Create scalable processes and operating rhythms between Sales, Growth, Product, and Customer Success. * Stay highly hands-on while building the team and raising the quality bar across all commercial storytelling.   WHAT SUCCESS LOOKS LIKE By Month 1 Full audit completed of positioning, messaging, website, sales collateral, and GTM narrative. * Initial quick wins already live. * Interviews completed with Sales, Growth, and Customer Success. * Strong working relationship established with commercial leadership. By Month 3 * Core positioning and messaging framework finalized and validated cross-functionally. * Messaging variants live for at least two ICP segments. * Sales enablement foundation in place. * Improved GTM consistency across commercial teams. * First event planned with a measurable pipeline goal. By Month 6 * Commercial team noticeably more consistent and confident in positioning Workwize. * Competitive and messaging insight loops operational. * At least one major event executed with attributable pipeline impact. * First specialist hire onboarded. By Month 12 * Messaging consistently adopted across all commercial channels and teams. * Workwize clearly differentiated in the market. * Pipeline influence measurable and growing. * Small PMM team operating independently with strong output cadence.   WHAT WE’RE LOOKING FOR Experience * 8–12+ years of experience in Product Marketing within B2B SaaS or a high-growth scale-up environment. * Strong experience owning positioning, messaging, launches, and sales enablement. * Proven track record of sharpening positioning and driving measurable commercial impact. * Strong experience partnering closely with Sales and GTM teams. * Experience building or managing small, high-performing teams. * Comfortable operating strategically while staying highly hands-on.   Competencies * Messaging Sharpness: You can turn complex product and customer realities into crisp, compelling messaging that resonates immediately. * Sales Proximity: You spend time with reps, listen to calls, understand objections, and turn insights into enablement that improves performance. * Executor Mindset: You ship quickly, iterate fast, and do not wait for perfect conditions before acting. * Collaborative by Default: You actively involve Sales, Growth, Product, Customer Success, and leadership throughout the process. * Commercial Thinking: You understand how product marketing contributes to pipeline, win rates, adoption, and revenue growth. * GTM & Product Sense: You understand how to position products, launch features effectively, and align internal teams around a clear market narrative.   What Won’t Work? * Someone who overthinks positioning before shipping. * Someone who operates in isolation and presents work only at the end. * Someone who treats PMM as disconnected from revenue. * Someone who is highly strategic but avoids hands-on execution. * Someone who needs excessive structure or perfect clarity before acting. HOW WE MEASURE SUCCESS PRIMARY METRIC:  Influenced Stage 2 pipeline where PMM-created content, enablement, launches, or events were part of the sales journey. SECONDARY METRICS * Win rate trends * Event-sourced SQLs * Sales enablement adoption and usage * Messaging consistency across GTM teams * Launch adoption and commercial impact   WHY WORKWIZE?  * High Autonomy: Direct influence over the strategy of a company growing 3x year-over-year.  * Category Creation: The chance to define how the world understands IT lifecycle management.  * Global Impact: Work with a team and client base that spans over 100 countries.  * Flexibility: A hybrid-first culture in Amsterdam with flexibility for remote work within European time zones.  WORKWIZE OFFERS:  * Flexible hybrid work environment. * Top-notch tools and equipment provided. * Vibrant, entrepreneurial culture with opportunities for growth. * Off-sites and multi-yearly team bonding events. * Team lunches and surprise events to keep things fun. * Pension scheme. * The chance to shape how AI is used across an entire product, not just bolt it onto a feature. * Classpass corporate membership. Our Team   Becoming part of Workwize means making an impact. We make sure that we will contribute to the change in the way of working. For us it is also important that we make an impact on our employees, that they feel challenged and ease. We consist of a rapid growing and ambitious team with all different backgrounds. Entrepreneurs, Operational specialists, Developers, Sales gurus you can find them all at Workwize and are always on the look-out for the next original ideas to reach more consumers and create the best value for our customers.   We are looking forward to meeting you and discover if there is a match with the Workwize team!

