WPP is the trusted growth partner for the world’s leading brands.

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative

enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing

platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.

Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning,

attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

For more information, visit WPP.com.

Why we're hiring:

As part of WPP’s multi‑year Enterprise Technology transformation, the Global CRM Programme is a foundational capability

underpinning client, commercial, and data‑driven growth.

The consolidation of multiple CRM solutions into a single platform introduces significant systems integration and data complexity,

including:

diverse legacy systems and interfaces inconsistent client, revenue, and pipeline data, varying agency and market integration

patterns

A dedicated Systems & Data Integration Lead is required to:

define a coherent integration and data strategy

prevent point‑to‑point, market‑specific solutions

ensure CRM becomes a trusted system of record

enable scalable adoption of AI, analytics, and cross‑platform capabilities.

The Systems & Data Integration Lead is accountable for defining and governing the integration and data landscape for WPP’s Global

CRM Programme, which is consolidating multiple legacy CRM platforms into a single, enterprise‑wide Microsoft Dynamics–based

solution.

The role ensures the global CRM platform integrates effectively with the wider enterprise ecosystem (finance, work management,

data, identity, marketing, and AI platforms), while protecting data integrity, consistency, security, and scalability across

agencies, markets, and clients.

Operating within a centrally governed but locally deployed model, the role balances enterprise integration standards with

practical delivery realities, enabling shared global processes and controlled local extension without re‑introducing fragmentation

or technical debt.

What you'll be doing:

Define and own the CRM integration and data strategy, aligned to the overall enterprise architecture and CRM roadmap
Lead the design of integration patterns between Microsoft Dynamics CRM and upstream/downstream systems (e.g. finance, work

management, marketing, identity, analytics)

Own the CRM data model alignment, ensuring consistency of client, account, pipeline, and related enterprise entities
Establish and enforce integration and data standards, preventing local market or agency divergence
Work closely with CRM Functional Leads and Business Analysts to ensure functional designs are feasible, scalable, and

data‑sound

Partner with technology delivery teams, enterprise architecture, and system integrators to translate strategy into executable

designs and delivery plans

Oversee data migration, data quality, and data governance considerations across rollout waves
Identify and manage integration‑related risks, dependencies, and constraints, escalating where enterprise value or delivery

viability is threatened

Support release planning and market onboarding by ensuring integration readiness and stability
The role works closely with the CRM Design Authority and Technology Delivery Programme Board to ensure integration and data

decisions align to business priorities, functional standards, and delivery constraints.

What you'll need:

Proven experience leading systems and data integration for large‑scale, global enterprise platforms
Strong understanding of integration architecture patterns, data flows, and data governance in complex organisations
Experience working with CRM platforms, ERP/finance systems, and data/analytics ecosystems (Microsoft Dynamics experience

beneficial)

Ability to operate in federated or multi‑business environments, balancing enterprise standards with local needs
Strong stakeholder management skills, working across business, product, architecture, and delivery teams
Experience working with system integrators and external delivery partners
A pragmatic, outcome‑focused mindset with a strong bias for sustainability and long‑term value

Comfortable making trade‑offs and explaining technical decisions in business terms

Who you are:

You're open: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views.

We are open-minded: to new ideas, new partnerships, new ways of working.

You're optimistic: We believe in the power of creativity, technology and talent to create brighter futures or our people, our

clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected.

You're extraordinary: we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers

of our industry; we provide extraordinary every day.

What we'll give you:

Passionate, inspired people – We aim to create a culture in which people can do extraordinary work.

Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the

industry.

Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the

challenge?

#LI-Hybrid

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve

adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please

discuss this with the hiring team during the interview process.

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular

characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same

opportunities to progress in their careers.

PLEASE READ OUR PRIVACY NOTICE (HTTPS://WWW.WPP.COM/EN/CAREERS/WPP-PRIVACY-POLICY-FOR-RECRUITMENT) FOR MORE INFORMATION ON HOW WE

PROCESS THE INFORMATION YOU PROVIDE.

Role

Systems & Data Integration lead - CRM

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