Hubspot Platform Specialist

1st Formations

We’re looking for a data-driven Retention Marketing Manager to own email-led retention performance across our Accounting-as-a-Service division. Working with a high-volume client base, you’ll be responsible for reducing involuntary and voluntary churn through a disciplined data-driven email retention programme. You will own the strategy and day-to-day execution of retention-specific email journeys, from early-tenure engagement to save and win-back flows.   About 1st Formations At 1st Formations, we empower entrepreneurs to start, run, and grow their businesses with confidence. Running a business shouldn’t be slowed down by company formation, statutory compliance, accounting, or payroll. From day one, these essentials should be seamless, reliable, and intelligently handled — freeing founders to focus on building and scaling. We’re a leading UK provider of company formation and compliance services, building a modern, fully integrated technology platform that supports founders at every stage of their journey. Our platform brings together formation, compliance, accounting, payroll, and ongoing business support in one cohesive experience. No stitched-together services. No legacy workflows disguised as software. Just a single, scalable platform built for ambitious founders who want to move fast, stay compliant, and grow with confidence. Why Join Us Now? You’ll be joining a business with strong momentum, clear direction, and real opportunity for progression. * £18m annual revenue, including £9m ARR * Over 1 million companies formed * Certified B Corp and Carbon Neutral Business * Forecast to grow 5x–10x over the next three years The Role We’re looking for a data-driven and commercially minded Retention Marketing Manager to own email-led retention across our Accounting-as-a-Service division. You'll work with a high-volume client base to design and execute targeted campaigns that reduce churn, with a particular focus on the free period and the first year of paid monthly subscriptions. You’ll use CRM data, behavioural signals, and usage patterns to identify at-risk or disengaged clients and proactively intervene through scalable marketing initiatives.   Key Responsibilities * Own and continuously optimise the end-to-end email retention programme for the month-to-month subscriber base. * Design, build and iterate save flows targeting subscribers at elevated churn risk, using behavioural and transactional signals to trigger timely interventions. * Develop and maintain segmentation frameworks that reflect subscription tenure, engagement depth and cancel-intent indicators. * Run a structured testing programme across subject lines, send cadence, offer mechanics, and message framing to improve save rates and reduce passive churn. * Monitor and report on core retention email metrics: save rate, cancel deflection, reactivation rate, open-to-save conversion, and revenue retained. * Partner with our Business Information Team to identify leading churn indicators and feed these into automated trigger logic. * Collaborate with Director of Lifecycle Marketing and other stakeholders to ensure retention email activity is sequenced correctly and does not conflict with acquisition or engagement programmes. * Work with the Legal Team to ensure all retention communications meet regulatory. What We're Looking For * Demonstrable experience managing retention email programmes within a high-volume monthly subscription-based environment. * Hands-on experience building and executing email campaigns and automated journeys (e.g. HubSpot, Salesforce, Braze, etc.) * Experience managing large customer bases (thousands of users/customers), ideally in subscription or SaaS models * Strong analytical skills, with the ability to translate data into actionable retention strategies * Experience segmenting audiences and personalising communications at scale * Commercial mindset with a clear understanding of churn and retention * Ability to operate independently and work cross-functionally with other departments What We Offer * £65–90k and comprehensive benefits package * Hybrid working model * High-impact role with ownership of retention performance * Real opportunities for progression as the business scales * The chance to influence both customer experience and product development * A culture that values ownership, impact, and continuous learning Equal Opportunities 1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds to apply. If you have a disability or special need that requires accommodation, please let us know.

Passendo

YOUR MISSION Working from our office in central “old” Belgrade, you will be in contact with clients from all over the world daily. You will form strong international relationships and most likely get used to travelling to Copenhagen to our Danish office. You must be passionate about giving our clients the best possible experience and helping them maximize the utility of their email newsletters - But using our world-leading platform! As a Platform Specialist, your primary responsibilities include, but are not limited to: * Providing exemplary support to Passendo customers across the globe via email and our Service Desk. * Facilitating seamless customer onboarding, delivering training sessions, and maintaining ongoing customer interactions. * Ensuring our Knowledge Base remains current by contributing relevant and valuable content. * Assisting customers in optimizing the product for unparalleled business success. * Becoming the authoritative voice of our customers, actively collecting feedback to fuel continuous improvement across all facets of Passendo’s technology. YOUR PROFILE * Fluent in written and spoken English (additional languages such as German, Italian, French, or Spanish are a plus). * Previous experience in customer-facing roles within IT or SaaS companies is highly desirable. * Basic knowledge of HTML. * Familiarity with CRM tools (e.g., Hubspot). * Ability to work independently and adeptly solve problems. WHY US? Passendo is a pioneering SaaS company specializing in email ad serving, empowering top-tier media houses and publishers to optimize their newsletter advertising and maximize revenues. At Passendo, we invest in talent and celebrate success. If you are ready to embrace this exhilarating role and contribute to a dynamic team, send us your resume. Join us in shaping the future of digital advertising!

