Field Marketing Manager, SMB and Mid-Market - EMEA

Stripe

WHO WE ARE ABOUT STRIPE Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. ABOUT THE TEAM The global demand campaigns team at Stripe delivers marketing campaigns that drive awareness and engagement for our audiences, solutions, and products worldwide. Working closely with sales and marketing teams, our campaigns support Stripe business objectives and deliver impact. We build, deliver, monitor, and evolve campaign delivery across a broad suite of content, tactics, and channels. Using a broad suite of metrics, we continuously measure our work and refine our strategies to improve outreach, enhance the customer journey, and support revenue growth for the organization. WHAT YOU'LL DO In this role, you'll quarterback the integrated campaign strategies, plans, and playbooks focused on startups and AI companies. You'll champion the needs of these audiences, holding deep market and audience insight and direct business accountability. You'll lead a large, global, cross-functional workstream to build campaign strategies and content, then work with regional teams to craft local strategies and to deliver activations through integrated channels. You'll capture performance against all of your efforts, analyze results, and share learnings to drive continuous improvement and impact. Ultimately, you'll be accountable for acquisition, engagement, and pipeline growth. The ideal candidate * Holds expert-level knowledge of the startup and AI company landscape * Has proven expertise crafting and delivering global, audience-focused campaign strategies * Excels in leading and driving large, complex, global campaigns or programs * Has strong analytics skills, with the ability to interpret, analyze, and communicate campaign performance across marketing and sales metrics * Works with and influences across cross-functional stakeholder groups, including senior sales, marketing, and product leaders * "Sees around corners"—anticipates and unblocks challenges, stays ahead of market and audience trends, and anticipates regional and country needs and nuance * Understands modern storytelling and content trends, and can translate those into thoughtful, resonant campaign strategies * Is agile, iterative, AI-fluent, and comfortable with ambiguity and high-growth environments RESPONSIBILITIES * Own the overall campaign strategy and plan for startups and AI companies, and drive the global, cross-functional workstream for activation and impact * Partner with comms, product marketing, channel teams, regional and field marketing, partner marketing, sales teams, and more to define and implement campaigns * Work with regional marketing to ensure local relevance and advise on campaign delivery * Use your multi-channel expertise to deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more, all in partnership with functional and regional teams * Partner with product marketing and content and editorial teams to develop compelling, relevant campaign materials and content sets, including whitepapers, guides, blogs, checklists, interactive content, promotions and offers, etc. * Use and recommend leading tools to improve or accelerate the work of the campaigns function * Act as an expert for your owned audience and solution to champion market trends, competitive context, and customer insights, ultimately shaping all industry campaign strategies * Track, analyze, and report on campaign performance metrics with a focus on lead generation, pipeline, and target account penetration. Share learnings regularly to improve overall campaign efficacy. WHO YOU ARE We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement. MINIMUM REQUIREMENTS * 10+ years of enterprise B2B marketing experience that includes some mix of integrated campaigns, content marketing, regional and field marketing, and account-based marketing, with demonstrated increase in scope * Expert-level knowledge of the startup and AI landscape * Proven expertise in partnering with regional marketing and sales teams to build, grow, and develop pipeline * Problem-solving acumen, with the ability to build, interpret, and adjust measurement tools and data * Excellent presentation, writing, and communication skills, especially to executive stakeholders * Appetite and ability to work through ambiguity, evaluate and recommend solutions, and drive clarity across complex, global stakeholder groups * Ability to build campaigns and programs from the ground up, orchestrating many moving parts across disparate functions PREFERRED QUALIFICATIONS * Experience at a highly dynamic, high-growth tech company * Experience in the payments, financial technology, or adjacent industries or marketing FinTech solutions * Integrated campaigns experience focused on select audiences, including enterprise and industries (retail, media, entertainment, gaming, financial services, insurance, travel, hospitality, and leisure), SMB and mid-market, SaaS platforms, and startups * Product campaigns experience focused on payments, fraud, financial services, and embedded finance

