Campaign & ABM Marketing Manager

Global Demand Generation Manager

Payhawk

Company Mission Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its future-facing technology enables finance teams to control and automate company spending at scale. The Payhawk customer base includes fast-growing and mature multinational companies in 32 countries including LuxAir and Wagestream. With offices in New York, London, Berlin, Munich , Barcelona, Paris, Amsterdam, Vilnius and Sofia; Payhawk is backed by renowned investors such as Lightspeed Venture Partners, Greenoaks, QED Investors, Bek Ventures and Eleven Ventures. Our values include supporting flat hierarchies, taking ownership and responsibility, seeking and providing feedback, managing constructive critique, and speaking our minds. We understand that the best ideas don’t all come from the same place, so we encourage diversity and inclusion in all areas of our work. The future of fintech is about more than money, and we believe in work-life balance, continual learning, and empowered teams. We’re also on a journey to measure and improve our environmental and social impact. From virtual cards to digital subscriptions, our software and automation help take paper out of the equation for our customers, too. We’re changing the world of payments, and we’re looking for an exceptional team to help us.    About the Role Shape the future of growth at Payhawk. This is a high-impact global role, working directly with the CMO to build, scale, and optimise demand generation for one of our platform products.  We need an experienced demand generation operator who’s ready to design global campaign strategies from scratch, driving experimentation, and collaborating cross-functionally to create aligned, insight-driven growth. If you’ve built a successful demand-generation machine in a single market and are ready to take your playbook global, this is your next step. Outcomes you will drive * Pipeline and MRR generation for the Product you are responsible for (New Business and Expansion) * MRR and Number of Won Named Accounts * Pipeline from Named Accounts * Driving a consistent flow of “Engaged” Named Accounts each month * Increasing Engaged-to-SAL conversion rates through highly relevant campaign motions * Generating pipeline from ABM at an industry-leading ROI per euro spent Responsibilities  * Demand-generation strategy: Define the strategy for generating demand for the Product across new business and expansion motions * GTM Pod Leadership: Alongside a Product Marketing Manager, you will be responsible for steering a cross-functional marketing team (a “GTM Pod”). You will make decisions regarding the demand-generation initiatives * GTM Pod Reporting: Contribute to Monthly Reports and leadership discussions. In particular, justifying spending decisions and marketing ROI * Ultimate budget owner: Decide how to allocate the budget across demand-generation and demand-capture channels and initiatives, to maximise cost-efficiency and marketing ROI * ABM strategy & architecture: Define our campaign structure, hypotheses, personas, and targeting aligned to the new Named Accounts structure in the Revenue Org * Account funnel design: Build and maintain the framework and rules for progression through ABM funnel stages * Growth-focused execution: Launch campaigns fast, test relentlessly, and refine based on real-world feedback * Content creation: Develop key campaign assets (ads, emails, landing pages), and partner with the Content Team for localization * Multi-touch and multi-channel orchestration: Activate campaigns across multiple channels including digital ads, outbound email, and gifting * AI-powered personalization: Use AI and martech tools to tailor messaging and campaigns to account segments * Performance analytics: Track and analyse campaign effectiveness, and identify opportunities for optimisation * Playbook development: Codify what works into repeatable models for global scale * BDR alignment: Collaborate closely with our BDR team to ensure ABM signals inform outreach and drive conversion * AE alignment: Collaborate closely with our AE team to ensure MQLs are worked promptly and expertly, and we win the pipeline we create Requirements * 5+ years Demand-Gen experience, ideally in B2B SaaS or fintech * Proven experience developing marketing strategies that support an Outbound motion * Proven track record of generating demand with Enterprise accounts * Experience creating global “one-to-many” Account-Based Marketing campaigns * Experience in building programmatic marketing campaigns * Experience working within a “growth” mindset, i.e. running high volumes of structured experiments to improve marketing effectiveness * Hands-on – You’re not just setting strategy—you’re writing copy, building landing pages, and testing new tools * Exceptional leadership, communication, and collaboration skills * Fluent in English * Willingness to work from our office 4 days per week Company Benefits * 30 days of paid time off + 12 work-from-anywhere days * Exchange policy to another Payhawk office (Amsterdam, Paris, Barcelona, Berlin, Sofia) * Health and fitness membership * Two company on-sites per year * Opportunity to use the Payhawk product, with a monthly commuting allowance of 150EUR Please note that unfortunately we cannot provide visa sponsorship, and to be considered for this role, candidates must be able to provide proof of their eligibility to work in the UK. Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

