Senior Performance Marketing Manager

Cargurus

Who we are At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years. What we do The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus—our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride! Role Overview We are looking for a Senior Manager of Product Marketing to lead product marketing for CarGurus’ consumer products, consumer insights, and differentiated value proposition. You will partner closely with Marketing and Product to deliver insights that shape the product roadmap, bring our products to market, and drive product success. You are deeply knowledgeable about our consumers and able to translate insights into clear strategy and action. The ideal candidate balances big‑picture thinking with strong attention to detail and makes it their mission to ensure we are delighting our consumers. This is a critical management role that reports into the VP of Product Marketing & Insights. What you'll do * Own product marketing strategy across the consumer journey (awareness, consideration, decision, purchase, engagement, and retention) for our consumer experience. * Define and continually refine the overarching consumer value proposition and product positioning, ensuring we clearly articulate what makes CarGurus different and better. * Partner with Consumer Product to influence the product roadmap with customer, competitive, and performance insights, ensuring we build differentiated products that solve real consumer problems. * Coach, mentor, and develop a team of Product Marketing Managers, providing clear priorities, feedback, and growth opportunities while fostering a high-bar, low-ego culture. * Represent the voice of the consumer and develop a deep understanding of our customers and products. Leverage NPS and other customer insights to identify opportunities for improvement and provide input into the product roadmap. * Build and standardize GTM frameworks and playbooks (tiering, piloting, experimentation, launch, and post‑launch optimization) for new products, features, and experience changes across web and app. * Synthesize complex data and research into clear narratives that explain the “why” behind recommendations and drive alignment across senior stakeholders. * Demonstrate a strong command of copywriting and creative judgment, ensuring that all marketing communications are clear, concise, and compelling, while also being customer-centric. * Partner with our Creative and Performance Marketing teams to drive the performance creative roadmap and brief development, ensuring assets are regularly updated and optimized to drive customer response (e.g., Google, Meta and other ads, emails, landing pages, testimonials, videos). * Implement project management strategies that align with the organization's overall goals and objectives and manage cross-functional dependencies while supporting project teams through complex problem-solving and decision-making. * Demonstrate a deep understanding of the strategic priorities and roadmap and the impact your team’s work has, while being proactive and working autonomously, anticipating next steps, stakeholder questions, potential roadblocks, etc., with little day-to-day oversight and clear ownership over initiatives. * Lead cross-functional working teams across Product, Marketing, Analytics, and Engineering to bring launches and optimizations to market on time, managing dependencies, risks, and trade‑offs. * Establish clear goals, success metrics, and reporting for consumer product marketing initiatives, ensuring the team’s work is tightly aligned to product, audience, and revenue objectives, and regularly communicate impact and learnings.   What you'll bring * Bachelor's degree (writing-intensive and/or quantitative major preferred) * 8+ years of experience, with at least 5+ years in product marketing; experience in consumer / B2C or marketplace businesses strongly preferred. * 2+ years of people management experience, including directly managing and developing product marketers or adjacent marketing roles. * Very strong written and verbal communication skills. You are a storyteller with a knack for creating compelling content that will drive results, and can flex between consumer-facing copy, internal narratives, and cross-functional presentations. * Demonstrated track record leading GTM strategy and execution for consumer products or experiences—from insight and positioning through launch and optimization. * Deep experience translating customer insights and data into strategy, messaging, and product decisions, including comfort with experimentation and performance metrics. * Skilled at developing cross-functional relationships and working in close partnership with product and marketing teams * Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously and autonomously.   The displayed range represents the expected annual base salary / On-Target Earnings (OTE) for this position. On-Target Earnings (OTE) is inclusive of base salary and on-target commission earnings, which applies exclusively to sales roles. Individual pay within this range is determined by work location and other factors such as job-related skills, experience, and relevant education or training. This annual base salary forms part of a comprehensive Total Rewards Package. In addition to benefits, this role may qualify for discretionary bonuses/incentives and Restricted Stock Units (RSUs). Position Pay Range $145,000—$182,000 USD Working at CarGurus We reward our Gurus’ curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives. CarGurus may require in-person interviews as part of our hiring process, particularly for positions based in our Boston and Dublin offices. Candidates selected for an in-person interview will be notified in advance. Please be aware that travel expenses are the responsibility of the candidate. We welcome all CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential—starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That’s why we hope you’ll apply even if you don’t check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus. #LI-Hybrid

