Product Manager, AI & Content Operations

Sanity

At Sanity.io, we're building the future of AI-powered Content Operations. Our AI Content Operating System gives teams the freedom to model, create, and automate content the way their business works, accelerating digital development and supercharging content operations efficiency. Companies like SKIMS, Figma, Riot Games, Anthropic, COMPLEX, Nordstrom, and Morningbrew are using Sanity to power and automate their content operations. In this role, you will be responsible for driving the product vision of Content Agent and working closely with your engineering team and the wider business to deliver a reliable, extensible AI operations experience for our customers. Content Agent works across Sanity's Dashboard, Studio, Slack, and as a headless API — giving content teams the ability to operate at scale through conversation, automation, and agent-driven workflows. A critical part of this role is the craft of building for agents: designing cognitive architectures, writing agent instructions, and shaping how AI systems reason about structured content. This is not a role where AI is a feature you manage — it is the product, and you need to understand how it thinks. WHAT YOU WILL BE DOING: * Craft the vision and roadmap for Content Agent — Sanity's AI operations layer for content at scale * Design agent behaviors and define how agents decompose complex content operations, handle ambiguity, and earn user trust * Define and evolve the trust and quality model — staged changes, review flows, error rates, and cost efficiency * Drive the extensibility strategy, enabling customers and partners to extend the agent through tools, skills, and integrations * Write and refine agent instructions, system prompts, and behavioral specifications as core product work * Collaborate with leaders across engineering, design, and solution engineering to shape your product solutions * Bring clarity and simplicity to complex AI systems, delivering reliable and intuitive experiences for content teams * Measure and monitor agent effectiveness, building feedback loops and metrics to improve quality systematically * Coordinate across teams to manage dependencies and align Content Agent with the broader Sanity platform ABOUT YOU: * Located in London or Oslo * You have a proven track record as a product manager, with experience working with platforms, data-oriented products, and developer frameworks * You have real experience with AI agents and LLM-based systems — cognitive architecture, prompt engineering, agent instruction design, and reliability patterns. You've shipped AI products where you had to think about how the system reasons, not just what it outputs * You are comfortable with JSON, API design, and technical product development * You understand structured content or can learn it quickly — schemas, references, validation rules, and how they shape what an agent can do * You place client empathy at the forefront of your work, understanding the challenges and needs of content teams and large enterprises * You communicate clearly, advocate for customer needs, and lead cross-functional teams towards innovative solutions * You balance immediate needs with long-term vision to strategically prioritize your domain WHAT WE CAN OFFER: * A highly-skilled, inspiring, and supportive team * Positive, flexible, and trust-based work environment that encourages long-term professional and personal growth * A global, multi-culturally diverse group of colleagues and customers * Comprehensive health plans and perks * A healthy work-life balance that accommodates individual and family needs * Competitive stock options program and location-based salary WHO WE ARE: Sanity.io is a modern, flexible content operating system that replaces rigid legacy content management systems. One of our big differentiators is treating content as data so that it can be stored in a single source of truth, but seamlessly adapted and personalized for any channel without extra effort. Forward-thinking companies choose Sanity because they can create tailored content authoring experiences, customized workflows, and content models that reflect their business. Sanity recently raised a $85m Series C led by GP Bullhound and is also backed by leading investors like ICONIQ Growth, Threshold Ventures, Heavybit and Shopify, as well as founders of companies like Vercel, WPEngine, Twitter, Mux, Netlify and Heroku. This funding round has put Sanity in a strong position for accelerated growth in the coming years. You can only build a great company with a great culture. Sanity is a 200+ person company with highly committed and ambitious people. We are pioneers, we exist for our customers, we are hel ved, and we love type two fun! Read more about our values here! Sanity.io pledges to be an organization that reflects the globally diverse audience that our product serves. We believe that in addition to hiring the best talent, a diversity of perspectives, ideas, and cultures leads to the creation of better products and services. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, or gender identity.

