Head of Marketing Operations (UK/Europe)

Baringa

ABOUT BARINGA  Baringa is a global consulting firm that partners with leaders to drive change and create value. With deep industry expertise, and enabled by advanced technology, the firm helps clients to deliver with greater confidence and certainty. With over 2,000 people across the UK, Europe, North America, Asia and Australia, the firm combines global insight with local understanding. The firm works across energy and resources, financial services, government and public sector, consumer products and retail, pharmaceuticals and life sciences, manufacturing, and technology, media and telecoms, with capabilities spanning strategy, transformation and operational excellence – all powered by advanced technology, data, AI and digital innovation. Clients value Baringa’s collaborative approach and the way its teams integrate seamlessly – all working with a shared understanding of what matters most. The firm is known for its kind, curious experts who listen closely and care deeply about client success as they help clients transform energy markets, modernise financial platforms, expand telecoms and digital networks through advanced data analytics, enable digital services in government, and unlock growth in consumer sectors. Certified as a Great Place to Work around the world, Baringa has been recognised by the Financial Times in 22 categories of its UK Leading Management Consultants rankings, and by Forbes for four consecutive years as one of the World’s Best Management Consulting Firms. OUR MARKETING TEAM ARE LOOKING FOR AN EXPERIENCED SENIOR MARKETING ADVISOR - BRAND AND CROSS SECTOR TO JOIN THE TEAM.  As Brand & Cross Sector Marketing Senior Advisor, you will play a vital role in driving impactful marketing initiatives that support Baringa’s growth goals within Brand & Cross Sector. You will collaborate closely with the head of brand & cross-sector, marketers across sectors, the wider clients and marketing team, and regional teams to deliver effective campaigns and initiatives that boost brand awareness, engage our target audiences, and achieve measurable business impact. WHAT YOU WILL BE DOING * Working with the Brand & Cross Sector marketing team to support the prioritisation and execution of marketing plans and deliverables. * Acting as the guardian of brand & cross-sector marketing channels, ensuring brand consistency, compliance, and delivery of impactful assets across digital and social media platforms, email campaigns, websites, events, and paid media. * Playing an integral role in delivering marketing strategies that align with firmwide goals and Baringa’s overall vision for Clients & Marketing. * Partnering with business leads and the marketing team to align marketing efforts with business priorities, ensuring structured and impactful go-to-market strategies. * Supporting the design and launch of campaigns to strengthen Baringa’s market positioning and deliver against strategic goals, adapting campaigns for local cultural and market needs across the UK, US, Europe, and APAC. * Collaborating with internal stakeholders (sector marketers, business leads, and wider Clients & Marketing colleagues) to develop compelling campaign content such as thought leadership, client stories, videos, webinars, and events. * Identifying Baringa’s unique strengths and differentiators to inform clear objectives, impactful messaging, and effective targeting of key audiences and market segments. * Managing the end-to-end lifecycle of campaigns, from planning and execution to analysis and optimisation, taking a structured approach to ensure quality and results. Putting audience and market insight at the centre of decision-making to drive meaningful outcomes such as revenue growth, client acquisition, and increased market share. * Overseeing the day-to-day operations for cross-sector marketing, maintaining a smooth workflow, monitoring budgets, and driving timely and proactive delivery of outputs. * Analysing marketing performance, assessing success, and providing actionable recommendations to continuously improve campaign effectiveness and contribute to future planning. YOUR SKILLS AND EXPERIENCE * CIM Diploma qualification or equivalent (or strong working knowledge of CIM principles preferred). * Further professional certifications such as HubSpot, Google Analytics, and/or data-driven marketing platforms are a plus. * Demonstrated success in crafting marketing campaigns nd selecting innovative, data-driven tactics to drive business growth, enhance customer engagement, and achieve sales pipeline objectives. * Experience in B2B marketing operations, with a proven ability to design and deliver impactful campaigns that achieve measurable business outcomes. * Experience in Professional Services, with knowledge of the market and familiarity with sector-specific challenges. * Comfortable with marketing analytics tools and platforms such as Microsoft Dynamics, Power BI, Google Analytics, or equivalent, using data to evaluate campaign performance and optimise marketing