Growth Marketing Performance Manager (Germany) - deutschsprachig

iwoca

Growth Marketing Performance Manager (Germany) - German speaking Berlin THE COMPANY Small businesses move fast. Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that’s as flexible and responsive as they are. That's why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it's needed. We’ve already cleared the way for 100,000 businesses with more than £4 billion in funding. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive. THE TEAM Our performance marketing team is three people located in London and Berlin building an in-house growth engine for the German market. You'll report to the Team Lead Performance Marketing and work day-to-day alongside colleagues owning Paid Search and Paid Social. Your focus: everything beyond those two channels, diversifying into areas where we're still early and the upside is real. You'll be a key contributor to our channel diversification. You'll also be supported by our Commercial Strategy team, who partner with you on test design, attribution, and performance measurement. How we work We're a cross-location team, so we're deliberate about staying connected: weekly performance syncs to challenge each other's thinking, monthly cross-channel jour fixes with the wider marketing team so nothing happens in a silo, and regular company-wide learning sessions where we share what worked and what didn't. We expect team members to be in the office at least 25% of total working hours to keep collaboration strong. THE ROLE We're looking for a (mid-level) performance marketer who will own and scale a diverse channel mix for the German market. Reporting to the Team Lead Performance Marketing, you'll build new online channels from scratch such as Native Ads, Reddit Ads, and LinkedIn Ads, and manage direct placements with publishers relevant to our target audience. On top of that, you'll drive conversion rate optimisation on our paid landing pages, turning traffic into leads. This is a role for someone who thrives on building things that don't yet exist. You're analytical, structured, and hands-on – and you bring the commercial instinct to know which bets are worth scaling. What you can drive at iwoca: New Online Channels * Explore, test, and establish new paid channels such as Native Ads (e.g. Outbrain, Taboola), Reddit Ads, and LinkedIn Ads. * Set up each channel from scratch - KPIs, measurement infrastructure, budget - and own performance end-to-end * Experiment aggressively, measure honestly: we scale what proves itself and stop what doesn't. * Act as project lead for each new channel launch - coordinating across design, compliance, and copywriting from initial ideation through to long-term rollout and ongoing optimisation. Direct Placements * Build a direct placement network from scratch: Identify, pitch, and partner with publishers who reach German SME decision-makers * Own the commercial relationships end-to-end: negotiation, execution, and performance accountability Conversion Rate Optimisation * Own the conversion journey on our paid landing pages, run the experimentation roadmap that turns traffic into leads. * Test relentlessly: if a variant doesn't win, learn and move on - the roadmap is never short of ideas to try next * Use tools like Google Analytics, heatmapping tools, and A/B testing platforms to support and confirm your findings. * Work with design and copywriter to ship page iterations fast, informed by data rather than opinion. Processes and Optimization * Build lean, scalable processes to manage and optimise the channels you establish, so performance stays high without everything relying on manual effort. * Explore and integrate AI tools into your workflows to work faster and smarter, from ideation to execution. * Balance efficiency with rigour: we automate where it makes sense, but we never skip the critical thinking. You question outputs, validate results, and own the quality of what goes live. THE REQUIREMENTS Essential: * Demonstrates curiosity to use and learn more about AI tools. You’ll already be comfortable using AI tools in practical ways to help solve problems, increase productivity and improve quality of work, showing good judgement about when to use them and the ability to explain the reasoning behind that use. * 3–5 years of hands-on performance marketing experience beyond Paid Search and Paid Social, with a track record of building and scaling at least one channel from an early stage (e.g. Native Ads, LinkedIn Ads, Reddit Ads, direct placements, programmatic, or affiliate). * Strong analytical skills – you're comfortable turning campaign data into clear decisions and recommendations. * Experience designing and running A/B tests, with a solid understanding of test design and statistical significance. * A builder mindset: you're energised by setting up channels and measurement frameworks where little or nothing exists yet. * Fluent in German (required – essential for the DE market, publisher relationships, and creative work). * Fluent in English (company working language). Bonus: * Experience in fintech, lending, or another regulated industry. * Familiarity with offline attribution modelling. * Experience working with or managing external media partners and publishers. THE SALARY We expect to pay from €60,000–€72,000 for