Content & AI Enablement Team Lead

Workwize

At Workwize, we’re helping IT teams to easily equip their remote and global teams with all necessary IT equipment. Our automated SaaS platform simplifies hardware deployment, management, and retrieval with fast, reliable deliveries in 100+ countries. With 50.000 users and 120.000 devices under management, we’re solving hybrid work challenges like laptop deliveries, returns and equipment tracking, allowing IT teams to focus less on manual hassles and more on strategic initiatives. Join our team to help shape the future of global collaboration. At Workwize, your work will make a real impact in building smarter, more connected workplaces worldwide. LinkedIn has also recognized Workwize as one of the Top 10 Startups for 2025 in the Netherlands! About the Role  This is a position that requires building and executing the strategy for our brand and product positioning. You won’t just be optimizing an existing narrative; you will help in defining a new category. You will help the market understand a complex problem and position Workwize as a top-of-mind brand.  We’re looking for someone who has done this before at a company that’s already found traction and is entering its next phase. Someone who has helped take a business from €20M+ ARR and played a key role in sharpening positioning, expanding market perception, and unlocking the next stage of growth. Your goal? To ensure that every brand initiative and product launch serves as a direct lever for commercial growth, working in tight alignment with Marketing, Product, Sales, and Customer Success.  This is a highly commercial, execution-first role for someone who understands how positioning, sales enablement, product marketing, launches, events, and GTM strategy all work together to influence revenue growth. You will work closely with Sales, Growth, Product, Customer Success, and leadership to build a commercial narrative that compounds across every customer touchpoint. This is also a foundational role. You will define how Product Marketing operates at Workwize and build the function over time, including hiring and leading a small high-performing team. You will help make the entire commercial organization experts in our category while ensuring our messaging, launches, and market narrative evolve alongside the company’s growth.We are looking for someone who ships quickly, collaborates closely, and can connect strategic work directly to commercial outcomes.   WHAT YOU’LL OWN Positioning & Messaging * Lead a full audit of our positioning, messaging, website, sales collateral, and GTM narrative. * Build and evolve a clear positioning and messaging framework aligned with our ICPs and market opportunity. * Develop niche-specific messaging for different segments and use cases. * Translate complex product capabilities into sharp, compelling messaging that makes buyers immediately understand the value of Workwize. * Continuously refine messaging using customer interviews, Gong calls, Sales feedback, and market insights. * Own competitive positioning and differentiation in the market. Sales Enablement * Partner closely with AEs, BDRs, AMs, and Customer Success to extract winning patterns and objections. * Build practical enablement assets that actually get used, including: * Battlecards * Discovery cheat sheets * Objection handling guides * Pitch decks * One-pagers * Competitive positioning materials * Help improve consistency and confidence across the commercial team. * Turn real sales insights into repeatable commercial narratives. Product Launches & GTM * Partner with Product and Growth to bring new features and launches to market effectively. * Define GTM plans, rollout strategies, internal enablement, and launch messaging. * Ensure launches are tied to customer pain points and commercial outcomes, not just feature releases. * Help identify ICP shifts, competitive trends, and new market opportunities. * Create strong feedback loops between Product, Sales, and Customer Success. Commercial & Pipeline Impact * Connect PMM initiatives directly to revenue outcomes. * Influence pipeline generation through messaging, enablement, launches, content, and events. * Partner with Growth and Sales on campaigns and GTM initiatives. * Design events and field marketing initiatives with clear pipeline goals attached. * Improve commercial consistency across the buyer journey. Brand & Market Perception * Ensure the Workwize brand evolves alongside our upmarket positioning. * Maintain consistency across tone of voice, messaging, and customer-facing storytelling. * Support broader brand direction through a strong PMM lens focused on differentiation and commercial impact. Build & Scale the Function * Build the Product Marketing function from the ground up. * Identify capability gaps and hire specialists across creative, content, or production over time. * Create scalable processes and operating rhythms between Sales, Growth, Product, and Customer Success. * Stay highly hands-on while building the team and raising the quality bar across all commercial storytelling.   