
Agoda · Bangkok
About Agoda At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for tra...
About Agoda
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by
their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working
together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across
our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If
you’re ready to begin your best journey and help build travel for the world, join us.
Our Company
Booking Holdings (NASDAQ: BKNG) is the world’s leading provider of online travel & related services, provided to consumers and
local partners through five primary B2C brands: Booking.com, Agoda, Priceline, KAYAK, and OpenTable. Collectively, Booking
Holdings operates in more than 220 countries and territories in Europe, North America, APAC, South America, the region, the Middle
East and Africa in more than 40 languages. The mission of Booking Holdings is to make it easier for everyone to experience the
world.
The Opportunity
The Principal Product Legal Counsel will play a crucial role in the legal review and guidance of new and existing products,
services, and features. Within Booking Holdings, an enhanced and more connected B2B business is being built within Booking
Holdings consolidating the businesses of Booking.com, Priceline and Agoda into a single global division (“New B2B Business”). This
position requires a deep understanding of e-commerce, technology laws and ability to navigate a cross-jurisdictional regulatory
environment. The ideal candidate will possess a data-driven and pragmatic approach to legal issues combined with a strong
understanding of risk management, ensuring compliance while supporting the company's growth objectives.
mitigate risks and ensure regulatory compliance.
to align with evolving laws, regulations, and industry standards.
understand product visions and offer legal insights from the concept phase through deployment.
Product teams on compliance strategies.
product development.
data protection standards.
agreements with partners and vendors when necessary.
PLEASE REVIEW OUR HIRING PROCESS GUIDELINES BEFORE YOUR INTERVIEW — CLICK HERE TO LEARN HOW INTERVIEWING AT AGODA WORKS.
Equal Opportunity Employer
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize
attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at
Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity
regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity,
disability, citizenship, veteran or military status, and other legally protected characteristics.
We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details
removed from the file. For more details please read our privacy policy.
Disclaimer
We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited
third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the
candidate directly without any obligation to pay a recruitment fee.
About Agoda At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. Our Company Booking Holdings (NASDAQ: BKNG) is the world’s leading provider of online travel & related services, provided to consumers and local partners through five primary B2C brands: Booking.com, Agoda, Priceline, KAYAK, and OpenTable. Collectively, Booking Holdings operates in more than 220 countries and territories in Europe, North America, APAC, South America, the region, the Middle East and Africa in more than 40 languages. The mission of Booking Holdings is to make it easier for everyone to experience the world. The Opportunity As the building block that provides a solid baseline for Agoda’s culture of integrity, the Compliance & Ethics team is at the forefront of driving and maintaining the company’s compliance program and managing regulatory risks across a fast‑growing, tech‑driven global travel business. Within Booking Holdings, an enhanced and more connected global B2B organization is being built, bringing together strategic partnership capabilities across Booking.com, Priceline and Agoda ("New B2B Business"). Intended to better serve partners, move faster in the market, and unlock new opportunities for growth, the new organization will support strategic partnerships, affiliate and API distribution, corporate and wholesale travel, and other commercial channels, serving airlines, travel management companies, OTAs, financial institutions, platforms and other strategic partners. You will collaborate closely with colleagues across Booking Holdings Inc., Booking Holdings Financial Services, our sister brands, and key functions including FinTech, Product, Commercial, Legal, Internal Audit, People and Supply to help shape and support the next chapter of Booking Holdings' B2B business, leveraging the company's scale, technology, talent and global reach to create best-in-class partner experiences and innovative solutions. Reporting to the Agoda Senior Director, Compliance Officer, you will be the senior payments compliance lead for Agoda’s B2B (business to business) division, with a particular focus on our B2B payments products and related licensing obligations. You will design, enhance, and oversee our compliance risk management and control framework and provide pragmatic, risk-based advice to senior stakeholders. This position is based in Bangkok. Agoda provides relocation support for successful candidates not currently located in Bangkok. Remote or alternative base locations are not available. In this Role, You’ll Get To * Play a central role in helping design and implement the Compliance foundations of the new consolidated B2B business, including: Compliance & Ethics Programme – Key Responsibilities * Lead and support day‑to‑day Compliance & Ethics initiatives, ensuring key objectives, deliverables, and reporting are completed in a timely and high‑quality manner. * Act as a subject matter expert and trusted advisor on broader Compliance & Ethics topics (e.g., anti‑bribery and corruption, conflicts of interest, third‑party risk, code of conduct), providing well‑reasoned, business‑oriented guidance that supports Agoda’s culture of integrity. * Shape and enhance Agoda’s Compliance & Ethics framework, including policies, standards, training, monitoring and testing activities, ensuring it remains fit‑for‑purpose and aligned with Booking Holdings’ expectations and global benchmarks. * Design and oversee practical review processes for gifts and entertainment, conflicts of interest disclosures, third‑party due diligence, risk assessments, and related monitoring, and drive appropriate mitigation actions in close partnership with relevant stakeholders. * Collaborate with the Global Compliance & Ethics team on third‑party risk management initiatives and conflicts of interest processes, helping to ensure effective identification, escalation, and mitigation of key risks across new and existing activities. * Support or lead elements of compliance‑related reviews and investigations (where appropriate), and develop data‑driven monitoring approaches to identify trends, root causes, and opportunities for programme uplift. * Develop, implement, and continuously refine compliance policies, procedures, and standard operating procedures (SOPs) to keep pace with evolving business models and regulatory expectations. * Support the design, delivery, and refresh of compliance training programmes, including in‑person and virtual sessions, and maintain e‑learning materials in line with changing business needs and risk profiles. * Promote a strong ethical culture through awareness campaigns, employee engagement initiatives, and regular collaboration with key functions and leadership. * Partner closely with cross‑functional teams (e.g., Legal, Finance, Government Affairs, People, Commercial, Supply and other business stakeholders) to embed compliance requirements into products, processes, and day‑to‑day decision‑making. * Drive continuous improvement and efficiency initiatives, including the smart use of technology and digital tools to standardise, automate, and streamline compliance workflows. * Prepare or support management updates, reporting materials, and other compliance‑related communications for internal and external stakeholders and leadership. * Take on additional and ad hoc responsibilities as needed to strengthen the Compliance & Ethics function and further mature the overall programme. * Support the development, implementation and continuous enhancement of the financial crime risk management framework alongside our Financial Crime team. * Assist in areas of financial crime risk management such as testing and monitoring and annual risk assessment process. What You’ll Need to Succeed Experience & Expertise * 8+ years of progressive experience in compliance risk management regulatory compliance, preferably in global or regional organisations. * Significant cards and payments experience, including a practical understanding of consumer and B2B payments products, payment service provider models, card scheme rules, and payments licensing environments. * Proven track record in building, enhancing, or independently assessing compliance risk management frameworks for payments, including risk assessments, controls design, and governance. Technical & Functional Skills * Hands‑on experience designing, operating, or overseeing a corporate compliance framework, third‑party due diligence processes, investigations, escalation, and complex case handling. * Strong ability to translate legal and regulatory compliance into clear, pragmatic controls and processes that enable business growth while managing risk. Leadership & Stakeholder Management * Demonstrated success in influencing and partnering with senior stakeholders across functions (e.g., Product, FinTech, Commercial, Legal, Internal Audit, Operations) in fast‑paced, high‑growth environments. * Strong project and programme management skills, with the ability to prioritise, plan, and deliver multiple initiatives concurrently across jurisdictions and time zones. * Excellent communication skills in English (written and verbal), with the ability to explain complex compliance concepts in clear, business‑friendly terms. Mindset & Values * Strategic, data‑driven, and solutions‑oriented, with the ability to “connect the dots”, see the big picture, and drive constructive change. * High level of integrity and sound judgement, suitable for a senior Compliance & Ethics leadership role. * Self‑starter who operates with minimal supervision, is comfortable with ambiguity, and thrives in a dynamic, tech‑driven, international environment. PLEASE REVIEW OUR HIRING PROCESS GUIDELINES BEFORE YOUR INTERVIEW — CLICK HERE TO LEARN HOW INTERVIEWING AT AGODA WORKS. DISCOVER MORE ABOUT WORKING AT AGODA * Agoda Careers https://careersatagoda.com * Facebook https://www.facebook.com/agodacareers/ * LinkedIn https://www.linkedin.com/company/agoda * YouTube https://www.youtube.com/agodalife Equal Opportunity Employer At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics. We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy. Disclaimer We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.
