
Octopus Legacy · London
Role Summary The General Manager will work closely with the CEO to lead Octopus Legacy towards its ambition of becoming the UK’s defining brand in estate plann...
Role Summary
The General Manager will work closely with the CEO to lead Octopus Legacy towards its ambition of becoming the UK’s defining brand
in estate planning and support after loss. Estate Planning is the core engine of the business - driving revenue, customer growth,
brand trust, and long-term value creation.
This role carries full end-to-end accountability for the unit’s performance, growth and transformation. The GM will own strategy,
commercial performance, operational delivery, people leadership, and customer outcomes.
Beyond running the business, this role will lead a critical evolution: transitioning Estate Planning from a predominantly
service-led model to a scalable, technology-enabled platform that delivers exceptional customer outcomes and margin strength.
You will guide the business through a period of rapid growth and increasing complexity, stabilising and scaling operations,
embedding systems and processes for efficiency, and taking full P&L ownership - all while working closely with the founder and
executive team to shape the future direction of the business.
Key responsibilities
Legacy’s broader ambition and growth plans.
disciplined execution across teams.
driving operational efficiency and scalability. Build a best-in-class technology platform connecting our products and
customers.
success.
remove blockers, improve ways of working, and embed outcomes.
processes.
industry bodies — to strengthen our market position and reputation.
standards of accountability, behaviour and results.
lean enough to maintain momentum and entrepreneurial pace.
company direction while helping to shape that direction.
What Success looks like
Profile & Approach
accountability and high standards.
recurrence.
Our Mission
Octopus Legacy is the place to plan for death and find support after loss. When people think about planning for death they think
about wills, life insurance and funerals. We take these cold processes and turn them into something more human. Share more than
money: leave voice notes, music, recipes. Shape a legacy that connects you while you're here. And after you're gone.
Founded by Sam after his mum died suddenly, we’re a group of people who work in death because we’ve been affected by it. We know
the difference a good plan makes, and what it’s like when there isn’t one.
Death can come between us, leaving mess, legal fees, frustration. But it can also make us stronger. We see a world where people
talk openly about death, and work out the real meaning of legacy, one that connects to them. We’re here to make that world
happen.
We know that to be truly innovative, we need to have a diverse team around us. That is why Octopus Legacy is committed to creating
an inclusive environment and is proud to be an equal.
YOUR MISSION AT VOI As Head of Public Policy (UK & Ireland) you will report to the General Manager - UK&I and set Voi’s policy strategy across the region, driving regulatory and political engagement to support business growth. In this role, you will drive key regulatory and political processes, build strong relationships with stakeholders, and work closely with local and central teams to ensure Voi remains the obvious choice for cities tendering for micromobility services. Your responsibilities include: Strategy & Policy Development: * Developing and implementing the UK policy strategy in collaboration with the UK GM, the local team and other central stakeholders. * Leading policy development work by outlining regulatory positions, interpreting new rules and producing clear material to support engagement in the UK and Ireland. * Working with Analytics and Product teams to strengthen Voi’s evidence base and advocacy positions. Tender & Market Readiness: * Identifying, monitoring and preparing for tenders across the region, ensuring the right policy positioning. * Engage proactively with city and regional authorities to shape upcoming mobility tenders and secure opportunities for participation. * Collaborating with Product, Operations, Legal, and Tender team to align regulatory positions and support readiness for upcoming rules. Public Relations: * Accountability for our public relations including setting strategic direction with our PR agency. * Driving proactive PR to drive media stories to help us achieve our policy and commercial objectives. Stakeholder Engagement & Advocacy: * Owning and developing senior political, technical and administrative relationships across the UK & Ireland, ensuring early insight into regulatory developments. * Representing Voi in consultations, conferences and working groups ensuring consistent and professional presentation of Voi’s positions. Compliance & Internal Alignment * Maintaining oversight of compliance matters in the region, and preparing internal processes for regulatory change. Leadership & Cross-Market Influence: * Lead, manage and develop the local policy team, setting clear goals, supporting development and aligning work with Voi’s strategic priorities. * Contributing as a senior leader to global policy discussions, sharing insights from the UK & Ireland to support alignment across markets. WHAT YOU NEED TO EMBARK We are looking for an analytical, commercially minded and strategic policy expert with a strong understanding of the UK & Irish political and regulatory landscape. You can translate business objectives into policy priorities, build trusted relationships, and navigate complex political environments in a fast-changing industry. In addition to this, we believe the right person has: * A Bachelor degree in Law, Political Science, Public Policy, Business, Economics, Communications or similar. * Professional fluency in English. * Experience in public affairs within mobility, transport, tech or other policy-driven sectors. * Strong understanding of the UK political environment and experience influencing regulatory and political processes. * Ability to use data and evidence in policy development and advocacy. * Skilled in drafting regulatory positions, consultation responses and policymaker-facing arguments. * Experience leading complex cross-functional work with local and central stakeholders. * Experience managing direct reports and developing teams. * Experience from using AI in a specialised, role specific way, and adapt workflows. Don’t meet every requirement? If you are excited about this role and our mission, and have relevant, transferable skills, we encourage you to apply - even if you don’t check every box. WHY VOI? Working at Voi is more than just a job; our People Promise includes a personal voyage where you will grow as a professional and be a part of a team and culture that builds something meaningful for society. In addition to this you’ll have the opportunity to: * Join Europe’s #1 micromobility operator and one of the fastest-growing scaleups. * Get “skin in the game” through our employee stock options program and influence policy development in the UK & Ireland. * Work with inspiring, motivated and fun colleagues towards a shared mission. * Join the micromobility-revolution and be a part of creating sustainable cities made for living, free from noise and pollution. At Voi, we are committed to responsible and ethical recruitment practices, ensuring that all recruitment processes are fair, transparent, and free from exploitation. We operate under the principle that we cover the associated recruitment costs, meaning that no recruitment fees or related costs are charged to workers at any stage of the hiring process. All such costs are borne by Voi, and we require the same standards to be upheld across the agencies we partner with. We work only with recruitment partners who share our commitment to ethical practices and regularly review our processes to ensure compliance, protect workers’ rights, and promote a safe and respectful hiring experience for all our candidates.
