
Instacart · Canada - Remote (ON
We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food...
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love
and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless
opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get
their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If
you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their
best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through
regular in-person events. Learn more about our flexible approach to where we work.
Instacart is the leading grocery technology company in North America, partnering with more than 1,800 retail banners to provide
online shopping, delivery and pickup services from more than 100,000 stores. Search is the single most important way customers
find and add products to their cart, and Cross-Retailer Search is how we help people decide not just what to buy, but where to
shop. Together they sit at the top of the discovery funnel, where improvements in relevance and ranking compound directly into
conversion, retailer engagement, and growth.
We are standing up a dedicated Search engineering team and are looking for a seasoned engineering leader to run it. You will own
the strategy and execution for Single-Retailer Search (SRS), Cross-Retailer Search (XRS), search suggestions and typeahead, and
the whitelabel search we provide to Storefront Pro retailers. This is a heavily ML-weighted team operating one of Instacart's
largest revenue surfaces, and one of the most exciting frontiers in applied search and ranking.
You will lead and grow a senior team of engineers, partnering with embedded MLEs and ML leads, responsible for the relevance,
ranking, and infrastructure behind Instacart Search. In this role, you will:
suggestions, Ads on Search.
and reliability tradeoffs of a tier-1 surface.
retailer teams to translate ranking changes into business and retailer outcomes.
You'll roll up your sleeves on technical and architectural decisions as needed, while spending most of your time setting
direction, removing blockers, and growing the people on your team.
experience.
senior individual contributor.
re-ranking.
the trust of staff-level engineers.
for quality and reliability.
revenue, and to reason through tradeoffs (e.g., relevance vs. latency, organic vs. ads).
real-time/session-based features.
forming.
#LI-Remote
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is
remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex
First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and
Nova Scotia.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is
eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For Canadian based candidates, the base pay ranges for a successful candidate are listed below.
CAN
We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. OVERVIEW The Marketing Experience team builds Instacart’s growth marketing platform—the foundation that empowers marketers to run efficient, optimized, and privacy-safe campaigns across the customer lifecycle. We are looking for a Product Manager, Growth Marketing Platform, to own the strategy and execution for our unified marketing stack, including agentic CRM, marketer tooling, and end-to-end orchestration. In this role, you will partner closely with Engineering, Data Science/ML, Marketing, Design, and Analytics to transform how Instacart plans, executes, and measures growth marketing. You will drive a multi-half roadmap that improves the efficiency of marketing spend, accelerates tooling velocity, and unlocks higher ROI for stakeholders across the company. If you thrive in fast-paced, highly cross-functional environments and love building scalable, AI-powered platforms that marketers rely on every day, this role is for you. This position is remote-friendly across the US and Canada. ABOUT THE JOB * Own the product vision, strategy, and multi-half roadmap for an end-to-end growth marketing platform, spanning agentic CRM, marketer tooling, and unified orchestration and measurement. * Translate marketer needs into durable platform capabilities, including audience segmentation, journey orchestration, personalization, experimentation, governance, and performance analytics. * Partner with Engineering and ML to design and ship AI- and agentic-powered features that automate planning, targeting, creative workflows, and real-time optimization with the right safety and guardrails. * Define clear KPIs for marketing efficiency and ROI, instrument reliable analytics and data quality, and lead experimentation frameworks (A/B and multivariate) that drive decision-making at scale. * Lead cross-functional execution across Marketing, Data Science/ML, Engineering, Design, Privacy/Legal, and Finance—aligning priorities, managing risks and dependencies, and delivering outcomes on time. * Drive adoption and change management through documentation, enablement, and training so marketers can move faster with confidence on a unified, scalable platform. ABOUT YOU MINIMUM QUALIFICATIONS * 5+ years of product management experience delivering platform or MarTech/CRM/growth marketing products end to end. * Proven track record defining strategy, setting roadmaps, and launching complex, cross-functional products with Engineering and Data Science/ML. * Hands-on proficiency with data-driven decision making, including experimentation design and analysis (e.g., A/B testing) and competency with SQL or product analytics tools. * Experience partnering directly with Marketing stakeholders to build tools that improve campaign performance, workflow efficiency, and measurement. * Exceptional written and verbal communication skills with demonstrated ability to align senior stakeholders