Enterprise Account Executive, Command

THE OPPORTUNITY We're seeking a driven, entrepreneurial Account Executive to join a newly formed team bringing Asana's platform to IT and service teams. This is a unique opportunity to be at the ground floor of an emerging go-to-market motion, working as part of a dedicated team to build repeatable sales plays that will scale across Asana's field organization. You will be an extended part of the product General Manager's team, helping to bring customer feedback to the product team and design the product and pricing strategy. You'll be starting conversations with IT leaders, service delivery teams, and cross-functional stakeholders who are looking to modernize how they coordinate work, deflect repetitive requests, and deliver exceptional employee experiences. This role requires both a hunter mentality and collaborative partnership—you'll prospect into net-new accounts while working seamlessly alongside Asana's existing Account Executives and Customer Success Managers to uncover expansion opportunities within our current customer base. This role is ideal for someone who knows the IT buyer thrives in ambiguity, loves building from the ground up, and is energized by the chance to shape a new market category at Asana. WHAT YOU'LL ACHIEVE * Own the full sales cycle for IT and service team buyers within mid-market accounts (300–2,000 employees), from prospecting through close * Build and maintain a healthy pipeline through outbound prospecting and inbound lead qualification * Partner closely with existing Asana AEs and CSMs to identify expansion opportunities within accounts that already use Asana for other teams * Become a trusted advisor to IT leaders (CIOs, VPs of IT, IT Directors, Service Delivery Managers) by understanding their operational challenges, strategic priorities, and technology landscape * Translate customer pain points into compelling value narratives that resonate with IT and service team personas * Collaborate cross-functionally with Product Marketing, Product Management, Sales Engineering, and Customer Success to refine positioning, surface product feedback, and ensure customer success post-sale * Develop and execute territory plans targeting high-propensity accounts based on firmographics, technographics, and account intelligence * Document learnings and contribute to playbook development to enable the broader sales organization as this motion scales * Champion Asana's expansion into new departments and use cases, positioning the platform as a strategic solution for IT and service delivery organizations ABOUT YOU REQUIRED EXPERIENCE & SKILLS * 5–8 years of sales experience, with at least 3+ years selling to IT buyers (IT Operations, Infrastructure, Service Delivery, IT Leadership) in a B2B SaaS environment * Deep understanding of the IT persona, including familiarity with IT organizational structures, common pain points, and the technology ecosystem IT teams operate within * Proven ability to navigate complex, multi-stakeholder sales cycles involving IT, HR, Facilities, and other service-oriented functions * Track record of quota achievement and consistent pipeline generation in a hunter or hybrid sales role * Experience with early-stage or incubation sales motions is a strong plus—you’re comfortable with iteration, experimentation, and learning in real time * Excellent discovery and consultative selling skills—you dig deep to understand customer workflows, challenges, and desired outcomes before jumping to solutions * Strong collaboration skills—you work seamlessly with AEs, CSMs, and cross-functional partners to drive customer outcomes and revenue growth * Intellectual curiosity and growth mindset—you actively seek to understand emerging trends in IT service management, employee experience, and AI-driven automation * Exceptional communication skills, both written and verbal, with the ability to tailor messaging to technical and executive audiences * Practical experience in executing and maintaining a repeatable sales process such as Sandler, MEDDIC, or Challenger * Familiarity with the IT technology landscape is highly valued, including awareness of tools in categories like ITSM, ESM, service desk, ticketing platforms, knowledge management, and workflow automation PREFERRED QUALIFICATIONS * Familiarity with service management methodologies (ITIL, service catalog design, SLA frameworks, incident/request workflows) * Background selling displacement deals or helping customers migrate from legacy enterprise software * Understanding of AI-powered automation, self-service workflows, or employee experience platforms * Comfort with modern sales tech stack (Salesforce, Outreach/SalesLoft, LinkedIn Sales Navigator, 6sense/Demandbase, etc.) WHAT WE'LL OFFER Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value, which is why we check ourselves and conduct a yearly pay equity audit. For this role, the On-Target Earnings (OTE) range is $190,000 - $230,000, depending on experience and location. The total OTE includes a base salary and performance-based sales incentive pay (based on the terms of the Sales Incentive Plan). These ranges are a guideline; actual base salary and OTE may vary based on various factors, including market and individual qualifications objectively assessed during the interview process. In addition, your compensation package may include additional components such as equity and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. We strive to provide equitable and competitive benefits packages that support our employees worldwide and include: * Mental health, wellness & fitness benefits * Career coaching & support * Inclusive family building benefits * Long-term savings or retirement plans * In-office culinary options to cater to your dietary preferences These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role. ABOUT THIS ROLE This is a highly visible, strategic role within Asana's go-to-market organization. You'll work closely with sales leadership, product marketing, and product management to shape how Asana brings our platform to IT and service teams. You'll have the autonomy to test new approaches, the support of a dedicated incubation team, and the opportunity to directly influence product roadmap and GTM strategy. The role can be remote or based in one of Asana's office locations with a hybrid schedule (typically in-office Monday, Tuesday, and Thursday). If you're interviewing for this role, your recruiter will share more about location flexibility and in-office expectations. WHY ASANA? At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply. Asana has been named to Fortune's Best Workplaces and recognized globally for our exceptional culture and innovation. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. Join Asana's Talent Network to stay up to date on job opportunities and life at Asana. #LI-Remote #LI-Hybrid EQUAL OPPORTUNITY STATEMENT Asana is an equal opportunity employer, and building a diverse, equitable, and inclusive company is core to our mission. Join us to make a big impact—on our mission, our customers' missions, and your career. About us Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.

