MarTech Specialist (w/m/d)

Urban Sports Club

MEET URBAN SPORTS CLUB We are among the leading platforms for sports and wellness in Europe, dedicated to inspiring people to live active, healthy lives. With just one membership we offer access to thousands of fitness and wellness experiences across the continent. But what truly sets us apart? We believe our people are at the heart of everything we do. If you’re curious about how we work, what we value and how you might grow with us, explore our Culture Hub & Career Opportunities. *Big news: Wellhub and Urban Sports Club unite!* Urban Sports Club is now a proud part of Wellhub, creating a global wellbeing ecosystem. Together, we connect 39,000 corporate clients and 97,000 wellness partners across 18 countries, offering millions of people even more ways to stay active and take care of their health.   THE OPPORTUNITY  We are looking for a Senior Product Manager for our Growth Operations team  to build and scale the marketing technology and automation layer powering Urban Sports Club’s B2C growth. This role sits at the intersection of CRM, marketing technology, and data activation, with a primary focus on enabling and scaling our CRM infrastructure while extending its impact across paid acquisition, product, and partnerships. You will act as the system owner and enabler, ensuring our tools, automation, and data are fully leveraged to drive efficient, personalized, and scalable growth. WHAT YOU WILL DO * You own the CRM infrastructure, optimizing Braze for scalability, lifecycle automation, and personalization * You build and scale automated CRM and marketing workflows to improve efficiency and reduce manual effort * You activate customer data by partnering with Segment to enable real-time audiences and data-driven growth use cases * You extend CRM audiences across paid marketing channels to drive retargeting, suppression, and lookalike strategies * You manage and integrate the MarTech stack, establishing best practices, governance, and scalable processes * You drive AI adoption by implementing use cases that enhance CRM, content creation, workflows, and personalization * You collaborate with growth, product, and partnership teams to deliver impactful, cross-channel customer activation WHAT YOU WILL NEED TO SUCCEED * You have 4–7+ years of experience in MarTech, CRM Operations, or Marketing Operations * You have hands-on experience with Braze, Segment, or similar CRM and customer data platforms * You have a strong understanding of CRM systems, marketing automation, and lifecycle marketing * You have experience working with marketing data, audience segmentation, and customer activation * You have a solid technical foundation, including APIs, integrations, and data flows. * You bring a problem-solving mindset with a focus on scalability, efficiency, and process optimization * You are passionate about applying AI to improve marketing workflows, automation, and personalization WHAT’S IN IT FOR YOU  * Free Urban Sports Club L Pro Membership + Friends and Family Discount: Stay active with free membership, plus discounts for friends and family. * Flexible Work Model: Enjoy a hybrid work setup, balancing on-site and remote work options to fit your lifestyle. * Extended Remote Work Options: Work up to 120 days remotely within the EU, the UK, and Switzerland, including 30 days outside the EU. You’ll also have the option to desk-swap at our other European offices. * WorkOUT Life Balance: Take advantage of 30 days of paid vacation annually, plus two additional days for volunteering, flexible working hours, and complimentary access to our mental health provider Open Up. * Personal Development: Receive an annual budget of €1,000 for professional growth, with regular internal training sessions and weekly German and English language classes. * Engaging Team Culture: Participate in regular team and company events along with wellness initiatives that help you stay productive, healthy, and engaged in a hybrid work environment. Urban Sports Club is committed to providing a friendly, safe, and welcoming environment for everyone who applies for a position or already works with us, regardless of their sports preferences, gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age, or religion (or lack thereof).

