Content Marketing Manager (Italian-speaking Market)

fonio

ABOUT FONIO We build AI voice agents for small and medium-sized businesses so they never miss a call and can focus on the work they actually love. Our AI handles every call automatically. But voice is just the beginning. Our vision: to build the world's first fully automated CRM. 8.000+ customers. >€5M ARR. ~30% monthly growth. Target until EOY: €30M. We live ownership. You're responsible for your projects and tasks end-to-end. No politics, few meetings, direct feedback. At fonio you’ll build alongside the smartest and most ambitious people around. Join us now to be part of one of Europe's most exciting growth stories! THE ROLE You own the content layer for our Spanish market, based out of Vienna. You write the copy, script the ads, manage influencer relationships, run the social channels, and keep the Spanish-language website localised. This is a hands-on execution role: you own everything from first draft to published. WHAT YOU'LL DO * Write and optimise copy for the Spanish website and landing pages * Script ad creatives for Meta, TikTok, and YouTube adapted to Spanish audiences * Identify and manage Spanish influencer and creator partnerships * Run our Spanish-language social channels with a consistent posting cadence * Own website localisation for Spain: adapt global campaigns and product messaging to land with a Spanish-speaking audience WHAT YOU BRING * 2+ years of content marketing or copywriting experience, ideally in B2B SaaS or performance-driven environments * Strong writing instincts in Spanish: you write for conversion, not for approval * Experience with at least two of: ad scripting, social content, influencer management, website copy * Native or C2 Spanish; good English WHAT WE OFFER * Salary: €65,000–€85,000 depending on experience * Equity: you build it, you should own a piece of it * Equipment of your choice: whatever makes you happy * Regular team offsites * A paid temporary relocation to Vienna to soak up our company culture (around 2 months) * Office in Vienna or Barcelona, onsite, in an ambitious team that wants to do the most exciting work of their careers * Food & drinks: at our Vienna office, lunch and dinner are on us (plus all the drinks your heart desires, and yes, we have protein bars and vitamins too) HIRING PROCESS 1. 15 min intro call 2. 30 min skill interview with our CEO Daniel 3. 20 min culture call with our Founders

Payhawk

Company Mission Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its future-facing technology enables finance teams to control and automate company spending at scale. The Payhawk customer base includes fast-growing and mature multinational companies in 32 countries including LuxAir and Wagestream. With offices in New York, London, Berlin, Munich , Barcelona, Paris, Amsterdam, Vilnius and Sofia; Payhawk is backed by renowned investors such as Lightspeed Venture Partners, Greenoaks, QED Investors, Bek Ventures and Eleven Ventures. Our values include supporting flat hierarchies, taking ownership and responsibility, seeking and providing feedback, managing constructive critique, and speaking our minds. We understand that the best ideas don’t all come from the same place, so we encourage diversity and inclusion in all areas of our work. The future of fintech is about more than money, and we believe in work-life balance, continual learning, and empowered teams. We’re also on a journey to measure and improve our environmental and social impact. From virtual cards to digital subscriptions, our software and automation help take paper out of the equation for our customers, too. We’re changing the world of payments, and we’re looking for an exceptional team to help us.    About the Role We are looking for a Product Marketing Manager to lead the creation and optimisation of one of our global cross-functional GTM Pods strategy— small, agile squads focused on growing a specific product area. Reporting to the Director of Product Marketing, you will be key to accelerating our commercial growth and building our product-lead brand. You will work closely with product leadership and strategically lead a team of marketing experts. To excel in this role you need to be data-driven, a great collaborator, have a high attention to detail, and a passion for both the commercial and technical sides of a SaaS business. You need to be able to collect and synthesize information to create compelling go-to-market strategies. Key Responsibilities: * Become an expert and centralize understanding of our buying audience (customers & personas) * Become a market expert for our product, e.g. competitor strengths/weaknesses, target audience pain points, tech ecosystem * Provide clarity to Sales and Marketing teams on why Payhawk is valuable to our buying audience * Oversee the process for creating impactful product positioning, value propositions and messaging. Ensuring this is rolled out consistently and iterated on * Collaborate with Marketing and Sales Enablement to produce impactful campaigns and content for the entire customer lifecycle * Partner with Product to define the product strategy and roadmap based on market and sales insights * Partner with Product on product Design Sprints to research and plan the go-to-market proposition of new features * Lead the creation and maintenance of competitive enablement for Sales and Product teams * Oversee goals, strategy and execution for new product and feature launches * Become a conduit between the Product and Commercial teams to ensure shared understanding and strategic alignment * Track, measure, and continuously iterate across win rate, deal velocity, pipeline, adoption, and expansion Qualifications: * 2+ years B2B product marketing or equivalent experience. Ideally, this includes experience in B2B SaaS and/or a high-growth startup environment * A highly skilled communicator with deep expertise in writing, storytelling, and live enablement. You possess a strong track record of transforming complicated concepts into easily digestible and engaging content, including white papers, web pages, videos, ROI calculators, and presentations * Proven ability to leverage advanced AI tools to accelerate marketing results, specifically across content generation, rapid messaging optimization, and market intelligence analysis * You are an analytical, data-driven and customer-obsessed decision-maker * You are humble but ambitious and eager to make an impact Company Benefits * Flexible working hours  * 30 days holiday paid leave * Payhawk company card * Monthly travel allowance * Health insurance * Fitness membership  * Competitive compensation package * Regular team-wide events  * Exchange program to another one of our offices (London, Paris, Berlin, Barcelona, Sofia). Please note that unfortunately we cannot provide visa sponsorship, and to be considered for this role, candidates must be able to provide proof of their eligibility to work in the country they apply for. Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