WHAT SUCCESS LOOKS LIKE By Month 1 Full audit completed of positioning, messaging, website, sales collateral, and GTM narrative. * Initial quick wins already live. * Interviews completed with Sales, Growth, and Customer Success. * Strong working relationship established with commercial leadership. By Month 3 * Core positioning and messaging framework finalized and validated cross-functionally. * Messaging variants live for at least two ICP segments. * Sales enablement foundation in place. * Improved GTM consistency across commercial teams. * First event planned with a measurable pipeline goal. By Month 6 * Commercial team noticeably more consistent and confident in positioning Workwize. * Competitive and messaging insight loops operational. * At least one major event executed with attributable pipeline impact. * First specialist hire onboarded. By Month 12 * Messaging consistently adopted across all commercial channels and teams. * Workwize clearly differentiated in the market. * Pipeline influence measurable and growing. * Small PMM team operating independently with strong output cadence.   WHAT WE’RE LOOKING FOR Experience * 8–12+ years of experience in Product Marketing within B2B SaaS or a high-growth scale-up environment. * Strong experience owning positioning, messaging, launches, and sales enablement. * Proven track record of sharpening positioning and driving measurable commercial impact. * Strong experience partnering closely with Sales and GTM teams. * Experience building or managing small, high-performing teams. * Comfortable operating strategically while staying highly hands-on.   Competencies * Messaging Sharpness: You can turn complex product and customer realities into crisp, compelling messaging that resonates immediately. * Sales Proximity: You spend time with reps, listen to calls, understand objections, and turn insights into enablement that improves performance. * Executor Mindset: You ship quickly, iterate fast, and do not wait for perfect conditions before acting. * Collaborative by Default: You actively involve Sales, Growth, Product, Customer Success, and leadership throughout the process. * Commercial Thinking: You understand how product marketing contributes to pipeline, win rates, adoption, and revenue growth. * GTM & Product Sense: You understand how to position products, launch features effectively, and align internal teams around a clear market narrative.   What Won’t Work? * Someone who overthinks positioning before shipping. * Someone who operates in isolation and presents work only at the end. * Someone who treats PMM as disconnected from revenue. * Someone who is highly strategic but avoids hands-on execution. * Someone who needs excessive structure or perfect clarity before acting. HOW WE MEASURE SUCCESS PRIMARY METRIC:  Influenced Stage 2 pipeline where PMM-created content, enablement, launches, or events were part of the sales journey. SECONDARY METRICS * Win rate trends * Event-sourced SQLs * Sales enablement adoption and usage * Messaging consistency across GTM teams * Launch adoption and commercial impact   WHY WORKWIZE?  * High Autonomy: Direct influence over the strategy of a company growing 3x year-over-year.  * Category Creation: The chance to define how the world understands IT lifecycle management.  * Global Impact: Work with a team and client base that spans over 100 countries.  * Flexibility: A hybrid-first culture in Amsterdam with flexibility for remote work within European time zones.  WORKWIZE OFFERS:  * Flexible hybrid work environment. * Top-notch tools and equipment provided. * Vibrant, entrepreneurial culture with opportunities for growth. * Off-sites and multi-yearly team bonding events. * Team lunches and surprise events to keep things fun. * Pension scheme. * The chance to shape how AI is used across an entire product, not just bolt it onto a feature. * Classpass corporate membership. Our Team   Becoming part of Workwize means making an impact. We make sure that we will contribute to the change in the way of working. For us it is also important that we make an impact on our employees, that they feel challenged and ease. We consist of a rapid growing and ambitious team with all different backgrounds. Entrepreneurs, Operational specialists, Developers, Sales gurus you can find them all at Workwize and are always on the look-out for the next original ideas to reach more consumers and create the best value for our customers.   We are looking forward to meeting you and discover if there is a match with the Workwize team!

