ABOUT US
The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and
accuracy, with a mission to deliver quality information and services worldwide.
At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that
matters and deliver impartial journalism in a polarised world.
In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations
and wellbeing.
Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new
skills and forge a career that can take you anywhere.
Build a newsworthy career at the FT.
OUR COMMITMENT TO DIVERSITY, EQUITY AND INCLUSION
We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A
supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to
removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.
JOB PURPOSE
The Fixed Income Events Division of FT Live is a fast-paced, tight knit team of 35 people laser-focussed on creating the best
deal-making events for the structured finance, bond market and private credit communities. We are a portfolio of ten
best-in-class events including the famous industry events Global ABS (30 years old, 5650+ people in Barcelona), ABS East (31 years
old, 6390+ people in Miami), FT Global Bond Summit (35 years old, 850+ people in London) and the CEE Forum (31 years old, 2390+
people in Vienna) and fast-growing launches like Private Credit Connect: London which launched this year with over 600+ attendees.
The Senior Marketing Manager (SMM) is responsible for driving delegate acquisition, audience engagement and commercial growth
across Bond portfolio conferences and events, helping to strengthen our position as the leading global provider of fixed income
intelligence and deal-making marketplaces.
Working closely with the Marketing Director and cross-functional partners across the FT, the SMM will lead integrated marketing
campaigns, handling the full campaign lifecycle from pre-event marketing and campaign management through to on-site execution and
post-event analysis. The role requires a commercially minded and strategically driven marketer with strong leadership skills, an
entrepreneurial approach and a passion for data-led marketing and audience growth.
As a senior member of the marketing team, the SMM will help shape the future development of the events portfolio during an
exciting phase of growth and integration within the FT. They will lead, mentor and develop junior team members, fostering a
collaborative, inclusive and high-performing culture that encourages innovation, accountability and continuous improvement.
KEY OBJECTIVES
Event Marketing & Commercial Leadership
* Own the marketing strategy, delivery and commercial performance of flagship Fixed Income Events across the full campaign
lifecycle, leading multi-channel campaigns across email, social media, digital marketing and partnerships while coordinating
support from wider marketing team members where appropriate.
* Deliver against delegate registration, attendance and commercial revenue targets across the global events portfolio.
* Own marketing performance against key targets, ensuring campaigns are optimised to meet commercial and audience growth
objectives.
* Drive portfolio-level audience and revenue growth through acquisition, retention and commercial marketing initiatives.
* Drive senior-level audience acquisition and segmentation strategies aligned to target markets using research, data insights and
AI-powered tools.
* Develop pricing strategies in partnership with commercial partners.
* Accelerate inbound and audience-first marketing through SEO, content marketing, social media and community engagement.
* Ensure all event websites and digital touchpoints are optimised for tracking, SEO, user experience and conversion performance.
* Develop integrated multi-channel marketing campaigns using the wider FT Group and FT.com ecosystem.
* Collaborate with FT editorial, subscriptions, commercial and data teams to identify cross-promotional and audience growth
opportunities.
* Manage event marketing budgets effectively to deliver measurable return on investment and commercial impact.
* Build strong relationships across sales, production, operations, design, and wider marketing teams while championing marketing
standard and innovation.
* Provide strategic direction, prioritisation and oversight across team campaigns and workloads to ensure delivery against
commercial objectives.
* Provide senior marketing leadership on-site during flagship events, ensuring effective campaign execution, collaborator
coordination and attendee experience.
Strategic Projects & People Management
* Provide day-to-day leadership, mentoring and development for marketing team members.
* Lead recruitment, onboarding and performance management for junior and mid-level marketers.
* Foster a collaborative and inclusive culture that encourages creativity, accountability and innovation.
* Partner with the Marketing Director to streamline and standardise marketing processes, improving operational efficiency,
campaign delivery and team effectiveness.
* Ensure high standards of campaign quality assurance, governance and brand consistency across all marketing activities.
* Encourage data-led decision making and continuous optimisation across campaigns and team workflows.
* Lead workshops and training initiatives focused on AI adoption, digital innovation and modern marketing capabilities.
* Support the evaluation and implementation of marketing technology, automation and AI-enabled tools.
* Support strategic brand initiatives including rebranding, messaging development and new product or Bond event launches.
* Drive greater collaboration across FT Group teams including FT.com, FT Pro and FT Specialist.
* Act as a senior marketing lead within the wider business, contributing to long-term planning and commercial growth
initiatives.
EXPERIENCE, SKILLS & ATTRIBUTES
Experience & skills
* Track record of managing and developing high-performing marketing teams, while providing proofing, testing, and quality
assurance where required.
* Experience in successfully designing and delivering multi-channel marketing campaigns.
* Demonstrates effective collaboration with other brands/teams and embraces new ideas, systems, projects or processes.
* Confident decision maker with the ability to assess opportunities, manage risk and make commercially informed recommendations.
* Experience using all or most of; standard email platforms, Salesforce, Sprout Social, CMS systems, Canva, Google Analytics, and
Google Sheets/Excel.
* Experience in the commercialisation of events including launch events.
* Willingness to develop knowledge both within the marketing field and the industries we serve.
* Strong experience in digital marketing techniques and channels.
* A proven record of testing, measuring and evaluating marketing channels to optimise spend and demonstrate return on investment.
* Excellent communication skills with the ability to articulate performance metrics, challenges and opportunities to key partners
and project teams.
ATTRIBUTES
* Dedicated and driven to achieve commercial success.
* Excellent organisational and time management skills.
* Ability to build and foster excellent relationships with business partners of all levels.
* Comfortable managing multiple priorities and delivering to deadlines in a fast-paced environment.
* Excellent communication and partner management skills across teams and global offices.
* Excellent written and verbal communication skills with strong attention to detail.
WHAT’S IN IT FOR YOU?
Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. We currently operate a
hybrid model which requires staff to work onsite 50% of the time.
Accessibility
We are a disability confident employer and Valuable 500 signatory.
Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you
to attend an interview. If you would like to discuss your requirements or have any questions, email talent@ft.com and a member of
our team will be happy to help.
Further information
At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their
job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all
information provided is authentic and accurately represents your skills, experience, and qualifications.
Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent
hiring process for all.
Please beware of fraudulent job postings and offers claiming to be from the Financial Times. All legitimate opportunities will
direct you to apply through the official Financial Times careers site, and the FT will never ask for financial information,
payments, or referrals to third parties during the hiring process. If you have any concerns about the legitimacy of a job posting
or suspect any scam activity, please contact talent@ft.com.
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Deadline: Aug 16Posted: Jun 29