Gradient Labs

AT GRADIENT LABS, WE'RE BUILDING THE AI CUSTOMER OPERATIONS PLATFORM FOR FINANCIAL SERVICES. Founded in 2023, we now work with some of the biggest names in banking and fintech. Our platform runs specialist agents, purpose-built for financial services, to eliminate manual work across customer support and back-office operations. Together, they give product and operations teams the visibility and control to trust every outcome. We're a team of builders from companies like Monzo, Wise, Mastercard, Revolut and Google. If you're excited to tackle some of the hardest problems in AI and help shape the future of customer operations, we'd love to hear from you. 🎯 HOW YOU’LL MAKE AN IMPACT As our first Event Marketing Manager, you'll own our global events programme end to end. Your job is to drive pipeline and establish Gradient Labs as the known name in AI for financial services across the US, UK, and Europe through conferences, bespoke dinners, workshops, and partner events. You'll build community in our key cities and curate experiences that senior financial services executives will want to show up to, and not stop talking about afterward. You'll have freedom to choose how you get the job done and you'll be backed by a world-class team in design, marketing, and sales. * Event delivery and planning: Deliver our current event roadmap and build on it, sourcing new conferences, dinners, and workshops where our ICP will be. Manage budget, vendor relationships, and all on-site logistics * Audience building and outreach: Research and build targeted invite lists using Apollo, Clay, and HubSpot. Enrich contact data, segment by ICP, and run email invite campaigns to fill seats with the right people * Sales alignment: Work hand-in-hand with Sales to deeply understand our ICP, prioritise the right events, and ensure every one creates opportunities for meaningful conversations * Post-event follow-up and nurture: Make sure Sales walks away with the leads and context they need. Capture conversations, hand off warm contacts, and build post-event nurture flows in HubSpot so nothing goes cold * Partner events: Co-host events with our tech partners to expand our reach into new audiences and markets * Pipeline tracking: Track attendee acquisition, lead capture, and event ROI in HubSpot. We also use Luma and are open to other tools * Cross-functional coordination: Coordinate every aspect of an event across the team: briefing our designer, working with marketing to promote via social and email, and making sure nothing falls through the cracks * Async operations: We run on Notion and Slack. You'll keep our event calendar, plans, and post-event learnings organised and visible so the team stays aligned without needing a meeting 💡 WHAT YOU’LL BRING * B2B event experience: Proven track record in B2B event marketing, ideally within fintech or high-growth SaaS environments * Creative instinct: You don't do generic. You know how to curate events that people remember and talk about, whether that's the venue, the format, or the details that make the experience feel intentional * Sales instinct: You understand what Sales needs from events and how to build a calendar around pipeline, not vanity metrics. You think about the follow-up before the event even starts * Organisational rigour: You're the kind of person who keeps 10 moving parts visible and on track across time zones, using tools like Notion, Slack, and HubSpot without being chased * Independence and ownership: You don't wait for instructions. You identify the opportunity, make the plan, and execute it. High agency is the baseline * Communication skills: Strong ability to brief designers, coach internal speakers, and negotiate with external partners * Comfort with ambiguity: You thrive in a fast-paced startup environment and are comfortable troubleshooting on the fly during live events WHY JOIN GRADIENT LABS? This is a unique chance to be part of a team working with cutting-edge technology to reshape how businesses will operate in the future. Over the next 10 years, every company will need to embrace AI-powered operations to stay competitive, and this role puts you right in the middle of that transformation. You’ll tackle challenging and new problems, work with some of the most exciting brands across different industries, and be surrounded by a passionate, smart team that’s driven to build something groundbreaking.