Marketing Manager, Brand Experience

IDnow is a leader in digital identity and fraud prevention in Europe with a mission to transform trust into the most powerful asset in the digital world, empowering enterprises with AI-driven, SaaS-based identity solutions that deliver scalable security, adaptive compliance, and real-time fraud prevention. Through its broad portfolio of digital identity and fraud prevention solutions, IDnow establishes, maintains and enriches trust throughout the customer journey, ensuring businesses can confidently and securely operate while leveraging digital identity to drive growth, security and scalability. The company has offices in Germany, United Kingdom, Romania and France, and is backed by renowned institutional investors, including Corsair Capital and Seventure Partners. Its portfolio of international clients spans a wide range of end markets including financial services, telecommunications, travel & mobility, gaming, and other industries. This is limited position and based in Munich/Berlin, Germany or Rennes, France.    IDnow is looking for Communication Marketing Manager (f/m/d) to join our team. This is primarily a product communications role within a fast-paced B2B SaaS environment in the identity verification and fintech space.  The successful candidate will be a key support resource for our Customer Advisory Board  and will take ownership of B2B product communications, including end-of-life notices and product update announcements.     Key Responsibilities  * Draft clear, technically accurate product communications for B2B customers, including end-of-life notices and product update announcements  * Work closely with Product Managers to gather the technical context needed for accurate comms  * Produce confident first drafts that require minimal revision, demonstrating strong understanding of how SaaS products operate * Ensure all customer-facing product comms are appropriately timed, well-structured, and aligned with brand tone   * Support logistics and content preparation for customer-facing CAB events  * Assist in preparing materials, agendas, and follow-up communications for CAB meetings and conferences Integrate closely with the Customer Growth team   * Work with the marketing team to align product communications with broader messaging    PREFERRED EXPERIENCE  * Up to 5 years of experience in a customer communications, product marketing, or product communications role   * Strong B2B SaaS background, ideally in a startup or scale-up environment  * Demonstrated experience writing product communications at a technical level (e.g. feature updates, EOL notices, product deprecations)   * Ability to translate complex technical concepts into clear, customer-friendly language  * Excellent written English communication skills  * Comfortable working with cross-functional teams including Product, Marketing, and Customer Success  Nice-to-have's  * German language skills * Experience in identity verification (IDV), KYC, or fintech sectors * Familiarity with customer advisory board (CAB) processes and event support * Experience working across multiple European markets     Perks & Benefits  * Health & Wellbeing: Use your full access to the mental health platform nilo, including 1on1 sessions. * We value personal and professional development: make full use of Udemy, our training platform with 24/7 access and unlimited content/course consumption incl. certification. * We make your remote work comfy: we provide support on equipment and offer flexible working hours. * We value collaboration & love to come together: regular onsite gatherings, internal initiatives and summer parties to connect outside of work. * May your family require your attention or other reasons apply: use the benefit of our paid special leave days. * Enjoy the possibility to combine work with a longer stay at your holiday destination or extend a weekend with our Workcation possibilities. * In addition to the perks & benefits above, we offer specific benefits that differ between our locations    IDnow applies the principles of non-discrimination and equality: We strive to establish, maintain, and promote an open and inclusive recruitment process and working environment by respecting the principles of equal opportunities. Including but not limited to: sex, race or ethnic origin, religion or convictions, gender identity, citizenship, marital status, disability, age, or sexual orientation.

ABOUT TALON.ONE:   Talon.One is the most powerful incentives engine that unifies loyalty, promotions and gamification into one holistic platform. Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data. Today, over 250 of the world’s most-loved brands including Adidas, Sephora and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers.   ABOUT US: Talon.One is the most powerful incentives engine that unifies loyalty, promotions, and gamification into one holistic platform. Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data. Today, over 250 of the world's most-loved brands including Adidas, Sephora, and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers.   ABOUT THE ROLE: Talon.One is hiring a Strategic Marketing Manager to turn thought leadership into the assets and playbooks that GTM teams use to win in our key ecosystems. You are a skilled B2B SaaS marketer used to the space between Product Marketing and Content Marketing. You know what makes a campaign work, how to translate a point-of-view into messaging and positioning, and how to equip GTM teams to carry that message to market.  The Strategic Marketing team is a ‘hub’ in our hub-and-spoke marketing model, working closely with other teams to execute our campaigns. This role is a key translation layer between Strategic Marketing’s industry thought leaders and those teams as we take a tailored message to our key ecosystems.  This is a full-time role based in Berlin, Germany.   ONCE YOU ARE HERE YOU WILL: * Translate overarching market narratives into assets & activations for use across GTM * Tailor campaign messaging to ecosystems, partners, verticals, and personas * Develop strategy and high-impact content for educational series and flagship events like NRF, ShopTalk, and our owned event series, INCENTIVIZE * Build enablement materials and playbooks to help sales, customer success, and account management teams activate narratives * Collaborate across product marketing, brand, partnerships, and demand generation teams to nail our campaign messaging wherever it shows up   WHAT WE NEED YOU TO BRING TO THE TABLE: * Proven B2B marketing experience across content strategy, content marketing, or product marketing roles * Background working within large enterprise marketing environments, preferably in martech, commerce tech, or retail tech * Track record of building standout messaging and orchestrating successful campaigns tied to major industry events like ShopTalk and NRF * Exceptional storytelling abilities with a knack for turning complex technical ideas into clear, usable slide decks and written content * Strong project management skills and comfort working horizontally across multiple stakeholders without needing direct ownership over execution * High-energy, collaborative mindset with the hustle required to thrive in a fast-paced environment   WHAT'S IN IT FOR YOU: * €1,000 annual learning budget and free German language courses to boost your skills * 30 days of annual leave, plus extra paid days for your birthday and moving day * Home office setup budget, a monthly home office allowance * Freedom to work from abroad for up to 90 days worldwide! * Mental health support with nilo.health and a discounted Urban Sports Club membership * 20% company subsidy on your pension contributions * Subsidised BVG public transport ticket and a dog-friendly Berlin office where your furry friend is welcome * Lease your ideal bike through BusinessBike