SimpledCard

YOUR MISSION Ben je op zoek naar een volgende stap waarin je actief bijdraagt aan de groei van een B2B SaaS-bedrijf — en tegelijkertijd je impact als marketeer vergroot?  Bij SimpledCard werkt het marketingteam vanuit een heldere overtuiging: wij winnen door slimmer te innoveren, niet door grotere budgetten.  We combineren sterk klantinzicht met moderne marketingtechnologie — inclusief AI — om continu te verbeteren hoe we onze klanten bereiken en ondersteunen. Daarbij blijven we dicht bij de dagelijkse praktijk en taal van financiële managers in middelgrote organisaties en spelen we in op hun concrete uitdagingen.   Zo bouwen we aan marketing die aansluit op hoe klanten ons ervaren: Simpel. Betrouwbaar. Van hier.  In deze rol verdiep je je verder in moderne B2B SaaS marketing — van content en SEO tot campagnes, marketing operations en AI — en neem je eigenaarschap over het verbeteren van hoe onze marketing werkt.  De rol  Als Marketing Operations & Content Marketeer (AI) neem je eigenaarschap over het verbeteren en opschalen van onze marketing.  Je werkt nauw samen met de Growth Manager, Content Marketeer en CMO en vertaalt strategie naar concrete uitvoering. Je richt je op het versterken van de snelheid, structuur en schaalbaarheid van onze marketingoutput.  Een belangrijk onderdeel van je rol is het ontwerpen en continu verbeteren van marketing workflows, inclusief het toepassen van AI en automatisering.  Je werkt aan één marketingomgeving die je over tijd steeds verder verbetert — in plaats van steeds opnieuw te beginnen — en ziet direct hoe jouw werk bijdraagt aan meetbare groei.  Daarnaast ontwikkel je je verder in meerdere disciplines binnen SaaS marketing en fungeer je als sparringpartner binnen het team om performance te verbeteren.  Wat ga je doen?  * Je neemt eigenaarschap over en verbetert continu de planning en publicatie van marketingcontent; * Je ontwerpt en optimaliseert content workflows om snelheid, kwaliteit en consistentie te verhogen; * Je publiceert en optimaliseert content via CMS (WordPress) en verbetert landingspagina’s;  * Je ontwerpt en implementeert AI-gedreven workflows en integreert deze in het dagelijkse werk; * Je identificeert kansen om content efficiënter te creëren, hergebruiken en opschalen met AI;  * Je vertaalt inzichten uit experimenten naar concrete verbeteringen;  * Je optimaliseert campagnes samen met de Growth Manager;  * Je verbetert marketingdocumentatie, processen en tooling;  * Je draagt bij aan het optimaliseren van onze marketing tech stack;  * Je werkt continu aan betere prestaties in SEO en AI-zoekomgevingen. YOUR PROFILE Jouw profiel * 3–5 jaar ervaring in marketing, content, digitale operations of een vergelijkbare rol (bij voorkeur in SaaS of agency); * Een gestructureerde en proactieve werkhouding; * Sterk in plannen, prioriteren en zelfstandig werken; * Ervaring met het verbeteren of opzetten van marketingprocessen; * Actieve interesse in marketingtechnologie, automatisering en AI; je past AI toe om workflows te verbeteren en impact te vergroten; * Ervaring met CMS, CRM (HubSpot) en marketingtools; * Analytisch sterk en in staat data te vertalen naar actie; * Je haalt energie uit het verbeteren van processen en het realiseren van concrete resultaten; * Nederlands als moedertaal, vloeiend in Engels; Duits is een pré; * Een hbo- of wo-diploma in marketing, communicatie of een vergelijkbare richting. Als deze rol je aanspreekt, maar je niet aan alle eisen voldoet, nodigen we je toch uit om te reageren. We vinden je leervermogen en groeipotentieel belangrijker dan het afvinken van alle criteria.  WHY US? Wat biedt SimpledCard?  * Een marktconform salaris afhankelijk van ervaring (€45.000 – €55.000 per jaar op fulltime basis); * Een rol waarin je meer eigenaarschap en impact hebt binnen een groeiende marketingorganisatie; * Nauw samenwerken met ervaren marketeers en directe invloed op strategie en uitvoering; * Een rol waarin je actief bijdraagt aan de ontwikkeling van onzemarketing systemen, content engine en AI-workflows; * Werken aan één merk en één doelgroep, waarbij je direct ziet wat jouw werk oplevert; * Een kantoor in de Posthoornkerk in het centrum van Amsterdam, op loopafstand van Centraal Station; * Een gezonde en uitgebreide lunch inclusief; * Vrijdagmiddagborrels met het team; * Hybride werken: 1 dag per week thuis, de rest op kantoor — belangrijk, want we werken nauw samen.