Our sales team is focused on finding efficient paths to successful, profitable, long-term customers by building a user-driven marketing and sales engine. We act as a key voice of the customer to the product team, helping identify and overcome technical, educational, and competitive obstacles to our continued growth. In this role, you will join a newly formed team bringing Asana Service Management to IT and service teams, partnering with a dedicated Account Executive to build repeatable technical plays that scale across Asana's field organization. You will serve as an extended part of the product General Manager's team, translating customer pain points into practical solution designs while directly shaping how our product, demos, and technical positioning evolve. This role is based in our London office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. WHAT YOU’LL ACHIEVE * Partner with the incubation Account Executive to lead technical validation for IT and service team opportunities within mid-market accounts (300–2,000 employees), from discovery through proof, demo, and close * Develop a deep understanding of IT and service management workflows—including request intake, approvals, triage, fulfillment, cross-functional coordination, and knowledge sharing—and map those workflows to Asana Service Management * Translate customer pain points into practical solution designs and compelling business value narratives for IT leaders, service owners, and cross-functional stakeholders * Conduct technical discovery sessions, whiteboard conversations, and tailored product demonstrations that position Asana within the customer's existing technology landscape * Help customers envision how modern service delivery, workflow automation, and AI can improve employee experience and operational efficiency * Advise on solution architecture, integrations, admin considerations, and deployment approach so customers can confidently evaluate fit * Partner closely with existing Asana AEs, CSMs, and core Solutions Engineers to uncover and support expansion opportunities within accounts that already use Asana for other teams * Build repeatable demo assets, solution patterns, technical collateral, and feedback loops that enable the broader field organization as this motion scales * Surface structured customer feedback, objections, and product gaps to Product, Product Marketing, and Sales leadership to inform roadmap and GTM strategy * Deliver technical enablement and best practices that help the broader revenue organization have stronger conversations with IT and service buyers ABOUT YOU * Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making * 3+ years of experience in Solutions Consulting, Sales Engineering, or similar customer-facing technical roles * Strong understanding of IT and service team personas, including familiarity with service delivery workflows, operational pain points, and the systems these teams use every day * Strong discovery skills with the ability to uncover customer workflows, technical constraints, decision criteria, and success metrics before jumping to a solution * Proficiency in designing and delivering product demonstrations, workshops, and whiteboard sessions for both technical and executive audiences * Ability to explain technical concepts clearly and credibly, including LLMs, AI agents, integrations, workflow design, data structure, permissions, and automation concepts * Strong collaboration skills and the ability to work seamlessly with AEs, CSMs, Product, Product Marketing, and other Solutions Engineers to drive customer outcomes * Comfort operating in early-stage or incubation motions where messaging, product capabilities, and playbooks are evolving in real time * Adaptability, intellectual curiosity, and a strong builder mentality * Familiarity with service management methodologies such as ITIL, service catalog design, SLA frameworks, and incident/request workflows * Experience with tools in categories such as ITSM, ESM, ticketing, knowledge management, identity, or workflow automation * Background supporting displacement or migration conversations from legacy enterprise software * Understanding of AI-powered automation, self-service experiences, or employee service delivery use cases * Comfort with modern sales and demo tooling, and with building scalable technical content for a growing field organization At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply. WHAT WE’LL OFFER Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the estimated base salary range is between £86,100 - £109,900. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. We strive to provide equitable and competitive benefits packages that support our employees worldwide and include: * Mental health, wellness & fitness benefits * Career coaching & support * Inclusive family building benefits * Long-term savings or retirement plans * In-office culinary options to cater to your dietary preferences These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. #LI-Hybrid   About us Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.