Sr. App Growth Buyer (Future Media Buying Lead)

Lyft

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Lyft Ads is one of the fastest-growing commerce media businesses in the industry, connecting brands to a high-intent, on-the-move audience across Lyft's rider and driver networks. With proprietary first-party data spanning millions of rides and real-world consumer journeys, Lyft Ads offers advertisers a unique combination of targeting, context, and measurement that traditional platforms cannot replicate. We are building the future of mobility media — and we are looking for exceptional talent to help lead that charge. We are seeking a strategic, highly cross-functional leader to join Lyft Ads as our Sr. Product Marketing Manager for Programmatic Ad Solutions. This is a unique and high-impact role at the intersection of programmatic advertising, revenue partnership development, and go-to-market strategy. You will own three interconnected pillars that are core to Lyft Ads' growth: building our programmatic and Audience Extension business, managing key channel and demand partners, and developing the packaging and pricing strategy that powers our sales organization. This role requires a rare blend of strategic thinking, commercial acumen, and operational execution. You will work closely with Product, Data Science, Sales, and external partners to define how Lyft Ads goes to market — both on-platform and off — and to ensure we are positioned to win against competitors in the rapidly evolving commerce media landscape. RESPONSIBILITIES: * Programmatic Strategy & Audience Extension Go-to-Market * Own the end-to-end strategy and go-to-market for Lyft Ads' programmatic business, with a primary focus on Audience Extension solutions that extend Lyft's first-party data and targeting capabilities beyond the app. * Develop compelling narratives, positioning frameworks, and packaging structures that clearly articulate Lyft Ads' programmatic differentiation to agencies, brands, and demand partners. * Define the commercial and product strategy for how Audience Extension is sold, including deal structures, influencing pricing, audience segmentation, and measurement integration. * Partner closely with Product Management and Data Science to ensure programmatic offerings are technically sound, scalable, and competitively differentiated. * Monitor programmatic market trends, competitive dynamics, and evolving buyer behavior to proactively refine strategy and maintain a leading position. * Drive revenue growth through programmatic channels by identifying new demand sources and structuring scalable, repeatable go-to-market motions. * Programmatic Channel & Partner Management * Identify, evaluate, and manage relationships with key programmatic channel and revenue partners including DSPs, SSPs, data clean rooms, ad networks, and measurement providers. * Partner with the leadership team to influence commercial negotiations and deal structuring across the programmatic partner ecosystem — defining how Lyft Ads integrates technically, commercially, and strategically with each partner. * Build a partner prioritization framework that optimizes for revenue impact, technical efficiency, audience scale, and strategic alignment. * Serve as the primary business point of contact for programmatic demand and measurement partners; drive QBRs, joint business plans, and revenue accountability. * Work with Engineering, AdTech, and Product teams to ensure partner connections are optimally implemented and continuously improved. * Evaluate emerging demand sources and new partnership models (e.g., retail media networks, data collaboration platforms) to identify incremental revenue opportunities for Lyft Ads. EXPERIENCE: * 10+ years of experience in digital advertising, with meaningful depth in programmatic, ad tech, or commerce/retail media. * Strong knowledge of the programmatic ecosystem — including DSPs (e.g., DV360, The Trade Desk, Amazon DSP), SSPs, DMPs, CDPs, clean rooms, and measurement partners. * Demonstrated experience structuring and negotiating commercial partnerships with technology and demand-side platforms. * Experience developing go-to-market strategies and pricing frameworks for advertising products. * Exceptional cross-functional collaboration skills; proven ability to work across Sales, Product, Engineering, Data Science, Marketing, and Finance. * Strong analytical and financial modeling skills; ability to build business cases and model revenue scenarios. * Outstanding written and verbal communication skills; capable of translating complex ad tech concepts into clear, compelling narratives for diverse audiences. * Bachelor's degree or equivalent experience. * Preferred * Experience at a commerce media company, mobility platform, retail media network, or high-growth digital publisher. * Familiarity with audience extension products and off-platform programmatic solutions built on first-party data. * Prior experience in a product marketing, strategy, or bizdev role within an ad tech organization. * Understanding of location-based advertising, mobility data, and contextual targeting methodologies. * Experience building and managing joint business plans with major agency holding companies and independent agencies. BENEFITS: * Great medical, dental, and vision insurance options with additional programs available when enrolled * Mental health benefits * Family building benefits * Child care and pet benefits * 401(k) plan with company match to help save for your future * In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off * 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible * Subsidized commuter benefits * Monthly Lyft credits and complimentary Lyft Pink membership Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law. Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid The expected base pay range for this position in the San Francisco area is $143,000 - $178,750, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.