YOUR MISSION AT VOI As Head of Operations Strategy (UK & Ireland) you will report to the General Manager - UK&I and set Voi’s operations strategy across the region, driving scalable, efficient, and high-performing operations. In this role, you will define operating models, optimise cost and performance, and ensure strong alignment between local markets and central functions to support business growth and operational excellence. This will include: Strategy & Alignment * Setting, communicating and implementing the regional operations strategy in close partnership with local and central stakeholders, ensuring alignment between markets and functions to support business growth and operational excellence. Operating Model & Performance * Developing and evolving operating models (including 3PL, workforce management, and service design) to enable scalable and efficient operations. * Managing budgeting, forecasting, and cost performance, partnering with FP&S to drive financial discipline. * Overseeing unit economics, ride performance, and utilisation to inform city-level P&L decisions and market profitability. * Building and evolving performance frameworks (KPIs, dashboards, routines) and oversee data and platform management across the region, ensuring high-quality data, strong adoption, and actionable insights. * Identifying, monitoring, and preparing for city launches while delivering high-impact operational initiatives (e.g. feature rollouts, warehouse sourcing, fleet swaps, WFM model changes, 3PL implementations). Analytics & Optimisation * Driving operational and rider analytics, translating insights into actions that improve performance while balancing cost and rider experience, and addressing critical operational issues and misalignments. Leadership & Team Development * Supporting and developing the operations strategy team in London by setting clear goals and aligning work with strategic priorities. * Acting as a senior strategic partner to local teams, with close indirect oversight of the fleet management organisation. * Contributing to global operations discussions, sharing insights to support cross-market alignment and capability development. WHAT YOU NEED TO EMBARK We are looking for an analytical, strategic operational leader with great interpersonal skills and the ability to influence and align stakeholders on operational initiatives with clear business outcomes. In addition to being fluent in English, we believe the right person has: * Bachelor’s degree in operations, engineering, business or similar. * 6-10 years’ experience in operations strategy, logistics/field operations, or a high-growth environment. * Proven experience managing budgeting, forecasting, and operational cost performance. * Strong analytical capability with experience in deep data analysis and translating insights into strategy. * Experience driving complex, cross-functional initiatives and influencing senior stakeholders. * Strong understanding of operational models, including 3PL and workforce management. * Experience managing and developing high-performing teams. * Experience using AI in a role-specific context, with a focus on continuously improving output quality. Don’t meet every requirement? If you are excited about this role and our mission, and have relevant, transferable skills, we encourage you to apply - even if you don’t check every box. WHY VOI? Working at Voi is more than just a job; our People Promise includes a personal voyage where you will grow as a professional and be a part of a team and culture that builds something meaningful for society. In addition to this you’ll have the opportunity to: * Join Europe’s #1 micromobility operator and one of the fastest-growing scaleups. * Get “skin in the game” through our employee stock options program and have a key role in driving our operational success in the United Kingdom and Ireland. * Work with inspiring, motivated and fun colleagues towards a shared mission * Join the micromobility-revolution and be a part of creating sustainable cities made for living, free from noise and pollution. At Voi, we are committed to responsible and ethical recruitment practices, ensuring that all recruitment processes are fair, transparent, and free from exploitation. We operate under the principle that we cover the associated recruitment costs, meaning that no recruitment fees or related costs are charged to workers at any stage of the hiring process. All such costs are borne by Voi, and we require the same standards to be upheld across the agencies we partner with. We work only with recruitment partners who share our commitment to ethical practices and regularly review our processes to ensure compliance, protect workers’ rights, and promote a safe and respectful hiring experience for all our candidates.
