
Crytek · Frankfurt
As Global Brand & Marketing Director you will lead Crytek’s global marketing function across brand, creative, performance, and lifecycle, reporting to the Chief...
As Global Brand & Marketing Director you will lead Crytek’s global marketing function across brand, creative, performance, and lifecycle, reporting to the Chief Publishing Officer. You will own how Hunt: Showdown 1896 and unannounced projects are positioned, launched, and grown in market.
You will lead the marketing team and build the creative engine and operating model that drive how Crytek’s games meet their players — campaigns with craft and conviction that earn attention, sustain communities, and translate brand ambition into commercial outcomes. You will partner with publishing leadership to keep marketing, communications, and product working as one connected system.
This role demands creative judgement, marketing craft, and the rigor to drive brand ambition into measurable acquisition, retention, and revenue growth.
Raisin is the world’s leading platform for savings and investment products. Founded in 2012, the FinTech connects consumers with banks in the EU, the UK and the US. This gives consumers better interest rates and banks a diversified form of refinancing. Our vision is to offer savings and investments without barriers and thus open up the global 160 trillion euro market. Raisin currently employs more than 800 people from over 75 countries worldwide. Today, the platform holds over 80 billion euros in assets from more than one million investors which have accrued over 5 billion euros in returns. Team The Marketing Team is taking care of customer acquisition and customer retention for Raisin’s international savings and investments platforms. It is focussing on understanding the journey of (potential) customers and on communicating the value of Raisin's services across different marketing channels. The Director Brand Marketing is responsible for building out the Brand Marketing discipline at Raisin. It is a great opportunity for somebody who is eager to shape the perception of Raisin’s B2C platforms in multiple countries. This is a new role and while we already started to invest significantly into brand building there is a lot more we want to achieve in this area. This role is fundamental to help scaling our business in an effective and efficient manner, driving engagement of prospects and existing customers. It will be reporting directly to the CMO. Your Responsibilities * Own and evolve the global brand marketing strategy to build out a consistent positioning of the Raisin brand and to help fulfill ambitious growth targets. * Drive the creative process of developing strong campaign ideas, driving customer acquisition and customer engagement. Lead campaigns, from creative development to execution and measurement across geographies. * Lead media planning and buying, building a systematic approach to define the right media mix while using negotiation tactics to deliver best possible ROI on media investments. * Bring our brand framework to life across all channels—paid, owned and earned, aligning with our design team. * Drive insights-based decision-making by partnering with Performance Marketing, Design, Product, Content and Communications. * Build and mentor a high-performing team, fostering creativity, collaboration, and professional growth. * Oversee agency partnerships (creative and media) and ensure high-quality deliverables. * Monitor brand performance KPIs and translate insights into actionable improvements. * Champion the brand internally, inspiring teams across the company to live our brand values. Your Profile * 10+ years of experience in brand marketing, brand strategy, or integrated marketing, ideally in a fast-growing consumer-facing environment with international scale. * Demonstrated success in developing large-scale brand campaigns and in systematically evolving a brand. * Strong leadership experience with proven ability to develop and inspire creative and strategic teams. * Deep analytical understanding of audience insights, creative strategy, and media planning. * Strong negotiation skills and experience in media buying and in negotiating and closing marketing co-operations. * Ability to balance creative vision with analytical rigor. * Excellent communication, storytelling, and stakeholder management skills. * Experience working with agencies and internal stakeholders * A passion for building brands that customers love. Join our mission, join our team – and grow with us! At Raisin, we care about each other and it is one of our top priorities to foster an open and caring environment in which everyone feels welcome and comfortable. Our culture is strongly driven by our ambitious team, which connects more than 75 different nationalities. As part of our team, you will benefit from: * Employee Development Budget of €2,000 and four full training days per year. * Flexible working hours, home office and 30 vacation days. * A company pension scheme (Betriebliche Altersvorsorge), which we support with 20%. * Enjoy more than 50+ different sports with Urban Sports Club: We subsidize your membership with more than €20 per month. * Do you miss being in the office? The Deutschland Ticket gets you there, which we subsidize with €25 per month. * Love cycling? With JobRad, lease the bike of your choice and enjoy tax savings, plus Raisin covers your monthly insurance costs. * Hungry all the time? Snacks, daily fresh fruit as well as drinks provided at the office. * You are moving from another country or city to join us? We may support your relocation. Raisin Applicant Privacy Policy We value diversity and the unique experiences each individual brings. If you’re excited about this role but don’t meet every requirement, we still encourage you to apply. We are an equal opportunity employer and are committed to creating an inclusive environment for everyone, regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
At PPRO, our mission is to simplify access to local payment methods and our vision is to enable the sale of goods and services to anyone in the world using their preferred way to pay. We empower partners such as Ant Group, PayPal and Stripe to access new markets, connect with more customers, and accelerate their growth. Our strength lies in our diverse global team with 50+ nationalities and 10+ international locations- all united around one goal – to deliver the best possible products and services to our partners and customers. While our company mission is to keep innovating global commerce, our internal mission is to #chooseaction, #beopen, #thinkcustomer, #gofurther and #wintogether The Purpose: As we accelerate toward our goal of 3x growth by 2028, we are seeking an Associate Brand Marketing Director that will 10x our brand. This role is a strategic cornerstone within the marketing team, specifically tasked with making the PPRO brand synonymous with local payments globally while spearheading our brand awareness and consideration for the high-growth LATAM region. You will lead the creation of a powerful ‘pull’ strategy designed to engage key audiences and establish PPRO as the trusted authority for global PSPs and merchants.
Your mission Integrated Brand & Product Campaigns * Lead the creation and execution of impactful brand and product campaigns from concept to launch, overseeing the full lifecycle including creative development, production, social media, PR, retail marketing, partnerships, and event execution. * Demonstrate the ability to build campaigns from zero to one, shaping compelling product and brand stories that resonate with consumers. Marketing Strategy & Excellence * Leverage global best practices and local market insights to continuously elevate marketing excellence. * Balance a cohesive global brand identity with locally relevant campaigns that resonate with diverse consumer segments and cultural contexts. * Ensure strong, consistent brand storytelling across all consumer touchpoints. Business & Data-Driven Leadership * Deeply understand the business and apply data, insights, and performance metrics to inform marketing decisions. * Deploy diverse marketing strategies and channels to drive brand awareness, demand generation, and long-term brand equity. * Balance short-term commercial impact with long-term brand building. Leadership & Cross-Functional Collaboration * Lead, inspire, and develop a large, high-performing marketing team, fostering a culture of collaboration, accountability, and growth. * Manage marketing budgets and ensure effective allocation to maximize brand and business impact. * Act as a bridge between global and local teams, advocating for local market needs while ensuring strong execution of global strategies. * Partner closely with commercial, retail, product, and global marketing teams to deliver integrated business outcomes. * Communicate and collaborate effectively with global senior leadership, providing strategic insights and market perspectives. Your Story * Over 20 years of experience in marketing and communications. Proven track record in sportswear, footwear, apparel, or FMCG industries. * Strong strategic thinking combined with hands-on execution capability. * Demonstrated success leading large-scale brand and product campaigns across multiple channels. * Experience managing sizable teams (over 30) in a fast-paced environment. * Deep understanding of modern marketing ecosystems, including digital, social media, PR, retail marketing, and experiential marketing. * Highly data-driven and commercially minded, with a strong understanding of how marketing drives business growth. * Exceptional leadership, communication, and stakeholder management skills, including experience working with global senior executives. * Ability to operate effectively in a global organization with strong cross-market collaboration. What We Offer On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose. On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.