Payhawk

Company Mission Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its future-facing technology enables finance teams to control and automate company spending at scale. The Payhawk customer base includes fast-growing and mature multinational companies in 32 countries including LuxAir and Wagestream. With offices in New York, London, Berlin, Munich , Barcelona, Paris, Amsterdam, Vilnius and Sofia; Payhawk is backed by renowned investors such as Lightspeed Venture Partners, Greenoaks, QED Investors, Bek Ventures and Eleven Ventures. Our values include supporting flat hierarchies, taking ownership and responsibility, seeking and providing feedback, managing constructive critique, and speaking our minds. We understand that the best ideas don’t all come from the same place, so we encourage diversity and inclusion in all areas of our work. The future of fintech is about more than money, and we believe in work-life balance, continual learning, and empowered teams. We’re also on a journey to measure and improve our environmental and social impact. From virtual cards to digital subscriptions, our software and automation help take paper out of the equation for our customers, too. We’re changing the world of payments, and we’re looking for an exceptional team to help us.    About the Role Shape the future of growth at Payhawk. This is a high-impact global role, working directly with the CMO to build, scale, and optimise demand generation for one of our platform products.  We need an experienced demand generation operator who’s ready to design global campaign strategies from scratch, driving experimentation, and collaborating cross-functionally to create aligned, insight-driven growth. If you’ve built a successful demand-generation machine in a single market and are ready to take your playbook global, this is your next step. Outcomes you will drive * Pipeline and MRR generation for the Product you are responsible for (New Business and Expansion) * MRR and Number of Won Named Accounts * Pipeline from Named Accounts * Driving a consistent flow of “Engaged” Named Accounts each month * Increasing Engaged-to-SAL conversion rates through highly relevant campaign motions * Generating pipeline from ABM at an industry-leading ROI per euro spent Responsibilities  * Demand-generation strategy: Define the strategy for generating demand for the Product across new business and expansion motions * GTM Pod Leadership: Alongside a Product Marketing Manager, you will be responsible for steering a cross-functional marketing team (a “GTM Pod”). You will make decisions regarding the demand-generation initiatives * GTM Pod Reporting: Contribute to Monthly Reports and leadership discussions. In particular, justifying spending decisions and marketing ROI * Ultimate budget owner: Decide how to allocate the budget across demand-generation and demand-capture channels and initiatives, to maximise cost-efficiency and marketing ROI * ABM strategy & architecture: Define our campaign structure, hypotheses, personas, and targeting aligned to the new Named Accounts structure in the Revenue Org * Account funnel design: Build and maintain the framework and rules for progression through ABM funnel stages * Growth-focused execution: Launch campaigns fast, test relentlessly, and refine based on real-world feedback * Content creation: Develop key campaign assets (ads, emails, landing pages), and partner with the Content Team for localization * Multi-touch and multi-channel orchestration: Activate campaigns across multiple channels including digital ads, outbound email, and gifting * AI-powered personalization: Use AI and martech tools to tailor messaging and campaigns to account segments * Performance analytics: Track and analyse campaign effectiveness, and identify opportunities for optimisation * Playbook development: Codify what works into repeatable models for global scale * BDR alignment: Collaborate closely with our BDR team to ensure ABM signals inform outreach and drive conversion * AE alignment: Collaborate closely with our AE team to ensure MQLs are worked promptly and expertly, and we win the pipeline we create Requirements * 5+ years Demand-Gen experience, ideally in B2B SaaS or fintech * Proven experience developing marketing strategies that support an Outbound motion * Proven track record of generating demand with Enterprise accounts * Experience creating global “one-to-many” Account-Based Marketing campaigns * Experience in building programmatic marketing campaigns * Experience working within a “growth” mindset, i.e. running high volumes of structured experiments to improve marketing effectiveness * Hands-on – You’re not just setting strategy—you’re writing copy, building landing pages, and testing new tools * Exceptional leadership, communication, and collaboration skills * Fluent in English * Willingness to work from our office 4 days per week Company Benefits * 30 days of paid time off + 12 work-from-anywhere days * Exchange policy to another Payhawk office (Amsterdam, Paris, Berlin, London, Sofia) * Health and fitness membership * Two company on-sites per year * Opportunity to use the Payhawk product, with a monthly commuting allowance of 150EUR Please note that unfortunately we cannot provide visa sponsorship, and to be considered for this role, candidates must be able to provide proof of their eligibility to work in Spain. Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.