Stripe

WHO WE ARE ABOUT STRIPE Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. ABOUT THE TEAM Product Marketing is a global team of capable, friendly, user-oriented marketers, partnering closely with Stripe's world-class product and engineering teams. * Our Product Marketing team's mission is to generate customer insights that inform Stripe's product strategy, lead go-to-market for our suite of products, and create and execute campaigns to drive product growth. * Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Design, Developer Relations, and Communications to name a few. * Different from many other Product Marketing teams, our team is focused on Stripe's full product portfolio—translating the breadth of what Stripe builds into clear narratives and product experiences across web, dashboard, mobile, docs, and developer tools. Rather than owning individual product launches, our focus is on driving portfolio-level discovery and adoption across the entire user journey. WHAT YOU'LL DO We're looking for an experienced Growth Product Marketer to help us define and build compelling user journeys for our self-serve customers. You'll partner closely with Growth, Product, and Product Marketing teams to understand the needs of our users—from signup through activation and expansion—and craft messaging and content that drives user education, product adoption, and cross-sell and upsell. This role is equal parts data-driven and creative. You'll dig into data to understand where users get stuck, then use storytelling and sharp messaging to build experiences that move them forward. You'll work across the full self-serve lifecycle—onboarding, activation, product discovery, and multi-product expansion—shipping programs that directly drive measurable business outcomes. RESPONSIBILITIES * Partner with Growth product and engineering teams to understand user journeys, identify friction points and drop-off, and define where marketing content can accelerate activation and adoption. * Develop messaging and content strategy for lifecycle touchpoints—including marketing emails, dashboard modules (Getting Started Modules, Insight Modules), and in-product surfaces—ensuring the right message reaches the right user at the right time. * Own end-to-end execution of growth marketing programs—write briefs, develop copy frameworks, manage legal and compliance review, coordinate with MarTech and MOPS, and ship globally localized campaigns. * Serve as a user advocate—deeply understand our self-serve segments (startups, SMBs, developers) and what motivates them at each stage of their journey. Translate complex product value into clear, compelling narratives that drive action. * Design and run experiments to optimize messaging, targeting, and channel mix. Track results rigorously—CTR, quality scores, activation rates, conversion—and use data to iterate and improve. * Drive cross-sell and upsell programs that help existing users discover and adopt additional Stripe products, using behavioral signals, timing windows, and personalized content. * Work cross-functionally across Growth, Product, PMM, Data Science, Lifecycle Marketing, and external agencies to deliver seamless execution across channels and touchpoints. Manage complex, multi-stakeholder projects with many interdependencies. WHO YOU ARE We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement. * Data-driven and precise. You're comfortable pulling insights from dashboards and experiments, defining key metrics, and using data to tell the story of what's working and what's not. * Customer-obsessed. You understand what it's like to be a developer or founder trying to get a product off the ground, and you use that empathy to craft experiences that genuinely help. You're practiced in qualitative research methods—user interviews, survey design, synthesis—and know how to turn what you hear from customers into strategic inputs that sharpen messaging and prioritize programs. * A sharp, fast writer. You produce polished, compelling customer-facing copy—from email subject lines to value propositions to product education content. You know how to say more with less. * A strategic storyteller. You know how to build positioning from the ground up—translating product capability into differentiated value for specific audiences. You've developed messaging architectures that hold up across an email subject line, a pitch deck, and a product page. * Highly organized and execution-oriented. You manage complex programs with many moving parts (legal reviews, localization, MarTech setup, experimentation) and keep everything on track. * A strong collaborator. You build trust quickly across Growth, Product, Engineering, Data Science, and Marketing teams. You influence without authority and bring people together to ship great work. * A clear, confident communicator. You write a tight exec update as readily as a customer email. You're comfortable presenting strategy and results to senior leadership, building the narrative that gets stakeholders aligned, and representing marketing's point of view in high-stakes conversations. * Bias for action. You move fast, test quickly, and don't wait for perfect information. You'd rather ship an experiment and learn than spend weeks debating the plan. * AI-fluent. You actively use AI tools to accelerate your work—whether that's drafting copy, analyzing data, building briefs, or streamlining operations. You see AI as a way to multiply your impact and are always looking for ways to work smarter. * Creative and scrappy. You enjoy finding the insight that unlocks a great message. You're as comfortable brainstorming a positioning angle as you are wrangling a spreadsheet of audience targeting parameters. MINIMUM REQUIREMENTS * 5–7 years of relevant work experience in product marketing, growth marketing, lifecycle marketing, or a related field, with a track record of working cross-functionally with product, engineering, and data teams to ship growth initiatives. * At least 3 years of experience in B2B SaaS or platform environments, ideally working with self-serve or product-led growth motions. * Comfortable digging into data and surfacing your own insights. SQL knowledge is a plus, not a requirement. * Demonstrated ability to develop product positioning and messaging frameworks, including strong writing skills and a portfolio of customer-facing content or campaigns, with experience translating technical or complex products into clear value propositions for distinct audiences. * Experience presenting program strategy and results to senior leadership, with the ability to communicate complex tradeoffs clearly and build alignment across functions. PREFERRED QUALIFICATIONS * Experience working with developer, startup, and SMB audiences. * Familiarity with experimentation frameworks and growth metrics. * Experience with marketing automation platforms and growth tooling (CRM platforms, in-product messaging, experimentation frameworks). * Background in payments, fintech, or infrastructure platforms. * Experience building or launching mobile marketing channels, including push notifications or in-app messaging—particularly defining message types, cadence, and UX guidelines. * Experience producing or scaling product video content, ideally using AI-assisted tools or workflows to accelerate production and reduce time-to-publish.