Thumbtack

THUMBTACK HELPS MILLIONS OF PEOPLE CONFIDENTLY CARE FOR THEIR HOMES. Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together. ABOUT THE MARKETING & COMMUNICATIONS TEAM Thumbtack’s Marketing & Communications team drives growth on both sides of the marketplace—for homeowners and the professionals who serve them. Pro Marketing is one of our highest-priority organizational investments in 2026, built to accelerate supply-side growth by acquiring the right professionals, helping them succeed on the platform, and keeping them engaged over time. Partner Marketing extends that reach through platform integrations, distribution relationships, and channel programs that create growth opportunities no single paid or organic channel can replicate on its own. ABOUT THE ROLE This Sr. Director role leads both Supply Marketing / B2B Marketing and Partner Marketing at a pivotal moment for Thumbtack. Supply Marketing / B2B Marketing is a new function with a clear mandate: bring the right professionals into the right markets, help them succeed, and keep them engaged long enough to build durable marketplace health. Partner Marketing sits alongside that work, with the opportunity to move from opportunistic partnership deals to a coherent strategy that compounds over time. You will build both functions with direct accountability to supply outcomes — not a separate marketing scorecard.   WHAT YOU’LL DO * Define and own the Supply Marketing / B2B Marketing strategy across the full professional lifecycle — how Thumbtack acquires the right professionals in the right markets, activates and onboards them to reach early success, and engages and retains them over the long term * Serve as the voice of the professional inside Thumbtack — building a deep understanding of what pros care about, how they evaluate ROI on the platform, and where their experience falls short of expectations, and bringing that perspective into product and commercial decisions * Build and manage the B2B marketing programs that support professional growth: targeted acquisition, onboarding and education, community and loyalty initiatives, events, sales enablement, and marketing collateral * Lead Partner Marketing as a strategic function, developing the portfolio of external partnerships — platform integrations, distribution relationships, channel programs, and co-marketing — that extend Thumbtack's reach on both sides of the marketplace * Work closely with product, commercial, and supply leadership to ensure Supply Marketing / B2B Marketing and Partner Marketing are grounded in the priorities that matter most to the business and accountable to shared supply growth goals * Build measurement frameworks tied to professional supply outcomes — acquisition rates, activation, retention — and communicate results and tradeoffs clearly to senior leadership * Develop your team, create clear accountability, and foster an environment where strong marketers do their best work   IN ORDER TO BE SUCCESSFUL, YOU MUST BRING * 10+ years of experience leading full-funnel Supply Marketing / B2B Marketing for a supply-side audience, business customers, or professionals in a marketplace or platform context — with a track record of building activation and retention programs that move the needle on business outcomes, not just acquisition * A track record of building activation and retention programs that go beyond acquisition, measured against business outcomes rather than marketing proxies * B2B marketing experience, including programs like ABM, sales enablement, and events, with the ability to translate complex platform economics into clear value propositions for an audience that prioritizes ROI * Experience building or managing external partnerships — integrations, distribution relationships, channel programs, or co-marketing — and a demonstrated ability to move partner relationships from transactional to strategic * Strong cross-functional instincts: you earn trust by being specific about priorities, clear about what you need, and accountable for outcomes, and you can influence senior leaders without direct authority * Comfort building from scratch — the Supply Marketing / B2B Marketing function is new, the strategy is still being defined, and you need to be energized by that * A commitment to defining success in business terms, developing your team, and building an environment where strong people do their best workExpected salary ranges * For candidates living in Ontario and British Columbia, the expected salary range for the role is currently $332,400 - $430,100 Note: Thumbtack uses AI tools to support our resume screening process. However, our Recruiting team’s expertise and judgment guide hiring decisions. Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role. Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law. Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: recruitingops@thumbtack.com. For information about how Thumbtack collects, uses, and shares personal information about job applicants, please see our Job Applicant Privacy Policy. We put as much craftsmanship into candidate safety as we do into the hiring experience itself. While scammers may try to impersonate our team, we’ll never ask you for money, banking info, or SSNs during hiring. Check out our blueprint on how to spot the fakes.

