Marketing Growth Strategy & Analytics (Bangkok-based, relocation provided)

Senior Manager, B2B Digital Marketing (Bangkok-based, relocation provided)

Agoda

About Agoda At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.     Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.   No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. The Opportunity The B2B Digital Marketing team is looking for a strategic and data-driven Senior Manager to lead the marketing function for one of Agoda's most strategic partnerships, owning the P&L, leading a team, and driving partnership strategy. This partnership generates millions in annual revenue across multiple whitelabel brands serving millions of travelers globally. This position sits at the intersection of strategic thinking and operational excellence — someone who can lead a team, shape marketing strategy, influence partnership direction, and drive measurable business impact through data-driven decision-making and complex stakeholder management. We're looking for a proven leader who thrives in ambiguity, builds clarity through frameworks, and can lead complex cross-functional initiatives with discipline and influence, earning strong stakeholder trust and executive confidence. As a key player in the marketing and partnership ecosystem, you will work closely with partner marketing leadership, regional business development teams, and Agoda's commercial and product teams to ensure marketing strategies align with business priorities and contribute directly to revenue goals. You'll be responsible for end-to-end marketing leadership for the partnership. What Makes This Role Unique Scale & Impact * Own a full P&L for a multi-million dollar partnership * Direct control over budget allocation and investment levels across channels * Your optimization decisions drive both immediate ROI and long-term partnership health Strategic Complexity * Manage multiple brands with different customer profiles * Navigate the intersection of B2B partnership management and B2C performance marketing * Balance partner relationships with data-driven optimization * Influence partner marketing strategy while ensuring Agoda profitability targets Channel Mastery & Technical Growth You'll oversee the full marketing funnel: * Metasearch (Google Hotel Ads, TripAdvisor, Trivago, Kayak) — optimize bidding strategies, feed management, price competitiveness * Paid Search (Google Ads, Bing) — keyword strategy, campaign structure, budget optimization * App Marketing (Google ACi, Apple ASA) — drive app adoption in key markets * Emerging Channels (SEO, email/CRM, customer marketing) — build new growth drivers * Advanced SQL for booking analysis and channel performance tracking * A/B testing and experimentation methodology with clear measurement frameworks * Marketing analytics including attribution modeling and incrementality measurement Cross-Cultural Collaboration * Weekly syncs with partner marketing team * Joint planning and collaborative problem-solving * Navigate cultural nuances in partnership management Key Responsibilities 1. Team Leadership & Development * Manage, mentor, and develop a team of 2-3 marketing specialists * Set team priorities and OKRs aligned to partnership goals * Conduct performance reviews and career development conversations * Foster a culture of experimentation, learning, and accountability 2. Strategic Marketing Leadership & P&L Ownership * Set overall marketing strategy and influence ROI targets; optimize investment levels to ensure we hit partnership goals * Guide team on channel strategies and ensure execution excellence * Own the full marketing P&L for the partnership * Design experimentation roadmap to validate strategic hypotheses * Monitor channel health and guide team to drill into anomalies or opportunities * Oversee dashboard/reporting development and team analytics capability 3. Analytics Strategy & Insights * Define analytics roadmap and experimentation strategy for the team * Write SQL queries to answer strategic business questions and guide team on complex analysis * Guide team on measurement frameworks and experiment design * Synthesize insights into executive-ready recommendations with business impact quantification * Build team capability in analytics and experimentation 4. Strategic Planning & Executive Stakeholder Management * Develop annual marketing roadmap and quarterly plans aligned to partnership goals * Lead weekly syncs with partner marketing leadership * Present quarterly business reviews to Agoda leadership (Director/VP level) * Own the annual planning process and budget allocation across channels * Partner with Agoda's commercial and product teams on partnership optimization * Pitch strategic initiatives to partner executives and navigate differing viewpoints with influence and data 5. Program & Project Management * Lead large, multi-workstream initiatives end-to-end * Build detailed project plans with risk mitigation and milestone tracking * Establish governance cadence and reporting mechanisms * Ensure disciplined execution across markets and teams Requirements We're looking for candidates who demonstrate: 1. Analytical & Technical Skills * SQL proficiency (daily usage for analysis; comfortable working with multiple tables and complex joins) * Strong analytical thinking with ability to translate data into actionable insights * Comfort with marketing analytics tools (Google Ads, attribution platforms, dashboards) * Bonus: Experience with experimentation design and statistical analysis * 7-10+ years in marketing, growth, or analytics roles 2. Marketing Channel Knowledge * Understanding of performance marketing fundamentals (PPC, metasearch, app marketing, or SEO) * Experience optimizing marketing campaigns toward ROI/profitability targets * Familiarity with attribution models and incrementality measurement * Background in digital marketing, growth marketing, or marketing analytics preferred 3. Leadership & Stakeholder Management * 5+ years people management experience or demonstrated team leadership * Ability to influence without direct authority in a matrix organization * Executive communication skills — comfortable presenting to VP/Director level stakeholders * Required: Complex stakeholder management including partner relationships at senior levels * Cultural sensitivity for cross-border collaboration 4. Execution Excellence * Exceptional project management discipline * Ability to manage multiple concurrent initiatives * Strong attention to detail without losing strategic altitude 5. Business Orientation * Understands P&L drivers and growth mechanics * Makes data-informed decisions * Focused on impact, not activity What We Offer Ownership & Impact * You're not executing someone else's strategy — you're owning the outcomes * Test new ideas, run experiments, see direct impact on partnership performance * High visibility to leadership; your metrics are partnership KPIs Learning Environment * Work with Agoda's best-in-class marketing practices * Experimentation culture with clear measurement and learning * Complex, ambiguous problems that build problem-solving skills     PLEASE REVIEW OUR HIRING PROCESS GUIDELINES BEFORE YOUR INTERVIEW — CLICK HERE TO LEARN HOW INTERVIEWING AT AGODA WORKS.     DISCOVER MORE ABOUT WORKING AT AGODA * Agoda Careers https://careersatagoda.com * Facebook https://www.facebook.com/agodacareers/ * LinkedIn https://www.linkedin.com/company/agoda * YouTube https://www.youtube.com/agodalife   Equal Opportunity Employer  At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics. We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy. Disclaimer We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.

