
Sumup · London
💼 ACCOUNT EXECUTIVE – NORDICS (ON-SITE – LONDON) Want to grow your sales career in one of the world’s leading fintech scale-ups — while working with the Nordi...
Want to grow your sales career in one of the world’s leading fintech scale-ups — while working with the Nordic market?
Join our Nordics Inbound Sales Team in London, where you’ll turn warm leads into happy customers and help small businesses across
Sweden, Denmark, and Norway thrive with SumUp.
At SumUp, we believe small merchants are the heart of the economy. That’s why we build intuitive, affordable tools that make
getting paid simple. With over 4 million businesses using SumUp across 30+ countries, we’re shaping the future of payments — and
we want you on the journey.
As an Inbound Account Executive – Nordics, you’ll work with inbound leads from the Nordic region, guiding small and medium-sized
businesses through their first steps with SumUp and helping them choose the right solutions for their needs.
💬 Engage with inbound leads generated by our marketing team across the Nordic markets — qualify, consult, and convert
📞 Connect with small and medium-sized businesses via phone and email, building trust in both English and your Nordic language
🎤 Deliver tailored product demos and clearly explain how SumUp solves real-world business challenges
📈 Manage your pipeline in Salesforce, ensuring structured follow-ups and efficient lead conversion
📊 Track your performance, report on results, and stay aligned with regional targets
🤝 Collaborate closely with the wider Nordics team to share insights about market trends, customer behavior, and opportunities
✔ Speak English fluently and one Nordic language (Swedish, Danish, or Norwegian) at professional level
✔ Have experience in a phone-based or customer-facing role (sales, support, retail, hospitality, etc.)
✔ Feel confident engaging decision-makers and building trust quickly
✔ Are curious about fintech and motivated to understand the Nordic SMB landscape
✔ Thrive in a fast-paced, performance-driven environment
✔ Bring a proactive, team-first attitude and enjoy collaborating across markets
Bonus points for experience with payments, POS/EPOS software, SaaS, or Excel — but we’ll teach you what you need.
💸 Competitive base salary + uncapped commission
Your earning potential grows with your success.
🌍 International Exposure
Own and develop the Nordic market while working in a global fintech hub.
🏢 Office-first Setup in Central London
Work face-to-face with your team and be part of a growing, high-energy sales floor.
📚 €2,000 Annual Learning Budget
Invest in your development with courses, events, or certifications.
🧘 30-Day Paid Sabbatical
After 3 years with us, take a fully paid month off to recharge.
🌈 Diverse & Inclusive Culture
Work in an environment that values different perspectives and backgrounds.
💸 Referral Bonus
Recommend great talent and get rewarded.
This is more than just a sales role — it’s your opportunity to build commercial expertise while owning a key European region.
If you’re excited about fintech, love working with people, and want to grow your career in an international environment, apply now
and join our Nordics team in London.
About SumUp
We believe in the everyday hero.
Small business owners are at the heart of all we do, so we create powerful, easy-to-use financial solutions to help them run their
businesses. With a founder’s mentality and a 'team-first’ attitude, our diverse teams across Europe, South America and the United
States work together to ensure that the small business owners we partner with can be successful doing what they love.
SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring
or employment decisions on the basis of race, colour, religion or religious belief, ethnic or national origin, nationality, sex,
gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by
company policy. SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.
SumUp will not accept unsolicited resumes from any source other than directly from a candidate.
