Brand Marketing Manager Campaigns & Operations (m/w/d)

NZYM Group

ÜBER UNS Die NZYM Group vereint starke Marken im Bereich Fermentation, natürliche Gesundheit und Nahrungsergänzung. Zum nächstmöglichen Zeitpunkt suchen wir als Unterstützung für unser Team einen Retail Sales Manager (m/w/d) in Vollzeit. Wir suchen eine dedizierte Retail-Kraft für alle drei Marken, die Retail-Kanäle strukturiert aufbaut, bestehende Handelspartnerschaften im stationären Handel ausbaut und neue Vertriebskanäle konsequent weiterentwickelt — von Bio- und Reformhäusern über Drogerien bis hin zu Apothekenketten. Dein Ziel ist klar: NZYM Produkte am POS sichtbar, attraktiv und wachstumsstark zu positionieren. In dieser Rolle verantwortest du den stationären Vertrieb für drei Marken und arbeitest direkt an deren Wachstum. Du gestaltest die Retail-Strategie aktiv mit, erschließt neue Kanäle, entwickelst starke Handelspartnerschaften und baust die Strukturen auf, die nachhaltiges Wachstum im stationären Handel ermöglichen. Das ist kein Verwalter-Job. Du baust etwas auf. Du hast direkten Einfluss auf Strategie und Ergebnis und arbeitest eng mit den Brand-Teams zusammen. AUFGABEN KANALAUFBAU & PARTNERMANAGEMENT * Aufbau und aktive Weiterentwicklung von Handelspartnerschaften in den relevanten Kanälen: Bio-/Reformhandel (z. B. Biogarten, Claus Reform, dennree, Weiling, Bodan u. a.), Drogerie (dm, Rossmann, Müller) sowie Apothekenketten (easyApotheke, BENU, Gesundleben u. a.) * Verhandlung von Listungen, Konditionen und Aktionsplatzierungen auf Einkäufer- und Zentralebene * Aufbau, Strukturierung und Qualifizierung eines belastbaren Netzwerks aus Großhändlern als Skalierungsbasis für den Flächenvertrieb POS-ENTWICKLUNG & SELL-OUT-STEUERUNG * Entwicklung und Umsetzung wirkungsvoller POS-Konzepte gemeinsam mit Marketing (Platzierungen, Materialien, Promotions, Verkostungsaktionen) * Steuerung und Weiterentwicklung von Außendienstaktivitäten sowie regelmäßigen Marktbesuchen * Aufbau belastbarer Beziehungen zu Marktleitern als zentraler Hebel für Sell-Out-Performance * Etablierung eines strukturierten Besuchs- und Betreuungsrhythmus für Key Accounts und Referenzmärkte STRATEGIE & REPORTING * Entwicklung und Umsetzung der Retail-Kanalstrategie für alle drei Marken, differenziert nach Markenpositionierung und Zielgruppen * Aufbau eines belastbaren, performanceorientierten Retail-Reportings mit Fokus auf: Umsatz, Distribution, Sell-Out und Aktionserfolge * Enge Abstimmung mit Einkauf, Logistik und Marketing zur Sicherstellung von Verfügbarkeit, Listungsanforderungen und effektiver Kampagnenumsetzung PROFIL * 2–5 Jahre Erfahrung im Retail Sales oder Key Account Management, idealerweise im Bereich Nahrungsergänzungsmittel, Naturkost, Consumer Health oder FMCG * Bestehendes Netzwerk in mindestens einem der relevanten Kanäle: Bio/Reform-Großhandel, Drogerie oder Apothekenkette * Nachweisbare Erfahrung im Aufbau oder der strukturierten Weiterentwicklung von Retail-Kanälen — nicht nur in der Bestandspflege * Verhandlungssicherheit auf Einkäufer- und Zentralebene * Drive & Ambition * Erfahrung in einer Multi-Brand-Umgebung oder beim Aufbau einer neuen Retail-Funktion Du passt zu uns, wenn du schon einmal einen Kanal von Grund auf aufgebaut und strukturiert hast. Wenn du verstehst, dass Reformhaus-Einkäufer anders ticken als eine dm-Zentrale – und dich in beiden Welten sicher bewegst. Wenn du ein feines Gespür für POS-Dynamiken mitbringst und weißt, dass eine Listung noch lange kein Sell-out ist. Und wenn du drei Marken gleichzeitig steuern kannst, ohne dabei den Fokus auf das Wesentliche zu verlieren. WIR BIETEN Modernes Arbeitsumfeld & starke Perspektiven Freue Dich auf ein modernes Büro im Grünen mit kostenfreien Parkplätzen und sehr guter Anbindung an den öffentlichen Nahverkehr. Dich erwartet eine innovative, dynamisch wachsende Unternehmensgruppe, in der Du aktiv mitgestalten und Dich weiterentwickeln kannst. Mit Angeboten wie Wellpass unterstützen wir zudem Deine Gesundheit und Work-Life-Balance. Werde Teil unserer Entwicklung Du möchtest unsere spannende Wachstumsreise mitgestalten? Dann freuen wir uns auf Deine Bewerbung inklusive Gehaltsvorstellung und frühestmöglichem Eintrittstermin.