impact. * Able to balance strategic focus with detailed execution—taking projects from concept to completion with thorough planning, organisation, and attention to detail. * Self-driven and results-oriented, capable of independently managing time and priorities while balancing short-term delivery needs with longer-term growth objectives. * Professional, personable, client-focused, and highly adept at building rapport while influencing others to drive outcomes and make an impact. WHAT A CAREER AT BARINGA WILL GIVE YOU  PUTTING PEOPLE FIRST. BARINGA IS A PEOPLE FIRST COMPANY AND WELLBEING IS AT THE FOREFRONT OF OUR CULTURE. WE RECOGNISE THE IMPORTANCE OF WORK-LIFE BALANCE AND FLEXIBLE WORKING AND PROVIDE OUR STAFF AMAZING BENEFITS. SOME OF THESE BENEFITS INCLUDE:  * Generous Annual Leave Policy: We recognise everyone needs a well-deserved break. We provide our employees with 5 weeks of annual leave, fully available at the start of each year. In addition to this, we have introduced our 5-Year Recharge benefit which allows all employees an additional 2 weeks of paid leave after 5 years continuous service.  * Flexible Working: We know that the ‘ideal’ work-life balance will vary from person to person and change at different stages of our working lives. To accommodate this, we have implemented a hybrid working policy and introduced more flexibility around taking unpaid leave.  * Corporate Responsibility Days: Our world is important to us, so all our employees get 3 every year to help social and environmental causes and increase our impact on the communities that mean the most to us.  * Wellbeing Fund: We want to encourage all employees to take charge and prioritise their own wellbeing. We’ve introduced our annual People Fund to support this by offering every individual a fund to support and manage their wellbeing through an activity of their choice.  * Profit Share Scheme: All employees participate in the Baringa Group Profit Share Scheme so everyone has a stake in the company’s success.  DIVERSITY AND INCLUSION We are proud to be an Equal Opportunity Employer. We believe that creating an environment where everyone feels a sense of belonging is central to our culture and that diversity is paramount to driving creativity, innovation, and value for our clients and for our people.  AN AWARD-WINNING WORKPLACE You can be a part of our ‘Great Place to Work’ – with our commitment to women and well-being in the workplace for all. Click here to see some of our recent awards and how we’ve achieved this.  USING BUSINESS AS A FORCE FOR GOOD.  We maintain high standards of environmental performance and transparency, which can be seen through our commitment to Net Zero with our SBTI-verified Scope 1, 2 and 3 emissions reduction targets and our support of the Better Business Act. We report our progress publicly and ensure that we are also externally assessed and scored through organisations like CDP and EcoVadis - helping us to continually identify where we can improve.  We have a long legacy of supporting the communities in which we work, and offer a variety of ways to contribute, by putting people first and creating impact that lasts. Our Corporate Social Responsibility (CSR) agenda is about giving back to the communities in which we live and work by sharing our skills, talent and time. In essence, we aim to empower and encourage everyone in the firm to contribute to the things we care about, and support registered charities and organisations with a clear social or environmental purpose to increase the positive impact they can have. JOIN US All applications received will be reviewed by a member of our Talent Acquisition team. We never rely solely on automated screening or AI tools to make hiring decisions. Your application will be considered for employment without regard to race, ethnicity, religion, gender, gender identity or expression, sexual orientation, nationality, disability, age, faith or social background. We do not filter applications by university background and encourage those who have taken alternative educational and career paths to apply. We would like to actively encourage applications from those who identify with less represented and minority groups. We operate an inclusive recruitment process, ensuring reasonable adjustments where needed. Please contact a member of our Recruitment Team to discuss further.   BARINGA PRIVACY NOTICES For UK & EU Your personal data will be retained by Baringa for up to two years, in accordance with our UK Recruitment Privacy Notice / EU Recruitment Privacy Notice, to evaluate your application and meet our legal and reporting obligations. In line with the General Data Protection Regulation (GDPR), you have the right to request access to, rectification, or erasure (subject to legal limitations) of your personal data. For more information, please contact us at privacy@baringa.com For the USA Your personal data may be retained by Baringa for up to two years, as outlined in our Recruitment Privacy Notice (AMER & APAC), to support the recruitment process and internal reporting requirements. Where applicable, and in accordance with relevant federal and state laws, you may have the right to request access to or correction of your personal information. For further details, please contact privacy@baringa.com For Australia & Singapore Your personal data will be retained by Baringa for up to two years, in accordance with our Recruitment Privacy Notice (AMER & APAC), to assess your application and meet applicable reporting and legal obligations. In line with the Australian Privacy Act and Singapore’s Personal Data Protection Act (PDPA), you may have rights to access, correct, or request limited deletion of your personal data. For more information, please contact us at privacy@baringa.com

