CRM Lifecycle Executive

Butternut Box

FRESH FOOD, HAPPY DOGS. We believe dogs deserve the healthiest, most natural and tastiest meals - with none of the nasties. That’s why we make FRESHly prepared food, cooked just like you would at home and delivered direct to our customers in perfect portions. As a B-Corp certified company, you’re joining a sustainable business that genuinely cares about our people, our products and our impact on the planet. Our goal is simple: to help dogs live healthier, happier, and longer lives, while leaving humans smiling after every interaction. We’ve come a long way since our co-founders (Kev & Dave), hand delivered the very first Butternut Box. Today, we feed hundreds of thousands of hungry dogs across the UK and Europe - but we won’t stop until we’re feeding dogs everywhere. To get there, we need a team of brilliant people who share that ambition to come and work for us.  🐾 THE JOB:  Please note that this role will close on: 17th July 2026 This role is ideal for someone with ideally at least 3 years hands-on experience in e-commerce/lifecycle email marketing, who loves to combine creative thinking with a strong analytical mindset. You’ll own a part of our CRM customer journey and be instrumental in shaping how we connect with our customers through email, SMS, push and other digital channels. With a blend of tactical campaign execution and strategic planning, you’ll collaborate closely with our Physical Product, Digital Product, Operations, Creative and Business Intelligence teams to design and deliver a comprehensive roadmap of customer communications. This includes planning and introducing new flows, creating impactful campaigns, and ensuring that every touchpoint showcases the value we are able to deliver to our customers. This is a hybrid working role, offering flexibility with some work-from-home days each week. We expect you to spend 3 days at the Box Office in White City - London, with the possibility of occasional travel to other locations as your role evolves. If you're ready to make a significant impact, join us on this exciting adventure of growth and innovation. WHAT YOU’LL DO: * Strategic Planning: Partner with commercial owners to build and own the CRM roadmap for mid & late stage customers, covering proactive churn deflection, upsell campaigns, engagement programmes, and always-on lifecycle comms. Partner with commercial owners * Campaign Development: Ideate, build, and execute lifecycle campaigns across email, SMS, push and in-account - covering Extras x-sell, plan upsells, AP adoption, mid/late stage engagement, and proactive interventions for at-risk customers. * Data & Analytics: Regularly monitor and analyse campaign and adoption performance to uncover trends, evaluate success, and implement learnings to improve results and grow revenue. * A/B Testing: Design and execute testing strategies to refine communication and campaigns for better customer engagement. * Stakeholder Collaboration: Work with creative, brand, product, and operations teams to craft on-brand, customer-focused communications that resonate with our audience. * Personalisation: Leverage customer data to create segmented and personalised email content that feels relevant and timely. * Innovation: Explore and implement new tools, trends, and best practices to keep strategies fresh and impactful. * Campaign Execution: Ensure flawless execution of all email, SMS and push notifications to deliver on your goals. * E-commerce Management: Responsible for activating / de-activating offers through our backend system, and monitoring demand levels to inform promotions roadmap.   👀 WHAT WE'RE LOOKING FOR:  * Experience: At least 3 years of CRM/lifecycle marketing experience, ideally within a direct-to-consumer business. Hands-on experience with retention, churn deflection or upsell campaigns is strongly preferred. * Analytical Mindset: Exceptional ability to interpret campaign performance data, identify trends, and provide actionable recommendations to drive improvements. * Technical Capabilities: Experience with automation platforms (we use Iterable), BI tools (we use Looker) and an understanding of email and e-commerce best practice. * Strategic Thinker: We're looking for someone to take ownership of a clear CRM remit (mid/late stage, churn deflection, upsell). You'll need to plan proactively, prioritise across competing opportunities, and build a roadmap that delivers measurable LTV impact * Results-oriented: We have punchy commercial goals in mind, and are looking for someone who is motivated by a challenge, and is able to bring fresh, innovative ideas to the table. * Project Management: Strong organisational skills, capable of managing multiple campaigns, projects and stakeholders. * Creative Flair: A knack for storytelling and creating impactful, customer-centric campaigns that feel both engaging and on-brand. * Stakeholder Management: A collaborative spirit and the ability to effectively present to, and work with, cross-functional teams to achieve shared goals. * Obsessed with Dogs, naturally   ⏳ THE INTERVIEW PROCESS: 1. Initial call with your dedicated Talent Acquisition Partner, carried out remotely.  2. Sometimes the process will include a take home task, or a presentation of some kind. 3. Skills interview, usually carried out remotely.  4. Behaviours interview, usually carried out in person. 5. Depending on the seniority of the role you're applying for, there may be a final Leadership interview as a final step.  We usually expect our interview process to take 3-5 weeks, end to end.  