Job Application Tip
We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is
only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The Community You Will Join: The Airbnb Hotels team is a fun, fast-growing group leading Airbnb’s expansion into the hotel sector. Operating with an entrepreneurial spirit, this team combines the simplicity, product excellence, and guest-centered ethos that define Airbnb. This team’s mission is to deliver the smoothest, most intuitive hotel booking experience for guests, while helping independent, boutique hotels easily drive incremental bookings so they can focus on delivering the best hospitality. The ultimate aim is to help more people discover high-quality hotels, creating value for guests and our hotel partners. The Difference You Will Make As a Senior Account Executive, you will be responsible for converting leads into net‑new supply to support new-market launches and at pace to hit quarterly goals. Working the full sales funnel, you will proactively turn cold leads into warm sales opportunities helping to build the Hotels category’s market presence in the process through collaboration with other teams. This includes partnering, strategizing, and running daily operations directly with independent, boutique hotels, and ensuring that Airbnb always has the best hotel inventory and deals available to our guests. This role is based in London (hybrid, 2-3 days a week in the office), and is not eligible for relocation support. A Typical Day * Meet and exceed KPIs by owning the performance and success of assigned region (UK and the Nordics) * Prospect new potential hotels through external research, networking, and use of Airbnb tools * Securing new hotels involves targeted sales strategies and negotiating and closing the deals * Expertly position and communicate Airbnb’s value proposition to new partners via phone, email, and in-person * Add net new hotels by qualifying and moving leads through the funnel as quickly as possible, achieving defined quarterly goals * Find supply in and launch new markets: Own market launches including supporting lead generation and coordinating cross functionally * Support hotel onboarding as needed from won sales opportunities * Implement scalable strategies that drive maximum business impact across a wide range of hotel partners * Effectively promote and build strong relationships with hotel and serviced apartment partners by demonstrating comprehensive knowledge of our platforms and confidently pitching their value Your Expertise * 8+ years of professional experience, preferably in a fast growing startup tech or hospitality company working in sales and/or account management * Previous hospitality experience is a plus * Strong proficiency in verbal and written English; additional European language is a plus * The ability to get things done with constantly changing priorities, projects and deadlines * Excellent communication, organizational, and analytical skills; detail-oriented but moves fast * Ability to establish strong relationships with and influence partners * Capacity to balance day-to-day responsibilities with longer-term strategic execution * You’re a quick learner and you’re fearless about doing whatever it takes to get the job done, even if it means making mistakes along the way * Willingness to travel around 30% of the time Our Commitment To Inclusion & Belonging: Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply. How We'll Take Care of You: Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range shown below is annualized, is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits. United Kingdom Annual Pay Range £72,000—£85,000 GBP
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Our regional marketing efforts involve crafting and executing tailored marketing plans that resonate with local audiences, as well as spearheading our most significant conferences and sponsorships that drive go-to-market (GTM) success and business growth. Join us and be part of a culture that celebrates teamwork, innovates boldly, and makes a meaningful impact. WHAT YOU'LL DO We're looking for a strategic, full-stack Field Marketing Manager to lead Stripe's marketing efforts across Northern and Southern Europe (encompassing Benelux, Nordics, CEE, Iberia, Italy, and adjacent markets). This is a senior individual contributor role for a builder who owns the end-to-end regional marketing strategy—from brand and thought leadership to pipeline generation and execution. These markets are at various stages of maturity, with distinct audiences, competitive dynamics, and growth opportunities. You'll build a scalable marketing strategy that addresses the unique needs of each market while maintaining strategic coherence across the region. You are equally comfortable setting the vision as you are working hands-on to execute—operating with pace in a fast-moving environment, navigating multiple stakeholders, and driving outcomes across complex, matrixed teams. You'll work hand-in-hand with GTM leadership to identify market opportunities, translate global priorities into locally resonant programmes, and partner across all marketing functions to ensure the right programmes, investments, and resources are in place to drive growth. Your mandate extends beyond demand generation—you'll define how Stripe builds brand, establishes thought leadership, and deploys an influence strategy that positions Stripe as the partner of choice across all segments and target audiences in your region. RESPONSIBILITIES * Define and own the regional field marketing strategy across Northern and Southern Europe, building a scalable framework that addresses distinct market needs across enterprises, digital-native businesses, startups, and platform and SaaS segments. * Develop the regional brand and influence strategy—positioning Stripe as a thought leader and partner of choice through content, executive visibility, industry presence, events, and locally tailored narratives. * Build a clear investment plan and roadmap aligned to GTM leadership priorities and regional revenue targets, using data and competitive insights to inform market prioritisation. * Partner across all marketing functions (demand gen, PMM, brand, comms, content, digital, executive marketing, partnerships) and work closely with GTM leadership to co-develop strategy and ensure the right programmes and investments are in place. * Influence and align senior stakeholders across global and regional teams to secure buy-in, resources, and cross-functional support. * Own the end-to-end execution of the field marketing plan—including regional events strategy, programme delivery, and hands-on activation—ensuring plans translate into measurable outcomes on the ground. * Partner with Product Marketing and Comms to localise and amplify Stripe's story and content for diverse regional audiences. * Own pipeline accountability and key business metrics across the sales funnel—including pipeline generation, deal acceleration, and customer acquisition—continually optimising programmes for efficiency, scale, and demonstrable ROI. WHO YOU ARE