Analyst/Senior Analyst/Associate Manager, Marketing Analytics (Bangkok Based, relocation provided)

Agoda

About Agoda At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.     Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.   No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. Get to know our team:   The Marketing team at Agoda is highly data-driven and focused on developing at-scale, measurable marketing programs designed to improve the lifetime value of Agoda customers. The team combines a blend of the best analysts, marketing strategists and data scientists, collectively building a team that thrives on data, creative ideas and technology. . The Marketing leadership fosters a great learning environment, providing the opportunity to learn and grow by working closely with experts from a diverse variety of backgrounds from across the globe. Due to continued expansion, there are multiple analyst roles within the marketing team across different marketing channels.  While the scope will vary depending on these channels,  here are some  examples: * Experimentation and optimizing campaign performance: Experiment with ads/campaign structures and bidding& pricing strategies on partners such as Google, Bing,  Tripadvisor, Trivago and other search engines. Adapt to new product features and roll out changes from successful tests. * Modeling: Analyze vast amounts of data generated by experiments, develop predictive models using data science techniques (eg. understanding impact on bookings from large scale TV campaigns or demand elasticity from pricing optimization) and liaise with product teams on implementation roadmap * Reporting, analysis and insights: Building dashboards to track performance, derive insights, understand growth levers and communicate recommendations via presentations to stakeholders What you’ll Need to Succeed:   * Bachelor’s degree or higher from top university in a quantitative subject (computer science, mathematics, engineering business or science) * Excellent verbal and written communication skills in English * 2+ years experience in data crunching from top-tier consulting, investment banking, private equity or strategy/business  for a fast-growing globaltech company * Experience in one or more data analysis packages or databases, eg., SAS, R, SPSS, Python, VBA, SQL and visualization tools, eg. Tableau, Power BI * Ability to move fast and be efficient, making decisions on objective evidence rather than subjective gut feel * Innate desire to take ownership, make an impact and influence outcomes * Excellent organizational skills, attention to detail and ability to work independently It’s great if you have:   * Experience in digital marketing or ecommerce * Experience with A/B testing and other testing metrics * Strong presentation and negotiation skills * Skills that foster collaboration and team spirit #STRA#ANLS#MRKT#3#LI-TR2 #sanfrancisco #sanjose #losangeles #sandiego #oakland #denver #miami #orlando #atlanta #chicago #boston #detroit #newyork #portland #philadelphia #dallas #houston #austin #seattle #washdc #tirana #yerevan #sydney #melbourne #perth #vienna #graz #linz #baku #minsk #brussels #antwerp #ghent #charleroi #liege #saopaolo #sofia #toronto #vancouver #montreal #shanghai #beijing #shenzhen #zagreb #cyprus #prague #Brno #Ostrava #copenhagen #cairo #alexandria #giza #estonia #helsinki #paris #nice #marseille #rouen #lyon #toulouse #tbilisi #berlin #munich #hamburg #stuttgart #cologne #frankfurt #dusseldorf #dortmund #essen #Bremen #leipzig #dresden #hanover #nuremberg #athens #hongkong #budapest #bangalore #newdelhi #jakarta #bali #bandung #dublin #telaviv #milan #rome #naples #turin #palermo #venice #bologna #florence #tokyo #osaka #yokohama #nagoya #okinawa #fukuoka #sapporo #amman #irbid #riga #beirut #tripoli #vilnius #luxembourg #kualalumpur #malta #chisinau #amsterdam #oslo #jerusalem #manila #warsaw #krakow #sintra #lisbon #porto #braga #cascais #loures #amadora #almada #doha #alrayyan #bucharest #moscow #saintpetersburg #riyadh #jeddah #mecca #medina #belgrade #singapore #bratislava #capetown #johannesburg #seoul #barcelona #madrid #valencia #seville #bilbao #malaga #oviedo #alicante #laspalmas #zaragozbanga #stockholm #zurich #geneva #basel #taipei #tainan #taichung #kaohsiung #Phuket #bangkok #istanbul #ankara #izmir #dubai #abudhabi #sharjah #london #manchester #liverpool #edinburgh #kiev #hcmc #hanoi #sanaa #taiz #aden #gibraltar #marrakech #lodz #wroclaw #poznan #Gdansk #szczecin #bydgoszcz #lublin #katowice #rio #salvador #fortaleza #brasilia #belo #belem #manaus #curitiba #portoalegre #saoluis data representation data analysis SQL data analytics analytics python (programming language) data mining data science r (programming language) tableau analytical skills data visualization databases business analysis business intelligence (bi) microsoft sql server machine learning statistics power bi     PLEASE REVIEW OUR HIRING PROCESS GUIDELINES BEFORE YOUR INTERVIEW — CLICK HERE TO LEARN HOW INTERVIEWING AT AGODA WORKS.     DISCOVER MORE ABOUT WORKING AT AGODA * Agoda Careers https://careersatagoda.com * Facebook https://www.facebook.com/agodacareers/ * LinkedIn https://www.linkedin.com/company/agoda * YouTube https://www.youtube.com/agodalife   Equal Opportunity Employer  At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics. We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy. Disclaimer We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.