🙌 OUR BENEFITS: * 25 days holiday (plus 8 bank holidays) and an additional day for every year of service up to 5 years * 5 additional, paid 'paws' days off per year dedicated to your learning, development or personal wellbeing. Hit pause when you need it most * £500 personal learning & development budget to sharpen your skills * Share options grant - everyone owns a piece of Butternut's success. * A significant discount on our Fresh food, to keep your own dogs as healthy as our customers * Enhanced parental leave * Flexible core working hours * Cycle to work scheme * Pension with NEST * Private Medical Insurance with Vitality * Private Dental Insurance with Bupa * Paid time off for fertility treatments and pregnancy loss * Paid sabbaticals for squad members with 5 or more years service at Butternut * Discounted gym access through MyGymDiscounts * Lots of office dogs (Ajax, Peggy, Chief, Louis, Hansen, Winnie and many more….) 💡 IMPORTANT THINGS TO NOTE: * We recommend getting your application in as soon as possible. We reserve the right to close the role early.  * Our team thrives on collaboration. We spend 3 days a week in our West London office (Monday, Wednesday, and Thursday) and 2 days working from wherever you’re most productive. Because being together is a big part of our culture, we’re looking for someone within a comfortable commutable distance to London. * We’re a small (but mighty!) recruitment team. We aim to respond to everyone personally, but if we’re flooded with brilliant applications, we may need to close the role early. We appreciate your patience while we review applications.  * For this specific role, we’re unable to offer visa sponsorship, so you’ll need the right to work in the UK. ❗️WE BELIEVE IN A SEAT AT THE TABLE FOR EVERYONE.  Butternut Box is an equal opportunity employer. We believe that to make the best food for all dogs, we need a team that represents all humans. We celebrate different nationalities, backgrounds, experiences and perspectives. We are specifically committed to increasing representation from underrepresented groups. We want a strong, diverse team built from different identities and lived experiences. We’re not perfect, but we are dedicated to the ongoing work of building an inclusive, supportive place where you can do the best work of your career.

Teya

Hello. We’re Teya. Teya was founded on a simple belief: local businesses deserve better. They are the cafés, restaurants, salons, shops and entrepreneurs that bring character to our high streets, create jobs and keep communities moving. Yet for too long, financial services has made life harder for them - with clunky tools, poor support and complexity that gets in the way of running a business. Teya exists to change that. We’re building a financial platform for local businesses across Europe - one built around simple tools, thoughtful design and real human support. Our Members rely on us to help them run their business with confidence, and that responsibility shapes the way we work. We move fast. We care about quality. We stay close to the detail. And we believe great performance and genuine hospitality should go hand in hand. If you want to build meaningful products, solve real problems and make a genuine difference for local businesses, we’d love to hear from you YOUR MISSION You'll help us build and launch the lifecycle programmes that turn new Teya merchants into long-term members. This is a hands-on role for someone early in their career who wants to learn lifecycle marketing properly, in a team that takes the craft seriously and uses modern tools to do it well. You'll work alongside the rest of the Owned Growth team to deliver impactful campaigns across our 9 European markets. You'll get hands-on in Braze from day one, build your understanding of what works across the lifecycle, and help translate our strategy into fantastic outcomes for our members and hockey stick growth for Teya. YOUR TEAM You'll join Owned Growth, a newly formed team inside Teya's marketing function that covers CRM, lifecycle, website, and sales communications across 9 European markets. Led by the Head of Owned Growth, the team works closely with regional marketing teams, Product, Analytics, and Brand. We're a team that moves quickly and uses modern tools to do it. We're deep users of Braze, Snowflake, Amplitude, and Lokalise, and we've built internal AI-powered workflows (Claude skills, Cowork automations and Glean agents) that mean our relatively small team can ship at the pace of a much bigger one. You'll use these tools from day one, and we'll invest in you learning them properly. YOUR ROLE On a regular day, you'll: * Build campaigns and journeys in Braze, from one-off sends through to multi-step Canvases, getting hands-on with Liquid, segments, and QA from day one * Help bring lifecycle campaigns to life across email, in-app, push, SMS, WhatsApp and content cards, contributing to copy, design briefs, and channel choices * Localise campaigns at scale, working with Lokalise and our regional teams to deliver consistently great work across up to 9 markets * Support our test-and-learn programme by helping set up A/B tests, gathering results, and feeding learnings back into the next iteration * Use AI as a core part of your workflow, working with skills and automations that speed up the build, QA, content, analysis cycles and apply agents to our Braze canvases. * Get close to our merchants by listening in on customer calls, shadowing our CR and Inside Sales teams, and building real intuition for who we're talking to * Bring fresh thinking to the campaigns you work on, with ideas, copy, and small experiments that make them better YOUR STORY You probably have around 1-2 years of CRM, growth marketing, or lifecycle marketing experience. We'll also consider strong candidates from adjacent backgrounds (content, customer marketing, performance marketing, agency, or a recent grad with a great portfolio) who can show they've got the hunger to specialise. * You've been hands-on in Braze, HubSpot, Klaviyo, or a similar platform and can talk through campaigns you've played a role