Content Lead – Copywriting & Messaging (m/f/d)

Bannerflow AB

Bannerflow is a fast-growing global SaaS company building a Creative Intelligence Platform that enables enterprise brands to predict, create, and optimize advertising across channels. We're on a company-wide AI transformation journey, where AI and agentic workflows are becoming a core part of how we build and innovate, with high expectations on adoption across all teams. We're now strengthening our Marketing team for the next phase of the business and are looking for a Content Specialist who gets energy from crafting compelling content and driving measurable impact, not just producing copy. Where words meet algorithms As our Content Specialist, you'll take full ownership of our blog strategy. You'll also play a leading role in our SEO and AEO efforts, from keyword and prompt research to on-page optimization and LLM discoverability. You bring a strong background in SEO and AEO writing, an analytical mindset, and a genuine knack for crafting compelling digital content optimized for both search and AI-driven discovery. You know how to turn performance data into sharper content decisions. What you actually will do Create and edit digital content across websites, blogs, ads, and email campaigns, aligned with our content strategy and brand voice. Apply SEO and AEO best practices, monitor performance against KPIs, and continuously refine content based on data and industry trends such as Google algorithm updates. Collaborate with the marketing team, designers, and other stakeholders to produce persuasive, on-brand copy and ensure consistent messaging across campaigns and channels. Report on content performance to the marketing manager, tracking metrics such as website traffic, engagement, and conversions. Support the Content & Comms Lead on thought leadership material and co-own our customer case studies, turning customer insights into interview and storytelling formats for blog posts and case study downloads. Who you are We're looking for someone who is self-driven and AI-native, comfortable using AI to make their workflows more impactful and efficient. You bring a start-up/scale-up mentality, and you're happy to pitch in on projects that fall slightly outside a traditional content specialist role. You're a strong fit if you: Bachelor's degree in Marketing, Communications, or a related field. 5-10 years of copywriting experience, including 5+ years in SEO-driven content creation. Strong writing, editing, and proofreading skills with expertise in SEO and AEO. Experience creating and managing content within HubSpot. Experience working with Google Search Console, Semrush, and Ahrefs. Comfortable building reporting around KPIs and impact metrics. Strong organizational skills, with the ability to manage multiple projects and meet deadlines. Journalistic experience is a plus, but not required. English fluency is required; additional languages are a plus. Why join us? We live alongside our values of Collaboration, Passion, and Challenge; with many events going on at Bannerflow such as Health Month, after-work events, inspiration sessions, workouts, and hackathons, there's something for everyone. We are committed to building a diverse and inclusive team and welcome applications from candidates of all backgrounds, experiences, and abilities. We offer a hybrid workplace and a competitive compensation package including pension according to ITP1, health allowance, parental leave top-up, and health care insurance. Sound like you? We'd love to see the content you're proud of, and hear how you'd make Bannerflow's story impossible to scroll past. A quick summer note 🌞 Please apply as usual, we'd still love to hear from you! Many of us are taking time off right now, so applications will only be reviewed sporadically until we're back to our usual pace in August. Thanks for your patience.

DEPT

WHY DEPT®? We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. THE ROLE We’re looking for a strategic and conceptually driven Senior Copywriter to help shape campaigns, content, and experiences across some of our most ambitious client engagements. As a Senior Copywriter, you will lead the development of campaign narratives, messaging systems, and creative concepts across social, digital, video, and emerging platforms. Working closely with Art Directors, Motion, Visual Design, Strategists, and Creative leadership, you’ll transform business objectives into compelling stories that connect with audiences and drive results. This role is ideal for someone who combines strong writing craft with creative thinking, thrives in collaborative environments, and is excited to explore new ways of communicating through emerging technologies and AI-assisted workflows. WHAT YOU’LL DO * Lead the development of campaign narratives, messaging frameworks, and creative concepts across channels and audiences. * Partner closely with Art Directors and creative teams to create integrated ideas and audience experiences. * Present creative work confidently to internal teams and clients, articulating the rationale behind messaging decisions. * Mentor Associate Copywriters and help elevate the quality of writing and storytelling across the team. * Leverage AI-assisted creative workflows to accelerate ideation, explore narrative territories, and improve creative effectiveness. WHAT YOU BRING * 2+ years of experience in copywriting, content strategy, or integrated campaign development. * A portfolio demonstrating campaign thinking, storytelling excellence, and conceptual creativity. * Strong understanding of digital platforms, audience behavior, and content ecosystems. * Ability to translate complex ideas into clear, engaging, and persuasive communication. WHAT DO WE OFFER? We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our  benefits package: * Healthcare, Dental, and Vision coverage * 401k plan, plus matching * PTO * Paid Company Holidays * Parental Leave WE SUPPORT YOU BEING YOU:  DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.  DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.  We are a B Corp-certified company passionate about purpose-driven work.  Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.  DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI. Learn more about DEPT®   DIVERSITY, EQUITY, & INCLUSION At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.  We also encourage you  to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here. #LI-Remote The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible. US Remote Range $66,300—$100,000 USD