Senior Analyst/ Associate Manager, Marketing Strategy (Bangkok based/ Relocation provided)

Agoda

About Agoda At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.     Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.   No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. Get to know our team:   The Marketing team at Agoda is highly data-driven and focused on developing at-scale, measurable marketing programs designed to improve the lifetime value of Agoda customers. The team combines a blend of the best analysts, marketing strategists and data scientists, collectively building a team that thrives on data, creative ideas and technology. . The Marketing leadership fosters a great learning environment, providing the opportunity to learn and grow by working closely with experts from a diverse variety of backgrounds from across the globe. Due to continued expansion, there are multiple analyst roles within the marketing team across different marketing channels.  While the scope will vary depending on these channels,  here are some  examples: * Experimentation and optimizing campaign performance: Experiment with ads/campaign structures and bidding& pricing strategies on partners such as Google, Bing,  Tripadvisor, Trivago and other search engines. Adapt to new product features and roll out changes from successful tests. * Modeling: Analyze vast amounts of data generated by experiments, develop predictive models using data science techniques (eg. understanding impact on bookings from large scale TV campaigns or demand elasticity from pricing optimization) and liaise with product teams on implementation roadmap * Reporting, analysis and insights: Building dashboards to track performance, derive insights, understand growth levers and communicate recommendations via presentations to stakeholders What you’ll Need to Succeed:   * Bachelor’s degree or higher from top university in a quantitative subject (computer science, mathematics, engineering business or science) * Excellent verbal and written communication skills in English * 2+ years experience in data crunching from top-tier consulting, investment banking, private equity or strategy/business  for a fast-growing globaltech company * Experience in one or more data analysis packages or databases, eg., SAS, R, SPSS, Python, VBA, SQL and visualization tools, eg. Tableau, Power BI * Ability to move fast and be efficient, making decisions on objective evidence rather than subjective gut feel * Innate desire to take ownership, make an impact and influence outcomes * Excellent organizational skills, attention to detail and ability to work independently It’s great if you have:   * Experience in digital marketing or ecommerce * Experience with A/B