
Lindex · Göteborg
A job description is not a job ad. I cannot stress this enough. There is nothing more tiresome than to see an ad like this: Requirements: * At least 5 years ...
A job description is not a job ad. I cannot stress this enough. There is nothing more tiresome than to see an ad like this:
Does this make you want to jump up, tell your boss you're leaving and go work for this company instead? I don't think so. This
hardly evokes an emotion, much less the feeling of wanting to uproot so much of your being and quit your job.
You have to remember that in the end of the day, that's what you want people to do. The people you want to apply are probably
being treated really well at their current job so that they won't quit. So, you have to work extra hard to attract them!
Ask questions instead of demanding
Nobody wants to read a list of your demands. If you get a lot of unqualified candidates applying, make sure you use questions to
filter them! For example, by asking how many years of experience they have, you will be able to filter the applications, and thus
save yourself from reading a lot of unqualified applications.
Focus on what you're offering
Since you've just eliminated the need to list your demands, you have a lot of space to write about your company and what you can
offer the candidate. Imagine it being a personal ad. You have to really sell the idea of working with you. Write about everything
from your lunches together, your flexible hours, free coffee in the break room, etc. When you add these things together, the
person reading the ad is going to imagine herself being there with you.
Market your company
Don't forget – job seekers are not the only ones reading your ads. Your rivals, customers and partners are probably reading them
as well. Job ads are a really good place to see how a company is doing and how generous they can be. When you're writing the ad,
make sure to imagine your biggest rival reading the ad. You're going to want to make them jealous, right?
Make sure you're not making stuff up!
So now you understand the concept of making your company sound like a great place to work. However, you have to be honest. Nothing
is worse than a candidate that is disappointed right from the start of an interview. Don't say that you offer something that you
don't.
Be honest – but be sure to mention everything that makes your workplace a great place to work.
Be concise
Don't write too much. To be brutally honest, nobody wants to read about your company for more than two minutes, so make sure that
your job ad isn't too long.
The opportunity We're currently looking for a Senior Corporate Communications Lead to join our PR Core Team. In this role, you will be responsible for protecting and shaping Polestar's corporate reputation, leading engagement with business and corporate media, and driving external communication strategies that support our business objectives. As part of the Global Marketing & Communication function, you will lead communications related to financial performance, sustainability, business strategy, and crisis management, ensuring a consistent and compelling corporate narrative across markets. You will also partner closely with Product, Design, Sustainability, Investor Relations, Legal, and regional PR teams to translate company priorities into impactful communication initiatives. This position is located in Gothenburg, Sweden. We believe in a hybrid model when it comes to remote and onsite work, knowing that both in-person collaboration and individual focus time are important for success. The responsibilities In this role, you'll be instrumental in strengthening Polestar's reputation, supporting business goals through strategic communications, and guiding senior stakeholders through complex communication opportunities and challenges. Key responsibilities include: * Lead financial communications, including quarterly and annual reports, commercial updates, and Nasdaq-related disclosures in close collaboration with Legal and Investor Relations. * Lead crisis communications and represent the Marketing & Communications leadership team within crisis management activities. * Drive sustainability communications in partnership with Sustainability, Lifestyle PR, and Consumer PR teams. * Develop and execute corporate communication strategies that enhance Polestar's reputation and media positioning globally. * Advise senior leaders on communication strategies, media engagement, stakeholder positioning, and corporate messaging. * Monitor public perception, industry trends, and stakeholder sentiment. * Build and maintain relationships with key media, partners, and stakeholders – in Sweden and globally. The ideal candidate To succeed in this role, you'll need strong judgment, strategic thinking, and the ability to navigate a fast-moving and highly visible environment. You are an exceptional communicator who can translate complex topics into clear and engaging narratives. You build credibility easily, influence senior stakeholders with confidence, and thrive through collaboration across functions, markets, and leadership levels. You are equally comfortable developing long-term communication strategies and responding to emerging issues when the situation requires decisive action. In addition, you'll need the following qualifications: * Extensive experience (approximately 10+ years) in PR and corporate communications, ideally within a global or multi-market organization, enabling you to navigate diverse stakeholders and communication needs. * Proven experience leading financial, corporate, executive, or business communications, with the ability to communicate complex business topics clearly and credibly. * Strong experience in crisis communications, including advising leaders and managing communications during high-profile or sensitive situations. * Excellent written and verbal communication skills in English. Swedish language skills are an advantage. * Experience working with publicly listed companies, particularly Nasdaq- or US-listed businesses. * Strong financial acumen. A background in or experience of Investor Relations is not required, but a plus. Polestar is an international company with colleagues representing diverse backgrounds and perspectives. English is our primary language for written and spoken communication. As we continue to grow globally, change is constant—but so is progress. Expect an accelerating, exciting environment where your work will have visible impact. The process If the above matches your ambitions, be sure to apply. Due to the summer holiday period, our recruitment process is moving at a slower pace, and we may not be able to provide updates in the meantime. We look forward to getting back to you during August.
