Senior Product Manager, Programmatic / Paid social advertising channels

Smartly

We are looking for a Senior Data Scientist to join the AI Platform Team at Smartly! Our team works on helping marketers make the most of their ad creatives (images, video, text) and campaigns (product and performance data). We build and experiment with AI-based solutions across the media and creative workflows. You will have the opportunity to take ownership of and work on high impact projects. Join us in building high impact ML-based solutions to help our customers to build better and more effective advertising experiences for their consumers. If you’re a growth minded individual who has a passion for Data Science and the marketing space, this team is for you! AS A SENIOR DATA SCIENTIST, YOU’LL: * Implement, build, and deploy scalable models and machine learning solutions that enable our users to craft great advertising experiences and campaigns with a focus on maintainability, observability, scalability and stability. * Own projects end-to-end: from problem framing and data exploration to modeling, validation, and monitoring in production. * Work with a large span of datasets from image to video to audio to text to structured performance data.  * Analyze large-scale datasets to uncover insights, trends, and opportunities that inform product strategy and customer outcomes. * You’ll work alongside our stellar data scientists, senior machine learning engineers, and software engineers to enable us to productionize AI/ML applications more robustly and efficiently. * Be a core contributor of our team and our ways of working to build high impact products. You’ll actively be involved in work planning, retrospectives, and overall team improvement. * Impact the daily life of the staff of the hundreds of advertisers using Smartly  * Work with our stakeholders - be them product, engineering, infrastructure - to ensure we meet customers where they are. Being able to translate business/product needs to viable solutions is a must. * Apply and enhance your soft skills through working closely with your colleagues and our customers. Doing knowledge shares, running productive meetings, and pair programming/debugging are just some ways we grow our soft skills. * Keep up to date with the latest AI innovations, especially in areas such as generative AI, computer vision, natural language processing and explainability.   WHAT WE ARE LOOKING FOR: * 5+ years of experience in data science or applied machine learning * 2+ years of experience working with cloud infrastructure such as AWS or GCP * Strong foundation in linear algebra, statistics, and calculus * Fluent in Python; experience with C++ or Java is a plus * Hands-on experience with modern ML frameworks (e.g., PyTorch, TensorFlow) * Knowledge of MLOps concepts and tools (e.g., MLflow, Kubeflow) * Experience in feature engineering, model design, evaluation, diagnostics, and monitoring * Analytical mindset with a problem-solving approach * Passion for solving customer challenges quickly while making thoughtful architectural decisions * Ability to communicate complex technical findings to both technical and non-technical stakeholders. * Strong written and verbal communication skills in English * M.Sc. in a relevant field is preferred * Ability and willingness to work in a hybrid capacity from our office 3 days a week WHAT WE OFFER YOU: * Inclusive Culture: Join a team of over 750 Smartlies representing more than 60 nationalities across 24 locations in 13 countries, we foster a culture built on trust, transparency, and open feedback. * Global Impact: Be part of a company making a global impact, directly influencing our customers and business growth. * Wellbeing Focus: Enjoy generous healthcare packages, mental health services, and a healthy work-life balance with paid holidays and family leave. * Total Rewards: Benefit from equity options, performance-based rewards, competitive compensation, and ample career development opportunities. * Hybrid Workplace: We work in a hybrid model, balancing office and remote work, with the option to work abroad for up to 30 days. Smartly is committed to being the best place to work for growth-minded individuals to thrive - explore more in our Culture Handbook!   #LI-OK #LI-Hybrid ABOUT SMARTLY Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers. Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it. Visit Smartly to learn more. The processing of your information is described in our Candidate Privacy Notice.