Cargurus

Who we are At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years. What we do The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus—our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride! Role overview The Brand Marketing Manager will work directly with the Sr. Director of Brand Marketing to oversee brand campaigns, content creation, and sponsorships across the US, CA, and UK — managing strategy, execution, and performance. What you'll do * Lead integrated brand campaigns across US, CA, and UK — from brief to launch — partnering with PR, product marketing, and media teams across TV, CTV, OOH, audio, influencer, social, and sponsorships. * Write insight-led creative briefs that clearly define audience, objectives, messaging, and success metrics. * Own day-to-day creative development and production, managing timelines, feedback, and quality across agencies, vendors, and the internal creative team. * Serve as brand steward — ensuring all creative reflects CarGurus' brand platform consistently across every geo, channel, and cross-functional touchpoint. * Evaluate and manage sponsorships end-to-end: assessing fit and ROI potential, executing activation, and amplifying across paid and owned channels. * Sell campaign and sponsorship ideas to senior leadership with a clear strategic rationale, creative vision, and expected impact. * Build executive-ready reporting that translates our brand efforts into business impact with clear insights and future investment recommendations. * Partner cross-functionally with performance marketing, product marketing, analytics, PR, and sales; track budgets across creative and sponsorship programs What you'll bring * 5–8 years in brand marketing, ideally in consumer-facing, digital-first environments where you’ve managed a sizable budget. * Proven track record leading integrated campaigns end-to-end — strategy and brief through launch and reporting. * Strong creative instincts with the ability to give clear, effective direction to agencies and partners. * Experience evaluating, negotiating, and managing brand sponsorships or partnerships. * Solid grasp of brand strategy and its impact on business outcomes, with a data-driven approach to balancing brand building with bottom-line results. * Strong leadership, organization, and communication skills — written, verbal, and presentation. * Analytical mindset with the ability to generate insights from diverse data sources and reporting tools (e.g., Google Analytics, Sprout Social). The displayed range represents the expected annual base salary / On-Target Earnings (OTE) for this position. On-Target Earnings (OTE) is inclusive of base salary and on-target commission earnings, which applies exclusively to sales roles. Individual pay within this range is determined by work location and other factors such as job-related skills, experience, and relevant education or training. This annual base salary forms part of a comprehensive Total Rewards Package. In addition to benefits, this role may qualify for discretionary bonuses/incentives and Restricted Stock Units (RSUs). Position Pay Range $113,000—$142,000 USD Working at CarGurus We reward our Gurus’ curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives. CarGurus may require in-person interviews as part of our hiring process, particularly for positions based in our Boston and Dublin offices. Candidates selected for an in-person interview will be notified in advance. Please be aware that travel expenses are the responsibility of the candidate. We welcome all CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential—starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That’s why we hope you’ll apply even if you don’t check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus. #LI-Hybrid