this role. But, we're open-minded, so definitely include your salary goals with your application. We routinely benchmark salaries against market rates and run quarterly performance and salary reviews. The culture At iwoca, the best idea wins. We model our culture on independent thinking, challenging untested logic, and evidence-based decisions. We prioritise learning and growth, and give people the autonomy to develop in the direction that makes them most effective. We're a tech company and believe in the power of AI to help us work faster and better. We provide the infrastructure where every iwocan always has access to the best models and where those models have access to all of our data. We will help our people to learn how to use and grow with the new tools available to them. The offices We put a lot of effort into making iwoca a brilliant place to work: * Offices in London, Leeds, Berlin, and Frankfurt with plenty of drinks and snacks. * Events and community-led groups, including running groups, padel, and monthly ping-pong and pool competitions. The benefits * A smart, motivated and international team (we represent over 35 different nationalities) with ridiculous growth-mindset. * 26 days of vacation a year plus a free day for your birthday. * One-month fully paid sabbatical after 4 years. * Mental health support with direct access to certified psychologists via our partner OpenUp. * iwoca takes over a ski chalet in winter so that you and your team can ski or snowboard (and work) for a week. During summer we are drawn to the sun. We’ve been to France, Italy, Spain, and further afield. * Access to the gym membership program, €25 for either Fit711 or Urban Sports Club. * €30 contribution towards the Deutschlandticket. * Company Pension with Canada Life. * Great office locations. In Frankfurt in the middle of the city, our Berlin office is located in Prenzlauer Berg. * A paid volunteer day that gives you the opportunity to invest time to support a charity of your choice. * Corporate Benefits discounts. * ’iwocans’ also benefit from fully stocked fridges in our offices with whatever is needed to strengthen them. There are snacks (both healthy and less healthy) for the whole day. And to make sure we all keep learning, we offer: * A learning and development budget for everyone, including a book budget. * Learning German budget. * Company-wide talks with internal and external speakers. * Access to learning platforms like Treehouse. Useful links: * See iwoca benefits & policies for detail and some additional benefits. * See iwoca interview welcome pack.

Almedia

This isn’t your regular job. Almedia is a place where those who want to push harder can accelerate their careers faster than anywhere else. We’re aiming to become Germany’s second bootstrapped unicorn. Almedia is already Europe’s #3 fastest-growing company in 2025 (FT1000). We are building the future of marketing by rewarding our community of over 70 million users for engaging with our advertisers’ products. We are offering a new way to acquire users for the biggest companies in the world. At Almedia, you’ll: * Own way more, way earlier — you’ll be trusted with responsibility fast. * Push harder, get further — this isn’t a 9–5. We highly reward intensity. * Join a rare environment — you will work with ambitious high-speed, high-ownership people. * Fully present — we’re 5 days a week in the office to build the energising momentum we need. Salary Range: €55K - €68K • Offers Equity • Offers Bonus We're looking for a Marketing Communications Manager (B2B) who spans brand and growth marketing - someone versatile enough to move across content, product marketing, and employer brand, but with a clear centre of gravity in storytelling and strategic content production. You'll be part of a hybrid team where everyone covers more than one surface, and you'll have real ownership across multiple workstreams from day one to do whatever brings the most impact to reach our company goals. The core of the job is making Almedia’s expertise and brand impossible to ignore in the space of gaming, advertising, technology, data, consumer apps, scale-ups and growth companies, so we get noticed by partners and potential employees. That means finding the signal inside a technically complex business, turning it into content that actually moves people and deals, and then making sure it reaches the right personas in the right way. The measure of success is simple: how many more people know about Almedia, and how many stakeholders reach out to us because of our initiatives and the collateral we publish, rather than the other way around. You'll report to our Global B2B Marketing Lead, work closely with PR and event managers, and collaborate with the growth team and C-Suite to continuously develop the Almedia brand. What You'll Do 🎯 * Drive flagship brand campaigns. Own brand campaigns end to end - from identifying the high-impact opportunity and building the story, through to channel rollout and measurement. You decide what gets done, made and why. The standard is that it needs to be worth actioning, not just worth reading. * Leverage the team. Find ways to use our 150+ people to source content and amplify the message, without adding to their workload, but making their contributions count. * Build and distribute the growth