Global Performance Marketing Manager

GoCardless

About us GoCardless is a global bank payment company. Over 100,000 businesses, from start-ups to household names, use GoCardless to collect and send payments through direct debit, real-time payments and open banking.  GoCardless processes US$130bn+ of payments annually, across 30+ countries; helping customers collect and send both recurring and one-off payments, without the chasing, stress or expensive fees. We use AI-powered solutions to improve payment success and reduce fraud. And, with open banking connectivity to over 2,500 banks, we help our customers make faster, more informed decisions. We are headquartered in the UK with offices in London and Leeds, and additional locations in Australia, France, Ireland, Latvia, Portugal and the United States. At GoCardless, we're all about supporting you! We’re committed to making our hiring process inclusive and accessible. If you need extra support or adjustments, reach out to your Talent Partner — we’re here to help!  And remember: we don’t expect you to meet every single requirement. If you’re excited by this role, we encourage you to apply! We are looking for a Global Performance Marketing Manager to own paid media strategy and execution across our global demand generation campaigns (UK&I, Europe and North America). Reporting to the Director of Global Demand Generation and working in close partnership with the Senior Global Campaign Manager, you will be responsible for how we reach our Ideal Customer Profile (ICP) - translating campaign narratives and messaging into high-performing paid media programmes that drive pipeline and closed-won bookings.  You will define how we show up in-market: architecting campaigns in-platform, shaping audience segmentation, setting the testing framework, and leading the relationship with our paid media agency.  This is a specialist role operating within a sales-led GTM motion and an ABM framework. KEY RESPONSIBILITIES * Own and scale paid acquisition across channels - including LinkedIn, Meta, and Demandbase - bringing deep platform expertise and a proven track record of scaling paid social to efficiently reach target accounts. * Lead media planning and budget allocation, owning paid social budget decisions globally and using data to inform campaign architectures that reach target accounts efficiently and predictably. * Architect campaigns in-platform, translating briefs and messaging frameworks into effective campaign structures. * Lead audience segmentation, mapping the SAM into platform audiences and ensuring targeting precision across business segments and personas. * Define creative requirements and ad formats for each channel, working with the wider DG team (Campaigns, Content, Design, Regional managers) to ensure assets are fit for purpose. * Own the testing framework, running structured experiments across creative, audiences, and channels, and feeding performance insights back to inform future campaign strategy and messaging. * Manage our paid media agency partnership, overseeing in-platform execution, defining the guardrails they operate within, and driving continuous performance improvement. * Deliver channel performance reporting, providing insights needed to assess campaign effectiveness. * Build robust attribution and measurement, partnering with Marketing Operations to establish accurate cross-channel attribution - connecting in-platform performance data to commercial metrics that matter to the business. * Collaborate with Regional Demand Generation Managers on local market strategy, audience priorities and budget allocation to ensure global campaigns land effectively. * Proactively identify opportunities to improve campaign processes, platform performance, and testing rigour. SKILLS & QUALIFICATIONS * You have a minimum of 3–4 years of solid paid media or performance marketing experience, ideally within B2B FinTech, payments, or SaaS. * You have proven experience executing within a sales-led go-to-market engine rather than self-serve, with familiarity of ABM and enterprise buying cycles. * You have hands-on expertise with paid media platforms and are comfortable owning campaign architecture end-to-end in-platform. * You are analytically strong, with the ability to interpret performance data, run structured tests, and turn insights into clear recommendations for both media optimisation and creative direction. * You have experience managing agency relationships, setting clear expectations, and holding partners accountable to performance. * You are proficient in campaign-related technologies including CRM, MAP, and ABM platforms. Base salary range: £63,200 - £94,800 Base salary ranges are based on role, job level, location, and market data.  Please note that whilst we strive to offer competitive compensation, our approach is to pay between the minimum and the mid-point of the pay range until performance can be assessed in role. Offers will take into account level of experience, interview assessment, budgets and parity between you and fellow employees at GoCardless doing similar work. (SOME OF) THE GOOD STUFF * Wellbeing - stay healthy with dedicated support and medical cover * Work away scheme - gives you the option to work away from your country of residence for up to 90 days in any 12 month period * Adaptive Working - allows you to work flexibly, around your lifestyle * Equity - all permanently employed GCs get equity to help you make a valuable contribution * Parental leave - to suit everyone embarking on life's great adventure * Learning Budget - lead your own development with an annual learning budget * Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (‘GC Fridays’) LIFE AT GOCARDLESS   We're an organisation defined by our values; We start with why before we begin any project, to ensure it’s aligned with our mission. We act with integrity, always. We care deeply about what we do and we know it's essential that we be humble whilst we do it. Working this way creates the GC magic- the reason we all love showing up to work.  DIVERSITY & INCLUSION As of April 2025, we had 806 employees (GeeCees) globally, with 524 based in the UK, 163 based in Latvia and 119 across our other offices. To ensure that we're representative of the world around us - and to be able to review relevant benchmarks - we ask GeeCees to voluntarily disclose diversity data. This year, the proportion of GeeCees providing data increased to 88% (up from 79% in 2024). With regards to diversity within GoCardless, we can see GeeCees identifying as: Asian, Black, Mixed or Other — 25%  Neurodiverse — 9%  LGBTQIA+ — 9%  Disabled — 1%  Average age — 33 Female — 45% Male —  55%  We’re rooting for you during your application and GoCardless aims to provide reasonable adjustments to make our recruitment process as remarkable and accessible as we can. Please speak to your Talent Partner if you need extra support. If you want to learn more, you can read about our Employee Resource Groups and objectives here Sustainability We’re committed to reducing our impact on the environment, leaving a more sustainable world for future generations. Check out our sustainability action plan here. Find out more about Life at GoCardless via Twitter, Instagram and LinkedIn.