ÄR DU DEN VI SÖKER? Är du en erfaren marknadsförare som trivs i en roll där strategiskt och operativt arbete går hand i hand? Vi söker nu en Head of Marketing med erfarenhet från en reklamintensiv B2C-miljö som vill vara med och utveckla ett starkt varumärke genom relevant kommunikation, kampanjarbete och kundnära marknadsföring. Det här är en nyinrättad roll med stort ansvar och möjlighet att påverka hur marknadsfunktionen utvecklas framåt. Du rapporterar till CMO och ansvarar för marknadsteamet som består av fem medarbetare. ARBETSBESKRIVNING Som Head of Marketing på MQ Marqet ansvarar du för att leda och utveckla marknadsfunktionen med fokus på varumärke, kommersiell utveckling och kundupplevelse. Rollen har ett brett ansvar där du säkerställer att marknadsarbetet är integrerat, affärsdrivet och i linje med bolagets övergripande strategi och mål. Du blir en central länk mellan det strategiska och operativa arbetet och ansvarar för att omsätta marknadsstrategi till konkreta aktiviteter och initiativ som driver både varumärke och affär. I rollen ingår bland annat att: * Driva och omsätta marknadsstrategi i konkreta aktiviteter och initiativ samt säkerställa att marknadsaktiviteter stödjer affärsmål, tillväxt och varumärkespositionering * Ansvara för marknadsplan, budget och uppföljning av KPI:er * Leda och koordinera det dagliga marknadsarbetet över samtliga kanaler och funktioner samt säkerställa ett integrerat arbetssätt mellan dessa * Ansvara för planering och genomförande av kampanjer, lanseringar och kommersiella aktiviteter * Coacha och utveckla teamet samt skapa tydliga arbetssätt, prioriteringar och processer * Samarbeta nära e-handel, butiksorganisation, inköp och kreativa funktioner för att säkerställa ett kund- och affärsdrivet marknadsarbete * Ansvara för samarbeten med externa partners som exempelvis fotostudio, kreativ byrå & PR-byrå Det här är en roll för dig som trivs i ett högt tempo och som motiveras av att arbeta både strategiskt och operativt – där du ena stunden arbetar med långsiktig varumärkesutveckling och nästa med kampanjplanering och prioriteringar i det dagliga arbetet. DIN PROFIL Vi söker dig som har flera års erfarenhet från breda marknadsroller där du kombinerat strategiskt ansvar med ett nära operativt arbete. Du har sannolikt erfarenhet från retail eller annan reklamintensiv B2C-verksamhet där varumärke, kommersiella aktiviteter och kundkommunikation står i centrum. Du är en trygg ledare med god erfarenhet av att leda team och arbeta tvärfunktionellt i nära samarbete med flera delar inom och utom organisationen. För att lyckas i rollen ser vi att du har: * Flerårig erfarenhet från en senior marknadsroll med både strategiskt och operativt ansvar * Erfarenhet från retail eller annan reklamintensiv B2C-bransch * Stark kompetens inom varumärkesbyggande, kampanjarbete och medielandskapet * Erfarenhet av att leda och utveckla team * God förståelse för digital marknadsföring, kundresa och kommersiell kommunikation * Ett strukturerat, analytiskt och affärsdrivet arbetssätt * Förmåga att driva flera parallella initiativ i ett högt tempo Erfarenhet av att implementera och använda AI inom marknadsföring och innehållsproduktion är meriterande. Som person är du engagerad, prestigelös och kommunikativ. Du har lätt för att skapa samarbeten och trivs i en miljö där förändring, utveckling och affärsmässighet går hand i hand. Vill du vara en del av MQ Marqet? På MQ Marqet är våra värderingar en viktig del av vår kultur och vardag. Vi tror på ett öppet klimat med frihet under ansvar, där nyfikenhet, samarbete och utveckling går hand i hand. Tillsammans är vi: * Personliga – vi är äkta, lyhörda och nära våra kunder och kollegor * Modiga – vi vågar utmana oss själva för att utvecklas och skapa framgång * Hållbara – vi tar ansvar och arbetar långsiktigt för en hållbar affär OM FÖRETAGET MQ Marqet är en konceptbutikskedja inom mode som säljer stilrena och klassiska plagg av hög kvalitet, det senaste modet samt second hand i vissa utvalda butiker. Vi vill inspirera med kvalitativt och prisvärt mode noga utvalt för kunden som skall få marknadens bästa personliga service. Vi vänder oss till alla som befinner sig i det flexibla arbetslivet, där gränsen mellan arbete och fritid blir allt mer flytande. Försäljningen sker i egna butiker och via e-handelsplattformar egna såväl som andras. Våra butiker finns i attraktiva lägen över hela Sverige. Huvudkontoret ligger i Göteborg och vi har ett produktionskontor i Shanghai. MQ Marqet är Sveriges största varumärkeskedja som erbjudit stil sedan 1957. ÖVRIGT Tjänsten är en tillsvidareanställning på heltid med placering på MQ Marqets kontor i Göteborg. Har du frågor kring tjänsten eller rekryteringsprocessen är du varmt välkommen att kontakta Karin Fritzon på Inhouse, karin.fritzon@inhouse.se. Vi tar ett kort sommaruppehåll i rekryteringsprocessen och återupptar urval och intervjuer i augusti. Skicka gärna in din ansökan redan idag – vi ser fram emot att ta del av den när processen startar igen.
