Head of Brand Marketing

Pammys

STELLENBESCHREIBUNG WIR BAUEN KEINE INHALTE. WIR BAUEN EINE MARKE, DIE MENSCHEN NICHT MEHR VERGESSEN. Pammys ist in nur vier Jahren auf über 1 Million Kundinnen und Kunden gewachsen und wurde von der Financial Times als eine der am schnellsten wachsenden E-Commerce-Brands Europas ausgezeichnet. Jetzt beginnt die nächste Phase. Wir entwickeln uns von einer erfolgreichen D2C-Brand zu einer internationalen Love Brand. Dafür suchen wir einen Head of Brand Content (m/w/d), der unsere Markenkommunikation auf das nächste Level hebt und mit außergewöhnlichem Storytelling dafür sorgt, dass Pammys auf allen Kanälen erlebbar wird. Wichtig: Wir sind eine Office-first Company. Du arbeitest täglich in unserem Office in Hamburg und arbeitest eng mit Creative, Social Media, Performance Marketing, UGC und der Geschäftsführung zusammen. DEINE AUFGABEN * Verantwortung für die gesamte Brand-Content-Strategie von Pammys * Entwicklung kanalübergreifender Storytelling- und Content-Konzepte für Social Media, Kampagnen und Brand Marketing * Führung und Weiterentwicklung des Content-Teams sowie externer Partner * Sicherstellung eines konsistenten Markenauftritts über alle Touchpoints hinweg * Entwicklung kreativer Kampagnen gemeinsam mit Creative, Social Media, UGC und Performance Marketing * Verantwortung für unsere Brand Voice, Tonalität und visuelle Markenkommunikation * Analyse der Content-Performance sowie kontinuierliche Optimierung anhand relevanter KPIs * Identifikation neuer Trends, Formate und kreativer Ansätze zur Weiterentwicklung unserer Marke DEIN PROFIL * Mehrjährige Erfahrung im Bereich Brand Content, Content Marketing oder Creative Strategy * Nachweisbare Erfolge beim Aufbau starker Marken und erfolgreicher Kampagnen * Ausgeprägtes Gespür für Storytelling, Markenkommunikation und Content * Erfahrung in der Führung kreativer Teams * Sicheres Verständnis für Social Media, Creator Economy und aktuelle Content-Trends * Strategisches Denken kombiniert mit einer hohen Umsetzungsstärke * Sehr gute Deutsch- und Englischkenntnisse DEINE VORTEILE BEI PAMMYS * Verantwortung für den Aufbau einer internationalen Consumer Brand * Direkter Einfluss auf Markenstrategie und Unternehmenswachstum * Kurze Entscheidungswege und viel Eigenverantwortung * Moderne Offices im Herzen Hamburgs * Attraktive Vergütung inklusive Benefits * Deutschlandticket-Zuschuss und Corporate Benefits * Individuelle Weiterbildungs- und Entwicklungsmöglichkeiten

JetBrains

#LI-DNI At JetBrains, our mission is to make professional software development more productive and enjoyable. We are committed to continuous innovation and excellence, delivering solutions that empower developers to build, test, and deploy high-quality software. Our products are known for their robustness, intuitive design, and seamless integration into the development workflow. Our team is composed of passionate, talented professionals who thrive on tackling challenging problems and creating innovative solutions. We foster a dynamic and supportive work environment that encourages collaboration, creativity, and professional growth. We are seeking a visionary Head of Brand to lead the development and execution of strategies that will elevate our brand's global presence and impact. You should be driven by a passion for building strong, recognizable brands and excel at integrating cross-functional efforts to create cohesive and compelling brand narratives. Your focus will be on long-term brand growth and alignment with our business objectives. This is a unique opportunity to shape the future of software development tools and join a company at the forefront of technological innovation. If you are passionate about developer tools and have a proven track record in technology marketing and brand building, we invite you to join our team and contribute to our mission of enhancing developer productivity worldwide. In this role, you will: * Develop and implement comprehensive brand strategies to enhance brand recognition across global markets for B2C and B2B audiences. * Enhance the brand’s presence and reputation by developing and maintaining a strong brand voice and identity that resonates with target audiences. * Increase company awareness by bringing content and stories to life. * Oversee the development and implementation of innovative marketing campaigns to increase brand awareness and user engagement. * Lead and mentor a team of brand marketing professionals, fostering a collaborative culture of creativity and excellence. * Collaborate with cross-functional teams, including design, product, product marketing, and marketing communications, to ensure consistent brand messaging and visual identity. * Manage the brand marketing budget, ensuring the efficient allocation of resources and maximizing ROI. * Conduct market research and analyze consumer insights to inform brand strategies and identify growth opportunities. * Identify and establish strategic partnerships with key industry players, influencers, and communities to expand reach and drive brand metrics. * Monitor and analyze brand performance metrics, using insights to optimize strategies and drive continuous improvement. * Stay up to date with industry trends, the competitive landscape, and emerging marketing technologies to keep the brand ahead of the curve. We’ll be happy to have you on our team if you have: * A bachelor's degree in marketing, business, communications, or a related field – with a master's degree being a plus. * At least 12 years of experience in brand management driving prominent brands or in a similar role, preferably within the tech industry, in communications, or with a creative agency. * A proven track record of developing and executing successful brand strategies and marketing campaigns for large, international tech brands with a global audience. * A deep understanding of modern tech trends and agendas. * Strong leadership and team management skills, with the ability to inspire and motivate a diverse team. * Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders. * Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights. * The ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously. * A creative mindset and passion for innovation and excellence in brand building. We are an equal opportunity employer We know great ideas can come from anyone, anywhere. That’s why we do our best to create an open and inclusive workplace – one that welcomes everyone regardless of their background, identity, religion, age, accessibility needs, or orientation. We process the data provided in your job application in accordance with the Recruitment Privacy Policy.