Crossmedia

WHO WE ARE Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.  We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.   We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London and Germany.  Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangements and more.       YOUR ROLE We are hiring a Director, Integrated Investment in a full time temporary role through August (benefits eligible). As a champion of media investment, the Director is responsible for delivering a level of innovation and excellence in work. The Director's responsibility is in oversight of client media investment oversight:   Video/CTV > Display > Local TV/Audio > OOH/Print > Ad Ops > Programmatic > Search > Social  * Engagement in Enterprise Partnership Program (EPP)  * Lead Agency Negotiator, Client voice & potential New Business * Consummate communicator Client, Account team and Investment Leadership The focus is leading the One Marketplace team across direct buys, biddable, offline, procurement - ensuring you bring all channels into one cohesive team and optimal media investment approach. The Director is the steward of the investment product that is delivered to each client, providing strategic leadership based on an in-depth understanding of each clients’ business, their target consumer and unique category dynamics. This requires expertise in all aspects of media including comms strategy/planning, media planning, media activation/stewardship, media measurement, and performance analytics.  While investment stewardship is the Director’s core responsibility, participation in other acvities is a must. Such as training teams, supporting rollout of new agency processes, supporting agency enterprise deals, rolling out integrated investment model across teams, and more.  At Crossmedia it’s more than just doing the job; it’s about doing things the right way. Key responsibilities for a Director include:  Reliable, ethical & operates in the best interest of Crossmedia & clients.  * Leads relationships with clients alongside account leadership, cross functional leadership, and with external partners * Is fully committed to staff training of team members and serves as a mentor * Find the best integrated media strategy and approach across buying, bidding, and procuring to get the best pricing and performance for clients * Develop internal processes to ensure ability to meet cross channel investment needs on businesses  Focuses on a quality product, adhering to Crossmedia's high standards.  * Has a strong foundation in media planning & buying principles * Own the investment product with and maintain sound rationale in investment selection decision for each plan * Fully understands the client’s business and challenges, and ensures media KPIs are built directly from these objectives  * Ensure teams across all channels adhere to processes and manage whos doing what by when * Create overall strategic investment roadmap, media partnerships, learning agendas, innovation, and around-the-corner must-haves and watchouts. * Negotiate and create effective deals and buying solutions and Joint Business Plans for the client * Have familiarity across all media investment channels (ie privacy regulations, channel trend evolutions, new tech ) * Stays up to date with marketplace offerings and new opportunities * Maintain close partnership with Planning as well as other departments to put forward the best media plans and outputs for the client * Maintain sound buys and ensure strong cross channel reporting and insights  Personal efforts generate satisfaction – clients, team, company.  * Displays a high level of personal dedication and motivation.  * Contributes to Crossmedia culture.  * Participates in training to enhance their professional growth. * Participates in the recruitment/retention of XM talent.  * Effectively troubleshoots team concerns.  * Builds esprit de corps through strong team   REQUIREMENTS * 6 + years of experience in media investment and campaign management * A thorough understanding of the media landscape and how it’s evolving. * Experience with providing strategic leadership based on an in-depth knowledge of each clients’ business * Advance media product delivered to clients, fueled by a holistic understanding of advertising and media. * Liaison between partner agencies, vendors, in-house client strategy/creative teams * Leverages deep knowledge of media landscapes and market rates to negotiate cost-efficient, high-impact placements that drive client ROI. * Builds strong relationships with media partners, unlocking premium inventory, added value, and early access to innovative opportunities * Uses data-driven insights and strategic packaging to craft compelling negotiation points that align with campaign goals and maximize value. * Team management, including managing and mentoring team members. Reviews, performance issues, timely reviews/feedback, active work distribution and fair rotations * Participation in new business * Strong listening skills believes good thinking can come from anyone and any place. * A team player willing to compromise their point of view in support of others. This person WILL BE part of a highly successful integrated cross-discipline team Salary range $100k - $145 annually. Commensurate with experience. Compensation is determined on the skills, qualifications and tenure of the applicant.     CROSSMEDIA BENEFITS Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including: * Flexibility to work in hybrid manner with in-office and work from home options (depending on role).  * Open/Flexible PTO with US & UK specific policies  * Sponsored healthcare options and agency-wide physical & mental health support  * 401k with company match (USA), and generous Pension (UK)  * Paid sabbatical at significant milestone anniversaries * Generous paid parental leave policy * Life milestone recognition & support * The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development) * Cell phone/tech reimbursement * Student Loan payment plan (US) * Tuition reimbursement * Learning & Development and training programs * And burgers – lots and lots of burgers   COMMITMENT TO DIVERSITY AND INCLUSION Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation. Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.  All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with laws in the US and UK ). Continued employment remains on an “at-will” basis.” Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990 (US based)  Physical Demands:  The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:  * Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time. * Ability to stand, bend, and reach * Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer. * The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations. * The ability to observe details at close range (within a few feet of the observer). In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com.  (US based candidates).