Catawiki

At Catawiki, every day brings the extraordinary! Whether it’s Daniel Ricciardo’s Formula 1 Car, a Woolly Mammoth’s Skeleton, Lady Gaga's Jumpsuit or Usain Bolt’s running shoe, we encounter exceptional objects every day. We’re a one-of-a-kind marketplace for buying and selling special objects. Each week, more than 100,000 unique items are auctioned, all carefully curated by our passionate in-house experts. Having sold over 25 million unique objects, our mission is to become the world’s most popular destination for special objects. As a growing, diverse and sustainable scale-up, we proudly live by three core values. If these values resonate with you, we’d love to explore how you can join us. * Taking ownership and driving impact  * Being open to change and feedback * Being passionate about our mission and our customers.  YOUR MISSION Own and grow Catawiki’s organic social presence across key platforms, turning exceptional objects, expert knowledge and category opportunities into engaging content that builds audience, brand affinity and commercial impact. You will lead the social strategy end-to-end, combining hands-on content creation, creator partnerships and AI-powered workflows to deliver high-quality content at scale while driving measurable business outcomes. WHAT YOU’LL DO * Define and execute the organic social media strategy across Instagram, TikTok, YouTube and Facebook, aligning content with business priorities and category opportunities. * Create, edit and publish social content independently, delivering a consistent stream of platform-native content. * Collaborate with Experts and Category teams to identify standout lots and transform them into compelling stories tailored to each channel. * Drive audience growth, engagement, lead generation and conversion performance, using data and insights to optimise results and report impact to senior stakeholders. * Identify, negotiate and manage influencer and creator partnerships that strengthen reach and relevance across key audiences. * Build and continuously improve AI-powered content creation workflows, from ideation and scripting through to publishing, enabling efficient content production at scale. WHAT YOU’LL BRING * 3+ years of experience in social media, ideally across both in-house and agency environments within consumer, media or marketplace businesses. * Proven ability to take content from concept to publication independently, including writing, shooting, editing and publishing. * Strong working knowledge of tools such as Figma, Canva, Adobe Creative Suite (including Photoshop, Premiere and After Effects) or CapCut, with a sharp eye for platform-native content. * Hands-on experience using generative AI tools throughout the content creation process and a strong interest in advancing AI-powered workflows. * Strong commercial and analytical skills, with experience setting KPIs, identifying growth opportunities and driving measurable business outcomes. * Excellent stakeholder management and communication skills, with the ability to align cross-functional teams and deliver results in a fast-paced environment. * An international mindset, with experience across multiple markets and languages and an interest in art, collectibles, luxury or design considered a plus. HOW WE WORK * Partner closely with Brand, Communicatons, CRM, Paid Social and Category teams to maximise the impact of campaigns across channels. * Work cross-functionally with in-house experts and category specialists to uncover stories and content opportunities. * Take ownership of strategy, execution and performance in a lean, high-impact setup. * Continuously test, learn and adapt, using emerging platforms, tools and technologies to improve results. WHERE YOU’LL BE This is a hybrid role based in Amsterdam. You will work from our Amsterdam HQ a minimum of 2 days per week. WHY YOU'LL LOVE WORKING WITH US * Create a visible impact by working at scale in a global organisation serving millions of customers across 80+ categories. In our flat structure, every role has a broad scope and directly impacts both our customers and the business. * Learn and grow through our Learning & Development initiatives, including clear development plans and mentorship programmes to support your career progression. * A culture of connection defines us. We’re a passionate, diverse team of 800+ Catawikians representing 60+ nationalities. We foster an inclusive and queer-friendly environment where everyone is encouraged to bring their full self to work. * Celebrate life’s moments with us. You’ll receive a €100 Catavoucher when you join, a €50 Catavoucher on your birthday, and an extra day off each year to “Pursue Your Passion”. We also offer additional leave for key work anniversaries and important life events. Benefits may vary by location. OUR OFFICES AND WAY OF WORKING Our vibrant offices in Amsterdam and Lisbon are designed to inspire collaboration. Most Catawikians operate in a hybrid setup, combining office-based and remote work, with a minimum of two days per week in the office, unless a role is explicitly stated as fully remote or fully office-based. INTERESTED? Apply with an English CV and Cover Letter. By applying, you agree to Catawiki’s Applicant Privacy Policy. If you’re excited about this role but don’t meet every requirement, we still encourage you to apply anyway. You may be just the right candidate for this or other roles.