Pergolux

As Marketing Analytics Manager, you will own the full marketing intelligence cycle across all 14 of our markets, from reliable web tracking and clean data collection to decision-driven dashboards, incrementality measurement, and the steering logic our growth teams rely on. Based in Berlin, you will be the person who ensures marketing decisions are grounded in accurate data, and you will help answer where the next Euro of media spend should go to maximise revenue, margin, and efficiency. This is a role with genuine scope to build the marketing analytics function and grow into senior analytics leadership as PERGOLUX expands. PERGOLUX designs and delivers premium, Scandinavian-inspired outdoor living products, from pergolas to garden furniture, directly to consumers. With around 300 employees and roughly €200M in revenue, we have grown consistently across Europe and beyond, and our marketing team combines performance marketing with rigorous data work. What You'll Do - Own marketing tracking quality and measurement reliability across all markets, setting up and auditing GTM, GA4, ad platform pixels, server-side tracking, conversion APIs, UTMs, and event taxonomy for clean, GDPR-compliant data across Google, Meta, TikTok, affiliates, and CRM. - Design, build, and automate dashboards in tools such as Looker and AI-assisted reporting workflows that explain what is happening, why, and what action to take, and own the metric definitions that make them the single source of truth. - Design and run structured incrementality tests, including geo-lift tests, holdout tests, and pre/post analyses, to measure the true marginal impact of media spend, promotions, channels, and campaigns. - Partner with the Marketing Operations Lead and Head of Marketing to define budget allocation frameworks across Google, Meta, SEO, affiliates, and email, and translate data on traffic, cohorts, funnels, and creative performance into clear growth recommendations for country managers and leadership. - Set analytics standards, documentation, and best practices, support and improve our MCP and data connector ecosystem, and challenge misleading metrics so decisions rest on sound data. What You'll Bring - 3+ years of experience in Marketing Analytics, Web Analytics, or Growth Analytics, ideally within D2C e-commerce, with hands-on knowledge of GTM, GA4, e-commerce data layers, pixels, server-side tracking, UTMs, and conversion APIs. - High proficiency in SQL and experience working with cloud data warehouses and multiple marketing, CRM, and e-commerce data sources. - Solid understanding of attribution, incrementality, cohort analysis, funnel analysis, CAC, ROAS, MER, contribution margin, and payback. - A strong statistical mindset with practical experience designing A/B tests, geo-lift tests, holdout tests, or conversion lift studies, and the communication skills to turn analytical topics into clear guidance for marketing and leadership. - Bonus: experience with AI-assisted analytics, API connectors, automated reporting, or marketing data infrastructure. What we offer 💼 Compensation — Competitive salary · Company pension plan · Capped overtime, fully paid 🚀 Growth and Career Development — You will take real ownership from the start with direct impact on key business outcomes, work with an international team across Europe, and follow fast-track opportunities to grow into senior leadership roles as PERGOLUX scales. ⏰ Time Off and Flexibility — Up to 30 vacation days, starting at 27 · One week per year of remote workation in the EU/UK 🌟 Benefits and Lifestyle - Modern setup and laptops (Apple or Windows) - Employee discounts on PERGOLUX products - Jobrad / Bike leasing program, promoting sustainable and healthy commuting - Regular team events (summer party, Christmas party, after-work gatherings) and retreats 📍 Office Location – Schlesische Str. 27 C, Building C, 6th floor, 10997 Berlin (easily accessible by public transport) How to Apply Ready to build the analytics backbone of a growing premium e-commerce brand? Apply through our Career Page or reach out via LinkedIn. We review applications on a rolling basis and look forward to hearing from you. PERGOLUX is an equal opportunity employer. We welcome applicants from all backgrounds, we think it's less about ticking every box and more about what you bring to the table!