Marketing Director

Modulr

London Full time In office 4 days/week  Why This Role * You’ll lead marketing across the entire business, with several products, multiple priority verticals and two distinct go-to-market motions * There’s a strong product, a loyal customer base and real momentum behind the business: you’re building the engine, not starting from scratch * This is a build, and you get to lead it. Who we are Modulr is the payments automation platform that streamlines money movement with accuracy, control and reliability – built to scale. We process more than 200m transactions and over £180bn in payment value on an annualised basis, and we’re trusted by over 6,000 businesses from fast-growing SMEs to global enterprises. We automate how money moves into and out of a business (payroll, supplier payments, spend management and payment collection) through a single platform, connected to the accounting and payroll systems finance teams already use, and underpinned by principal memberships of Visa and Mastercard and direct access to central bank infrastructure. As a regulated payments provider with over a decade of experience, we’re the platform finance teams trust to run mission-critical operations. Modulr is backed by PayPal, FIS, General Atlantic, Blenheim Chalcot, Frog Capital and Highland Europe, with over 400 employees across London, Edinburgh, Amsterdam and Mumbai. Find out more about us on our website. The role You’ll report to the Chief Product Officer and lead marketing across the business. There’s a capable team in place and plenty of good work already happening. Your opportunity is to bring it all together: a single strategy, shared goals, and an operating rhythm that turns the team’s energy into a predictable, measurable demand engine. You’ll define what success looks like across the funnel and build the connective tissue, from clear OKRs to campaign attribution, that lets the team see and grow its impact. This is a builder’s role, and that’s the best part of it. You’ll be hands-on with the strategy, the campaigns and the numbers, and you’ll bring the AI workflows that help a focused team do the work of a much larger one. The business is wonderfully varied, with several products, multiple priority verticals and two distinct go-to-market motions, and the most effective leaders here build strong relationships well beyond their own team. If you enjoy shaping things and bringing people with you, you’ll thrive. What you’ll do Set the strategy and bring the team with you - You’ll define the marketing strategy and the OKRs, goals and operating cadence that give the whole team a shared plan and a clear definition of great. Own the demand engine - You’ll take paid acquisition to the next level, building rigorous testing and experimentation system across paid search and social so every pound works harder. You’ll also make content a flagship strength: from high-value thought leadership to SEO and GEO, content is how Modulr earns attention, builds trust and pulls inbound demand into the funnel. Drive commercial rigour - Working closely with RevOps to build the data and systems foundation that lets marketing operate as a confident, commercially minded function, connecting marketing, sales and the broader stack. Sharpen how Modulr shows up in market - You’ll make product marketing a real strategic differentiator. In a crowded payments market, the sharper we are on who we serve, the harder every campaign and sales conversation works. From ICP and positioning to messaging and product launches, you'll define how Modulr shows up in market. Build out the growth motions - You’ll launch and grow ABM into large enterprise across our priority verticals, build the partner-led motion that drives SME acquisition, and help shape the emerging product-led growth (PLG) motion