About Agoda At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. Our Company Booking Holdings (NASDAQ: BKNG) is the world’s leading provider of online travel & related services, provided to consumers and local partners through five primary B2C brands: Booking.com, Agoda, Priceline, KAYAK, and OpenTable. Collectively, Booking Holdings operates in more than 220 countries and territories in Europe, North America, APAC, South America, the region, the Middle East and Africa in more than 40 languages. The mission of Booking Holdings is to make it easier for everyone to experience the world. The Opportunity Within Booking Holdings, a new, stand‑alone B2B entity will consolidate the B2B businesses of Booking.com, Priceline and Agoda into a single global division (“New B2B Business”). The New B2B Business will bring together our strategic partnerships, affiliate & API distribution, corporate and wholesale travel and other B2B commercial channels into one integrated platform serving airlines, travel management companies, OTAs, financial institutions, platforms and other strategic partners. You will work closely with colleagues at Booking Holdings Inc., Booking Holdings Financial Services, and sister brands, as well as internal partners across FinTech, Product, Fraud, Legal, Internal Audit, People, and Supply, to launch and support the New B2B Business. Agoda will support the New B2B Business across the relevant legal domains. This includes providing the necessary data privacy support in respect of the setup of the core components of the New B2B Business’s privacy program, as well as for all associated privacy advisory and contractual matters. Reporting to Agoda’s Chief Privacy Officer, you will as Principal Counsel, provide senior programmatic and advisory support to the New B2B Business as outlined in the role description below. This position is based in Bangkok. Agoda provides relocation support for successful candidates not currently located in Bangkok. Remote or alternative base locations are not available. In this Role, You’ll Get To: Play a central role in the original design, set up and support for the New B2B Business’s privacy program, as well as provide the necessary advisory support across a number of different matters set out below. Privacy Program: * Design, set up and implementation of the New B2B Business’s privacy program: In conjunction with Agoda’s Privacy Program team, help design, advise on and build the privacy program of the New B2B Business. This includes its records of processing activities, drafting and implementation of relevant privacy policies and outward facing notices, privacy by design processes including for privacy impact assessments, as well as providing the necessary programmatic support for incident response, international data transfers (including data sharing), and data subject rights. Privacy advisory support: * Contracting, negotiations and templates: you will build out the necessary data protection contractual templates, and handle relevant privacy contractual negotiations for the New B2B Business. * Privacy by design and by default: through early, positive interactions and impact assessments you will provide our product teams with clear, practical privacy advice building in key privacy by design concepts for various initiatives. In conjunction with Agoda’s Chief Privacy Officer, you will need to be able to take responsible risk positions outlining risk while working with other members of the Legal team and enabling the business to move forward * Marketing and cookies: you will be expected to understand, navigate and provide practical privacy counsel to our marketing teams across relevant marketing initiatives * Regulatory change management for existing, new, and amended data protection laws relevant to the New B2B Business: you will handle and manage the relevant privacy compliance aspects with global privacy laws, new and existing * Program, auditing and controls: Working closely with our Privacy Program team you will facilitate and manage key aspects of the privacy program, audits and enable reporting obligations * Contribute to brand initiatives within the Booking Holdings Inc. family: you may be expected to contribute and have meaningful impact across brands through cross-brand initiatives, forums, networks and offsites * General privacy support: As may be required, you will need to support relevant regulatory enquiries, authority demand requests and escalations relating to data subject rights What You’ll Need to Succeed * Experience & Expertise * 8+ years of progressive experience in data privacy preferably as a lawyer, and/or in risk management. * A relevant privacy certification e.g. CIPP/E, CIPP/US or CIPP/A. * Relevant experience with data privacy laws globally with a strong preference in the EU market. * Technical & Functional Skills * Hands on experience designing and operationalizing privacy programs. * Strong ability to use relevant privacy technology e.g. OneTrust in order to facilitate the core aspects of a data privacy program. * Leadership & Stakeholder Management * Demonstrated success in influencing and partnering with senior stakeholders across functions (Product, FinTech, Fraud, Legal, Internal Audit, Operations) in fast paced, high growth environments. * Strong project and program management skills, with the ability to prioritize, plan, and deliver multiple initiatives concurrently across jurisdictions and time zones * Excellent communication skills in English (written and verbal), with the ability to explain complex financial crime and compliance concepts in clear, business friendly terms. * Mindset & Values * Strategic, data driven, and solutions oriented, with the ability to “connect the dots”, see the big picture, and drive constructive change. * High level of integrity and sound judgement * Self-starter who operates with minimal supervision, is comfortable with ambiguity, and thrives in a dynamic, tech driven, international environment. PLEASE REVIEW OUR HIRING PROCESS GUIDELINES BEFORE YOUR INTERVIEW — CLICK HERE TO LEARN HOW INTERVIEWING AT AGODA WORKS. DISCOVER MORE ABOUT WORKING AT AGODA * Agoda Careers https://careersatagoda.com * Facebook https://www.facebook.com/agodacareers/ * LinkedIn https://www.linkedin.com/company/agoda * YouTube https://www.youtube.com/agodalife Equal Opportunity Employer At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics. We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy. Disclaimer We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.