and drive clarity through PRDs, strategy docs, and roadmaps. * Bachelor’s degree in Computer Science, Engineering, Statistics, Economics, or a related field; or equivalent practical experience. PREFERRED QUALIFICATIONS * Led multi-quarter, cross-company initiatives focused on marketing transformation, platform unification, or large-scale growth programs. * Prior experience as a Growth PM optimizing lifecycle or performance marketing, including segmentation, journey orchestration, suppression, and attribution. * Experience building ML/AI or agentic features for marketer workflows; familiarity with LLMs, prompt orchestration, retrieval, evaluation, and safety/guardrails. * Systems thinking with the ability to model complex marketer workflows and translate them into scalable platform primitives and APIs. * Familiarity with the MarTech ecosystem (e.g., CDPs, ESPs/push providers, MMPs, feature flagging, experimentation platforms) and integration best practices. * Comfort operating in privacy- and compliance-centric environments, collaborating with Legal and Privacy on governance and data stewardship. #LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia. Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. For Canadian based candidates, the base pay ranges for a successful candidate are listed below. CAN $165,000—$174,000 CAD
We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. OVERVIEW Instacart’s AI team is building B2B agentic AI products that help retailers and CPGs recover margin by tackling out-of-stock, shrink and waste, and fulfillment utilization. We aim to translate cutting-edge AI into practical, trustworthy solutions that move key financial levers for our customers. As a Product Manager, AI, you will own the vision, roadmap, and go-to-market for new agentic AI capabilities from 0 to 1. You’ll work backwards from customer outcomes — not technology trends — to define clear product requirements, partner closely with engineering and data science to ship value quickly, and collaborate with sales and marketing to craft a commercial motion that proves impact and scales revenue. You’ll join a small, focused team (alongside 2 PMs and 7 engineers to start) with the mandate and resources to move fast. If you thrive in ambiguity, love turning complex data and workflows into simple, outcome-driven products, and want to shape how AI transforms retail operations, this role is for you. ABOUT THE JOB * Own the product vision, strategy, and roadmap for agentic AI solutions that reduce out-of-stocks, shrink and waste, and improve fulfillment utilization for retailers and CPGs. * Work backwards from customer outcomes to write crisp problem statements, PRDs, and success metrics; prioritize ruthlessly to deliver v0, iterate to v1, and scale proven features. * Partner with engineering and data science to scope experiments, manage backlogs, define KPIs and evaluation frameworks, and ensure models and agents are reliable, safe, and observable. * Lead discovery with customers; design pilots and proof points; collaborate with sales and marketing on go-to-market, pricing and packaging, enablement, and case studies that drive revenue. * Own the business case: model unit economics and ROI, set financial targets for margin recovery/efficiency, and report performance to executives and external stakeholders. * Ensure data readiness and integrity by assessing data quality, telemetry, integrations, and feedback loops; implement human-in-the-loop and policy guardrails where appropriate. * Operate cross-functionally with data engineering, retailer success, enterprise sales, and BD to bring products from concept to launch and expansion. ABOUT YOU MINIMUM QUALIFICATIONS * 6+ years of product management experience building B2B or enterprise software, including 3+ years delivering AI/ML-powered products from concept through GA. * Proven record shipping at least 2 AI/ML products used by enterprise customers with measurable financial outcomes (e.g., margin improvement, cost reduction, or productivity gains). * Hands-on data proficiency, including the ability to query or analyze large datasets (e.g., SQL or equivalent) and evaluate data quality, model performance, and signal reliability. * Experience leading cross-functional execution with engineering, data science, design, sales, and marketing to launch and scale products. * Demonstrated ability to build ROI and unit economics models and present business cases to executive audiences. * Experience navigating complex enterprise sales cycles, including security, IT, and legal/procurement processes. * Exceptional written and verbal communication skills; able to translate technical concepts for commercial audiences and commercial concepts for technical audiences. * Bachelor’s degree in a technical, quantitative, or business field (e.g., Computer Science, Engineering, Mathematics, Economics) or equivalent practical experience. PREFERRED QUALIFICATIONS * Experience in grocery, retail, or supply chain with familiarity in store operations, inventory management, and key margin levers. * Exposure to agentic AI systems, LLM-based workflows, autonomous decision pipelines, prompt engineering, and AI evaluation/guardrail practices. * Background with demand forecasting, replenishment, or inventory optimization products and metrics (e.g., OSA, service level, shrink). * Familiarity with the retail tech stack, including WMS, POS, ERP/replenishment modules, EDI, and API-based integrations. * Experience displacing incumbents or winning competitive takeouts in enterprise accounts. * Early-career experience in management consulting, solutions architecture, or business analytics; comfortable running diagnostics and leading with financial outcomes. #LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia. Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. For Canadian based candidates, the base pay ranges for a successful candidate are listed below. CAN $194,000—$204,500 CAD
