
Massive Rocket · Anywhere in Europe
Who Are Massive Rocket? Massive Rocket is a rapidly scaling Braze and Snowflake agency on a mission to transform how digital marketing, product, and engineering...
Who Are Massive Rocket?
Massive Rocket is a rapidly scaling Braze and Snowflake agency on a mission to transform how digital marketing, product, and engineering teams connect. In just five years, we’ve grown at speed and are now gearing up for our next big milestone: hitting $100M in revenue. We build human experiences at scale, powered by cutting‑edge web, mobile, cloud, data, and AI technologies. If you’re excited by innovation, love solving complex challenges, and want to help shape the future of digital experiences, you’ll feel right at home here.
Every role at Massive Rocket is entrepreneurial. The people who thrive here don’t just focus on their own remit — they understand the goals of the teams around them and actively contribute to the success of their colleagues, customers, and partners. We’re building a culture of ownership, collaboration, and growth, and we’re looking for people who want to make a real impact.
Who Are We Looking to Add to Our Team?
As the CRM Team Lead at Massive Rocket, you’ll take charge of a high‑performing team of CRM Consultants, guiding them as they deliver campaigns and initiatives across multiple channels. You’ll be the engine that keeps execution smooth, performance optimised, and clients genuinely delighted.
You’ll provide clear direction, foster strong collaboration, and use your CRM expertise to help your team deliver work that’s consistent, impactful, and aligned with client goals. Your leadership will elevate the quality of our campaigns and play a key role in driving long‑term client success.
What Will You Do?
What Makes You a Great Fit
What Will Make You Stand Out
Why You’ll Love Working Here
A Few Things to Know Before We Get Started
Bring Your Own Device – We operate a BYOD policy, so you’ll use your own kit for work
Right to Work – You’ll need a valid work visa; we’re not able to offer sponsorship at the moment
ID Checks – We may ask for proof of identity (passport, ID card, or a recent utility bill)
References – We may request two references, so have names, relationships, and contact details ready
For Contractors – Proof of incorporation and up‑to‑date insurance is required
A Quick Note on Applications
We receive a high volume of applications, and while we’d love to reply to everyone personally, it’s not always possible. If you haven’t heard from us within two weeks, it sadly means you haven’t been successful this time. But don’t let that stop you—we’re growing fast, and new opportunities open up all the time.
JOIN OUR TEAM As a Head of CRM & Personalisation, you will lead an executive growth mandate to define how we target, communicate with, and retain millions of customers across Europe. For Westwing, personalisation means building a connection with our design-loving audience with a unified voice that acts as the digital equivalent of an elite store assistant, deeply understanding our customers' state of mind, knowing when they are ready to buy, and recognizing when they need a gentle nudge. In this role, you will drive the transformation of CRM from traditional broadcasting to true personalisation at scale, leveraging recency signals, behavioural data, and commercial offers across email, push, and onsite channels to turn a broad opted-in base into an activated, highly engaged revenue driver. This role offers a rare opportunity to build a world-class capability from our strong foundations of inspiration and curation, combined with our advanced data and AI capabilities. This position is permanent and based in Munich. WHAT YOU'LL DO * Define how Westwing connects with customers across email, push, and onsite at every stage of their journey, from first discovery to loyal repeat buyer, building CRM and digital personalisation strategies rooted equally in emotion and commercial logic * Translate customer behaviour, psychology, and intent into advanced targeting frameworks, defining the precise messaging, optimal frequency, and specific commercial offers that match the customer's state of mind * Transform our digital (web and app) and CRM touchpoints into the voice of a premium concierge, shaping a cohesive tone and message framing that reflects an authentic understanding of the customer at a multi-million-user scale * Own the personalisation roadmap end-to-end, managing everything from behavioural trigger programmes and recommendation-led flows to lifecycle retention mechanics for high-LTV segments, while leveraging AI and automation to maximise reach and list health * Act as the executive voice of CRM across the organisation, presenting strategy, performance, and investment cases directly to the CEO and senior leadership to drive alignment on priorities across Marketing, Product, and Technology * Lead and scale a high-performing CRM team, establishing operational best practices, raising data and tooling standards, and bringing an equal balance of customer empathy and analytical rigour to everything the function ships * Drive full accountability for CRM channel KPIs, tracking conversion, retention, and lifetime value metrics to turn data insights into compounding, long-term performance improvements YOU COME WITH * 7+ years of experience in CRM, lifecycle management, or customer engagement at scale, ideally within a loved consumer brand, including leadership experience of