content engine. Develop white papers sourced from our own data, case studies with real customer evidence, a monthly newsletter, and campaign assets for our flagship events, then own how they get out into the world. Identify the right channels, the right timing, and the right formats to make sure what gets made actually gets read. Track whether it's working and adjust. * Make sales self-sufficient. Build a product marketing toolkit for Freecash and Link, including messaging, one-pagers, pitch decks, and case studies, so that active deals and existing partnerships use the collateral instead of improvised slides. Track adoption and close the loop with the sales team on what's actually working. * Grow Almedia's presence. Turn the work you produce into reputation. The white papers, case studies, and campaign assets you create should be doing double duty, showing up in pitches, feeding into event narratives, and giving Almedia a clear point of view in a crowded market. The goal is that people in our industry know who we are and what we stand for, because the content speaks for itself. * Bring stakeholders along. Get internal buy-in for marketing initiatives from people who have other priorities. Whether it's sourcing a customer story from sales, getting a C-Suite perspective into a white paper, or aligning leadership on a campaign direction, you know how to make marketing a team effort without making it someone else's problem. What Your First 90 Days Look Like * Month 1: Learn the product suite, the sales motion, and the content gaps. Audit existing collateral and identify what's missing or not being used. Get onboarded on the brand activities and support planned activations and events with narrative and copy. * Month 2: Ship your first white paper or flagship content asset and own its distribution. Conceptualise a brand or growth-focused event. * Month 3: Own the growth side of the social and website content calendar. Have a working content calendar in place, and a feedback loop running between you, sales, and leadership on what's resonating. By this point you're running on your own. What You'll Bring 💡 * Strategic content thinking. You approach content as a lever, not a deliverable. You ask what outcome a piece needs to drive before you write a word, and you're just as focused on distribution and measurement as you are on the writing itself. You're not here to fill a content calendar, you're here to shift how our market thinks about Almedia. * C2-level B2B writing. You can take a complex product or technical concept and produce something a busy CMO would read in full. Long-form assets, white papers, case studies, product one-pagers, come out publish-ready, not draft-ready. You self-edit hard and don't need someone to rewrite your work. * Story sourcing instinct. You know how to find the interesting thing inside a business: the data point that reframes a conversation, the customer story that proves the value prop, the internal perspective that hasn't been said publicly yet. You don't wait for a brief to hand you a story. * Product marketing fundamentals. You've built or maintained messaging frameworks, value propositions, and sales collateral before. You understand how B2B buyers think and what makes a case study actually useful in a sales conversation versus something that sits in a Notion folder. * Project ownership. Complex projects, a website section, a flagship report, a product launch toolkit, run on your calendar, not someone else's. You track dependencies, manage vendors or freelancers when needed, and communicate proactively when something is off track. * Bonus: German or Turkish language skills for PR coordination. * Bonus: Background in adtech, mobile gaming, or performance marketing. What Makes You a Great Fit 🌟 * Own Everything: A piece of content doesn't leave your hands until it's genuinely good, and neither does its distribution or results. You take accountability for the full outcome, not just your section of it. * Take Initiative: You spot the gap or content opportunity before someone points it out and you've already started filling it. * Move Fast: You run multiple workstreams in parallel, make decisions with incomplete information, and ship rather than polish indefinitely. * Focus on Impact: You know which content will move the needle and which is just noise, and you spend your time on the former. If something isn't working, you change course. * Raise the Bar: You push back when a brief is vague, when a case study is too generic, or when a deck doesn't actually say anything. High standards aren't a personality trait here, they're the job. Why Almedia? 🎁 * Own Our Growth: We offer all Berlin-based employees equity in Almedia to truly be a part of our success. * Scale With Almedia: Grow alongside a startup that has been profitable from day one. * Central Berlin Office: Work from a fully-stocked modern office built for collaboration, accessible from all around Berlin. * Other Benefits: Transport subsidy, breakfasts and lunches, language learning, Urban Sports Club, and more. We believe in fostering talent, evaluating all skill levels during the hiring process, and providing a clear path for growth. Almedia is an equal opportunity employer. We embrace and celebrate diversity, and encourage individuals from all backgrounds to apply.

