Sales Analytics & Planning Manager

Role Overview The National Sales and Demand Planner Manager leads the commercial sales and demand planning operations connecting Sales, Demand Planning, Supply Chain, Finance, Operations, Innovation, and Commercialization teams. This role owns the bottom-up national sales forecast, customer-level demand cadence, IBP demand inputs at a portfolio planning level, as well as revenue risk/opportunity management. The role partners closely with provincial boards, corporate account managers, supply chain, operations, sales strategy, and innovation teams to improve forecast accuracy, service levels, inventory productivity, revenue delivery, and profitability. Role Purpose * Own the bottom up national forecasting process that translates revenue targets, customer demand, innovation plans, and supply constraints into executable monthly and rolling plans at a portfolio level. * Provide IBP roll up to the Director of sales, own the demand planning function, ensuring clear assumptions, risk/opportunity tracking, and cross-functional alignment to achieve sales plan. * Improve forecast accuracy, reduce bias, optimize inventory, and support profitable growth through data-driven planning, and strategic planning. * Build a consistent planning cadence with provincial boards, and internal stakeholders to improve service level - OTIF. Key Responsibilities * Own the national sales forecast across recreational, and innovation channels. * Develop customer, channel, category, and SKU-level rolling forecasts that align revenue, volume, inventory, and shipment plans. * Provide a monthly demand portfolio base review with Director – Sales and fulfilment, Supply Chain, Operations, to raise and validate risks, opportunities, and supply optimization. * Incorporate historical sales, customer forecasts, market trends, POS/depletion signals, inventory positions, order patterns, promotions, launches, and supply constraints into the demand plan. * Manage the customer planning cadence with provincial boards and key accounts, including OCS, AGLC, SQDC, BCLDB, NSLC, CNB, PEI, and other strategic customers. * Track revenue budget performance, latest estimates, gap-to-budget risks, incremental opportunities, and recovery plans by customer, channel, category, and SKU/Portfolio. * Support SKU lifecycle planning, including launch, optimize, rationalize, allocation, post-launch performance, and aged inventory prevention planning. Core Deliverables and KPIs * Forecast accuracy, forecast bias, and plan adherence improvement by customer, category, and SKU. * Revenue budget and latest estimate delivery, including gap-to-budget action plans and recovery tracking. * IBP cycle completion, decision documentation, and timely escalation of risks and opportunities. * Customer service metrics including fill rate and On-time delivery (OTIF), inventory availability, reduced aged inventory, and reduced last minute in-market pivots. * Portfolio performance, including sales, mix, distribution, innovation launch quality, and SKU lifecycle management. * Inventory productivity, markdown reduction, write-down mitigation, and profitable allocation of constrained or unallocated supply. Qualifications and Experience * 3-5+ years of experience in sales planning, demand planning, forecasting, category management, supply chain planning, commercial operations, or a related planning role. * Experience in CPG, beverage alcohol, cannabis, pharma, retail, manufacturing, or another regulated consumer goods environment is preferred. * Experience working with provincial boards, key account retailers, or complex customer supply chains is strongly preferred. * Strong understanding of IBP/S&OP, demand reviews, annual operating planning, rolling forecasts, revenue planning, forecast accuracy, forecast bias, inventory management, and risk/opportunity management. * Advanced analytical capability, including Excel, Power BI or Tableau, ERP or demand planning systems, scenario modelling, KPI reporting, and root-cause analysis. * Demonstrated ability to influence cross-functional stakeholders, communicate complex information clearly, and drive decisions in a fast-paced environment. * Post-secondary degree or diploma in Business, Supply Chain, Finance, Analytics, or a related field; equivalent experience will be considered. * APICS, IBF, CPIM, CSCP, CPF, or related planning certification is considered an asset. * Owner’s mindset, high attention to detail, commercial acumen, and a strong bias for action and continuous improvement. Working Conditions This hybrid role is based out of any of our locations. Travel and overnight stays may be required from time to time to support customer meetings, planning sessions, market visits, and business needs.

Who we are  At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! . See yourself at Twilio Join the team as Twilio’s next Marketing Strategy & Planning Manager. About the job As Marketing Strategy & Planning Manager, you will be a critical engine driver of our global marketing organization. In this role, you will turn strategic vision into operational reality—managing the infrastructure, processes, and data-driven insights that allow our marketing team to scale predictably and efficiently. This is a high-impact role requiring a blend of analytical execution and sharp project management skills. You will help manage the day-to-day rhythm of the business, translating complex data into actionable insights while maintaining a high bar for operational rigor. Responsibilities In this role, you’ll: * Strategy & Planning: Translate business goals into actionable marketing strategies and scalable operational frameworks * Data-Driven Insights: Deep-dive into complex marketing performance data. Surface trends, identify bottlenecks, and package these findings into clear, actionable reports that support leadership in crafting the overarching performance narrative. * Analyze the Funnel: Diagnose opportunities to improve the marketing funnel and pipeline creation. Maintain and optimize our marketing measurement foundation. Track and analyze account-to-opportunity mapping, pipeline attribution models, and funnel velocity metrics to provide clarity on GTM performance. * Operational PMO: Lead day-to-day Marketing project management. Track the execution of critical cross-functional initiatives, translating high-level corporate goals into actionable project roadmaps with measurable results. * Cross-Functional Collaboration: Act as the strategic communication bridge between Marketing & GTM. Qualifications  Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table! *Required: * The High Operator: 3-5 years of experience in Marketing Operations, Revenue Operations, or Management Consulting within a B2B SaaS environment.  * The Cross-Functional Connector: Exceptional collaboration skills with a demonstrated ability to work across matrixed teams (Marketing, Sales, Finance, Analytics) to break down silos and drive projects to completion. * Analytical & Data-Driven: Strong proficiency with business intelligence tools (e.g., Tableau), CRM platforms (Salesforce), and marketing automation systems. You don't just pull numbers; you naturally look for the story and the "why" behind the data to inform prioritization decisions. * Technical Fluency: Comfortable navigating technical conversations regarding data architecture, API integrations, and lead routing, while equally comfortable discussing core business metrics like CAC, LTV, and ROI. * Project Management: Excellent organizational and project management skills. You thrive in fast-paced, rapidly changing environments and can manage multiple competing priorities without losing attention to detail. Desired: * Experience working on or with AI products (e.g., LLMs, copilots, RAG apps, workflow tools). * Experience with Tableau or other BI platform. * Experience leading significant cross-functional initiatives with minimal oversight. Location This role will be remote, but is not eligible to be hired in CA, CT, NJ, NY, PA, WA. Travel  We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings. What We Offer Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location. Compensation *Please note this role is open to candidates outside of California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Washington D.C., and Washington State. The information below is provided for candidates hired in those locations only. The estimated pay ranges for this role are as follows: * Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $116,960 - $146,200. * Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $123,760 - $154,700. * Based in the San Francisco Bay area, California: $137,520 - $171,900. * This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are generally eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave. The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. Application deadline information  Applications for this role are intended to be accepted until August 31, 2026, but may change based on business needs.  Twilio thinks big. Do you? We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts. So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions. Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.