THE COMPANY We're Octopus Legacy: one of the fastest-growing tech companies in the country, part of the UK's most exciting and best-trusted group, and we have a mission. We're on a path to scale, aiming to become a household name while transforming a long-established industry and helping our customers prepare for, and find support after, death. We can't do it alone, and that's why we're assembling a team of top performers to build with us. Ready to be part of something big? THE ROLE Our Customer and Bookings teams sit at the heart of the estate planning business unit, guiding people through some of the most important decisions of their lives. As we scale, we need someone to bring operational rigour to how these teams run: how we track performance, where we lose time, and how we get better every week. As Customer Operations Manager, you'll implement and manage operations across our Customer and Bookings teams. You'll build the systems, dashboards and reporting that show us what's really happening, then work with leadership to optimise processes, remove friction and drive up efficiency and productivity. The metrics you develop and improve will directly impact both the P&L and our customer experience across the estate planning business unit. This is a hands-on operator role. You won't manage individuals in the teams, but you'll work closely with them day-to-day to understand their pain points and design better ways of working around them. You'll report to the General Manager / Head of Customer, and you'll be expected to hit the ground running. KEY RESPONSIBILITIES * Implement and manage operations: own the operational engine across the Customer and Bookings teams, from how work flows through the day to how performance is measured, keeping things running smoothly as priorities shift. * Build the data and tracking: implement new ways of capturing and tracking data across the teams, so we can see what's working, spot problems early, and make decisions from evidence rather than instinct. * Create dashboards and reporting: design and build the dashboards leadership and the teams rely on, turning raw data into clear, actionable views of performance against our commercial and customer targets. * Optimise processes and drive efficiency: work with leadership to redesign processes, cut out waste and lift productivity across the teams, then keep iterating as we learn what works. * Understand the frontline: work closely with team members to understand their pain points and the reality of the work, making sure the processes and tools you build actually help them do their jobs better. * Move the metrics that matter: develop and optimise the KPIs that directly impact the P&L and our customer experience metrics, keeping commercial performance and service quality both firmly in view. WHO ARE YOU? * An experienced operator who has managed operations within a customer or sales team, and knows how to bring structure and momentum to a busy frontline function. * 3+ years' experience, ideally in a start-up or scale-up environment, so you're comfortable building things that don't exist yet and moving quickly. * Fluent with data: you can design tracking from scratch, build dashboards, and turn numbers into clear recommendations and action. * Commercially minded, with a real understanding of how operational metrics connect to the P&L and to customer experience. * A natural process-improver who instinctively spots inefficiency and knows how to fix it without breaking what already works. * Someone who builds trust with the frontline: you listen well, understand people's pain points, and design with them rather than for them. * Comfortable with ambiguity and change, happy to shape a role and its tooling as you go, and to change course as we learn. * Organised, decisive and self-directed, able to juggle competing priorities and make quick, sensible calls. WHAT SUCCESS LOOKS LIKE * Clear visibility: leadership and the teams have trusted, real-time dashboards showing performance across the Customer and Bookings functions, and decisions are made from data. * Better, faster processes: you've redesigned key workflows so the teams work more efficiently and productively, with measurable time and cost saved. * Metrics moving in the right direction: the KPIs you own are directly improving both the P&L and our customer experience across the estate planning business unit. * A frontline that feels heard: the teams see the operations you build as making their jobs easier, because you've designed around their real pain points. * Scale without the wheels coming off: as volumes grow, our operations hold up, because you've built systems and processes that scale. WHY YOU'LL LOVE IT HERE * As a customer-first company, the work you do to make our Customer and Bookings teams sharper and more effective sits right at the heart of the business. * We're part of a group that believes work should mean something. You'll be trusted to do what's right, supported to grow, and encouraged to shape the way we work. * You'll be part of a team you can truly count on, colleagues who support each other and put customers first, every day. * You'll be building operational foundations from the ground up, with real ownership over how our teams run. * A fast-growing business with real room to learn, grow and influence change. * Competitive package, great benefits and clear opportunities to progress. OUR MISSION Octopus Legacy is the place to plan for death and find support after loss. When people think about planning for death they think about wills, life insurance and funerals. We take these cold processes and turn them into something more human, letting people share more than money: voice notes, music, recipes. A legacy that connects them while they're here, and after they're gone. Founded by Sam after his mum died suddenly, we're a group of people who work in death because we've been affected by it. We know the difference a good plan makes, and what it's like when there isn't one. We see a world where people talk openly about death and work out the real meaning of legacy, one that connects to them. We're here to make that world happen. BENEFITS * Octopus share incentive scheme. * 27 days holiday + an extra day off for your birthday. * Work from anywhere in the world for up to 4 weeks per year. * Vitality Health & Life Insurance. * Pension scheme. * Enhanced parental leave. * Free Will & LPAs + discounts on other Octopus services. * Cycle to Work Scheme and access to the Electric Vehicle (EV) Salary Sacrifice Scheme. * Octopus Giving: we match any charitable fundraising you do up to £500. * Octopus Springboard: where we help our employees become fully-fledged entrepreneurs. * Dog-friendly office, breakfast every day, snacks and wellness activities. We know that to be truly innovative we need a diverse team around us. That's why Octopus Legacy is committed to creating an inclusive environment and is proud to be an equal opportunity employer.