in building. * You're a strong writer. You can draft campaign copy that sounds like a real person wrote it, and you can spot the difference between copy that works and copy that's just words on a page * You're comfortable in data, even if you're not the one pulling it yourself. You read dashboards, you ask good questions about results, and you know what a healthy open or click rate looks like * You're genuinely capable and curious about AI tooling. You've used Claude, ChatGPT, or similar regularly in your work, and you're excited to push further into agentic workflows * You have ideas. You bring fresh thinking, ask "what about...", and aren't afraid to suggest a better way of doing something * You're organised and detail-oriented. You spot the typo, the broken link or the off-brand visual before they go out * You're hungry to grow. You want to learn lifecycle marketing properly, and you're excited to work alongside more experienced colleagues who'll mentor you * You care about how things look and feel. You have an eye for design and craft * You're happy working from our new headquarters in Central London at least 3 days a week WHAT MAKES THIS ROLE DIFFERENT * It's B2B to SMB. You're talking to small business owners about things that materially affect their business (yesterday's sales, their funding options, inventory and more), with value and utility over promotional noise. * It's 9 markets, with more expansion this year. UK, Iceland, Portugal, Spain, Italy, Czechia, Slovakia, Hungary, Croatia and more coming. * The stack is modern and powered by AI. Braze, Snowflake, Amplitude and Lokalise, with Glean and Claude flowing into our workflows, unencumbered by legacy systems or data. You'll be armed with the tools and training to put you at the cutting edge of what's possible with our marketing channels. * You'll learn from senior operators. This is a small team with mentorship and exposure to leaders and learning experiences that touch multiple disciplines, departments and regions. THE PERKS * Physical and mental health support through our partnership with WellHub, giving free access to over 1,500 gyms in the UK, 1-1 therapy, meditation sessions, and digital fitness and nutrition apps * Work from our new headquarters, House of Teya, next to Blackfriars Bridge * Cycle-to-Work Scheme with allowance up to £5,000 * 'Teya Lime' Brompton bikes free to rent from the office * Private Health and Life Insurance * Pension Scheme * 25 days of Annual Leave (+ Bank Holidays) * Opportunities to travel to our different offices across Europe * Regular merchant experiences at our headquarters * Healthy office snacks and drinks * Flexible working hours, as long as it suits both you and your team Teya is proud to be an equal opportunity employer. We are committed to creating an inclusive environment where everyone regardless of race, ethnicity, gender identity or expression, sexual orientation, age, disability, religion, or background can thrive and do their best work. We believe that a diverse team leads to better ideas, stronger outcomes, and a more supportive workplace for all. If you require any reasonable adjustments at any stage of the recruitment process whether for interviews, assessments, or other parts of the application—we encourage you to let us know. We are committed to ensuring that every candidate has a fair and accessible experience with us.

TransferGo

TransferGo is a growing fintech scale-up on a mission to champion financial freedom with care. We strive to provide tailored, more affordable financial services that make people's hard-earned money go further. Now in our 14th year, with close to 400 employees in offices across Europe and the UK, we’re crafting a brilliant, relevant product that makes a difference in people's lives and the well-being of their families.  We’ve come this far by building a talented, diverse workforce on a fair culture and our strong values. Having this strong team of employees, we can serve those who really need our product to make their lives better.  WHY TRANSFERGO We exist for people in between places — migrants, expats, students, returning families and international professionals building a life abroad while continuing to support life back home. For over a decade, TransferGo has built products for that reality: cross-border transfers, multi-currency accounts, cards, newcomer banking and a growing financial ecosystem serving international communities across multiple markets. As TransferGo evolves beyond remittance into a broader financial platform, growth is no longer only about acquiring new customers. Our next phase of growth will come from helping customers discover more value, build stronger habits, stay engaged longer, adopt more products and become advocates who bring others with them. That's why we're building a dedicated Growth Optimisation function. ABOUT THE ROLE Growth at TransferGo is changing. Historically, growth was driven primarily by acquisition. Tomorrow, growth will increasingly come from activation, engagement, product adoption, referrals, monetisation and customer advocacy. We are looking for the leader who will build that engine. As Director, Growth Optimisation, you will own the systems that turn customers into active users, active users into loyal customers and loyal customers into advocates. You will sit at the intersection of Product, Pricing, Data and Marketing, identifying where growth exists, proving it through experimentation and scaling it across the business. Some weeks you may be redesigning onboarding journeys. Some weeks you may be testing subscription models. Some weeks you may be improving referral economics or building AI-powered lifecycle systems. The common thread is simple: FIND GROWTH. PROVE IT. SCALE IT. You will report directly to the VP Growth & Marketing and work as a peer to the Director of Brand