Sales Engineering Enablement, Principal

Field Enablement, Principal

Snowflake

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Snowflake is seeking a Field Enablement Business Partner to serve as the Chief Activation Officer for both our Account Executive and Customer Experience organizations. Embedded within key field leadership teams, you operate as a strategic partner who diagnoses capability gaps tied to business outcomes, translates complex technical and product knowledge into compelling learning experiences, and designs programs that make the field more capable, whether that means closing a deal or architecting a technical solution. This role sits at the intersection of technical depth and sales craft. You build hands-on labs and technical content that SEs can use the next day, and you design methodology-grounded sales training that sharpens AEs' sales skills. You are the connector between Product, Marketing, Field Engineering, and Field Sales, and the person who makes sure capability actually changes. IN THIS ROLE, YOU WILL * Act as a strategic enablement business partner for Sales, Services Delivery, and Sales Engineering leadership alike, diagnosing skill gaps tied to business outcomes, prescribing targeted interventions, and measuring whether capability actually changed * Own programs end-to-end, spanning ideation, content creation, delivery, measurement, and iteration. This includes program management, stakeholder communications, and learning design * Translate technical product releases, industry use cases, and company focus areas into consumable materials for both technical and non-technical field audiences * Diagnose field needs through data signals (Gong, Salesforce, leadership conversations, PM roadmap, etc.), then classify and prioritize gaps with evidence * Design activation experiences by choosing the right modality: hands-on or self-serve lab, AI-powered learning, peer learning session, coaching, or live workshop. Then measure behavior change, not just completion * Build technical content directly, including product demos, architecture walkthroughs, and competitive technical positioning, reducing SME burden and raising content quality * Deliver sales skills training grounded in frameworks such as value selling, MEDDPICC, and discovery excellence, developing field ability to lead complex, multi-stakeholder sales cycles * Curate and quality-gate all enablement content, validate AI-generated outputs for accuracy and audience fit, maintain a source of truth for your domains, and feed quality signals back to Product Marketing * Act as the mini-CLO for your programs and constituents, serving as the consulting partner to local and regional field leaders and delivering localized programming where global programs fall short * Scale what works, capture local wins, package them, and propagate them to the broader field organization * Collaborate with Onboarding to shape and continuously refine the everboarding program based on real field signals and new hire readiness data REQUIRED SKILLS * 10+ years of related experience with a focus on enterprise software, field enablement, technical product marketing, solution engineering, or a combination * Deep technical expertise: hands-on proficiency in SQL, Python, and data platforms (OLAP/OLTP, data engineering, data science workflows) * Snowflake experience strongly preferred; SnowPro Core or SnowPro Advanced certification is a plus * Understanding of complex sales cycles, you can walk in the shoes of an AE navigating a multi-stakeholder deal, an SE building a proof of concept, and Services Delivery working through implementation * Skilled in learning design and measurement (e.g., Kirkpatrick framework), enablement tooling (LMS, CMS, Gong, Salesforce), gamification, and multi-stakeholder program management * Fluency in selling and process methodologies (value selling, MEDDPIC, etc.) and the ability to design training that changes how reps sell, not just what they know * Strong consultative skills to conduct discovery with field leaders, diagnose root causes, create targeted solutions, and facilitate workshops that drive action * Ability to build technical content from scratch: demo environments, hands-on labs, architecture diagrams, competitive battle cards, etc. * Exceptional communication and presentation skills; ability to influence without authority across Product, Marketing, Sales, and Engineering * Experience working in fast-changing environments requiring strategic thinking, resourcefulness, agility, and results-oriented decision-making * Bachelor's degree required Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