Thumbtack

THUMBTACK HELPS MILLIONS OF PEOPLE CONFIDENTLY CARE FOR THEIR HOMES. Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together. ABOUT THE MARKETING & COMMUNICATIONS TEAM Thumbtack’s Marketing & Communications team drives growth on both sides of the marketplace—for homeowners and the professionals who serve them. Pro Marketing is one of our highest-priority organizational investments in 2026, built to accelerate supply-side growth by acquiring the right professionals, helping them succeed on the platform, and keeping them engaged over time. Partner Marketing extends that reach through platform integrations, distribution relationships, and channel programs that create growth opportunities no single paid or organic channel can replicate on its own. ABOUT THE ROLE This Sr. Director role leads both Supply Marketing / B2B Marketing and Partner Marketing at a pivotal moment for Thumbtack. Supply Marketing / B2B Marketing is a new function with a clear mandate: bring the right professionals into the right markets, help them succeed, and keep them engaged long enough to build durable marketplace health. Partner Marketing sits alongside that work, with the opportunity to move from opportunistic partnership deals to a coherent strategy that compounds over time. You will build both functions with direct accountability to supply outcomes — not a separate marketing scorecard. WHAT YOU’LL DO * Define and own the Supply Marketing / B2B Marketing strategy across the full professional lifecycle — how Thumbtack acquires the right professionals in the right markets, activates and onboards them to reach early success, and engages and retains them over the long term * Serve as the voice of the professional inside Thumbtack — building a deep understanding of what pros care about, how they evaluate ROI on the platform, and where their experience falls short of expectations, and bringing that perspective into product and commercial decisions * Build and manage the B2B marketing programs that support professional growth: targeted acquisition, onboarding and education, community and loyalty initiatives, events, sales enablement, and marketing collateral * Lead Partner Marketing as a strategic function, developing the portfolio of external partnerships — platform integrations, distribution relationships, channel programs, and co-marketing — that extend Thumbtack's reach on both sides of the marketplace * Work closely with product, commercial, and supply leadership to ensure Supply Marketing / B2B Marketing and Partner Marketing are grounded in the priorities that matter most to the business and accountable to shared supply growth goals * Build measurement frameworks tied to professional supply outcomes — acquisition rates, activation, retention — and communicate results and tradeoffs clearly to senior leadership * Develop your team, create clear accountability, and foster an environment where strong marketers do their best work IN ORDER TO BE SUCCESSFUL, YOU MUST BRING * 10+ years of experience leading full-funnel Supply Marketing / B2B Marketing for a supply-side audience, business customers, or professionals in a marketplace or platform context — with a track record of building activation and retention programs that move the needle on business outcomes, not just acquisition * A track record of building activation and retention programs that go beyond acquisition, measured against business outcomes rather than marketing proxies * B2B marketing experience, including programs like ABM, sales enablement, and events, with the ability to translate complex platform economics into clear value propositions for an audience that prioritizes ROI * Experience building or managing external partnerships — integrations, distribution relationships, channel programs, or co-marketing — and a demonstrated ability to move partner relationships from transactional to strategic * Strong cross-functional instincts: you earn trust by being specific about priorities, clear about what you need, and accountable for outcomes, and you can influence senior leaders without direct authority * Comfort building from scratch — the Supply Marketing / B2B Marketing function is new, the strategy is still being defined, and you need to be energized by that * A commitment to defining success in business terms, developing your team, and building an environment where strong people do their best work EXPECTED SALARY RANGES * For candidates living in San Francisco / Bay Area, San Jose, New York City, or Seattle metros, the expected salary range for the role is currently $251,600 - $325,600 * For candidates living in Austin, TX or Washington DC metros or in California, Massachusetts, New Jersey, or Washington states, the expected salary range for the role is currently $226,100 - $292,600 * For candidates living in all other US locations, the expected salary range for this role is currently $214,200 - $277,200 Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role. Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law. Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: recruitingops@thumbtack.com. For information about how Thumbtack collects, uses, and shares personal information about job applicants, please see our Job Applicant Privacy Policy. We put as much craftsmanship into candidate safety as we do into the hiring experience itself. While scammers may try to impersonate our team, we’ll never ask you for money, banking info, or SSNs during hiring. Check out our blueprint on how to spot the fakes.