Artefact

PAID MEDIA ACCOUNT DIRECTOR - MATERNITY COVER Hybrid working pattern London location WHO WE ARE Artefact is a new generation of data service provider, specialising in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organisations. We are proud to say we’re enjoying skyrocketing growth. Our broad range of data-driven solutions in digital marketing and data consulting are designed to meet our clients’ specific needs, always conceived with a business-centric approach and delivered with tangible results. Our data-driven services are built upon the deep AI expertise we’ve acquired with our 1000+ client base around the globe. We have over 2000 employees across 26 offices who are focused on accelerating digital transformation. Thanks to a unique mix of company assets: state-of-the-art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client. REPORTS TO Group Account Director ROLE PURPOSE We’re looking for an energetic and ambitious Paid Media Account Director to work with us on some of the biggest names in Travel. You’ll be responsible for millions in ad spend and will be instrumental in creating media plans & developing innovative strategies to drive client growth. You will be joining a collaborative team with a great culture and will be working with trusted clients. Leading a renowned client, you will be supported by the Group Account Director and the rest of the team. This role will give you the opportunity to share your knowledge, develop the team and contribute greatly to the growth of the client.  Main responsibilities  Paid Media/ Cross-Channel Strategy * Work with the Group Account Director to build a strong and innovative Paid Media advertising offering across all Paid Channels managed for the client (including, but not limited, to Paid Search, Paid Social, Programmatic Display, Online Video, CTV, Native, etc) * Oversee Paid Media campaigns execution, optimisation and management * Lead with investment and strategy planning across the Paid Media activity * Lead with end-of-month finance reconciliation, invoices and POs * Design testing frameworks, making sure to follow best practices and test the latest features, technologies and partners to bring added value  * Provide Paid Media advertising consultancy and training for clients * Maximise the value of the Paid Media advertising we produce by advising clients on best practices across reporting, measurement and attribution * Lead with the development of Paid Media business reviews, cross-sells and pitch material * Be proactive in feeding back good results, data trends, case studies, discovered techniques and tools to the Group Account Director and colleagues * Lead with the development of processes, automation and best practices across the Paid Media department and the wider agency team Client & People management * Strengthen client relationship - Build trusted relationships with senior client stakeholders * Lead client strategy sessions. Present campaign performance and strategic recommendations * Challenge client thinking through insight-led recommendations. Act as the senior escalation point * Be able to demonstrate good communication skills and possess the ability to converse well with other team members and clients in a clear, understandable way * Demonstrate a strong work ethic, with a positive and flexible attitude, and the ability to work independently and as part of a team * Have the ability to lead and develop people through training and by setting an example * Supporting the development of other members of the team * Good time management and organisational skills Commertial * Grow Account Revenue  * Participate/lead in new media proposals and new client pitches Analytical Skills & Tools * Demonstrate advanced knowledge in Paid Media Platforms (Google Ads, Microsoft, SA360, DV360, Meta, Amazon, Criteo, YouTube, TikTok, etc) * Demonstrate advanced knowledge in Ad Serving: Campaign Manager (CM360) is a must * Good understanding of GA360 and other products of the GMP suite * Good understanding of Measurement Frameworks, MMM partners, Incrementality Testing, A/B Testing * Experience working with industry-leading Paid Media Partners  * Experience managing large budgets using budget trackers and applying automation via Supermetrics or equivalent * Use A/B testing and data-driven approaches to continuously improve campaign results * Have an analytical mind and possess problem-solving skills * Be a creative thinker and possess excellent attention to detail SKILLS REQUIRED * Have a minimum of 7-8 years’ experience in a Paid Media role * Understanding of the travel vertical preferred  * Demonstrate previous experience in implementing and managing medium to large Paid Media campaigns * Experience interpreting MMM outputs and how to apply learning to the Paid Media strategy * Experience managing junior members of the team and supporting their development * Advanced user knowledge of Excel * Excellent communication skills