We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement. MINIMUM REQUIREMENTS * 10+ years of relevant B2B marketing experience in Enterprise Technology, with demonstrated experience owning a regional or multi-market marketing strategy * Full-stack marketing expertise—proven ability to build and execute across brand, demand generation, content, events, ABM, thought leadership, and digital marketing * Proven track record of defining and executing field marketing strategies that drive brand awareness, pipeline generation, and customer acquisition across diverse markets * Experience building scalable frameworks and playbooks that address distinct market needs while maintaining strategic coherence * Strong strategic mindset with the ability to build brand and influence strategies—not just demand and pipeline programmes * Outstanding cross-functional leadership—experience working across multiple marketing functions, GTM teams, and senior stakeholders to align priorities and secure resources * Strong partnership with Sales teams as a strategic partner—joint planning, co-developing account strategies, and driving shared outcomes * Excellent communication skills—able to convey complex strategies simply, influence senior leaders, and present confidently to diverse audiences * Strong problem-solving capabilities—comfortable using data to inform strategy, prioritise investments, and demonstrate ROI * Ability to operate at pace in a fast-moving, ambiguous environment—managing multiple complex projects across a diverse geographic region with tight timelines * Experience working across multiple European markets with an understanding of cultural, linguistic, and business nuances PREFERRED QUALIFICATIONS * A startup-builder mentality with a bias to action and comfort operating in environments where you're building from the ground up * Experience in payments, financial technology, or adjacent industries—or marketing to FinTech companies * Understanding of the payments, ecommerce, platform, and SaaS partner ecosystems * Demonstrated success delivering marketing programmes with and through consulting and technology partners * Multilingual capabilities or experience marketing in non-English European markets * Experience defining thought leadership and influence strategies for B2B technology brands
REGIONAL HEAD OF KEY ACCOUNT SALES (NORTHERN & CENTRAL EUROPE) London | Full-time | Office-first Take a look at our London offi... ABOUT THE TEAM SumUp's Key Account Sales team is entering an exciting new phase of growth. We've built a high-performing organization focused on winning and growing high-value merchants across Hospitality, Retail, and Beauty, and we're now looking for an experienced sales leader to scale our Northern and Central European business. As Regional Head of Key Account Sales, Northern & Central Europe, you'll lead, coach, and develop a high-performing organization of sales leaders and account executives across the UK, Germany, the Netherlands, and the Nordics. You'll be responsible for driving regional growth, building a consistent sales operating model across multiple markets, and creating an environment where teams consistently exceed ambitious commercial goals. This is a highly strategic leadership role, requiring someone who can combine commercial excellence with strong people leadership, cross-functional collaboration, and operational rigor. WHAT YOU'LL DO * Lead, coach, and develop a high-performing organization of Team Leads and Key Account Executives across the UK, Germany, the Netherlands, and the Nordics. * Own the commercial performance and revenue targets across Northern and Central Europe, driving sustainable growth within the region. * Build a high-performance sales culture through coaching, performance management, and leadership development. * Define and continuously refine the regional Key Account sales playbook, ensuring consistent execution while adapting to local market nuances. * Drive forecasting excellence, pipeline health, and sales execution through structured business reviews, performance cadences, and data-driven decision making. * Partner closely with Marketing, Product, Solutions Engineering, and Customer Success to strengthen SumUp's value proposition for enterprise and high-value merchants. * Identify opportunities to improve sales processes, increase productivity, and scale best practices across markets. * Develop future sales leaders by creating clear career paths, succession planning, and coaching frameworks. * Act as a strategic partner to senior commercial leadership, providing market insights, performance analysis, and recommendations to accelerate regional growth. WHAT WE'RE LOOKING FOR * Significant experience leading high-performing B2B sales organizations across multiple countries or regions, ideally within SaaS, fintech, payments, or technology. * Proven success leading managers and developing high-performing sales teams through coaching, accountability, and clear performance expectations. * Strong commercial acumen with experience managing large regional revenue targets and complex sales cycles. * Demonstrated ability to build scalable sales operating models, forecast accurately, and improve pipeline quality. * Experience leading distributed teams across different cultures and markets, balancing consistency with local market needs. * Excellent stakeholder management skills with the ability to influence cross-functional partners and senior leadership. * Analytical and strategic mindset, comfortable using data to identify opportunities and drive business decisions. * Familiarity with modern sales technology including Salesforce, LinkedIn Sales Navigator, MixMax, Lusha, and similar tools. WHY YOU SHOULD JOIN SUMUP 🌎 Opportunity to work with a truly global, multicultural team from our central London office in an office-first environment. 🌈 Commitment to Diversity and Inclusion: be part of a workplace that values different perspectives and fosters an inclusive culture. 🚀 Enrolment onto our Virtual Stock Option programme, giving you a stake in SumUp's future success. 🏖 28 days of annual leave, plus bank holidays and additional special leave. 📚 Annual Learning & Development budget to support your professional growth. 🏥 Private medical insurance, including dental and optical cover. 🚗 Salary sacrifice commuter benefits via Gogeta. 💼 Pension scheme with employer matching contributions. 🛡 Life insurance from MetLife worth 2× your salary. 🌴 Break4me: one-month paid sabbatical after three years of service. 🔗 Referral bonus programme for introducing exceptional talent to SumUp. ABOUT SUMUP Be empowered to do more that matters. At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships. Our commitment to small businesses is reflected in our diverse team of over 3,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify. SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited. Discover more about our culture and opportunities on our careers website, and follow our journey on LinkedIn, Instagram, and TikTok. Job Application Tip We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.