Social Sharks: Social Media & Community Management Associate (Early Careers)

POSITION SUMMARY: The Fitness Director is responsible for overseeing the daily operations, program development, and Associate leadership of the fitness floor, group exercise, water fitness, and personal training services within the assigned Family Center. This role provides direct supervision to fitness coaches, group exercise instructors, and personal trainers, ensuring excellence in member experience, staff engagement, and program quality. The Fitness Director is accountable for member engagement and retention strategies tied to fitness programming, personal training, and group exercise, with a focus on developing innovative programs that meet the diverse needs of the communities served.   ESSENTIAL FUNCTIONS: Operational Leadership: * Oversee fitness floor operations, group exercise classes, water fitness programs, personal training, small group training, and chronic disease prevention initiatives. * Ensure all fitness services operate efficiently, align with YMCA mission and standards, and consistently deliver high-quality experiences. * Utilize participation and engagement data to analyze trends, identify gaps, and implement solution-driven scheduling and programming adjustments. * Manage all scheduling for personal training, small group training, fitness floor staff, group exercise, and water fitness classes. Associate Leadership and Development: * Hire, onboard, and supervise fitness coaches, personal trainers, and group exercise instructors across assigned centers. * Conduct regular performance management activities, including biannual evaluations, coaching sessions, in-service trainings, and professional development planning. * Ensure all Associates meet compliance standards, including active CPR/First Aid certification, national fitness certifications, and Association onboarding protocols. * Manage associate timesheet approvals and payroll processes in Dayforce and certification tracking in ClubConnect. Program Development and Member Engagement: * Lead the implementation of new fitness programming to meet community needs, including hospital partnerships, wellness initiatives, and member engagement programs. * Develop and grow small group training and personal training offerings to increase participation and improve retention. * Support cross-department collaboration to align fitness initiatives with membership goals and community engagement efforts. Marketing and Communication: * Collaborate with center leadership teams to utilize member feedback and participation data in strategic planning. * Partner with the Marketing Department to promote fitness programs through social media, digital platforms, and in-center campaigns. * Support virtual fitness platforms, ensuring high-quality delivery and sound performance, and recruiting new instructors to sustain virtual and in-person group exercise offerings. Metrics and Reporting: * Track and report on key performance indicators including: * Number of individual personal training clients * Small group training participation * Net percentage growth in personal training services * Personal Training loyalty client retention rates * Group exercise class utilization (participants vs. building scans) * Average class attendance by center * FitQuest wellness appointments * Ensure accuracy of class attendance records and data entry.   YMCA COMPETENCIES (Leader): Mission Advancement: Models and teaches the Ys values. Ensures a high level of service with a commitment to changing lives. Provides volunteers with orientation, training, development, and recognition. Cultivates relationships to support fund-raising. Collaboration: Champions inclusion activities, strategies, and initiatives. Build relationships to create small communities. Empathetically listens and communicates for understanding when negotiating and dealing with conflict. Effectively tailors communications to the appropriate audience. Provides staff with feedback, coaching, guidance and support. Operational Effectiveness: Provides others with frameworks for making decisions. Conducts prototypes to support the launching of programs and activities. Develops plans and manages best practices through engagement of the team. Effectively creates and manages budgets. Holds staff accountable for high-quality results using a formal process to measure progress. Personal Growth: Shares new insights. Facilitates change; models adaptability and an awareness of the impact of change. Utilizes non-threatening methods to address sensitive issues and inappropriate behavior or performance. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge    QUALIFICATIONS: * Bachelor’s degree in Exercise Science, Kinesiology, Health Promotion, or related field preferred. * Current national certification in Personal Training (ACE, NASM, ACSM, NSCA) or Group Exercise (ACE, AFAA, ACSM, or equivalent) required. * Current CPR/AED and First Aid certifications required. * Minimum 3–5 years of progressively responsible leadership experience in fitness, wellness, or health promotion programs. * Strong organizational, interpersonal, and team leadership skills. * Demonstrated ability to analyze participation data and adjust programs strategically. * Experience in hiring, onboarding, coaching, and managing part-time and full-time fitness staff. * Proficiency in Microsoft Office Suite and administrative platforms (Dayforce, ClubConnect, or similar systems).   PHYSICAL, ENVIRONMENTAL AND MENTAL REQUIREMENTS: Possess sufficient strength, agility and mobility to perform essential functions of position and to supervise program activities. * Required to walk, stand, kneel, stoop, push and lift up to 50 pounds. * Physically able to successfully complete required certifications. * Occasionally required to work in the outside weather conditions and may be exposed to wet, cold and/or humid conditions. * Exposed to and use of cleaning supplies. * Continuous operations requiring attention to detail and multi-tasking. * Must be able to perform the duties of those he/she supervises. * Flexible work schedule requiring evening, weekend and holiday shifts.  Accountability: Accountable for completion of assigned goals as measured by the number of people served, cause driven measures, service satisfaction scores, operating results, and supervisor evaluation of assigned duties.    An offer of employment is contingent upon receipt of satisfactory results to meet minimum requirements for the position.  They may include a background check, drug test, driver’s license record, CPS, and/or Criminal Background check.