Company Introduction We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce. We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been at since our inception. We are all entrepreneurial surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day. Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world. Role Overview Coupang’s legal team plays a critical role in driving our phenomenal growth by managing legal risks and enabling innovation. As an AI & Product Counsel, you will manage a portfolio of product reviews and act as a strategic partner to business teams. This position will be based in Seoul, Korea. Responsibilities * Review AI-powered product features and complex technical specifications to provide practical legal guidance while mitigating risk. * Partner closely with engineering, product management, security, and privacy teams to integrate legal requirements into the product development lifecycle. * Communicate complex legal concepts and technical insights effectively to diverse stakeholders across the company. * Collaborate cross-functionally to build scalable processes for AI governance and product compliance. Essential Qualifications * Domestic or foreign lawyers with 7+ years of total legal experience, including a combination of major law firm and in-house experience * Prior experience in product counseling or AI governance * Excellent communication skills and a proven ability to work cross-functionally with technical and non-technical teams * Ability to solve problems through creative thinking and partnerships with other teams * Ability to work in a fast-paced environment and attain challenging targets through personal drive Preferred Qualifications * Deep understanding of privacy, data governance, security architecture, and AI * Expertise in the AI Basic Act, Personal Information Protection Act, and e-commerce industries Recruitment Process and Others Recruitment Process * Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer * The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances. * Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage. Details to Consider * This job posting may be closed prior to the stated end date for application if all openings are filled. * Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process. * Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws. * Job titles and responsibilities may be subject to change depending on the candidate’s overall experience, etc. This will be communicated to the candidate at the appropriate time before the offer. * Hiring may be restricted in case the legal qualifications required for hiring and work performance is not met. Privacy Notice * Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below. * https://privacy.coupang.com/en/land/jobs/ Document Return Policy 1. This notification is given pursuant to Article 11 (6) of the Fair Hiring Procedure Act. 2. A job applicant, who has applied but not been finally selected for a position at Coupang (the “Company”), may request the Company to return his/her hiring documents submitted pursuant to the Fair Hiring Procedure Act. However, this will not apply where the hiring documents were submitted via the website of the Company or e-mail, or where the job applicant submitted those documents voluntarily without a request from the Company. In addition, if the hiring documents were destroyed due to a natural disaster or any other reasons not attributable to the Company, such documents will be deemed to have been returned to the job applicant. 3. A job applicant who wishes to request the return of his/her hiring documents pursuant to the main sentence of paragraph 2 above should fill out a “Request for Return of Hiring Documents” [Annex Form No. 3 in the Enforcement Rule of the Fair Hiring Procedure Act] and submit It by email (recruitingops@coupang.com). In such case, within fourteen (14) days from the date of identifying the receipt of the request, the Company will send the hiring documents to the job applicant’s designated address via registered mail. Please be informed that the job applicant is required to pay the postage on the registered mail. 4. In preparation for a job applicant’s request for the return of hiring documents pursuant to the main sentence of paragraph 2 above, the Company shall retain the original hiring documents submitted by the job applicant for 180 days from the completion of the recruiting process. If no request is made until the end of this period, all his/her hiring documents will be destroyed immediately in accordance with the Personal Information Protection Act. 5. The above paragraphs 1 - 4 shall only apply when the labor-related laws of Korea govern the application. They are otherwise not applicable.