Talon.One

ABOUT TALON.ONE:   Talon.One is the most powerful incentives engine that unifies loyalty, promotions and gamification into one holistic platform. Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data. Today, over 250 of the world’s most-loved brands including Adidas, Sephora and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers.   ABOUT US: Talon.One is the most powerful incentives engine that unifies loyalty, promotions, and gamification into one holistic platform. Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data. Today, over 250 of the world's most-loved brands including Adidas, Sephora, and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers.   ABOUT THE ROLE: We are looking for a Campaign Manager to keep our largest strategic marketing moments connected end-to-end. As a SaaS marketer who excels at getting things done, you will serve as the operational connective tissue across partnerships, sales, customer success, and external partners. You will own the activation playbooks for our major industry presence, digital pushes, and account-based marketing (ABM) strategies. If you have a strong bias for follow-through and love the challenge of coordinating cross-functional teams to turn high-profile moments into pipeline, this role is for you. Operating within a highly collaborative hub-and-spoke marketing model, you will translate complex concepts into clear, tailored messaging for key technology ecosystems like Adobe, Braze, and Shopify. This is a highly visible role that directly shapes how our GTM teams carry our message to market and open doors with enterprise C-suite buyers. This role is not limited to one particular campaign type or channel, and instead will coordinate work in domains like events, digital campaigns, and GTM enablement to drive success. This is a full-time role based in Berlin, Germany.   ONCE YOU ARE HERE YOU WILL: * Manage end-to-end tentpole activations, transforming flagship reports and major events into sustained market momentum * Establish and own the operating cadence with GTM VPs and Heads to keep cross-functional teams aligned and accountable * Own and execute the campaign playbooks for strategic-account activations and ABM programs * Brief, equip, and enable customer success, business development, and sales teams to drive downstream campaign adoption * Manage ongoing relationships and joint thought leadership initiatives with key industry and loyalty associations * Coordinate campaign execution across diverse marketing channels including digital, events, and GTM enablement * Ensure major marketing moments successfully convert into measurable pipeline   WHAT WE NEED YOU TO BRING TO THE TABLE: * Strong B2B SaaS campaign management experience, ideally with a background in field marketing or event-heavy marketing environments * Exceptional stakeholder and project management skills with the ability to keep complex, multi-layered initiatives on track * Proven comfort leading and coordinating cross-functional project teams where you do not have direct line management authority * Relentless bias for action and follow-through, focusing heavily on post-event activation and commercial pipeline generation * Familiarity with the commercial dynamics of retail tech, martech, or commerce tech ecosystems * Ability to navigate tight timelines and high-pressure windows around seasonal peaks and major industry events like NRF, ShopTalk, and Incentivize   WHAT'S IN IT FOR YOU: * €1,000 annual learning budget and free German language courses to boost your skills * 30 days of annual leave, plus extra paid days for your birthday and moving day * Home office setup budget, a monthly home office allowance * Freedom to work from abroad for up to 90 days worldwide! * Mental health support with nilo.health and a discounted Urban Sports Club membership * 20% company subsidy on your pension contributions * Subsidised BVG public transport ticket and a dog-friendly Berlin office where your furry friend is welcome * Lease your ideal bike through BusinessBike

Talon.One

ABOUT TALON.ONE:   Talon.One is the most powerful incentives engine that unifies loyalty, promotions and gamification into one holistic platform. Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data. Today, over 250 of the world’s most-loved brands including Adidas, Sephora and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers.   ABOUT US: Talon.One is the most powerful incentives engine that unifies loyalty, promotions, and gamification into one holistic platform. Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data. Today, over 250 of the world's most-loved brands including Adidas, Sephora, and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers.   ABOUT THE ROLE: Talon.One is hiring a Strategic Marketing Manager to turn thought leadership into the assets and playbooks that GTM teams use to win in our key ecosystems. You are a skilled B2B SaaS marketer used to the space between Product Marketing and Content Marketing. You know what makes a campaign work, how to translate a point-of-view into messaging and positioning, and how to equip GTM teams to carry that message to market.  The Strategic Marketing team is a ‘hub’ in our hub-and-spoke marketing model, working closely with other teams to execute our campaigns. This role is a key translation layer between Strategic Marketing’s industry thought leaders and those teams as we take a tailored message to our key ecosystems.  This is a full-time role based in Berlin, Germany.   ONCE YOU ARE HERE YOU WILL: * Translate overarching market narratives into assets & activations for use across GTM * Tailor campaign messaging to ecosystems, partners, verticals, and personas * Develop strategy and high-impact content for educational series and flagship events like NRF, ShopTalk, and our owned event series, INCENTIVIZE * Build enablement materials and playbooks to help sales, customer success, and account management teams activate narratives * Collaborate across product marketing, brand, partnerships, and demand generation teams to nail our campaign messaging wherever it shows up   WHAT WE NEED YOU TO BRING TO THE TABLE: * Proven B2B marketing experience across content strategy, content marketing, or product marketing roles * Background working within large enterprise marketing environments, preferably in martech, commerce tech, or retail tech * Track record of building standout messaging and orchestrating successful campaigns tied to major industry events like ShopTalk and NRF * Exceptional storytelling abilities with a knack for turning complex technical ideas into clear, usable slide decks and written content * Strong project management skills and comfort working horizontally across multiple stakeholders without needing direct ownership over execution * High-energy, collaborative mindset with the hustle required to thrive in a fast-paced environment   WHAT'S IN IT FOR YOU: * €1,000 annual learning budget and free German language courses to boost your skills * 30 days of annual leave, plus extra paid days for your birthday and moving day * Home office setup budget, a monthly home office allowance * Freedom to work from abroad for up to 90 days worldwide! * Mental health support with nilo.health and a discounted Urban Sports Club membership * 20% company subsidy on your pension contributions * Subsidised BVG public transport ticket and a dog-friendly Berlin office where your furry friend is welcome * Lease your ideal bike through BusinessBike