We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. OVERVIEW Instacart’s Enterprise Platform team is responsible for the white-label product that enables retailers of all sizes to compete online through their own ecommerce experiences. The team is focused on platform growth and long-term retailer success — from onboarding new partners to helping them acquire, serve, and retain their end customers in ways that align with their unique brand and strategy. We are seeking a Senior Product Manager to own two important efforts: 1. creative tools that give retailers control over their e-commerce theme and brand experience, accelerated with AI 2. acting as the product lead for large enterprise retailers – shaping proposals, aligning complex retailer requirements, and guiding planning cycles that unlock mutual growth This role is one of the most dynamic and high leverage roles we have. It requires someone who can move fluidly between a long-horizon platform vision that they directly execute against and the near-term deal dynamics of enterprise sales, influencing multiple R&D to deliver cohesive, enterprise-ready solutions that retailers can confidently sign onto and scale with. The ideal candidate has exceptional operational rigor, strong cross-functional influence to deliver complex initiatives, deep trust-building abilities with senior executives, and the attention to detail necessary to apply structured, high-throughput thinking across a wide product surface. This PM will also be a core partner to multiple design and product teams, reimagining a creative toolkit that enables retailers to brand, design, and refine their storefronts. This will require an excellent understanding of the complexities of editing platforms and design systems that balance retailer control and conversion. ABOUT THE JOB Site Theming & Brand Platform * Own the long term vision, strategy, and roadmap for site theming and content management — the tools that let retailers control how their ecommerce experience looks and feels across pages. * Build a centralized platform where retailers configure and manage the visual representation of their sites, including navigation, typography, design system components * Own the Digital Asset Manager (DAM): asset hosting, uploading, management, brand rules enforcement, and an API that enables retailers and internal teams to manage creative assets at scale. * Define the right balance between retailer flexibility and platform coherence — enabling meaningful brand differentiation while preserving conversion. * Partner closely with Design and platform engineering teams to build tools that serve both internal product teams and retailers. * Shape the long-term vision for how AI can augment page editing and merchandising workflows, turning future capability into a near-term product strategy. Enterprise GTM & Retailer Partnership * Enable and influence multiple product teams to build towards multi year horizons * Regularly represent Instacart externally to the world's largest retailers as an innovation partner. * Identify what it takes to win in the enterprise segment in order to acquire and grow the world’s largest retailers. * Act as a vocal champion for enterprise customers, helping platform teams translate their needs into scalable product solutions. * Partner closely with Sales and Marketing to shape collateral and narratives that drive enterprise go-to-market success. * Identify launch requirements and lead alignment across PM, engineering, and GTM teams on what we will support, when, and how within our broader enterprise platform strategy. * Drive cross-functional alignment on complex retailer requirements to win deals and support retailer-driven innovation roadmaps. ABOUT YOU MINIMUM QUALIFICATIONS * 8+ years of B2B product management or similar experience, 3+ in ecommerce / retail technology * 2+ years of direct involvement with sales or consulting and customer discovery with senior executives * Strong experience operating at the intersection of product and go-to-market, working closely with enterprise sales, marketing, and customer success. * Proven ability to build trust with executives, internally and externally. * Strong leadership skills — able to guide large, multidisciplinary teams toward shared outcomes across Product, Engineering, Data, Design, and GTM. * Demonstrated ability to handle complex product problems across a wide product surface with high ambiguity. * Strong product vision and communication skills — able to envision how grocery and e-commerce will evolve over the next three years, translate near-term asks into scalable platform offerings, and layer in emerging technologies to go beyond incremental improvements. * Proven customer and product strategy ability: a) Build trust with external customers b) Identify needs and craft complex platform solutions c) Rally internal teams to make high-stakes tradeoffs under ambiguity and tight deadlines * Fluent in both product intuition and data: able to assess value propositions for both retailers and their end customers, balancing qualitative insights and quantitative impact. PREFERRED QUALIFICATIONS * Experience in creative tools, content management systems, or site building in a B2B context #LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia. Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. For Canadian based candidates, the base pay ranges for a successful candidate are listed below. CAN $194,000—$204,500 CAD