ZEAL Network

ZEAL Network SE is a leading international provider of online lottery products, operating for over 20 years with brands like LOTTO24 and Tipp24. As Germany’s largest digital lottery operator and a trusted partner of Spain’s ONCE, we are passionate about shaping the future of lottery experiences.   LOTTO24 is Germany’s leading online provider of state-licensed lottery products, offering customers convenient and secure access to popular games like LOTTO 6aus49, Eurojackpot, and GlücksSpirale. As a trusted partner of the state lotteries, LOTTO24 ensures that every ticket sold helps support charitable, social, and community projects across Germany. By combining ease of play, trusted security, and meaningful social contributions, LOTTO24 exemplifies ZEAL’s vision of making lottery participation more accessible while giving back to society. THE ROLE: As our Senior Brand Manager, you play a key role in bringing our marketing and brand strategy to life by translating strategic direction into impactful campaigns and creative initiatives across all channels. You drive full-funnel brand activities with a high level of ownership, ensuring consistent and high-quality brand execution across all customer touchpoints. Working closely with cross-functional teams, agencies, and external partners, you combine strategic thinking, creativity, and data-driven decision-making to strengthen brand positioning, drive growth, and deliver measurable business impact. YOUR TASKS: * Translate strategic direction into effective brand marketing activities across channels and touchpoints * Collaborate closely with media, CRM, creative, and product teams to ensure a consistent brand experience * Lead and execute integrated marketing campaigns across multiple channels * Manage agencies, content creators, and the internal Creative Studio to deliver high-quality marketing communications * Use market research, customer insights, and competitive analysis to identify growth opportunities * Optimize marketing activities and campaign performance based on analytics and data insights * Align marketing initiatives with product, legal, and compliance requirements * Manage marketing budgets and ensure efficient resource allocation * Report campaign performance and key learnings to senior leadership WHAT YOU OFFER US:  * Several years of experience in a similar brand or marketing role * Strong understanding of brand marketing and positioning in a digital environment * Analytical mindset with experience using data and customer insights to drive decisions * Broad knowledge of relevant marketing channels, from brand to performance marketing * Hands-on experience planning and executing integrated marketing campaigns * Experience working with creative teams, agencies, and content productions * Strong project management and organizational skills * Experience managing budgets and optimizing marketing spend * Experience working with analytics, attribution, and marketing measurement models * Professional proficiency in German, both written and spoken * Experience in performance marketing, CRM, or evidence-based marketing is a plus * Experience in e-commerce and start-up or scale-up environments is a plus WHAT WE OFFER: * A modern, dynamic culture grounded in the success of a leading-edge e-commerce company. * A talented team of ambitious, like-minded colleagues where your knowledge and ideas truly make an impact. * Ongoing personal growth, supported by an annual development budget of €1,500 to invest in your professional development. * Trust and autonomy, no micromanagement, just confidence in your ability to deliver and excel. * Flexible work options with a hybrid setup focused on results. * Unlimited vacation days in addition to your yearly 30-day vacation allowance. * Opportunity for workations abroad using our WorkFlex tool. * Monthly mobility allowance of €30 to use on the mobility option of your choice (e.g., the Deutschlandticket), plus access to a company bike leasing program. * Company pension scheme, provided in partnership with Degura, to support your future financial security. * Subsidized EGYM WELLPASS membership, with a contribution of only €25 per month, giving you access to a wide range of gyms and sports options across Germany. * Quarterly company events, along with regular team activities and informal gatherings, a favorite being our Healthy Tuesday lunches or Treat Thursdays in the office!