About Us  SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.  AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. About Us  SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.  AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. The Role We are seeking a Senior Director, Social Commerce to lead SharkNinja's rapidly expanding UK Social Commerce business and own the UK TikTok Shop P&L—one of the company's fastest-growing and highest-priority commercial channels. This leader will define and execute the long-term vision for social commerce in the UK, transforming it into a scalable growth engine that accelerates revenue, strengthens brand engagement, and delivers sustainable profitability.  In addition to leading the TikTok Shop business, this role will own SharkNinja's UK TikTok LIVE Commerce strategy and operations, building a world-class live shopping capability that drives customer acquisition, engagement, conversion, and revenue through always-on live programming, creator partnerships, and scalable live production. This leader will also partner closely with international markets to develop scalable playbooks and best practices that can be adapted to support global social commerce expansion.  As the commercial leader for Social Commerce (UK), you will build the strategy, operating model, and organizational capabilities required to support significant growth across creator-led, live shopping, and shoppable ecosystems. You will oversee the evolution of our social commerce business from a high-growth channel into a mature, scalable capability by developing repeatable processes, investing in technology and analytics, and building high-performing teams that can execute at speed.  This role requires an entrepreneurial leader who thrives in ambiguity, can build from first principles, and has a proven track record of scaling ecommerce businesses in fast-paced consumer environments. You will partner closely with executive leaders across Marketing, Digital Commerce, Sales, Finance, Operations, Supply Chain, Product, and International Markets to ensure the UK social commerce business is positioned for long-term success while helping establish global best practices.  Success in this role will be measured not only by revenue growth and profitability, but by building the infrastructure, capabilities, partnerships, and talent required to support the next phase of SharkNinja's ecommerce growth.  Key Responsibilities: * Own the end-to-end P&L for SharkNinja's UK Social Commerce business, establishing ambitious revenue, profitability, customer acquisition, and market share objectives while delivering against aggressive growth targets.  * Develop and execute the long-term UK Social Commerce strategy across TikTok Shop, TikTok LIVE, Instagram, YouTube, and emerging commerce platforms, ensuring alignment with broader ecommerce, digital, and brand strategies.  * Build and scale a best-in-class social commerce organization, designing the team structure, operating model, processes, and capabilities required to support rapid growth and establish repeatable frameworks for future international expansion.  * Establish scalable operating rhythms, governance, and performance management frameworks that enable efficient execution across creator partnerships, affiliate marketing, live commerce operations, merchandising, content production, campaign execution, and platform operations.  * Lead SharkNinja's UK TikTok LIVE Commerce business, developing the end-to-end strategy for live shopping including programming, creator and host recruitment, production, merchandising, promotional planning, live selling operations, and performance optimization to establish LIVE as a significant revenue, customer acquisition, and brand engagement channel.  * Lead the evolution of creator, affiliate, and LIVE host ecosystems, developing sophisticated partner segmentation, recruitment strategies, commission structures, incentive models, and performance frameworks that maximize long-term commercial value across both shoppable content and live commerce.  * Identify and unlock new growth opportunities through customer acquisition, conversion optimization, assortment strategy, merchandising, promotional planning, live event programming, and lifecycle engagement.  * Partner closely with Marketing, Brand, Media, CRM, Product Marketing, Sales, Finance, Supply Chain, Operations, Creative, and Technology to create seamless, integrated customer journeys that connect social discovery with purchase, including coordinated product launches, tentpole campaigns, and TikTok LIVE selling events.  * Build robust forecasting, financial planning, and investment models that balance rapid growth with sustainable profitability while providing executive leadership with clear visibility into performance, risks, and opportunities.  * Develop scalable reporting, analytics, and KPI frameworks that leverage platform data, first-party customer insights, and business intelligence to continuously optimize commercial performance across social commerce and live shopping initiatives.  * Evaluate and implement technologies, automation, and operational improvements that improve efficiency, reduce manual execution, and enable the organization to scale effectively.  * Partner with international markets to establish repeatable playbooks, operating models, and best practices that accelerate social commerce and live commerce adoption globally while adapting to local platform dynamics and consumer behaviours.  * Monitor competitive activity, platform innovation, creator economy trends, live shopping best practices, and emerging technologies to identify new business opportunities and maintain SharkNinja's leadership position within social commerce.  * Serve as the executive voice of Social Commerce, influencing enterprise ecommerce strategy and representing the function with senior leadership, platform partners, agencies, creators, and key external stakeholders.  * Recruit, develop, and retain exceptional talent while fostering a high-performance culture focused on innovation, accountability, agility, and continuous improvement.  * Champion SharkNinja's values and culture, inspiring teams to deliver breakthrough thinking, exceptional execution, and industry-leading results.  About You  * Experience in progressive leadership experience across ecommerce, digital commerce, marketplace, social commerce, performance marketing, or omnichannel retail, with experience scaling high-growth consumer businesses.  * Demonstrated success owning a multimillion pound P&L with responsibility for revenue growth, profitability, forecasting, investment planning, and executive reporting.  * Proven track record building and scaling ecommerce organizations through periods of rapid growth, including designing teams, operating models, and scalable business processes.  * Experience building and scaling TikTok LIVE Commerce or other livestream shopping businesses, including live programming strategy, creator or host management, production workflows, merchandising, and performance optimization.  * Experience leading complex cross-functional initiatives across Marketing, Commercial, Operations, Technology, Finance, Supply Chain, Creative, and Product teams.  * Deep understanding of social commerce platforms, creator ecosystems, affiliate marketing, livestream commerce, content-driven commerce, and evolving consumer purchasing behaviours.  * Strong analytical and commercial mindset with experience leveraging data, experimentation, and customer insights to drive strategic decisions.  * Experience implementing scalable systems, automation, analytics, and operational improvements that enable sustainable growth.  * Exceptional executive communication, negotiation, and stakeholder management skills, with experience influencing senior leadership and building strong external partnerships, including platform partners and creator agencies.  * Highly entrepreneurial, highly adaptable, and comfortable operating in a fast-paced, high-growth environment where building new capabilities and leading through change are critical to success.  * Experience partnering with international teams or supporting global ecommerce expansion is highly desirable.  Our Culture & Commitment  At SharkNinja, our purpose is to positively impact people's lives every day in every home around the world. We thrive on passion, innovation, and a relentless drive to disrupt categories and create products consumers love.  We're looking for leaders who embrace bold thinking, move with speed, challenge the status quo, and build scalable businesses that fuel our next phase of growth.  Diversity, Equity, and Inclusion are fundamental to our success. We believe diverse perspectives drive better innovation and stronger business outcomes. We are committed to creating an environment where every associate can bring their authentic self to work, make an impact, and accelerate their career.  #LI-HYBRID Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day.  Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.   At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.  Learn more about us:   https://sharkninja.com/deiLife At SharkNinja [https://www.instagram.com/sharkninja/]   Outrageously Extraordinary [https://www.youtube.com/playlist?list=PLmRfBxyGu_mKl9SF12lM1NAIx-z07uLNQ]  SharkNinja Candidate Privacy Notice * For candidates based in all regions, please refer to this Candidate Privacy Notice [https://www.sharkninja.com/candidate-privacy-notice.html]. * For candidates based in China, please refer to this Candidate Privacy Notice [https://www.sharkninja.com/legal/candidate-privacy-notice-china.html]. * For candidates based in Vietnam, please refer to this Candidate Privacy Notice [https://www.sharkninja.com/legal/candidate-privacy-notice-vietnam.html].   We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com [accommodations@sharkninja.com]