managing cross-functional teams in a fast-paced, high-growth environment * Proven track record of delivering personalisation at scale, having taken personalisation from strategy through to live implementation and business impact, with a clear understanding of the requirements across data, tooling, and organisational alignment * Deep expertise in segmentation, behavioural targeting, and commercial messaging strategy, paired with hands-on experience with CRM & data systems (e.g., Braze, Snowflake, or equivalents) at significant send volumes * Strong analytical and commercial acumen, with the ability to size opportunities from raw data, build compelling business cases for executive audiences, and maintain a ROI-driven prioritisation * An entrepreneurial mindset and strong sense of ownership, coupled with the stakeholder management skills to operate credibly at C-level while staying close enough to execution to drive quality outcomes * Solid understanding of CRM infrastructure and data architecture , including audience pipelines, event-based triggers, and A/B testing frameworks * Fluency in English; German is a plus WHY WESTWING If you are looking for a place where ambition meets creativity, where ideas turn into impact fast, and where people are trusted to grow - you have found it. At Westwing, we’re building the Superbrand in Design with a team that’s shaping the future of beautiful home & living. Here is what you can look forward to: * A high-performance culture built on trust, feedback and collaboration * An inspiring, international environment that empowers you to think big, take ownership, and grow beyond your comfort zone * A flexible hybrid setup with 3 office days per week - because strong connections and quick collaboration make great ideas happen * Work-from-anywhere opportunities for up to 4 weeks per year - as fresh perspectives spark bold ideas * A competitive compensation package including salary, benefits, and equity * 30 days of paid holiday to rest, recharge, and come back ready to create * A beautiful, centrally located, dog-friendly office with inspiring spaces, a sunny terrace, and good food - designed for moments that energise and connect * Exclusive discounts - 40% off Westwing Collection, 20% off third-party brands (each on non-reduced items), 10% Family & Friends discount, plus special-occasion vouchers * Wellbeing support through mental health resources, sports memberships, and preventive care * Sustainable mobility options with discounted public transport and JobRad - moving with purpose and care for the planet * Support for working parents, including our on-site Westwing Wichtel daycare and a partnership with multilingual provider Elly & Stoffl * One annual Social Impact Day to give back to a cause you care about - because being human is our true superpower * Team rituals that celebrate results and togetherness - from Movie Nights and Oktoberfest to Summer & Winter Parties ABOUT US Westwing, Europe’s #1 in Beautiful Living e-commerce, is present in 20+ European countries and achieved a GMV (Gross Merchandise Volume) of EUR 507 million in 2025. As Europe’s premium one-stop destination for Design Lovers, it offers a unique brand experience with a carefully curated assortment of the Westwing Collection and 3rd party design brands. The integrated platform combines Shop, Daily Specials, Stores, the B2B Service (Westwing Business) and the Westwing Design Service. Westwing’s team works together on its shared purpose to “Excite people to create homes that unlock the full beauty of life”. Founded in 2011, Westwing is headquartered in Munich and went public on the Frankfurt Stock Exchange in October 2018. Our team is a diverse group of professionals aiming for high performance, working together at a fast pace in an inspiring, international and informal environment that enables you to grow your career while working with a brand and products our customers love. We’re made up of passionate people who are creative enough to disrupt the status quo, brave enough to fail and smart enough to win. So come, be part of the “wow, you work at Westwing?” crowd. Diversity is deeply rooted in our culture. Our mission doesn’t stop to inspire only your design choices, it continues to embrace an inclusive lifestyle filled with respect to everyone’s uniqueness, cultural differences and equal opportunity. DEPARTMENT Technology
YOUR MISSION AT VOI As CRM Lead at Voi, you will own and evolve our global CRM strategy to drive activation, retention, and customer lifetime value across all markets. You will lead a specialised CRM team and sit at the intersection of Marketing, Product, and Growth, turning commercial goals into smart, data-driven journeys that scale. Reporting to the Head of Growth Marketing, you balance long-term roadmap ownership with hands-on execution in journey architecture, targeting logic, and experimentation. Your work will ensure our Braze setup, data stack, and lifecycle programmes are built for impact, efficiency, and global growth. You will: * Define and refine the CRM strategy across activation, retention, win-back, and pricing/product lifecycle in close collaboration with Growth, Product, Marketing, and Commercial teams. * Translate strategy into clear OKRs, backlogs, and roadmaps that support both commercial targets and the messaging needs of global stakeholders. * Prioritise initiatives based on quantitative impact, focusing on CLV, incremental revenue, and P&L contribution. * Own the strategic setup