THE OPPORTUNITY IN A NUTSHELL You? A tech-savvy comms professional who cares just as much about how information flows as what it says. You fundamentally understand that a strong company story must be built from the inside out. Role? Internal Communication Manager. You will own our internal channels, lead our editorial calendar for internal and external comms, and ensure our messages reach our target audiences in ways that are clear, relevant, and engaging. Company? Vend, a family of marketplaces and home of FINN, Blocket, Tori, Oikotie, DBA & Bilbasen, where millions of people across the Nordics connect to find what they need. Location? Join us in our Oslo or Stockholm office! You will have the flexibility to work from home, but we also hope you love spending time at the office with great colleagues. Why us? You get to build the foundation rather than focus on heavy content production. We need a true comms professional who appreciates great storytelling and loves experimenting with AI and new digital tools to make things run smoothly. This is your chance to help us work smarter and make communication feel effortless. Sounds like your cup of tea? Check out the details below! WHO ARE YOU? Experienced internal communicator with a proven ability to act as a trusted advisor on big internal projects and a strong background in change communication. Tech-enthusiastic and pragmatic, with a genuine desire to experiment with AI and new digital tools to make smart communication feel effortless. An organised planner with a sharp eye for detail, who knows exactly what story goes where, when, and through which channels to make sure it really connects. Excellent English communicator (our working language), with a natural talent for turning complex updates into sharp, engaging storytelling across written and multimedia formats. Preferably, you are also fluent in either Norwegian or Swedish. Analytical and data-driven, actively measuring what works, constantly optimising the flow of information. You have the courage to stop doing what doesn’t. A collaborative networker who easily establishes trust, bridges the gap between teams, and coaches leaders to communicate with purpose and clarity rather than just volume. WHAT’S THE JOB LIKE? Your overall mission is to improve how information flows across Vend, moving the company away from scattered, ad-hoc messages and towards channels that work. Your work focuses on four main areas: Product manager for internal channels: You will evaluate what is currently working well, build on those strengths, and look at how we can make our internal channels even better. Content planning & editorial calendar: You will own the overarching content planning and editorial calendar, ensuring smooth timing and that we get the message out both internally and externally. Strategy & change communication: You will drive the internal rollout plans for our corporate strategy alongside the team and build clear communication plans for big internal initiatives and new projects. Internal employer branding and EVP: You will bring what makes Vend a great place to work to life on the inside. This means shaping an excellent onboarding experience with our physical Vend Onboarding Day, while ensuring our great benefits, upskilling and development initiatives are naturally woven into our everyday communication. To pull this off, you'll work alongside our Executive Communication Manager to align our company story, and team up with our Digital & Content Manager to turn your plans into videos, podcasts, and digital articles. You’ll also be a close sparring partner for our external comms advisors, leadership team, and experts across the company. The challenge to turn into an opportunity! Life in comms is rarely predictable. Things change fast, deadlines can be tight, and briefs aren't always perfect. Your biggest challenge here will be breaking old habits, moving us away from just dropping a quick Slack message or writing another intranet article. Instead, you'll bring in new ways of working, experiment with AI, fresh tools and formats, and coach colleagues to choose clarity and relevance over sheer volume. This is your chance to shape the future of internal comms at Vend. A few words from Kristine Eia Kirkholm, Communication Director Hey! I am Kristine, Director of Communication. We are a small, collaborative team that values clear and engaging communication. As a leader, I want you to challenge my thinking and bring your own perspective to the table. If you are a tech-savvy comms professional with an editor’s mindset and thrive on making the complex feel easy, we need to talk. Want to get a feel for our culture and what drives us? Take a peek behind the scenes at our Career Page! We evaluate incoming applications continuously, though we will officially kick off the selection stages in August 2026. At Vend, our mission is simple: Smart choices made easy. We’re here to make sustainable living effortless through seamless digital experiences. As part of a dynamic family of marketplaces, including FINN, Blocket, Tori, Bytbil, Oikotie, Bilbasen, and DBA, we connect people with services and products that matter. Driven by purpose and curiosity, we constantly evolve to meet today’s needs and shape a smarter, more sustainable tomorrow. At Vend, your time matters. We want you to explore new paths to smarter. Be curious with technology and lean forward. Dare to try, learn, and try again, as we innovate, grow and succeed together. Because your time matters. And when spent wisely, it creates value for you, for Vend, and society as a whole.