Sanity

At Sanity.io, we’re building the future of AI-powered Content Operations. Our AI Content Operating System gives teams the freedom to model, create, and automate content the way their business works, accelerating digital development and supercharging content operations efficiency. Companies like SKIMS, Figma, Riot Games, Anthropic, COMPLEX, Nordstrom, and Morningbrew are using Sanity to power and automate their content operations. Sanity Content Agent is where AI meets structured content - an intelligent assistant that deeply understands each customer's content model, follows references like an experienced team member, and combines web research with internal content knowledge in a single conversation. Sanity is uniquely positioned for this moment: we already have a scaled Content Lake holding our customers' structured content, which becomes rich context that generic AI tools simply can't match. Your team will push the boundaries of what's possible when AI truly understands content: auditing thousands of documents in seconds, surfacing inconsistencies before customers do, and generating perfectly structured documents that respect complex validation rules. With a strong and growing team of 4 engineers and room to scale as the product grows, you'll shape the AI capabilities that turn hours of content work into minutes. You'll balance the technical challenges of LLM integration and agentic workflows with the product sensibility to make AI that content teams actually trust. Learn more about the team’s products here, here and here. This role requires a good grasp of web fundamentals and toolchains and an understanding of how the modern web works. We also seek someone with strong organizational and planning skills. Leading an engineering team at Sanity is about working with the product manager and designer of the team, to own the strategy, roadmap, and execution. This is achieved by working with great people and creating an environment where your team can shine. As a senior engineering management leader, you’ll be responsible for growing a strong and engaged team to meet these challenges. WHAT YOU WOULD DO: * Helping a team of talented engineers to organize and prioritize their work for the highest impact. * Balance technical excellence with shipping velocity in a fast-moving environment. * Experience working at a product/SaaS company. * Champion developer experience while building for non-technical content creators. * Influencing the direction of both Sanity and of modern web development and content operations. * Work closely with the Head of Engineering, along with leadership in product management and design, to facilitate teamwork and establish processes that can scale as we do. * Supporting the growth and development of your team and team members. ABOUT YOU: * Based in London, UK, or Oslo, Norway, and able to work at least 2-3 days per week in the office. * 1+ years of engineering management experience & 4+ years of engineering experience, ideally in developer tools or content platforms * Strong technical background in TypeScript/JavaScript and modern web technologies * Ability to navigate ambiguity and drive clarity in product direction * Working knowledge of prompt engineering, evaluation frameworks, and techniques for improving model reliability * Understanding of embedding models, vector search, and how to ground AI outputs in structured data * Ability to distinguish AI capabilities that genuinely solve user problems from those that just demo well * Track record of shipping user-facing products at scale * Experience leading teams building complex, extensible applications * An ability to understand software architecture design considerations Not sure you’re exactly what we’re looking for in this role? Apply anyway! WHAT WE CAN OFFER: * A highly-skilled, inspiring, and supportive team * Positive, flexible, and trust-based work environment that encourages long-term professional and personal growth * A global, multi-culturally diverse group of colleagues and customers * Comprehensive health plans and perks * A healthy work-life balance that accommodates individual and family needs * Competitive salary and stock options program WHO WE ARE: Sanity.io is a modern, flexible content operating system that replaces rigid legacy content management systems. One of our big differentiators is treating content as data so that it can be stored in a single source of truth, but seamlessly adapted and personalized for any channel without extra effort. Forward-thinking companies choose Sanity because they can create tailored content authoring experiences, customized workflows, and content models that reflect their business. Sanity recently raised a $85m Series C led by GP Bullhound and is also backed by leading investors like ICONIQ Growth, Threshold Ventures, Heavybit and Shopify, as well as founders of companies like Vercel, WPEngine, Twitter, Mux, Netlify and Heroku. This funding round has put Sanity in a strong position for accelerated growth in the coming years. You can only build a great company with a great culture. Sanity is a 200+ person company with highly committed and ambitious people. We are pioneers, we exist for our customers, we are hel ved, and we love type two fun! Read more about our values here! Sanity.io pledges to be an organization that reflects the globally diverse audience that our product serves. We believe that in addition to hiring the best talent, a diversity of perspectives, ideas, and cultures leads to the creation of better products and services. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