CODE University of Applied Sciences

ABOUT THE ROLE MISSION Make CODE University Europe's most-watched university on social media. Lead the production of viral short-form and long-form video content that authentically tells the stories of CODE's campus — students, founders, achievements, and events — and ensure that every piece performs both organically across social platforms and as paid acquisition creative for student recruitment.   MAIN RESPONSIBILITIES * Independently identify the stories worth telling at CODE — student projects, founder demos, campus events, achievements — and translate them into shareable video content. Operate as an embedded storyteller on campus, determining what merits coverage rather than working from external content briefs. * Concept, shoot, edit, and publish viral short-form video content (TikTok, Reels, YouTube Shorts) in both German and English on a consistent weekly publishing rhythm. Maintain a content pipeline — idea backlog, batched shoot days, and edit-and-ship loop — to ensure sustained output and trend-cycle responsiveness, measured on consistent output and platform metrics rather than individual hero pieces. * Lead end-to-end video production, frequently appearing on camera as one of the recurring voices of the brand. When not on camera personally, cast appropriate community members — students, founders, alumni — by building active relationships across the campus and external network. * Monitor performance metrics across platforms, including retention curves, hook rate, engagement, and conversion to applications. Use these insights to refine concepts and formats continuously: discontinue underperforming approaches and double down on what works. * Track platform trends, creator culture, and emerging AI tooling continuously, and bring new ideas to the team on a weekly basis. * Build CODE University's YouTube presence as a secondary, long-form track once the short-form publishing rhythm is established. Develop original long-form formats — founder portraits, student stories, behind-the-scenes campus content — at a lower volume cadence than short-form output. * Edit raw footage produced by external parties — event filmers, ad-shoot crews, team-recorded clips — into engaging, on-brand video content suitable for organic and paid distribution. * Use generative AI tools (scripting, voice, video, and image generation) in daily working practice as a productivity multiplier.  * Produce the CODE Podcast: Coordinate with one of our professors to source guests (students, industry experts, and contacts from the Codex network), manage the production, professionally edit the audio, and publish content on typical podcast platforms. * Coordinate closely with the Content Marketing Manager on cross-channel campaigns while owning the distinct video storytelling and production lane. Feed posts, stories, LinkedIn organic content, blog writing, community management, brochures, and print materials remain with the Content Marketing Manager. REQUIREMENTS Hard Skills * Considerable experience producing video content for social media, in agency, in-house, or own-channel settings, with a verifiable portfolio of published work — including at least one piece with demonstrable viral performance. * Mastery of at least one professional video editing tool (Adobe Premiere Pro, DaVinci Resolve, Final Cut Pro, or CapCut Pro), with real fluency rather than surface familiarity, and a preference for speed over post-production polish. * Active daily use of generative AI tools (scripting, voice, video, and image generation) as a productivity multiplier, with concrete examples available. * Performance-aware mindset, including the ability to read retention curves, hook rate, and engagement metrics and let data shape next-concept decisions. * Fluency in internet culture — including Gen Z (and at most late-Millennial) trends, memes, sounds, and platform-specific language — and the ability to translate that fluency into surprising, shareable content. * Native German language proficiency paired with strong English; bilingual fluency is non-negotiable. Soft Skills * Strong story instinct: the ability to walk into a campus event or project context and immediately identify multiple narrative angles, selecting the strongest without external direction. * Confidence and willingness to appear on camera as a recurring on-screen voice of the brand. * High-volume shipping mindset, with demonstrable experience producing multiple pieces of content per week rather than per month, and a self-managing working style that takes ownership of output and KPIs. * Highly self-organized and conscientious, with a track record of building repeatable systems and structured workflows rather than operating reactively. Commitments are consistently met, follow-through is reliable, and nothing falls through the cracks. * Genuine identification with CODE's student profile — the sense that "this could be (or could have been) the university I would want to study at." Bonus (but not required) * Previous experience producing direct-response or performance ad creatives for Meta or TikTok, and an existing personal social channel with demonstrable engagement. What you can expect: * Permanent contract * Full/Part-time position * Campus located in lively Neukölln—work in one of Berlin’s most dynamic neighborhoods * Responsible role in a motivated and supportive team * Modern work environment with flexible hours and remote work options * 25 days of annual leave (20 statutory + 5 extra from us) * Retirement & pension plans to help you plan for the future * BVG ticket benefit: 5% discount plus an additional €15 monthly contribution from CODE * Access to Masterplan learning platform for professional growth * Summer and winter employee events for team bonding and fun * 10 sessions per year with Nilo.Health for your mental wellbeing