Raisin

Raisin is the world’s leading platform for savings and investment products. Founded in 2012, the FinTech connects consumers with banks in the EU, the UK and the US. This gives consumers better interest rates and banks a diversified form of refinancing. Our vision is to offer savings and investments without barriers and thus open up the global 160 trillion euro market. Raisin currently employs more than 800 people from over 75 countries worldwide. Today, the platform holds over 80 billion euros in assets from more than one million investors which have accrued over 5 billion euros in returns. Team You will join our B2C DACH Team, which manages our core markets in Germany and Austria. We are a collaborative group of professionals focused on delivering exceptional platform experiences, maintaining high customer trust, and finding sustainable growth opportunities. In this role, you will work closely with the Country Head DACH and collaborate across Product, Tech, and Marketing departments. Your Responsibilities As our Business & Growth Manager, you will transition our platform management into a proactive growth engine. You will own the execution of specific strategic pillars and manage the operational foundation that keeps our platforms reliable. * Drive Platform Initiatives: Contribute to the 12-month growth strategy for Germany and Austria by taking full ownership of specific campaign pillars and growth execution. * Proactive Campaign Ideation: Research market trends and competitor moves to propose, plan, and justify 6 to 8 new customer-facing campaigns and marketing initiatives per year. * End-to-End Campaign Management: Manage marketing campaigns from conception and audience segmentation to post-campaign analysis, ensuring we continuously iterate based on data. * Customer & Product Advocacy: Bridge the gap between commercial objectives and technical requirements. Identify platform bottlenecks and propose new features to our Product and Tech teams to optimize the customer experience. * Operational Excellence: Independently manage relationships with key data partners (such as FMH) and execute core operational tasks, including updating partner bank Terms & Conditions (T&Cs) with high attention to detail. Your Profile  We value diverse paths and backgrounds. If you have a proven track record of solving complex analytical problems and driving commercial projects, we want to hear from you. Must-Haves * Experience: 3 to 5 years of experience in Growth Marketing, Business Development, Strategy Consulting, or a fast-paced commercial environment. * Financial Curiosity: A genuine interest in financial markets, interest rates, and personal finance products. * Problem-Solving & Analytical Mindset: A strong ability to break down complex business challenges, analyse user behaviours, and translate performance metrics into structured, actionable growth recommendations. You enjoy investigating the "why" behind numbers and building logical business cases. * Clear Communication: Experience translating complex technical or commercial concepts into structured proposals. * Self-Direction: A natural self-starter who enjoys organising their own work and navigating cross-functional team structures to get projects completed. * Languages: Business fluency in German and English is required for navigating local compliance and communicating with our international team. Nice-to-Have * Experience working within the FinTech or broader financial services ecosystem. * Practical experience utilising Generative AI tools (like ChatGPT) and/or agentic setups to automate routine operational tasks, draft communication templates, or speed up market research. * Basic knowledge of SQL for independent data exploration. * Experience supporting localised marketing or growth strategies in Austria. Join our mission, join our team – and grow with us! At Raisin, we care about each other and it is one of our top priorities to foster an open and caring environment in which everyone feels welcome and comfortable. Our culture is strongly driven by our ambitious team, which connects more than 75 different nationalities. As part of our team, you will benefit from: * Employee Development Budget of €2,000 and four full training days per year. * Flexible working hours, home office and 30 vacation days. * A company pension scheme (Betriebliche Altersvorsorge), which we support with 20%. * Enjoy more than 50+ different sports with Urban Sports Club: We subsidise your membership with more than €20 per month.  * Do you miss being in the office? The Deutschland Ticket gets you there, which we subsidise with €25 per month. * Love cycling? With JobRad, lease the bike of your choice and enjoy tax savings, plus Raisin covers your monthly insurance costs. * Hungry all the time? Snacks, daily fresh fruit as well as drinks provided at the office. * You are moving from another country or city to join us? We may support your relocation.     Raisin Applicant Privacy Policy We value diversity and the unique experiences each individual brings. If you’re excited about this role but don’t meet every requirement, we still encourage you to apply. We are an equal opportunity employer and are committed to creating an inclusive environment for everyone, regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.