Tin Can

ABOUT TIN CAN Tin Can is building a safer, simpler way for kids to connect — without smartphones. We’re creating screen-free, delightful devices and services that let families call the people who matter most, free from the noise of today’s digital world. We’re building a bold, authentic, nostalgic, and kinda quirky brand that resonates with folks who want something simpler & better for their kids than the tech-infused lives we’re currently living (and who have a sense of humor about it). As we gear up to scale to thousands of families, we’re ready to bring on a Brand Marketing Manager to help make it happen. The Role We're looking for a Brand Marketing Manager who thrives in the in-between — the person who can zoom out to see the full picture and zoom in to get things done. You'll report to our Head of Brand Strategy & Communications and work closely with teams across the company. This isn't a role with a narrow lane. At Tin Can, marketing touches everything: the newsletter that lands in a parent's inbox, the brand partnership that introduces us to a new community, the influencer who genuinely loves the product and wants to share it. You'll own a wide range of those touchpoints, and you'll be the connection that keeps them feeling like one cohesive brand. We're looking for someone who is equally comfortable writing a newsletter, managing a project timeline, and hopping on a call to explore a potential collaboration. If you're someone who gets energy from variety, operates well without a lot of hand-holding, and takes real pride in execution, this role was made for you. What You'll Do * Newsletter ownership. Own Tin Can's email newsletter end-to-end — developing the content calendar, sourcing stories and updates from across the company, writing and editing copy, and managing send cadence. * Partnerships & collaborations. Manage incoming partnership inquiries, identify outbound opportunities, and develop relationships with brands and organizations that share our values. You'll know a good fit when you see one and move quickly to explore it. * Brand influencer identification & outreach. Research and identify brand-aligned creators and influencers, managing gifting, relationship-building, and coordination with our broader growth marketing influencer program to make sure everything feels like one Tin Can. * Project management & campaign coordination. Keep marketing initiatives on track across multiple workstreams, managing timelines, coordinating stakeholders, and making sure things get from brief to launch without dropping balls. * Campaign briefs. Develop creative briefs that bring together consumer insights, cultural trends, and cross-functional inputs, giving our creative work a clear strategic foundation before it goes into production. * Brand stewardship. Help steward Tin Can's brand standards across every consumer touchpoint — from the newsletter to partner materials to campaign assets — so the experience feels cohesive whether someone encounters us for the first time or the fiftieth. * Marketing materials for cross-functional teams. Be the go-to for internal marketing support, creating and organizing materials for programs like Tin Can Communities, retail, and other teams that need brand-aligned assets and messaging. * Affiliate program management. Manage and optimize our presence on affiliate and creator commerce platforms (including ShopMy), keeping product listings current, tracking performance, and identifying opportunities to deepen creator relationships. * Reporting & tracking. Own post-campaign reporting across your areas of ownership — tracking performance, surfacing learnings, and bringing the "why" back to the team so we're always getting smarter about what's working. What We're Looking For * 4–6 years of marketing experience, ideally at a consumer brand, DTC startup, or agency with consumer clients. You've touched enough of the marketing mix to know what good looks like across channels. * Strong verbal and writing skills. Your writing — across everything from email outreach, to partner and campaign briefs, to newsletter copy — is brand-aligned. * Creative thinker. You approach problems with creativity and have a strong point of view regarding how we show up in the world. * Experience owning or contributing to email newsletters — you understand what makes people actually open and read them. * Comfort with influencer and partnership work. You've managed relationships with creators or brand partners and know how to move a conversation forward. You also have a wealth of ideas for how we can engage different audiences. * Very strong project management instincts. You're the person who builds the tracker, sets the deadline, and follows up without being asked. * A collaborative, low-ego approach. You'll be working across functions constantly, and your ability to build trust inside the company is as important as your marketing skills. * Ownership mindset. You’re excited about helping to build the future of Tin Can’s brand marketing function. * Comfort with ambiguity and a bias toward action. At Tin Can, the playbook is still being written, and we need someone who sees that as an opportunity, not a problem. * Familiarity with tools like Klaviyo, ShopMy, or similar email and creator commerce platforms is a plus, but we care more about instincts and adaptability than any specific stack. Why Join Tin Can * We're building tech that protects childhood. We're on a mission to give kids a childhood based on real conversations and real connection. * Variety is the job, not the exception. If you're someone who gets bored doing one thing, you'll thrive here. No two weeks look the same, and the breadth of this role means your fingerprints will be on a lot of what Tin Can puts into the world. * Your work is visible. We're a small team, which means the newsletter you write, the partnership you close, and the campaign you help launch are all things the whole company sees and feels. * Small, high-trust team. Every company says "team," but at Tin Can it means something. We're a small, mission-driven group that genuinely has each other's backs — professionally and personally. You'll be in the room with the people making the decisions. * Room to grow. As the company scales, so does the scope. We're looking for someone who wants to grow with us, not just fill a role. If you're excited by the idea of owning a wide range of marketing work at a company doing something genuinely meaningful, we'd love to hear from you.