and evolution of our Braze platform, ensuring it supports complex cross-channel journeys and advanced lifecycle logic. * Partner with Engineering, Product, and Data teams to optimise app event taxonomies, data flows, tracking, and monitoring so that CRM is deeply integrated into our product and data layers. * Identify and test opportunities to use AI and automation within the CRM stack to enhance performance, personalisation, and team efficiency. * Lead, coach, and develop the CRM team through structured sprint planning, clear feedback, and a supportive environment where people grow. * Act as a CRM ambassador across Voi, building shared understanding of performance, trends, and priorities, while balancing quick wins with long-term bets. * Collaborate with regional General Managers and Market Managers to align central CRM initiatives with local insights, and to define scalable best practices. * Oversee CRM legal compliance (including GDPR), ensuring consent, preferences, and communication standards meet regulatory requirements. WHAT YOU NEED TO EMBARK You are a strategically minded, hands‑on CRM leader who enjoys working at the intersection of data, technology and customer experience. You are comfortable shaping long-term direction, while diving into the details of data structures, targeting logic and experiments. You communicate clearly with both technical and non-technical stakeholders and create an environment where your team can do its best work. * 6+ years’ experience in CRM or Marketing Automation in a B2C environment, including leading technical specialists and complex cross‑functional projects. * Advanced power-user of Braze or a comparable platform, with a structural understanding of CRM systems, APIs, and event-driven data flows. * Strong working knowledge of SQL and experience navigating complex data structures to build advanced segmentation and targeting logic. * Deep understanding of experimentation methodology (A/B testing, statistical significance, incremental lift, and guardrail metrics). * Familiarity with how AI and machine learning can be applied in CRM to improve predictive targeting and personalisation. * Proven ability to translate complex technical topics into clear, concise narratives for senior, commercial, and technical stakeholders. * Experience role-modelling company values and influencing at a leadership level, ideally in a fast-paced, high-growth environment. Don’t meet every requirement? If you are excited about this role and our mission, and have relevant, transferable skills, we encourage you to apply – even if you don’t check every box. WHY VOI? Working at Voi is more than just a job; our People Promise includes a personal voyage where you will grow as a professional and be a part of a team and culture that builds something meaningful for society. In addition to this, you’ll have the opportunity to: * Join Europe’s #1 micromobility operator and one of the fastest growing scale-ups. * Get “skin in the game” through our employee options programme. * Enjoy unlimited free Voi rides and a dog-friendly office. * Work together with inspiring, motivated, and fun colleagues towards a common goal. * Join the micromobility revolution and be a part of creating sustainable cities made for living, free from noise and pollution.
DEINE AUFGABEN * Du planst, erstellst und optimierst E-Mail- und WhatsApp-Kampagnen entlang des gesamten Customer Lifecycles (z. B. Newsletter, Automations und Lifecycle-Strecken) * Du entwickelst unsere CRM-Strategie mit Fokus auf Retention, Activation und Customer Loyalty kontinuierlich weiter * Du analysierst die Performance unserer Kampagnen anhand relevanter KPIs (z. B. Open Rate, CTR, Conversion Rate, CLV) und leitest datenbasierte Optimierungsmaßnahmen und Learnings für zukünftige Kampagnen ab * Du konzipierst und steuerst A/B-Tests, um unsere CRM-Maßnahmen kontinuierlich zu verbessern * Du treibst die Weiterentwicklung der Customer Experience in einem jungen und schnell wachsenden Unternehmen aktiv voran DEIN PROFIL * Arbeite in einem dynamischen, schnell wachsenden Unternehmen mit starkem Fokus auf Innovation * Werde Teil einer Marke, die für Empowerment, Spaß und nachhaltiges Wachstum steht * Wunderschönes Büro im Herzen Münchens * Kostenloser Kaffee, Tee, Obst, Frühstück – und gelegentlich auch andere Leckereien * Laptop mit dem Betriebssystem deiner Wahl * Corporate Benefits Programm mit vielfältigen Vorteilen (z. B. Deutschlandticket oder Wellpass) * Leckere „Bears with Benefits“-Produkte – kostenlos und nach Wahl * Steile Lernkurven und echte Entwicklungsmöglichkeiten * Flache Hierarchien und schnelle Entscheidungswege * Ein leidenschaftliches, ambitioniertes Team mit offener und positiver Feedbackkultur UNSERE BENEFITS * Work in a dynamic, fast-growing company with a strong focus on innovation * Be part of a brand that stands for empowerment, fun, and sustainable growth * Beautiful office in the heart of Munich (at Viktualienmarkt) * Free coffee, tea, fruit, breakfast — and occasionally other treats * Laptop with the operating system of your choice * Corporate benefits program with a variety of perks (e.g., Germany ticket or Wellpass) * Delicious “Bears with Benefits” products — free and of your choice * Steep learning curve and real opportunities for professional growth * Flat hierarchies and fast decision-making processes * A passionate, ambitious team with an open and positive feedback culture * Flexible working models, including the option to work from home