VTEX

ABOUT THE ROLE VTEX is looking for a Senior Product Manager to lead the future of Content Management across our Commerce Platform. This role is for product builders. We’re looking for someone who doesn’t just write specs and manage roadmaps, but someone who actively uses modern AI tools, rapid prototyping techniques, and emerging technologies to accelerate discovery, validation, and execution. As the Product Manager for CMS, you will shape how brands, marketers, developers, and AI systems create, manage, and deliver digital experiences on VTEX. You will be responsible for defining the next generation of content management capabilities, helping customers move faster from idea to production while maintaining the flexibility and performance required by enterprise commerce. You will work at the intersection of commerce, content, AI, developer experience, and user experience.  Success in this role requires strong product judgment, technical curiosity, and a passion for building. We expect you to be comfortable turning ideas into working prototypes, leveraging tools like Claude Code, Spec Kit, AI coding assistants, agents, MCP-based workflows, and other emerging technologies to validate solutions. This is a role for someone who believes the future of product management is increasingly hands-on and AI-native. ABOUT THE TEAM The CMS team owns the systems that power content creation, collaboration, and delivery across storefronts. Our mission is to enable merchants to create rich, performant, and personalized digital experiences with speed and confidence. We build the experience that powers everything from landing pages and merchandising experiences to personalized content journeys and AI-assisted content operations. As commerce becomes increasingly AI-driven, the CMS team is at the forefront of defining how content, data, agents, and commerce workflows come together. Our team consists of product managers, engineers, and designers who care deeply about craft, experimentation, and customer impact. We value builders who are excited to challenge assumptions, prototype new ideas quickly, and leverage technology to create meaningful advantages for our customers. WHAT YOU WILL DO * Define and execute the product strategy and roadmap for VTEX CMS. * Identify opportunities where AI can fundamentally improve content creation, management, personalization, governance, and delivery. * Work closely with engineering and design to build best-in-class content management experiences for enterprise commerce. * Rapidly validate ideas through prototypes, proofs of concept, and experimentation. * Leverage modern AI development workflows and tools to accelerate product discovery, specification, and validation. * Partner with customers to deeply understand content operations, publishing workflows, developer needs, and business challenges. * Drive product decisions through a combination of customer insights, market research, experimentation, and data analysis. * Collaborate with platform teams to ensure CMS capabilities integrate seamlessly with storefront, search, merchandising, and commerce services. * Stay at the forefront of AI, developer tooling, content management, and digital experience trends, identifying opportunities that create durable competitive advantages. * Define clear success metrics and continuously measure product impact, adoption, and customer outcomes. * Influence product direction across multiple teams and contribute to VTEX’s broader platform strategy. WHO YOU ARE Builder First * You are passionate about building products and turning ideas into reality. * You regularly use AI tools to accelerate your work and are excited about the future of AI-native product development. * You are comfortable creating prototypes, workflows, mock implementations, or technical proofs of concept yourself. * You believe that reducing the distance between an idea and customer validation is a competitive advantage. Strong Product Thinker * You have experience leading product strategy and execution for complex software products. * You can balance long-term vision with pragmatic decision-making and fast iteration. * You understand how to identify customer problems worth solving and translate them into successful products. AI-Native Mindset * You have strong knowledge of modern AI technologies and concepts, including large language models, agents, tool calling, MCPs (Model Context Protocol), retrieval systems, AI workflows, and emerging development paradigms. * You understand both the opportunities and limitations of AI systems and can apply them thoughtfully to real customer problems. * You actively experiment with new tools and techniques to improve product outcomes. Technically Curious * You are comfortable discussing technical architecture, APIs, integrations, developer workflows, and platform capabilities. * You can effectively collaborate with engineers and make informed product tradeoffs. * Previous experience with developer platforms, content management systems, AI products, or enterprise SaaS is a strong plus. Customer Obsessed * You have a deep curiosity about how users work and what drives successful outcomes. * You seek direct customer feedback and use it to inform product decisions. * You care about solving real problems rather than simply shipping features. Exceptional Communicator * You can clearly articulate product strategy, priorities, and tradeoffs across technical and non-technical audiences. * You build alignment across engineering, design, and leadership stakeholders. * You can write concise, effective product narratives that inspire action. * You can speak and present fluently in English to drive influence  Preferred Experience * Experience building CMS, developer platform, AI, productivity, or enterprise SaaS products. * Familiarity with modern AI development tools such as Claude Code, Cursor, Windsurf, GitHub Copilot, Spec Kit, or similar platforms. * Experience working in fast-paced product organizations where experimentation and iteration are core operating principles. * Knowledge of digital experience platforms, headless CMS architectures, content operations, or commerce technologies is a plus.   HOW WE BUILD PRODUCT AT VTEX  At VTEX, the PM role has already been reinvented. This isn't a vision — it's how we work today. PMs don't write specs for others to interpret. They bring the Vision and a product Brief. An AI agent — equipped with VTEX skills, tools, and an automatically provisioned testing environment — proposes the spec and builds a functional prototype. The PM tests it. We are operating with unprecedented speed. If you want to build at the frontier of the product profession — at unprecedented speed, with AI as your co-builder — this is the place.   ---------------------------------------------------------------------------------------------------------------------------------- ABOUT VTEX VTEX (NYSE: VTEX) is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack. Through our pragmatic composability approach, we empower brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability. VTEX is trusted by 2,400 global B2C and B2B customers, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having 3,400 active online stores across 43 countries (as of FY ended on December 31, 2024). Founded in the year 2000, VTEX has a history of being unstoppable. Completely against the odds, VTEX is leading a high-tech industry and positioned above market giants. We are building an extraordinary future with more than 1,300 employees scattered across 25 locations in 16 countries in Latin America, North America, Europe, and Asia. For more information, visit www.vtex.com. At VTEX, you will work in a challenge-driven environment and collaborate with amazing peers. If you are powerful individually, join us, and we will be unstoppable together. BENEFITS * Annual profit-sharing program and equity eligibility; * Health, dental, and life insurance with national coverage provided by VTEX; * Annual budget for professional development in Tech; * Language development incentive program (English, Spanish, Portuguese); * Flexible meal allowance; * Extended parental leaves; * Child-care assistance; * Flexible work schedule and remote-first culture; * Financial assistance to build your work-from-home setup; * Wellness program; * Free shipping on 1000+ VTEX stores #LI-remote