Stripe

WHO WE ARE ABOUT STRIPE Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career. ABOUT THE TEAM Our AUNZ Marketing team's mission is to engage priority audiences through impactful and relevant marketing programs and events to drive growth in the adoption of Stripe’s solutions. Marketing is a sales-aligned team, partnering closely with our Go-To-Market organisation, including Sales, Sales Development, Solutions Architects, Partnerships, and others. This role leads our Startup marketing program and partners with our Startup Go-To-Market team, supporting venture-backed and bootstrapped startups and investor communities across AUNZ. WHAT YOU'LL DO  This is a Startup field marketing role with a strong ecosystem and community focus. You will be responsible for building on Stripe’s reputation to increase Startup’s consideration of Stripe, build Startup communities with Stripe and drive pipeline and revenue growth across Stripe’s Startup segment by combining demand generation, account-based marketing, and community-led engagement with founders and operators, as well as their investors and partners. In this impactful role, work closely with Sales, Startup Partnerships and cross-functional partners to define and execute Startup-focused marketing strategies that generate high-quality leads, build pipeline, and accelerate revenue growth. You will: * Spearhead Stripe’s AUNZ startup marketing and community strategy, creating and delivering programs designed to engage founders and operators * Define and execute Startup marketing strategies and field programs that generate pipeline and revenue across Startup accounts * Design and deliver programs that combine thought leadership, ecosystem engagement, and demand generation to support customer acquisition and expansion * Partner closely with Sales to identify strategic opportunities within target accounts and run coordinated marketing initiatives aligned to territory and account plans * Experiment with new ways of engaging startup communities, leveraging best practices from both within Stripe and the broader industry, and sharing learnings across the team to scale what works RESPONSIBILITIES * Develop and implement a startup audience marketing and ecosystem engagement strategy across AUNZ in collaboration with Demand Generation, Product Marketing, Startup Sales, and Partnerships teams * Design and lead community-driven and field marketing programs, including Stripe-hosted events, partner activations, and ecosystem initiatives that drive engagement and pipeline * Manage marketing programs with VC firms, accelerators, incubators, and startup ecosystem partners to create valuable community experiences and demand generation opportunities * Develop and execute segment marketing strategies and field programs to engage target personas and generate opportunities within existing and new Startup accounts * Define and run full-funnel, segment-specific plans including digital marketing, campaigns, ABM, virtual and in-person events, partner/co-marketing, and third-party sponsorships * Partner with Product Marketing and Campaigns to create and amplify industry content that accelerates buyer progression and supports field teams (e.g. case studies, playbooks, solution briefs, customer stories, ROI frameworks) * Partner closely with Sales leadership, account teams, and Sales Development to co-build territory and account plans and ensure marketing programs convert into pipeline and closed business * Coordinate with APAC Demand Generation, Partner Marketing, Product Marketing, and regional teams to localise global initiatives for relevance in the AUNZ market * Own and report on marketing performance metrics for Startups (lead quality, pipeline contribution, conversion rates, customer growth, and retention), using data and field feedback to continuously optimise programs for scale and efficiency WHO YOU ARE We’re looking for an experienced startup field marketer who is looking for an opportunity to join a dynamic and fast growing company in an exciting category.  Stripe values results orientated, users first, macro-optimistic and curious individuals who really, really, really care.  If that sounds like you and you meet the following requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement. MINIMUM REQUIREMENTS * 8+ years of relevant B2B field marketing experience, including specific experience with event management, account-based marketing, paid media, and multi-touch campaigns to generate demand and pipeline for a segment sales team * Proven track record of defining and executing B2B marketing strategies that deliver against funnel metrics and KPIs * Demonstrated ability to build and manage the operational infrastructure of a field marketing program: marketable database development, target list management, intent-based prioritisation, and lead lifecycle management * Strong written and verbal communication skills, including being able to convey complex topics with simplicity * Experience scaling through and/or leveraging agency and contractor resources * Understanding and/or experience with CRM/Salesforce, account-based marketing, events marketing, and email marketing tactics and technology PREFERRED QUALIFICATIONS * Experience marketing to startups, high-growth technology companies, or similar fast-moving segments * Understanding of the AUNZ startup ecosystem — including VC, PE, and accelerator communities — and experience partnering with ecosystem players to reach portfolio companies and founder communities * Demonstrated success delivering marketing programs with and through VC firms, accelerators, incubators, or startup ecosystem partners * A startup mentality with a bias to action and the ability to flex in a fast-paced industry and work environment * Experience marketing B2B cloud services and/or software solutions * Superb organisation and project management skills and the capacity to manage multiple complex projects at once * Excellent analytical skills with the ability to craft actionable insights from complex data; experience applying AI, large language models (LLMs) and agent-based tools to marketing problems * Resourceful, creative and dedicated to achieving operational and creative excellence * Experience delivering tailored marketing content and experiences for customer segments spanning from early stage startups to the largest enterprise companies * Understanding of the payments, financial technology, and/or ecommerce industries and partner ecosystems