Marketing & Demand and the Growth Intelligence Strategist. Your north-star metric is Incremental MAU. WHAT YOU'LL OWN CUSTOMER GROWTH You will own the systems that help customers discover value faster, build stronger habits and engage more deeply with TransferGo over time. This includes: * CRM and lifecycle strategy. * Activation, engagement, retention and reactivation programmes. * Customer habit formation and long-term value growth. * AI-enabled lifecycle automation and personalisation. Primary KPI: Incremental MAU PRODUCT GROWTH You will be Product's primary growth partner, helping identify and prioritise the opportunities with the greatest impact on customer growth. Working closely with Product, Pricing and Engineering, you will: * Improve onboarding and activation experiences. * Increase conversion across key customer journeys. * Accelerate adoption of cards, multi-currency accounts, subscriptions and future products. * Design and validate growth experiments. * Identify friction and remove barriers to customer success. You won't manage Product teams directly, but you will play a key role in shaping where growth investment happens. Primary KPI: Activation Rate REFERRAL GROWTH You will own TransferGo's referral engine and customer advocacy programmes. Your focus will be turning satisfied customers into active promoters of the business. This includes: * Referral strategy and mechanics. * Referral participation and conversion. * Referral economics and optimisation. * Partnership with local market teams to drive adoption. Primary KPI: Referral-driven Incremental MAU GROWTH SYSTEMS You will build the infrastructure that allows growth to scale. This includes: * Experimentation frameworks and growth roadmaps. * AI-enabled growth systems and automation. * Monetisation and pricing experiments. * Growth measurement, incrementality and attribution. * Growth operating models and prioritisation frameworks. Your goal is to increase the speed at which TransferGo discovers, validates and scales growth opportunities. WHAT SUCCESS LOOKS LIKE Twelve months from now: * Incremental MAU is growing sustainably and predictably. * Activation rates have improved across key customer journeys. * Customers engage more frequently and stay with TransferGo longer. * Referrals have become a meaningful growth channel. * Product and Pricing teams rely on your experimentation engine to guide decisions. * Growth decisions are backed by trusted measurement and clear evidence. * CRM has evolved from a communication channel into a genuine growth engine. * TransferGo is increasingly growing through customer value, advocacy and product adoption — not just acquisition. WHAT WE'RE LOOKING FOR * Experience leading Lifecycle, CRM, Growth, Product Growth or Retention functions within fintech, technology, marketplace or high-scale B2C businesses. * Strong track record building experimentation programmes and scaling growth initiatives. * Deep understanding of activation, retention, customer behaviour and growth economics. * Experience partnering closely with Product teams to drive growth outcomes. * Experience designing and scaling referral or advocacy programmes. * Strong commercial thinking and the ability to connect customer behaviour with business performance. * Excellent stakeholder management across Product, Pricing, Data, Engineering and executive teams. * Comfortable operating in fast-moving, high-autonomy environments. NICE TO HAVE * Experience with subscription products, pricing experiments or monetisation strategy. * Experience building growth measurement or attribution frameworks. * Experience working with international or diaspora audiences. * Practical experience applying AI and automation to growth programmes. WHY THIS ROLE IS EXCITING This is not a traditional CRM role. This is an opportunity to build one of the most important growth functions in the company. You will work at the intersection of customer behaviour, product, pricing, experimentation and growth strategy — helping shape how millions of future customers experience TransferGo. If you're excited by finding growth opportunities others miss, building systems that compound over time and turning customer value into business growth, we'd love to talk. WHAT WE OFFER * Salary range: 24 930PLN–37 000PLN (gross) per month, depending on experience. * Comprehensive Benefits: Including a generous holiday allowance, competitive healthcare insurance, and a wellbeing package from day one. * Annual Development Budget: €1,000 to invest in your personal and professional growth. * Hybrid Working Environment: Flexibility to work from home and in the office, with most team members in the office two days a week. * Pet-Friendly Office: If you’re near one of our offices, bring your furry friend along! * Inclusive Culture: Regular in-person events, fostering a strong sense of community and collaboration. * Empowerment and Ownership: We believe in empowering our people to take initiative and drive meaningful change. At TransferGo, we are committed to the equal treatment of all current and prospective employees. We will not tolerate discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity,  marriage, civil partnership or any other protected category. We are proud of our diverse and inclusive culture and we strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join TransferGo. We look forward to meeting you! Please note that all data collected will be handled in accordance with our candidates privacy policy (https://www.transfergo.com/privacy-policy/overview) and will only be used for the purpose of evaluating your candidacy. The data will be securely stored and deleted according to retention timeframe set in the candidates privacy policy. If you have any questions or concerns regarding this, please feel free to reach out by replying or via dpo@transfergo.com