Director, Product Marketing — Platform

Snowflake

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that's all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level. Snowflake is growing fast and we're scaling our team to help enable and accelerate our growth. We're passionate about our people, our customers, our values and our culture! We're also looking for people with a growth mindset and the pragmatic insight to solve for today while building for the future. And as a Snowflake employee, you will be accountable for supporting and enabling diversity and belonging. Are you ready to define how the world thinks about data and AI? We're looking for a seasoned product marketing leader to own the go-to-market strategy for Snowflake's platform — the foundation of the AI Data Cloud. This is a high-visibility role spanning governance, security, compute and more where your work shapes how the world's largest enterprises evaluate, trust, and expand on Snowflake. As the Director of Product Marketing for Platform, you will lead an established team of product marketers responsible for messaging, positioning, competitive strategy, and go-to-market execution across Snowflake's most foundational capabilities. You will partner closely with Product Management, Engineering, Sales, and Field teams to drive market awareness, pipeline, and adoption. Location: This position is based in Menlo Park, CA or Bellevue, WA. WHAT YOU'LL DO: · Own the platform narrative: define the overarching messaging and positioning framework that articulates Snowflake's differentiation as the most trusted, performant, and enterprise-grade data and AI platform. · Drive go-to-market strategy for major platform launches and product milestones — from messaging architecture and launch tiers to sales enablement, analyst briefings, and public-facing content · Partner with Product Management to influence roadmap priorities based on market signals, competitive dynamics, customer feedback, and pipeline trends · Enable the field: create and deliver enablement programs, battle cards, objection-handling guides, and technical ROI materials that help sellers win on platform differentiation · Establish and track key performance indicators for platform GTM programs, using data to continuously improve messaging effectiveness, pipeline influence, and adoption metrics · Recruit, develop, and retain top PMM talent; set clear expectations, provide direct feedback, and foster a culture of craft, urgency, and high standards within the team OUR IDEAL CANDIDATE WILL HAVE: · 12+ years of experience in product marketing, with at least 3 years managing and developing a team of product marketers · Deep expertise in cloud infrastructure, data and AI platforms — with working knowledge of how technical buyers evaluate compute performance, data governance, and security posture · Proven ability to develop product narratives that resonate with both technical evaluators and executive buyers — from security architects and data engineers to CISOs and CTOs · Track record of building and executing GTM programs that measurably influence pipeline, accelerate revenue, and drive product adoption · Executive presence and communication skills: comfortable presenting to C-suite audiences, large field organizations, industry analysts, and press · Demonstrated ability to influence cross-functional stakeholders at the Director level and above across product, engineering, sales, and marketing · Analytical mindset: ability to interpret pipeline data, adoption signals, and market research to guide strategy and measure impact · BS/BA required; MBA or advanced degree preferred · Willingness to travel up to 25% of time Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential. Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

Lead Product Marketing Manager, Developer Experience

Snowflake

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that's all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level. Snowflake is growing fast and we're scaling our team to help enable and accelerate our growth. We're passionate about our people, our customers, our values and our culture! We're also looking for people with a growth mindset and the pragmatic insight to solve for today while building for the future. And as a Snowflake employee, you will be accountable for supporting and enabling diversity and belonging. Do you want to shape how the world's best builders — data engineers, ML engineers, and app developers — experience Snowflake? We're looking for a technically sharp, builder-obsessed product marketer to own go-to-market strategy for Snowflake's developer-facing product areas. This person will work at the intersection of product, engineering, and field teams to craft narratives that resonate with hands-on builders — from individual contributors writing code to technical architects evaluating platforms. You'll be Snowflake's voice to the developer community and the developer community's voice back into Snowflake. WHAT YOU'LL DO: * Build and execute go-to-market strategies for Snowflake developer products, spanning awareness through adoption, across multiple product areas * Develop technically credible messaging, positioning, and content — including documentation guides, technical blogs, demo scripts, reference architectures, and code-level examples — that speaks to how builders think and work * Own the developer persona: deeply understand the workflows, pain points, and decision criteria of data engineers, ML engineers, software developers, and technical architects * Create sales and partner enablement materials that help field teams articulate developer value propositions and close technical evaluations * Drive product launch strategy and execution, including naming, segmentation, channel mix, and launch tiers, in partnership with product management and the broader marketing team * Partner with developer advocacy, community, and documentation teams to build an integrated motion that drives hands-on adoption and retention OUR IDEAL CANDIDATE WILL HAVE: * 7–10 years of product marketing experience, with meaningful exposure to developer-facing or technical products in data, AI, or cloud infrastructure * Hands-on technical fluency — you've written code (Python, SQL, or similar), understand APIs and developer workflows, and can credibly engage with engineering teams and technical buyers * Demonstrated track record creating messaging and content for builder personas that drives awareness, trial, and adoption * Experience developing technical content assets including reference architectures, demo narratives, technical solution briefs, and developer how-to content * Strong cross-functional skills — can partner effectively with product management, engineering, sales, and developer relations to align GTM strategies and execute launches * Competitive instincts: comfortable dissecting technical products, benchmarking capabilities, and translating competitive positioning into field-ready battle cards * Excellent written communication skills; ability to translate complex technical capabilities into clear, outcome-focused narratives for both technical and business audiences * Experience with developer community engagement (GitHub, Stack Overflow, developer conferences) is a plus * BS/BA in a technical field (Computer Science, Engineering, Data Science) or equivalent experience; MBA a plus * Willingness to travel up to 25% of time Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential. Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com The following represents the expected range of compensation for this role: * The estimated base salary range for this role is $145,000 - $205,000. * Additionally, this role is eligible to participate in Snowflake's bonus and equity plan. The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits. Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com