that lets SMEs adopt Modulr for themselves. Several routes to market, one ambitious team. Grow events into a pipeline channel - You’ll grow events into a deliberate, high-impact pipeline channel that builds on the strong presence we already have. Lead and develop the team - You’ll develop the people on the team, help them do the best work of their careers, and hire selectively to add the skills that take us further. Make AI the team’s superpower - You’ll build workflows and agents yourself and coach the team to build their own, weaving AI through how marketing works day to day. Done well, this is how a focused team compresses campaign cycles, personalises at scale and grows its impact without adding headcount for every new ask. Who you are * A track record of building and scaling B2B marketing functions by bringing strategy, people and process together to build a team that produces consistent pipeline. * Confidence owning the number across pipeline, CAC, payback and attribution, with the analytical sharpness and commercial acumen to translate data into clear prioritisation and confident decision-making. * An entrepreneurial mindset and a track record of driving cross-functional change. You take initiative, focus on solutions rather than process, and you’re just as happy rolling up your sleeves alongside the team as you are setting direction. * Experience across both product-led and sales-led growth motions, in businesses with several products and more than one priority vertical, paired with outstanding communication and stakeholder management across teams you don’t directly own. * A bias to outcomes and the judgement to focus the team on the things that will make the biggest difference. * Real fluency with AI, not just everyday use. You’ve built and shipped your own agents, automations and workflows, and you can sit down and prototype something yourself. We’d love you to walk us through your work during the interview process.   What We Offer You * Share Options – We offer a Company Share Option Plan (CSOP), giving you the opportunity to benefit from any increase in share value in the event of a sale, merger, or flotation. * Bonus – Our annual discretionary bonus, paid in May for the previous year, is based on both company and individual performance. * Flexible benefits - £1000 to spend on benefits to suit you, including private medical insurance, gym membership, dental etc. * Wellbeing app – confidential, on-demand access to therapy, coaching, counselling, management training or mindfulness sessions with accredited professionals, with company-funded hours and top-up options available. * Holidays - 33 days annual leave (including bank holidays) plus your birthday off. In the UK, Christmas Day, Boxing Day, and New Year’s Day are fixed holidays. You can choose the remaining days to suit your personal schedule. * Learning opportunities - Our two-day onboarding program, ModStart, helps equip you for success. Learning doesn’t stop there; we’ll continue to support your development through various channels. * Company-Wide Events - Participate in collaborative and engaging events with colleagues across the business. * Bike to work / E-bike scheme ModInclusion At Modulr, we’re committed to building a diverse, equitable and inclusive culture where everyone feels they belong and can bring their whole self to work. We welcome applications from candidates of all backgrounds as we believe it’s the right thing for our people, our business, and the community we operate in. By submitting your CV, you consent to us using your personal data to assess your application, contact you, or share your CV with relevant hiring managers. You can request removal of your data at any time by emailing peopleops@modulrfinance.com - though this will withdraw you from consideration for the role.