iwoca

We're looking for a Growth Marketing Lead This is a hands-on, high-impact role in which you will design and launch the end-to-end marketing strategy for our new SME insurance business. Your mission is to build a scalable, multi-channel growth engine that brings fast, flexible and fair insurance to underserved SMEs across the UK. The company We're here because we believe in SMEs. We believe they deserve better than confusing jargon, slow and outdated customer experiences, and being caught out by hidden conditions and fees. And we believe it's our job to help them navigate risk with confidence. Since 2012, iwoca has made finance fast, flexible, and fair for over 150,000 businesses. Now, we're doing the same for insurance. We're building a brand new insurance business from the ground up — to protect SMEs in the moments that matter most. Our passionate team is driven to help even more SMEs succeed by providing access to better finance and services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive. The team The team is a small, smart, entrepreneurial group responsible for launching iwoca's new SME insurance business. The Growth Marketing Lead will be a founding member and report directly to the Insurance Venture Lead. Here’s how the team work together: * Customer-obsessed: The team challenges itself to build insurance that its customers actually want, rather than what insurers simply want to sell. * Curious & supportive: The team collaborates across disciplines to find creative solutions to complex problems in a safe and supportive environment. * Motivated & humble: The team is motivated, fast-paced and highly autonomous. We’re humble and make sure to celebrate wins and have fun along the way. * Entrepreneurial & growth-minded: The environment is ideal for someone who thrives on taking full ownership and is ready to roll up their sleeves and build. The role Strategy & Vision: * You will own the end-to-end marketing strategy, define our Go-To-Market approach, and run experiments across messaging, audiences, channels, pricing and customer journeys. * Initially, this is a very hands-on role where you will roll up your sleeves to launch and manage campaigns across digital, partner, and offline channels. * You will have the autonomy to drive the roadmap and, as the venture scales, ownership of the marketing budget and the opportunity to build and lead a marketing team of specialist direct reports. * Influence product development using conversion data and customer feedback to help the team prioritise features that drive acquisition. Execution & Scaling: * Develop and optimise a multi-channel growth engine by validating value propositions and scaling effective acquisition paths across search, social and direct mail. * Implement and manage lead nurturing workflows to guide prospects through the sales pipeline, including marketing and cross-selling B2B insurance products to our existing base of 150,000+ iwoca customers. * Own and drive core acquisition metrics and unit economics from top-of-funnel awareness to policy-bound conversion and renewals, ensuring we build a scalable and sustainable growth model. * Create high-converting content for all acquisition channels. * Leverage AI and automation tools to accelerate content creation, increase experimentation velocity and improve campaign optimisation. The requirements Essential: * 8+ years of experience owning customer acquisition in a startup, scale-up or venture environment, with responsibility for growth metrics and marketing spend. * An experimentation mindset with the ability to design A/B tests, interpret results, and make decisions even when data is noisy or imperfect. * A highly data-literate approach, comfortable reading dashboards, questioning anomalies, and using data to guide decisions. * Hands-on copywriting skills with a willingness to test, iterate, and start over if campaigns don’t convert. * Demonstrable expertise in marketing automation (HubSpot strongly preferred). Bonus: * Experience in fintech or insurtech. * Hands-on visual design and copywriting skills, with the ability to build and iterate your own content and assets using tools like Figma or Adobe Creative Suite. The salary We expect to pay from £80,000 - £100,000 for this role. But, we’re open-minded, so definitely include your salary goals with your application. We routinely benchmark salaries against market rates, and run quarterly performance and salary reviews. The culture At iwoca, the best idea wins. We model our culture on independent thinking, challenging untested logic, and evidence-based decisions. We prioritise learning and growth, and give people the autonomy to develop in the direction that makes them most effective. We're a tech company and believe in the power of AI to help us work faster and better. We provide the infrastructure where every iwocan always has access to the best models and where those models have access to all of our data. We will help our people to learn how to use and grow with the new tools available to them. The offices We put a lot of effort into making iwoca a great place to work: * Offices in London, Leeds, Berlin, and Frankfurt with plenty of drinks and snacks. * Events and community-led groups, including running groups, padel, and monthly ping-pong and pool competitions. The benefits * Flexible working hours. * Medical insurance from Vitality, including discounted gym membership. * A private GP service (separate from Vitality) for you, your partner, and your dependents. * 25 days’ holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave. * A one-month, fully paid sabbatical after four years. * Instant access to external counselling and therapy sessions for team members that need emotional or mental health support. * 3% Pension contributions on total earnings. * An employee equity incentive scheme. * Generous parental leave and a nursery tax benefit scheme to help you save money. * Electric car scheme and cycle to work scheme. * Two company retreats a year: we’ve been to France, Italy, Spain, and further afield. And to make sure we all keep learning, we offer: * A learning and development budget for everyone. * Company-wide talks with internal and external speakers. * Access to learning platforms like Treehouse. Useful links: * iwoca benefits & policies