testing and other testing metrics * Strong presentation and negotiation skills * Skills that foster collaboration and team spirit #STRA#ANLS#MRKT#3#LI-TR2 #SANFRANCISCO #SANJOSE #LOSANGELES #SANDIEGO #OAKLAND #DENVER #MIAMI #ORLANDO #ATLANTA #CHICAGO #BOSTON #DETROIT #NEWYORK #PORTLAND #PHILADELPHIA #DALLAS #HOUSTON #AUSTIN #SEATTLE #WASHDC #TIRANA #YEREVAN #SYDNEY #MELBOURNE #PERTH #VIENNA #GRAZ #LINZ #BAKU #MINSK #BRUSSELS #ANTWERP #GHENT #CHARLEROI #LIEGE #SAOPAOLO #SOFIA #TORONTO #VANCOUVER #MONTREAL #SHANGHAI #BEIJING #SHENZHEN #ZAGREB #CYPRUS #PRAGUE #BRNO #OSTRAVA #COPENHAGEN #CAIRO #ALEXANDRIA #GIZA #ESTONIA #HELSINKI #PARIS #NICE #MARSEILLE #ROUEN #LYON #TOULOUSE #TBILISI #BERLIN #MUNICH #HAMBURG #STUTTGART #COLOGNE #FRANKFURT #DUSSELDORF #DORTMUND #ESSEN #BREMEN #LEIPZIG #DRESDEN #HANOVER #NUREMBERG #ATHENS #HONGKONG #BUDAPEST #BANGALORE #NEWDELHI #JAKARTA #BALI #BANDUNG #DUBLIN #TELAVIV #MILAN #ROME #NAPLES #TURIN #PALERMO #VENICE #BOLOGNA #FLORENCE #TOKYO #OSAKA #YOKOHAMA #NAGOYA #OKINAWA #FUKUOKA #SAPPORO #AMMAN #IRBID #RIGA #BEIRUT #TRIPOLI #VILNIUS #LUXEMBOURG #KUALALUMPUR #MALTA #CHISINAU #AMSTERDAM #OSLO #JERUSALEM #MANILA #WARSAW #KRAKOW #SINTRA #LISBON #PORTO #BRAGA #CASCAIS #LOURES #AMADORA #ALMADA #DOHA #ALRAYYAN #BUCHAREST #MOSCOW #SAINTPETERSBURG #RIYADH #JEDDAH #MECCA #MEDINA #BELGRADE #SINGAPORE #BRATISLAVA #CAPETOWN #JOHANNESBURG #SEOUL #BARCELONA #MADRID #VALENCIA #SEVILLE #BILBAO #MALAGA #OVIEDO #ALICANTE #LASPALMAS #ZARAGOZBANGA #STOCKHOLM #ZURICH #GENEVA #BASEL #TAIPEI #TAINAN #TAICHUNG #KAOHSIUNG #PHUKET #BANGKOK #ISTANBUL #ANKARA #IZMIR #DUBAI #ABUDHABI #SHARJAH #LONDON #MANCHESTER #LIVERPOOL #EDINBURGH #KIEV #HCMC #HANOI #SANAA #TAIZ #ADEN #GIBRALTAR #MARRAKECH #LODZ #WROCLAW #POZNAN #GDANSK #SZCZECIN #BYDGOSZCZ #LUBLIN #KATOWICE #RIO #SALVADOR #FORTALEZA #BRASILIA #BELO #BELEM #MANAUS #CURITIBA #PORTOALEGRE #SAOLUIS DATA REPRESENTATION DATA ANALYSIS SQL DATA ANALYTICS ANALYTICS PYTHON (PROGRAMMING LANGUAGE) DATA MINING DATA SCIENCE R (PROGRAMMING LANGUAGE) TABLEAU ANALYTICAL SKILLS DATA VISUALIZATION DATABASES BUSINESS ANALYSIS BUSINESS INTELLIGENCE (BI) MICROSOFT SQL SERVER MACHINE LEARNING STATISTICS POWER BI     PLEASE REVIEW OUR HIRING PROCESS GUIDELINES BEFORE YOUR INTERVIEW — CLICK HERE TO LEARN HOW INTERVIEWING AT AGODA WORKS.     DISCOVER MORE ABOUT WORKING AT AGODA * Agoda Careers https://careersatagoda.com * Facebook https://www.facebook.com/agodacareers/ * LinkedIn https://www.linkedin.com/company/agoda * YouTube https://www.youtube.com/agodalife   Equal Opportunity Employer  At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics. We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy. Disclaimer We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.