Datadog

Datadog is seeking a Senior Partner Marketing Manager, North America to lead and scale co-marketing programs across our North America channel and cloud partner ecosystem. In this role, you will be the primary marketing counterpart to our Channels & Alliances sales team, owning strategy and execution for joint marketing programs with Datadog's largest channel partners, as well as key cloud partners such as AWS, Google Cloud, and Microsoft Azure. This is a highly cross-functional, senior-level role that requires equal comfort with big-picture strategy and day-to-day execution. You will be responsible for building and managing Marketing Development Fund (MDF) programs, running digital and field marketing campaigns, and developing AI-powered processes that increase the efficiency and impact of the channel marketing function. At Datadog, we place value in our office culture - the relationships and collaboration it builds, and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them. What You'll Do: * Own and execute joint marketing programs with Datadog's top North America channel and cloud partners, driving pipeline generation, partner engagement, and new customer acquisition * Develop and manage Marketing Development Fund (MDF) programming end-to-end, including partner applications, budget allocation, campaign execution, and ROI measurement * Plan and run integrated digital and field marketing campaigns — including webinars, executive events, sponsored content, and ABM programs — in close collaboration with the broader marketing team * Act as the primary marketing counterpart to the Channels & Alliances sales team, aligning marketing activity to sales priorities and ensuring tight feedback loops on pipeline performance * Build and champion AI-driven workflows and processes for the channel marketing function, identifying opportunities to use tools like Claude, Gemini, ChatGPT, and other platforms to automate, personalize, and accelerate campaign execution * Define and track KPIs across the partner marketing portfolio, hosting regular GTM reviews with key partners and internal stakeholders to drive accountability and measure impact * Collaborate cross-functionally with Demand Generation, Field Marketing, Product Marketing, and Creative teams to develop scalable channel campaign assets and partner enablement materials * Manage partner marketing budgets with rigor, ensuring spend is prioritized against the highest-impact opportunities and reported accurately Who You Are: * Bachelor's degree required * 6+ years of B2B marketing experience, with at least 4 years focused on partner, channel, or alliance marketing in the technology or SaaS industry * Proven experience running MDF programs and managing partner marketing budgets at scale * Track record of designing and executing integrated marketing campaigns — both digital and field — that generate measurable pipeline outcomes * Comfortable operating as a senior individual contributor: you can set strategy, build a plan, and execute it yourself without waiting for direction * Strong working knowledge of AI tools (Claude, ChatGPT, Gemini, or similar) and a genuine interest in applying them to streamline marketing workflows and build repeatable processes * Excellent communicator with the ability to build strong relationships with both external partners and internal sales counterparts * Experience working closely with a channels or alliances sales team and understanding how to align marketing investment with sales motions * Ability to manage multiple programs simultaneously in a fast-paced environment * Willingness to travel up to 25% Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you're passionate about technology and want to grow your skills, we encourage you to apply. Benefits and Growth: * Generous and competitive benefits package * New hire stock equity (RSUs) and employee stock purchase plan * Continuous career development and pathing opportunities * Product training to develop an in-depth understanding of our product and space * Best in breed onboarding * Internal mentor and buddy program cross-departmentally * Friendly and inclusive workplace culture Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog. #LI-Hybrid Datadog offers a competitive salary and equity package, and may include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, Datadog offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, a 401(k) plan and match, paid time off, fitness reimbursements, and a discounted employee stock purchase plan. The reasonably estimated yearly salary for this role at Datadog is: $119,000—$159,000 USD ---------------------------------------------------------------------------------------------------------------------------------- About Datadog:  Datadog is the leading observability and security platform for the AI era, providing businesses with unified visibility across the technology stack to manage complexity at scale. It brings applications, infrastructure, data, models, and security into one place, using AI to detect and resolve issues before they impact customers. Trusted globally by Fortune 500 companies and high-growth AI leaders, Datadog enables businesses to move faster with clarity and confidence. Learn more about #DatadogLife on Instagram, LinkedIn, and Datadog Learning Center. ---------------------------------------------------------------------------------------------------------------------------------- Equal Opportunity at Datadog: Datadog is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and other characteristics protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Here are our Candidate Legal Notices for your reference.  Datadog endeavors to make our Careers Page accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please complete this form. This form is for accommodation requests only and cannot be used to inquire about the status of applications.  Privacy and AI Guidelines: Any information you submit to Datadog as part of your application will be processed in accordance with Datadog’s Applicant and Candidate Privacy Notice. For information on our AI policy, please visit Interviewing at Datadog AI Guidelines.