Workwize

At Workwize, we’re helping IT teams to easily equip their remote and global teams with all necessary IT equipment. Our automated SaaS platform simplifies hardware deployment, management, and retrieval with fast, reliable deliveries in 100+ countries. With 50.000 users and 120.000 devices under management, we’re solving hybrid work challenges like laptop deliveries, returns and equipment tracking, allowing IT teams to focus less on manual hassles and more on strategic initiatives. Join our team to help shape the future of global collaboration. At Workwize, your work will make a real impact in building smarter, more connected workplaces worldwide. LinkedIn has also recognized Workwize as one of the Top 10 Startups for 2025 in the Netherlands! About the Role Workwize built the first version of its marketing function, fueling rapid company growth and proving the demand is there. The next phase requires a different kind of leader: one who turns those first successes into one integrated, predictable growth machine. The Head of Marketing owns the entire function strategy, team, and execution across three engines that fuel each other: demand generation, product marketing, and brand. None of them is secondary; this leader designs the system where they compound. They have already led marketing through the scale-up ride to €50M+ ARR as the leader who built it, and they know how to make growth predictable rather than lucky. Within 12 months they put Workwize on a clear path to 3x demand gen, deliver month-over-month growth they can fully explain, and stand up product marketing and brand as motions that drive new logo growth and turn customer adoption into expansion and retention. This person is the reason inbound becomes the dominant driver of new-logo revenue in 2027. Key Responsibilities * Own the entire marketing function from day one: strategy, team, and execution across demand generation, product marketing, and brand. * Read the function honestly, then design the target structure with clear ownership across all three pillars and put the right people in the right seats. * Define the three highest-leverage priorities, sequence them, and get them moving fast, shipping obvious quick wins immediately rather than parking them behind a strategy deck. * Build a demand gen growth model the business can trust: a defensible view of where each channel can go, the leading indicators behind it, and the attribution to know what's actually working. * Explain every month's number with evidence, whether it moves up, down, or flat. * Run product marketing as an engine that enables Sales and CSM, drives feature adoption among existing customers, and feeds the funnel with sharp positioning and messaging. * Make brand consistently reinforce the category position that makes demand gen convert. * Keep Sales, Product, and leadership ahead of every change rather than behind it. * Lead through strong pillar leads where they exist, and personally run any pillar that doesn't yet have one, staying close enough to write the brief, run the launch, or fix the campaign when that's the fastest path. * Put Workwize on a clear, evidenced path to 3x demand gen within 12 months and set inbound up to become the dominant driver of new-logo revenue in 2027. Required Skills & Experience * Has done this exact ride. Has personally led marketing through the scale-up phase to €50M+ ARR with proven results not as a passenger on an established brand or a large inherited team, but as the leader who built it. * Demand gen native, full-funnel fluent. Deepest expertise is in demand generation: has personally built the channel mix, attribution, and growth model at scale-up stage. Equally fluent in product marketing and brand: has hired and led those functions and understands they are what make demand gen convert and compound, not support acts. * Creates cohesion. Takes a set of strong individual players and turns them into one connected team with shared goals, clear ownership, and a working rhythm. * Puts the right people in the right seats. Analytically assesses talent, designs the org around strengths, and makes fast, evidence-based calls on team development and ownership. * Makes growth predictable. Builds the attribution and reporting to know why the number moved, and can explain every month up, down, or flat with evidence. * Decides on data. Changes direction based on what the numbers show, not on habit or opinion. * Owns the number. Treats demand gen targets as a personal revenue commitment. * Ships fast. Implements obvious wins immediately while building the longer-term strategy in parallel. * Leads through leaders, executes when speed demands it. Builds the function around strong pillar leads in demand gen, product marketing, and brand, and manages through them, but personally runs any pillar that isn't yet led rather than letting it wait for a hire. Never too senior to write the brief, run the launch, or fix the campaign when it's the fastest path. * Communicates with clarity. Sales, Product, and leadership always know the plan, the numbers, and what's changing before it changes. * Works with Sales and Product, not in isolation. Knows inbound only counts when it converts to Stage 2 pipeline. Workwize Offers * Flexible hybrid work environment. * Top-notch tools and equipment provided. * Vibrant, entrepreneurial culture with opportunities for growth. * Off-sites and multi-yearly team bonding events. * Team lunches and surprise events to keep things fun. * Pension scheme. * Classpass corporate membership. * A base + Bonus + Equity package. Our Team   Becoming part of Workwize means making an impact. We make sure that we will contribute to the change in the way of working. For us it is also important that we make an impact on our employees, that they feel challenged and ease. We consist of a rapid growing and ambitious team with all different backgrounds. Entrepreneurs, Operational specialists, Developers, Sales gurus you can find them all at Workwize and are always on the look-out for the next original ideas to reach more consumers and create the best value for our customers.   We are looking forward to meeting you and discover if there is a match with the Workwize team!