Tide

ABOUT TIDE At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love. Tide facts: * Tide is available for UK, Indian, German and French SMEs * Over 2 million members: 900,000 UK and 1,100,000 in India and growing rapidly * Over $300 million raised in funding * Over 2,800 Tideans globally * Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026 * We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg ABOUT THE TEAM The Admin Services commercial team are responsible for driving adoption and usage of essential products for Small Business Owners.  This includes Tide’s range of accounting packages, as well as invoicing, expense management, payroll and Company Formations / Company Secretariat services.  Most of these are sold on a subscription basis, providing consistent value to members and a consistent revenue stream to Tide.   The team works closely with Product, Finance, Business Insights, CRM and Operations teams to translate member and commercial insights into appealing product enhancements, effective positioning, and strategies that enhance engagement and retention.  ABOUT THE ROLE  We’re looking for an exceptional Commercial Head to drive revenue growth from Admin Services in the UK.  You will sit at the heart of Tide’s commercial function, and be responsible for collaborating with cross-functional teams to understand performance, uncover opportunities, and work across multiple areas to deliver.  This will require a relentless focus on the numbers and our members, product prioritisation, and detailed planning to ensure revenue targets are hit and customer lifetime value is always increasing. In this role, you will be responsible for the strategy and implementation of core activities to drive activation and usage of the broad range of Admin Services products.  This includes close partnership with marketing teams to ensure seamless delivery of ‘always on’ campaign activity.  This role will also own the strategy and launch approach for new product launches, ensuring that all channels and member touch points are considered.  This includes end-to-end journeys and transaction channels.  You’ll need to partner effectively with multiple stakeholders to make this happen – excellent organisation and communication skills essential. SOME OF THE THINGS YOU’LL BE DOING: * Revenue Ownership & Forecasting: Partner closely with Finance and key stakeholders to set, track, and refine financial projections for Admin Services, ensuring revenue accountability and proactive identification of risks and opportunities. * Analytics-Driven Insight: with the support of the BI team you will analyse member behaviour, segment audiences, and measure subscription cohort  performance. You will then translate this data into clear recommendations that shape product prioritisation, pricing, positioning and communications. * Product Development: Leveraging the commercial and analytics insights, you will partner with the Product teams to address areas of opportunity.  This will include shaping product positioning, aligning on roadmaps and supporting  successful product launches with tailored GTM strategies. * Launch Strategy:   You’ll support new feature launches across channels, partnering with excellent sales, and operations teams to deliver best-in-class experiments.  You’ll facilitate brainstorm sessions / workshops to surface creative ideas and implementation plans. * Stakeholder Management:  As you’ll be working in a highly collaborative way, it will be key to communicate regularly with a wide range of stakeholders.  This will include Tide’s Senior Leadership Team as well as the C-Suite. * Commercial & Competitor Intelligence: Lead ongoing commercial research and competitive analysis to monitor trends, and benchmark to translate it into actionable strategies that strengthen and differentiate Tide’s positioning and value proposition. * Member Obsession. You will be or become an expert in the core motivations of our members in order to focus on bringing their voice to commercial and product design discussions. WHAT WE ARE LOOKING FOR  * Strong commercial acumen:  Proven experience in driving commercial impact, partnering with finance to understand performance and identify opportunities to improve.  Able to set and track clear KPIs across all initiatives to meet revenue goals. * 7+ years’ experience leading ‘always on’ activity to drive commercial performance.   This will ideally be with specific experience in Accounting and other Admin Services products, ideally in a fintech environment – key is demonstrated ability to plan and deliver consistent activity that drives commercial impact. * Strong analytical mindset: Able to review and interpret data to develop hypotheses and assumptions, turning insights into clear, actionable plans. * Proven GTM track record – delivering holistic, high impact omni-channel campaigns  (across sales, CRM, in-app contact points) * Exceptional project management skills, able to juggle multiple launches and tactical tests in a fast-moving environment. * Creative collaborator: Builds relationships across teams, crafts compelling messaging and navigates ambiguity with confidence. * Self-starter attitude: Works backwards from targets, removes blockers proactively and adapts when priorities shift. * Team Management:  Able to coach and guide a small team who will ‘own’ specific products under your overall area leadership. WHAT YOU’LL GET IN RETURN: * Competitive salary  * Vitality Health Insurance, with a proactive focus on mental and physical wellbeing * Hundreds of perks and discounts through Vitality Health Insurance (fitness watches, Waitrose cashback, gym membership etc.) * 24/7 Employee Assistance Programme * 25 days holiday with the ability to buy extra days * Professional L&D budget per year * Referral bonus when you bring your friends to join Tide  * Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme and pension contribution * Spacious brand new office in Liverpool street with an all-day snacks bar * Enhanced family-friendly leave * 24 hours paid volunteering time off per year * Flexible work from home or at the office arrangements * Monthly team socials (we’ve had themed bingo, online cocktail making sessions, wellbeing challenges and themed virtual pub quizzes) * Sabbatical leave    TIDE IS A PLACE FOR EVERYONE At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.  We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.   At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.   Disclaimer   It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that: * Tide does not charge any fees at any stage of the recruitment process. * All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel. * Communication from Tide will only come from an official @tide.co email address. * Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf. If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at talent@tide.co Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.   Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy. Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.